Public Relations Defined Submissions Analysis

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‘Public Relations Defined’ Submissions Analysis Qualitative and Quantitative Reports

The information contained below represents a qualitative and quantitative analysis of data collected from 927 submissions received during the initial crowdsourcing phase of the “Public Relations Defined” initiative, which ran from Nov. 21–Dec. 2, 2011. I. Qualitative Analysis A qualitative analysis of commentary left on PRDefinition.PRSA.org, other PRSA blogs and external websites and blogs indicates that many within the public relations profession and outside of it recognize the value of modernizing the definition of public relations. While multiple definitions exist, comments and feedback provided to the “Public Relations Defined” initiative indicate there exists widespread misunderstanding and confusion as to what constitutes modern public relations in the digital age. This sentiment, which was expressed in numerous comments, Tweets and blog posts, can be summarized as follows:

• Public relations professionals (and, thus, the audiences we serve) continue to struggle with definitively explaining “What is PR?”;

• Existing definitions do not sufficiently meet the needs of the profession, public, media or business community; and

• No one definition is considered the de facto industry definition.

Among the comments and feedback received, some common themes and words/phrases stuck out. Those include:

• Relationship management vs. reputation management. o While both words appear in many comments and blog posts, they are split

among two camps: American commenters more often referred to “relationship management,”

whereas British commenters used “reputation management,” often within the same context of defining public relations.

This raises the issue of whether these differences need to be reconciled in the candidate definitions and final definition in order to engender stronger industry buy-in for a new definition.

Examples: • Commenter Nancy Syzdek wrote in a comment:

o “Relationships are at the very core of everything we do. Regardless of the evolution of our tactics and technology, every strategy and objective is to build and support a relationship between an organization and its stakeholders.”

• Philip Sheldrake said in a blog post that the initiative must: o “Recognise that reputation is a responsibility of everyone in

an organisation, with the public relations professional providing leadership, structure, policy and guidance”

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• The role of media relations, publicity and the like within the modern definition of public relations.

o Several commenters expressed interest in seeing these phrases included in any modern definition; however, the overall sentiment of blog posts was that they are outdated concepts of public relations’ modern role and value.

• Use of jargon that often belies industry definitions. o Phrases such as “mutually adaptable,” “strategic management function” and

“strategic” found in several current definitions also showed up across the data and in the comments and blog posts.

o Several comments, though, raised issue with including jargon phrases in a dictionary-like definition that by its very definition should be understood by all without having to explain phrases within the definition.

• An expression of desire to include elements for current appreciated industry definitions, including those of the Canadian Public Relations Society and the Chartered Institute of Public Relations.

• The role of “influence” in an era where the word often has a negative connotation associated with it.

• Concern that any new definition will focus too much on the tools and tactics of modern PR (e.g., social media, blogs) versus a focus on the long-term impact and value of public relations.

• The role of social media and technology as both a tool and channel and how that fits within a modern definition.

• Former CIPR President Jay O’Connor expressed interest that any new definition stress “the role that public relations must play at board level, helping to explore, define, plan and execute strategy.”

• The role of research and ethics. o Several commenters expressed interest in seeing “ethics” placed within a

modern definition; however the word did not feature high in any of the rankings for the top words submitted across the four definition submission fields.

o “Research,” while little mentioned in the data analysis and in comments/blog posts, has long had a place within the concept of public relations, both within the profession and externally.

Specific feedback was submitted by Frank Ovaitt of the Institute for Public Relations, requesting careful consideration to the importance of including “research” in any definition.

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II. Quantitative Analysis

A. Snapshot of Submissions

• 927 submissions, comprising 15,688 words. • 70 comments left on PRDefinition.PRSA.org and other PRSA blogs. • 18,000+ page views of Public Relations Defined website. • 15 trade and business media articles.

o Endorsement from PRWeek Editor-in-Chief Danny Rogers. • More than three dozen blog posts written about the initiative.

B. Top-20 submitted words*:

• “organization” (present in 409 submissions) • “public” (387) • “communication” (292) • “relationship(s)” (271) • “stakeholders” (176) • “create” (175) • “mutual” (164) • “understand” (159) • “build” (159) • “audiences” (154) • “inform” (151) • “management” (129) • “brand” (124) • “company” (120) • “business” (119) • “people” (107) • “engages” (97) • “client” (94) • “awareness” (93) • “benefit” (84)

*Note: These words represent the 20 most popular words submitted across all four boxes of the definition submission field. They should not be construed as the words most relevant for any single definition of public relations. Instead, they should be viewed within the context of their popularity compared to other words and phrases.

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C. Final Word Cloud (All Submissions)

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III. Analysis of Submission Fields

A. Submission Field 1 — ‘Public Relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’

• 3,862 words submitted. • Top-20 most submitted words:

o “relationship(s)” (present in 125 submissions) o “communication(s)” (100) o “creates” (58) o “communicates” (54) o “builds” (50) o “organization(s)” (49) o “manages” (44) o “helps” (44) o “engages” (33) o “management” (33) o “strategic” (20) o “maintains” (27) o “facilitates” (27) o “provides” (26) o “public” (25) o “connects” (24) o “awareness” (24) o “conversation” (19) o “information” (19)

*See Appendix One for all submissions from Submission Field 1.

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B. Submission Field 1 Word Cloud

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C. Submission Field 2 — ‘Public Relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’


o “organizations” (present in 230 submissions) o “public” (187) o “stakeholders” (126) o “audiences” (92) o “people” (60) o “individuals” (59) o “companies” (57) o “client” (52) o “businesses” (43) o “brand” (39) o “between” (33) o “target” (29) o “group” (28) o “media” (27) o “interest” (25) o “external” (23) o “communities” (22) o “consumers” (17) o “customers” (16) o “entities” (16)

*See Appendix Two for all submissions from Submission Field 2.

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D. Submission Field 2 Word Cloud

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E. Submission Field 3 — ‘Public relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’

• 3,990 words submitted. • Analysis of Field 3 shows that it was the most diverse field in terms of words

submitted. No one word or phrase stood out as dominant (as in other submission fields).

• Analysis also shows submissions to Field 3 to be the most nuanced in detail and depth of words submitted (see Appendix Three for listing of all submissions from Field 3).

• Top-20 most submitted words: o “relationship” (present in 87 submissions) o “communicate” (79( o “public” (77) o “create” (74) o “inform” (72) o “understand” (71) o “build” (61) o “awareness” (39) o “influence” (39) o “mutual” (39) o “audiences” (36) o “engage” (36) o “maintain” (35) o “promote” (32) o “reputation” (29) o “increase” (29) o “brand” (28) o “positive” (26) o “behavior” (24) o “organization” (24)

*See Appendix Three for all submissions from Submission Field 3.

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F. Submission Field 3 Word Cloud

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G. Submission Field 4 — ‘Public relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’


o “organization” (present in 105 submissions) o “mutual” (97) o “public” (79) o “understand[ing]” (74) o “benefit” (74) o “purpose” (69) o “business[es]” (51) o “relationship[s]” (49) o “goal” (48) o “better” (46) o “success” (41) o “achieving” (38) o “company” (34) o “brand” (34) o “awareness” (29) o “beneficial” (29) o “product” (29) o “positive” (29) o “client” (28) o “creating” (27)

*See Appendix Four for all submissions from Submission Field 4.

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H. Submission Field 4 Word Cloud

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APPENDIX ONE

Words submitted to Submission Field 1.

connects organizations

connections organizations

educates

helps organizations connect

interacts

helps organizations develop beneficial relationships

is the manner in which

is the manner in which

connections businesses

interacts

helps organizations connect

helps companies build strong relationships

stage

provide organizations

helps organizations engage

is the strategic communication

PR is perception.

canonizes the dead clients

builds valuable connections

uses any means of modern technology and communication to connect

uses any means of modern technology and communication to connect

is the management of messages

creates public awareness through the use of the media

builds relationships with target constituencies

is the nurturing of relationships

is the practice of engaging

Communication function

decisively engages continually

directs a messages

seeks to influence the beliefs

keeps public informed that helps build relationships be it negative, positive or exploitative

engages

perception building among the public

facilitates communication

helps create a discussion

connects

gives voice

Guards the integrity and protects the reputation of organisations while instilling honest and transparent communications with...

enlightens

sustains communication

connects

reputation management

is the planned persuasion of people to behave in ways that further its sponsor's objectives.

facilitates conversation and engagement

is the dialogue

charges $5,000 per mont

deceives

determines when, where and by whom the most important conversations are being held.

determines when, where and by whom the most

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important conversations are being held.

Public Relations LISTENS intently, empathetically, and critically to the needs and desires of prospective customers, clients, or constituents,

twits shills and sophists

Emotionally aligns a target audience

clarifies

communicate

starts a conversation

faciliates messages

Good performance well communicated

enhances

clarifies the message

helps an entity or organization relate to its various publics

maintains a mutually beneficial relationship

relates to the public

tells a company's story

manages relationships

manages word of mouth reputation

generates positive associations through multiple touch points


builds relationships

is a craft

facilitates productive relationships

Serves the public interest as responsible advocates

Tells the Story

Getting info out to the public , anyway you can.

listens

facilities clear communication

Tells a story

is a position that reaches out to the public

influences opinions selected audience(s)

protects & promotes

is interrelations

manages image

crafts a message

aggregates comments and testimonials of loyal consumers of products and services

strategically shapes a message

translates

is an all encompassing strategy

supports

is a tool used to resonate with

manages reputations

improves relationships

manages, maintains and creates an image

creates ideas for events or stories that are news worthy.

provides information

shapes ideals

interacts

strategic counsel and execution

facilitates information sharing

is a management function

informs

seeks to sway opinion

establishes and creates mutually beneficial relationships

is a management function that builds relationships between

creates connections

tries to shape opinion

maintains an informative and professional relationship between people

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and various groups and organizations

is a field of work focused on identifying and building relationships

communicates

keeps

is the active attempt to restore and maintain a sense of community

is combat

is the exchange of ideas

engages

brings to light

involves working with an organization


strategically communicates

fosters two-way communications

fosters a relationship

maintains and cultivates relationships

is the startegic managment of relationships

is the sum total

generates and protects social capital

sets expectations and drives performance

manages the communication functions

strategically directs communication

facilitates

serves

is the management of communication

ensures the timely flow of accurate information

spins

pushes

communicates

shares information, informs, engages

illuminates the marketing messages

helps companies

communicates

creates conversation

persaudes through the strategic presentation of fact or opinions by using endorsements, events and all media channels

communicates

builds connections

communicates

facilitates dialogue

promotes

Putting your best foot forward while keeping both feet planted firmly on the ground

facilitates a conversation

drives information sharing

mediates communication

engages in communication

builds and maintains relationships

creates and disseminates information using traditional media, social media and events


Raises awareness

facilitates dialogue

tells the story

Engineers

Promotes Through Publicity

helps organizations strengthen relationships

is the conveyance of facts, opinions and ideas

provides services

is a communications function of

connects

helps share the stories

Public relations delivers a strategic and clear message

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listens, researches, and then crafts effective, targeted narratives and conversation-driving content

communicates

Communicates

Why try to do

communicates

develops ethically sound strategic communication

provides an authentic voice

sharpens

builds mutually-beneficial relationships

aids

creates mutually beneficial relationships


engages

connects people

sets expectations and manages performance

develops strategies and best practices

actions and deeds

Helps create a meaningful dialogue

is a strategic function that facilates

art of communications

serves

communicates and engages

connects

The activities and attitudes intended to analyze, adjust to, influence and direct

is the art and science of communicating

manages brand and reputations

is an active conduit of communication

communicates using diverse multi-media tools

helps shape conversations

designs

Public relations is the professional discipline of strategically and ethically managing relationships

manages and maintains and key relationships

communicates

counsels, leads and collaborates

builds relationships that earn trust

manages communication

employs communication strategies

employs a variety of tools and mechanisms

Connects

is a strategic process of communication by organizations


is NOT advertising

Quantifies the image or perception

is reputation management

listens and responds to conversations

actively engages

enhances relationships between

provides awareness

facilitates communiction

Engages

counsels

is a discipline

manages the reputation and credibility

"People relations" creates understanding

does what

manages public perceptions

communicates

shapes conversations

Communicates a message

communicates knowledge

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communicates news and ideas

builds mutually-beneficial relationships

is the intentional practice of

is the practice of engaging key audiences

informs

helps tell stories

serves to communicate

is a two way influence process

creates conversation

manages relationships and perceptions

tells the story of a group, organization, corporation or other assembly of people or ideas

generates awareness

provides a mutually beneficial relationship using tools such as media relations (including social media), events planning, integrated communications, etc.

handles perceptions

advocates

manages communications of multiple forms

advocates

creates positive discourse

fosters better communication


facilitates learning and interactive dialogue

connects

facilitates an ongoing conversation

promotes awareness

informs and influences

Establishes and enriches relationships through multi-disciplinary communication tools


crafts

builds bridges

Represents a community, individual or organization

engages

engages

monitors, creates, manages & leads conversations

facilitates truthful communication

are actions undertaken specifically to motivate

enables an organization to effectively communicate

creates works that include writings, graphics and promotions

conveys the messages, stories, and hidden truths

Listens and converses

tells a story

provides resources and information

shapes perceptions

management of

relates

brings

helps amplify a message or mission

shares a (branded) message

is about

protects and strengthens the reputations

is about sharing facts and truth

Connects businesses and brands with the rest of the world

Connects businesses and brands with the rest of the world

PR is a discipline that uses well targeted and sustained online and off line communications

build relationships between and mutual understanding between organisations and their stakeholders, serves as the ethical leader of the organisation, enables two-

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way communication and open dialogue

provides the context

eats

is using a variety of means and mediums

communicates a message

articulates and delivers key messages

Amplifies the conversation

engages

facilitates communications

enables the management of an organization's reputation

Engages

listens to the stakeholders of a company of organization, creates conversations based on what they learn from them and builds relationships

relates

engages

One-to-many, one-to-one and many-to-many strategically aligned activities dedicated to protecting and enhancing brand, brand awareness, credibility, reputation and goodwill

uses strategic communication

informs, responds to and contibutes to

Is a management function that guides organizations in achieving congruence between their desired public perception and their operational realities.

manages communication

is the management function that helps organizations and communities

listens and as a result shares information

maintains awareness

brings organizations together

opens doors

manages reputations

sets a public image

provides facts and interpretation of facts

informs

communicates

Speaks with

lends an informed voice

Public relations positions individuals, organizations and causes

connects organizations and brand

starts a conversation

Plan assertive communication

communicates

informs and engages

cultivates relationships

connects

facilitates conversation

helps bring awareness to a cause, brand or organization. It tells a story, participates in the community and is social.

always struggles

is storytelling and listening

creates and manages conversations

has not solved this problem

creates and influences messaging and communications

seeks to inform

mediates cultural values

fosters a community

informs

educates and informs

is the practice of engaging

develops and manages messages

enables

is a communications platform

publicly relates

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publicity and media relations

manages reputations

enables the flow of information and insight

shares verbal or written content and conversations

enables the flow of information and insight

establishes and strengthens strategic relationships through ethical, honest and transparent actions

is the art of communicating and interacting

works

provides strategic direction

creates and maintains a mutual relationship

talks AND listens

develops an intimate awareness of an organization, product or idea

engages

provides professional assistance


helps an organization adjust its behavior

communicates

communicates

Public relations uses the art and science of human communication to connect provocative ideas

builds understanding

makes

provides in a honest and transparent way

brings positive attention

communicates

supports conversations

engages


Acts as a medium

creates networks of dialogue

is about relationship management

brings together questions

engages a company, business or organization

relays a message

does what

dialogue

communicates meaningful, useful messages

strengthen the connectivity

facilitates a two-way communication

builds mutually beneficial relationships between

forms a message

a strategy-driven communications practice

communicates

creates and maintains reputations

informs

communicates

promotes

is a communication bridge

constructs a narrative

provides a stage and a captive audience

Ethically and efficiency manage organization-public relations

create the identity of a Company/brand

attempts to distort people’s perception of reality

displays actions

manages the reputation, corporate image and public affairs

opens eyes of

is building trust through engagement, demonstrating my values beyond my business

develop the "face"

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helps in finding the best alternative

engages stakeholders

people use a broad-based training, experience, and a huge dose of common sense

builds and reinforces relationships

manages transparency

Connect people with the right business

infects

are the ethical, interactive actions

utilises a variety of communication channels and networks

strategic council and public advocate

encourages mutual understanding


communicates information about and creates an image for the client -- product, service, business, person, or other

informs, learns and defends

Creates, guides and manages brand communications to reach a wide range of publics through various media channels.

builds networks of influence

Creates image

creates, promotes and maintains a message

communicates

engages

facilitates interaction

advocates

refers to the practice of setting measurable objectives

creates engagement and a call to action

builds brand awareness


Communicates

facilitates

is the strategic relationship management through communications

establishes relationships

is self defined. It engages

facilitates ongoing conversations

is the umbrella under which key messages are developed, connected to key publics and distributed with state-of-the-art communications tools

advances understanding and buy-in

maintains

saves the asses

includes a wide range of tools to inform or persuading

is the strategic management function

aligns the way a company presents itself

enables

engages and shapes

Communicate

builds ongoing rapport

connects companies and brands

connects

was the placing hegemony

Guides

connects

presents messages

cultivates relationships

Listens

applies psychology

produces publicity, manages media relations and communications, and builds reputation

is a profession

takes on the voice


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shares information

provides communication

manages reputations

Influences


communicates

creates a positive message

influences

is the strategic management of relationships

manages information and communication processes

Develops and delivers vital information

is the strategic management of relationships

facilitates a conversation

communicates

Manage all imaginable and unimaginable sort of communication effectively

builds trust

makes known a product ,a company, an institution or a person to the target publics with objective perspective

builds relationships with

helps create understanding, connection and collaboration

is strategic communications planning

Provides channels of communication

manages communication and relationships

connects clients

precise regulations

offers opportunities

storytelling

influence

anticipates perceptions

creates understanding

communicates

Engages internal and external audiences

explains

is strategic and effective communications

inform society about recent and relevant ongoing social, political, economic, cultural activities

creates mutual understanding

is the art to relate

planned

Utilizes bilateral and varied verbal and non verbal communications platforms

is building and maintaining relationships

is the ethical and effective management

Includes every activity designed to create, maintain and grow relationships

helps

informs

communicates

encourages dialogue

is the practice of building, strengthening and maintaining trust

communicate

involves managing relationships

provides appropriate communications

creates messaging

influences actions and understanding

is the C-level management function that organizes and directs two-way brand dialog through multiple channels and actions

manages reputation

is an essential internal and external advocacy communications discipline

is the C-level management function of defining and then purposefully championing

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relevant merits and values of

Enhances messages

open

builds relationships and influence

creates messages to tell the story

is the strategic management of the communication process

"Public relations" is the practice of effective action and communication

provides a platform

engages

analyzes the communications landscape of

is two-way, honest communication

creates an image

converses

Gets

supports

creates and manages relationships

Recommendation Management

recommendation management

is Recommendation Management

recommendation management

recommendations management

Recommendation management


Creates content, conversation and coverage that results in recommendations

Recommendation management

is recommendation management


Managing communications

helps people say the right things

plans

fosters positive relationships

find needs

builds communities

aligns the wants and needs of a company

serves as a conduit

communicates an organization's affairs

crafts messages

science of strategically communicating and executing proactive ideas

connects organizations and brands

builds recommendation

is the practice of strategic, message-driven communications

communicates

creates an environment

marries art and science


leverages various media channels




connects

Facilitates approaches

evokes a two-way conversation

enables organizations to communicate

engage the public

are the good-will ambassadors

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creates positive conversations

connects people

communicates

message

uses communications strategically

builds bridges

tells and defends the story

engages in communication

Manages all communications

cultivates a positive image

helps connect brands

creates, builds, and maintains relationships

is an ongoing effort to build and maintain strong ties

The strategic use of communications

strategically uses transparent, two-way communications

sells a product or a person. A credible way of building relationships with people and organizations. Poses an opinion that will sway people.

tells a story

advocates

creates a strategy

communicates and engages

creates and manages images and perceptions

creates third party recommendations

creates longterm, transparent and sustainable relationships

strategically applies

protects and enhances brand reputation

Adapts with the changing media to provide up to date collaborative knowledge between companies and the public in order to establish and maintain a positive image through digital and physical public media outlets.

advocates

engages

communicates

upholds relationships

engages

creates relationships

effectively connects and communicates

communicates



communicates

establishes good relationships




builds and develops relationships

interacts

builds and upholds relationships

is values driven

establishes a relationship

uses multiple media

helps a company or organization relate and have a good relationship

responsible for responding quickly if an organization faces an issue with a product or a person etc. it also takes on a more business side of communications. PR helps gains image back.

fosters and creates relationships

is a mutual relationship between a client and an organization

is one of the most effective ways to communicate a powerful narrative story

values-driven


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is the management function which builds and maintains long term, mutually beneficial relationships

co-ordinates organizational communication

engages


uses communication

is the strategic management of competition and conflict

inform and persuade


is the practice of building and maintaining mutually beneficial relationships

informs, educates, engages and connects

provides organizations

creates and develops relationships

influences beliefs

connects a brand

establishes or maintains a relationship

Provides a platform to familiarize, connect, and engage the "public"

is the discipline of communicating with any person related to the company internally and externally

establishes open and honest communication

opens communication


is a communications management function

interacts


inspires

engages

involves

builds relationship

increases awareness

increases awareness

creates awareness

raises awareness

informs

facilitates relationships

creates communications

addresses awareness

increases awareness

increases awareness

professionally maintains the public image

creates a positive message

Lights the Way

works

masturbates wild turkeys

works to create awareness

develops factual, fun and unique positioning that creates awarness conveyed best by third party sources and credible stories through various communication vehicles

builds a positive relationship

Informs and cultivates relationships

facilitates valuable relationships

bridges audience with information

is the relationship, the network between people

Establishes connections

helps an organization communicate

acts as a bridge

fosters relationships

fosters relationships

engages

shares

is the development and cultivation of a relationship

creates opportunities to develop social capital

build, supervise and optimize

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tells the stories

Asks

encodes the message

promotions

is the act of communicating

develops and maintains relationships

is a function to build relations

positively communicates messages

is a means for establishing and maintaining relationships

is a strategic management function

aids in the building of mutually beneficial relationships

Is a distinct management function that identifies, establishes and maintains a mutually beneficial relationships between an organization and its various publics.

provides strategic conversation

strategically and effectively communicates

Public relations shapes an image

works

is a process

concerted communication efforts

communicates

Connects

manages reputations


fosters goodwill

attempts to win the day/week/month

badgers

assists and encourages


communications

Inspires

works

creates a favorable climate

provides the opportunity

helps people, businesses and organizations

is knowing what to say; when to say it; how to say it; where to say it; whom to say it to

influences

provides relevant information

raises awareness and engages audiences

is the connection and relationship needed

innovates

uses all available technologies and resources for effective communication

It is a professional function that leverages both physical and digital communication mediums (i.e. social media, news outlets, brochures) to create, maintain, or replenish relationships with key constituents, in a long-term sense.

converses

engages

brings brands to life

does damage control

Networks

helps people and businesses

is the process of developing two-way communication

indirectly influences perceptions

builds and maintains relationships

creates an outlet for communication

is the internal and external promotion of operations performance

connects companies

ethically communicates

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The methodology of creating a communication link

positions a brand

helps to define, create and disseminate clear and honest messaging

creates

people

engages

mediates influential relationships

supports sales & marketing efforts

creates and manages reputations and relationship

Influences the behavior and beliefs

fosters conversations

drives reputation, awareness and understanding

helps human beings to get into contact

Enhances and maintains the reputation and/or image

build effective relationships

helps build and establish relations

builds mutually beneficial relationships

manages organizational decisions and communications

provides research-based guidance

effectively communicates

is a management and communication function

drives business objectives

establishes and maintains reciprocal relationships

managerial process

generates awareness

We are sentinels, like a lighthouse, steering our clients and organizations from harm, strong and standing tall.

the management function that identifies, establishes and maintains

is the deliberate, planned and sustained efforts

is a strategic process of communicating, engaging, and collaborating

protects company and brand reputation

transmits news to the people that cover the news

provide ideas

provides ethical strategic planning, consultation and implementation science

The practice or art of creating and promoting messages to maintain goodwill

fosters mutual communication

communicates values

listens deeply and tells stories well

creates a stable climate

manages an image and interactions

utilizes all kinds of communication

is an ongoing strategic conversation

helps

builds and maintains mutually benefitting relations

provides mutually beneficial relationships

builds mutually beneficial relationships

provides two-way communication

communicates

is a two-way conversation

creates open communication

shares information

connects the public

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creates a two-way dialogue

supports business goals

public relations identifies and refines a problem or opportunity, researches it to determine the prevailing public view

takes an issue

sets the agenda

is the use of any form of communication to connect

facilitates dialogue for customers


is a practice that professionally communicates

strengthens relationships

encourage CEOs to communicate

develops a direct line of communication

manages the image and reputation

establishes and maintains a relationship

is building perception, through which a brand is built

facilitates open communication

facilitates


is the practice of management concerned with understanding and influencing strategically important stakeholder groups (publics) in order to maximise the chances of success for the organisation.

Persuades

fosters respectful and informed relationships

manages the communication functions

shares meaning

establishes, compels and maintains a positive emotional impression of the organization

is a powerful communications tool

promotes conversation and understanding

Strategically engages in conversation

connects

changes perceptions on how the public views a matter.

collaborates

works via strategic two-way communication

strategically advises

creates positive engagement

is the foundation

communicates a message

creates and maintains an immediate and open dialogue

is a process where organization communicates

plans and implements strategic communication programs

creates a dialogue

manages interactions

exists as innovation

builds understanding and awareness

informs

communicates on behalf of a person or organization

Communicates the perspective of an organization

is the process of networking

shares

communicates intentions and actions

manages, builds and maintains relationships

delivers

helps create a strong and influential brand identity

communicates

28

helps individuals and organizations connect

promotoes

educates, influences and inspires

is the professional maintenance of a favorable public image through traditional and new media via two-way communication

builds positive relationships and awareness

is a practice that professionally communicates ideas and messages

communicates

builds long lasting relationships

In a democracy, public relations fills the crucial role of fostering strategic relationships.

is the values-driven management of relationships

The art or science of communicating

connects and exposes a person, place, product, event, service or idea


fosters a communication relationship

is the practice of building relationships and communicating

shares who we are

provides a way

promotes a positive image

shares a message

facilitates conversations

fosters communication

assists clients to engage

communicates

is the practice of building awareness and trust by a person or organization, often through mass communications,

Public relations is a holistic business function that endeavors to cultivate connections

helps people/organizations

nurtures relationship cultivation, trust management, and loyalty development

is exploiting strengths and managing weaknesses

enhances relationships

is the multi-faceted art of communication between a brand, organization or entity

supports

serves as the keeper of corporate reputation

initiates and manages dialogues

promotes communication

helps an organization with creating mutually beneficial relationships

engages

is a profession that utilizes the journalistic and communication skills of the written, non-verbal and spoken word

tries to make it easier

struggles

is the management function that creates and maintains mutually beneficial relationships

informs and influences

enables conversation

Public relations is the art of influencing and managing public perception

makes people talk

communicates

Disseminates information

is a strategic marketing function

29

APPENDIX TWO


business partners

their stakeholders

their stakeholders

audiences

the public and stakeholders

key stakeholders

their customers, stakeholders and the public

a company

an organization

their customers

publics

their stakeholders

their stakeholders and key audiences

hear

a platform

key audiences

an organization

Audience

with its scripture

important stakeholders

any media and specific organizations

internal and external entities

the purpose

for a product, person or company

in an effort to

whom organizations influence and rely on

with an organization's public

of management

customers

language, media and technology

of the publics

public

stakeholders

the companies

stakeholders

an organization's stakeholders

people and ideas

voiceless

anyone the organisation's activities affects

interested people

clients/consumers

their employers


with stakeholders

nothing

any organization's constituent audiences

any organization's constituent audiences

on behalf of the provider it represents,

with phones

with the mission of the client

audiences

everyone

for public

companies

organizations

individuals, groups, and organizations

organizations and their audiences

clients

organizations

30

the public's

organizations and the public

clients and its key publics and stakeholders

an individual, company or service

words, photos, video

all an organization's publics

for brands or organizations

organizations

communities

with practioners who engage the public through various channels

companies and their consumers

those we represent

with customers

social media, press contacts, old fashioned newspapers, broadcast and use of twitter /blog

insight

its clients' publics

People

for the business

individuals and organizations

a reputation

various publics

employers/clients

a company or person

clients

any organization or person

the public

practitioners

organizations

various publics

businesses

main audiences

brands and organizations

the events or stories are for the client to use in social media or any other venue for exposure. The players can be anyone.

a personality's, product's, or company's audience

others

interacts with the public and internal stakeholders

anyone

an organization and its many publics

mutually beneficial communication

news-worthy information

distortions and spin

all the tools it can muster

with constituents or customers

an organization and its stakeholders

the benefit of the sponsor

the environment

with: groups/organizations, both public and private for: the public, local citizens

individuals or groups who have an interest

people

path

by organizations (corporations, CSOs and governments)

with communication tools

with target audiences

key stakeholders

the public

for the purpose of creating a positive image or brand

internal and external publics, including media, the community, and employees

the public

with target audiences

among groups with a common interest or goal

with the public and an organization

31

between an organization and its diverse audience groups

of relations

clients

integrity and urgency

organization and its publics

an organization's key publics

organizations and the mass public

the organization

between an organization and its publics

public entities and the parties that disseminate factual information to audiences interested in such entities

high paying corporations

content

people

media and the public

its intern

their message

the public

customers

the public

with select audiences on behalf of interested parties

key stakeholders

organizations and individuals

an organization and its existing and potential stakeholders

clients

companies, organizations and individuals

stakeholders

publics and organizations

organizations

various groups of publics

internal constituents and external stakeholders

consumer and corporate consumption

through all channels

a targeted audience

an organization and its publics

business andorganizations

Audiences

clients/money

key stakeholders

consideration by the public

entities

management through which organizations

an organization with its most important relationships

those we work with

to a targeted audience (ie public)

various and specific audiences

with multiple public for multiple interests

with all media

something this important

stakeholder audiences

people and organizations

for an organization

content drivers

between an organization and its stakeholders

decision makers at all levels of an organization

clients and segemented publics

an organizations goals and vision

stakeholders

shared interests

with integrity and a sense of urgency

among our clients and stakeholder andiences

audiences

32

between disparate groups

all types of organizations and influential stakeholders

clients and their publics

business

key stakeholders (media, customers, investors, regulators, general public)

people

the opinion

media, stakeholders and targets

an organization, its employees and key stakeholders

a specific purpose

internal and external audiences


communicators

between an organization and its diverse publics.

various stakeholders

affected parties

organizations

between an organization and its stakeholder publics

whoever is paying

any organization or individual

individuals and societies

organizations

Publics

citizens, consumers, and/or other forms of community members ranging from local to global,

stakeholders

companies, brands and people

individuals, companies and entities

organizations

stakeholders

interested audiences

organizations and their constituents

for businesses and products

audiences and stakeholders

Stakeholders

employers and clients

organizations

for organizations and individuals

companies/people

clients

organizations

companies, organizations, online and print media

the media

the building of relationships

writers and thought leaders

with stakeholders for an organization

Test

using communications processes

content

test

the public

organizations

with an organization's current, former and potential audience

for mutual learning and adaptation of common goals

interested audiences

between organizations and their publics

within the context diverse minds, perspectives & opinions

organizations, individuals and companies

33

a client and its target audience

the public and an organization

organizations

between 2 or more parties

organizations

between organizations and their affected publics

real people

publics

members of learning communities and tribes

clients, people, organiztations, corporations, and governments

among stakeholders

for the company and its public

the public

a company's customers, the media, and other community participants

people or organizations

their audience

organizations, including for-profits and non-profits,

Organization

communities

employees and external audiences in conversations

key individuals & communities

organizations and their publics

strategically selected people and groups

its publics

clients that seek out improvements

an organization, brand, or identity

great purpose and care

to customers, employees, media and investors

for the public

entities and individuals

relationships

with the public

people

organizations with a desire

interested and affected persons and groups

helping people

of the organizations we represent

with the public, through interactive communication,

the businesses

the businesses

with the key stakeholders of a brand

responsible for the organisation's social responsibility, represent stakeholders to management

stakeholders

the dog

an individual or organization

between entities

for an individual or organizatin

Brand followers

stakeholders and influencers

with internal and external audiences

among its key audiences

Journalists / Bloggers / Communicators

the people in these communities

publics (audiences, targets)

two or more stakeholders

—driving solid, long-lasting relationships with relevant audiences/stakeholders, including members, prospects, media,

34

influencers, social engagers, consumers, policy makers

those engaged in the process

This activity should be led by trained professionals either from withing the organziation or in a consultancy structure,

strategic publics

transparent communication

stakeholders

an organization

their audiences

words and passion

Dominik

business and/or people

businesses

to the publc

people

stakeholders

the public

a diverse audience

To establish mutually beneficial relationships with the public

their interested constituencies

key influencers and key audiences

to be consolidated

the public

the public

between organizations and the people who matter to them

compatible interests

organizations and publics

businesses, people, public figures, organizations, fashion, the list goes on and on

internal stakeholder

people


more than 100 years

individuals, organizations and businesses

public opionion

stakeholders

constituent stakeholders

general audiences

a brand's constituents

relevant audiences

organizations and groups

organisations

corporations, brands and personalities

publics

clients

organizations

(between) communicators and audiences

cultural network participants with an interest in the brand or a brand-related topic

(between) communicators and audiences

key stakeholders of an organization

with users

businesses

organizations

both internal and external publics

companies, organizations, and individuals

companies or organizations

it's target audience

clients

their audiences

to better conform to the expectations of audiences upon which the organization depends

people

35

public audiences

with the right people


clients

to defined audiences

brands and organizations

stakeholders

relevant audiences

with community for corporations (or non-profits, advocacy groups, etc.)

stakeholders

an organization

organizations and people

for interest groups of any kind

answers

its target audience(s)

a company, organization or individual

whom

audiences

organizations

people related

stakeholders

individuals, organizations, and the world around them

organizations and stakeholders

an emotional connection

business, governments and organizations

companies and brands

creative usage

influencers

products, services, people and organizations

clients/audience

with internal stakeholders focused on external constituencies

companies

focused on common interests, and shared goals, over time,

consumers and stakeholders

for those who have a vested interest in trying to control thought within the masses (even when engaged in narrowed targeting)

organizations

potential investors, customers and businesses

target market

customers

the client; person, company, organization, news medium, etc.

companies

the society as a whole

with online and offline strategies

for a wide range of commercial and non-commercial organizations around the world

with stakeholders

stakeholders and influencers

speed

the environment

of an organization or individual

the relevant public of an organisation


public people

individuals

stakeholders, constituents, customers, targeted segements of the public, and/or the public in general.

words, campaigns and PR-people

Organizations

36

for people and organizations

stakeholders

a target audience

constituents relevant to the topic

the community

the public

its organization


a specific or targeted audience

all key stakeholders

the public

audiences

information sharing

stakeholders and the public

clients and members of the media

an organization's publics

everyone

objectives, strategies and tactical executions

all of an organization's stakeholders

public

their bosses

an organization

its values

organizations

relationships and information

consumers

with individuals, groups, and organizations

their consumers

organizations

the companies, nations

Public entities

audiences

clients

strategic publics

Closely

clients

clients, organizations, companies, firms, corporations, etc

that uses traditional and digital communications tools

the company they are speaking for

the public and the media, through both traditional and social media,

the world

publics

the public

stakeholders

with stakeholders

between an organisation and its publics

a client or organization

clients

between the organisation and its divers publics through communication

internal and external publics/stakeholder groups

about concepts and organizations

an organization and its diverse publics

those outside the brand / company

stakeholders and the general public

between people, cultures, organizations and governments

transparency and openness

with communication tools

the community


organizations and stakeholders

between executives and their publics

37

for the organization

audiences

everyone

organizations

everyone

people

a vested interest in order


people

with all available means

specific audience

with all of your audiences

considering ethics

between an organisation and its publics

with the public

persuasive

Mutually beneficial messaging

individuals/brands/people/things

of organization-stakeholder relationships

with constituencies important to an organization

people

public

the stakeholders and target audiences of the organisation

between/among groups of people/organizations

all key stakeholders

the most relevant publics

a businesses or an organization

between organizations or individuals

audiences

on behalf of an organization

to strengthen connections to key stakeholders – individuals, institutions and those that influence them

an organization

that exists to

an organization, person or issue in a dynamic, free speech marketplace

organizations

opportunity

an organisation, business or institution or individual

of an organization

organization/publics

"between" an organization and its public

for publics and organizations

publics

businesses, non-profit entities and individuals

an organization

a person, place, or business

anyone with an interest in an issue

Others


relevant audiences

brands, businesses, policy and products

stakeholders, clients, service providers, charities and more!

brands, businesses and organisations

brands/businesses/public sector

brand

brands

3rd party influencers

brands, businesses and products

organisations

brands

interested humans

38

parties who are impacted by corporate decisions

to the right audiences

with top management

stakeholders

people

words, sweat and media knowledge

those of the public

information

to internal and external audiences

for a wide array of audiences

a represented organiation

their audiences

with citizens for brands and business

organizations, individuals, causes and/or groups

the mass public

sales

for people and businesses

brands, businesses, products and policies

itself or its clients

people, businesses, ideas and policy

brands, products, services

brands, products, businesses, policy

audiences

key stakeholders

target constituents

key stakeholders

the organization

for the company

entities

entities

companies

one another

stakeholders

public

targeted constituencies

any entity

a business or organization

publics/stakeholders

individuals, organizations, companies, governments

with all internal and external stakeholders

for clients in the public

people through a variety of traditional and social media channels


specific groups that the company depends on for

continued support and growth

to help an organization

key stakeholders

anyone can work in PR. A PR member usually works for a specific person or organization. They initially also work for the public

key messages

a community

a target audience

those who have an interest in a company or organization

organizations, celebrities and individuals

brands, businesses and bodies

between an organisation and its internal and external influencers

information

consumers

with companies for the public

organizations

audiences

the public

desired publics

consumers

39

publics

their clients and publics

publics

people

publics

public

business's and their publics

its publics

between organizations and publics


organizations

people

desired publics

companies

relationship building

the interests of businesses

practitioners

all publics

organizations/persons

organizations and publics

Communication is a key factor in creating information and an understanding for personalizing and providing a base for Values-driven people

the media, financial and industry analysts, investors, customers and partners

publics

between organizations and publics

those stakeholder groups that can help, or hinder, an organization's success.

with employees and external stakeholders

audiences

stakeholders

among multiple stakeholders

one's organization

stakeholders

communities

entities working together


with strategic cousel and support

diverse publics

two-way communication

its audience

consumers and companies, brands, etc.

with relatable brands, news, products and services

Any organization or individual

potential and current audiences

the target audience

externally with clients, but also internally with colleagues and partners

managed on behalf of an organization and its key stakeholders

a target audience

internal and external audiences

people

target audiences

the world

stakeholders

the public

publics

the public

public

consumers

the public

the publics

public consumers

their publics

public

an organization

40

organizations

The Masses

companies

people in the local community

organizations and brands to build timely and influential relationships or communities of

the public and organization

with honesty and integrity

customers, stakeholders and the industry

public at large

organizations

stakeholders

desired audience

individuals or organisations supported

clients

clients

publics

the public

internal and external stakeholders

various organizations and groups

various stakeholders reputations and values

businesses and organizations

selected audiences

the target audience and the brand/client/company

companies

an individual or group

with publics (This broadly encompasses markets, consumers, stakeholders, audiences and recognizes the power of public opinion)

an organization's important publics

brands, companies or nonprofits

organizations, brands, and persons

that enables organizations of all kinds (corporations, businesses, not-for-profit, etc.)

the publics

Whom the success and failure

publics and clients

clients

for people, places and things

anybody with money

a person and/or organization for those that they serve

an organization

companies, organizations

Your Audience

all kinds of organizations

key publics and stakeholders

among relevant publics

our members and the industry

editors

an individual or organization

among organizations and their audiences

the truth

the public

a company or business

among target audiences

for you

proactive and reactive communication

a client/brand/company

with the intent to benefit whom or industry an outlook of "objective goals"

targeted audiences

41

key audiences and stakeholders

businesses, organizations and individuals

a company or an organization

clients

organizations or individuals requiring professional consultation

Plut-in formulas

constituents


stakeholders

companies

people

networking


organizations, people or events

stakeholders and other organizations

organizations, people, and their publics

an organization, stakeholders, or public interest

audiences

institutions and their publics

between company and consumer

consumers

private and public entities

words

passion

people who share interests and goals with the organization

constituencies

brands

with publics for individuals and organizations

for our organizations or clients

key stakeholders


other human beings

an individual or company

all current and potential stakeholders

its clients

between an entity and its key stakeholders

general and targeted publics

clients

group, business, organization

the relevant stakeholders or audiences in order

organizations

between an organization and its publics

stakeholders including customers

brands

all of us as citizens

mutually beneficial relationships

an organization and it publics

with stakeholder communities

corporations, institutions

the news hungry public

all types of organizations, including corporations, associations, non-profits, health care, entrepreneurial ventures and others

through the use of the media

an organization, its personnel and the public.



groups who are interesting for your company/ organisation

42

stakeholders, which can entail individuals and organizations

companies, individuals and other organizations

publics

people and businesses

an organization, event or movement

organizations and their public

the public

between an organization and its publics both current and potential

an organization or client

businesses and the public

the public and an organization or individual

the client

companies or organizations

clients/ key publics

key stakeholders and communities

communications

a client

a client

organizations

with an organization's various publics

companies / organizations

stakeholders and the public

between the public and its organizations

interested parties

publics

between every internal and external stakeholder within an organization

organizations

the publics

People

organizations and their audiences

stakeholders

audiences

with an organization’s stakeholders

an organization

target publics and individuals

within key stakeholders

for businesses and also members of the public


all concerned individuals and groups

people & ideas

manages perception


specific groups of people

organizations

stakeholders

ones perception

stakeholders, the company and the public


with society and its employees

an organization's key internal and external publics

an organization's various stakeholders

key individuals and groups

a brand

existing and potential stakeholders

company leadership, stakeholders and the general public

the organization's stakeholders

individuals and companies

the community

a company and its stakeholders

43

an organization, entity or individual’s various audiences

information

a person or a group of people

prospective buyers/investors/constituents/stakeholders/clients

communication

key stakeholders

various publics

with the public for an organization

between its organizations and the public on various media platforms

with targeted audiences

publics and stakeholders

Public relations puts people in touch with organizations, leaders, and issues

on bhealf of organizations and individuals

your audiences (clients, customers, media, etc.)

a target market

employees, consumers, media, government and the public

a brand or company and individuals in the public

third-party influencers( such as traditional media, bloggers and social media icons) in order

the public

an organization

a person or organization

customers, vendors and the community

diverse audiences

between different groups

with their publics

a community

with the people who are influential

between an organization and its internal and external stakeholders

communications

an organization, (business, brand)

for a client

multiple publics

the public at large and/or the niche public

video or print

for an organization's stakeholders, both internal and external

businesses, organizations, individuals and media

a company's internal and external stakeholders

key constituents

key audiences

specific audiences, communities, public officials, business leaders, organizations, agencies, advocacy groups

for well-meaning people

identity


people

the masses

with individuals, organizations and social communities through strategic interactive communication and relationship-building

each other

everyone

The public

companies, organizations or individuals

44

APPENDIX THREE


create value

develop mutually-beneficial relationships

establish mutually-beneficial relationships

influence perception, awareness or behavior

build mutual relationships

ethically shape public opinion

engender trust and brand reputation

represents its self to internal and external audiences

represents itself to internal and external audiences

build relationships and reputation

ethically shape public opinion

build trust and brand equity

enhance reputation and brand affinity

engage with key audiences

build trust and credibility

its diverse publics

To make them see us through our eyes

make them rebirth from their ashes

improve the brand

create a growing relationship

produce a beneficial relationship

inform an audience across any media channel

a targeted or large scale audience of consumers, investors, and other people of interest

inform and transform people’s perceptions and behaviors,

deliver quality, targeted solutions

communicate

adapt to, alter, or maintain the environment

communicate the values of their product, service, organisation and its people

define behavior

benefit

public

increase trust

to increase their image

manage brand image

create a bond

one another

build relationships

create mutual understanding and the willingness to behave as a responsible part of the society we all share

progress

inform and be informed

engage

encourage ethical communication and actions

gain trust and credibility

aiming at a balance

an unsuspecting public

inform and educate and, in the process, provide a meaningful value add to each and every constituent audience's wants and needs.

inform and educate and, in the process, provide a meaningful value add to each and every constituent audience's wants and needs.

45

in order that it may concisely and creatively TELL THE TRUTH about the product, service, or mission of that provider,

tweet everyone they "know"

In order to

be honestly

make it realize

find solutions

connect

more constructively and productively engage with each other

strengthen mutual understanding

build loyalty

build relationships

understanding

understand goals and benefits

This form sucks

guide perception

increase awareness

to change opinions

maintain mutual understanding

get you the reputation you deserve

to change or reinforce behaviors among target audiences

effectively engage stakeholders

strengthen the publics' understanding

shape perception about a person, brand, corporation, movement or idea

open dialogue

provide a voice in t the market place and to aid informed debate

help them

general public or targeted audience

communicate

increase understanding and cooperation

Create opportunities

describe/help them help the public picture a business

move identified audiences to action

maintain the image of a brand, product, or service

influence people

create a story

help generate a profiles of user opinions and preferences

create community

increase understanding of purpose

influence public opinion

improve relationships with stakeholders and society

tell a story

foster conversations

improve business

communicate effectively with key audiences

capture the hearts of the viewer or user of the client's product or service. To inspire a feeling of purpose in the end user. Creativity is the essential ingredient to inspire devotion.

to engage them in a discussion of issues and ideas

drive change

elevate, support, curate and defend the organizations image, brands and leadership

communicate the truth

enable better understanding

publics

inform & educate

sell commodities and ideas

sell and confuse

to change their behavior

assure a positive perception

bamboozle the public

inform, maintain relationship

46

build or improve the reputation

create understanding

encourage and facilitate social harmony

elevate your views

discuss key messages

influence, educate or advocate

expose

further the organization's strategy and goals

foster a mutually beneficial partnership

clarify information

to generate interest and mutual understanding

develop two way communications

through the use of planned communication

between an entity

create and nurture relationships

protect and strengthen reputations

build and maintain relationships

manage relationships

share information, collaborate and even debate

as its conscience

build and maintain mutually beneficial relationships

honestly and transparently inform, persuade, or otherwise communicate information

educate

spread knowledge, truth and information

share, explain, inform

the world

clearly state a company's mission

communicate a brand's ideals

adopt certain beliefs or take certain actions

define, affirm, clarify, or revise

influence

educate and provide resources

provide understanding

enhance

keep the name and image alive

promote the mission of the company/organization

better understand products, services, and issues

stakeholders

build strategic and lasting relationships

manage effective communications

to establish awareness

create and manage

deliver

achieve

customers and stakeholders

Consent

Achieve Strategic Goals

build understanding

foster public knowledge, engagement and discourse

elevate status

adapt to, alter of maintain their environment

to increase understanding

the community

to build relationships and foster engagement

raise awareness, promote greater understanding, guard or restore reputations, change perceptions and behavior

improve communications and understanding

to explain and persuade

deliver consistent messages

cultivate and maintain relationships

convey its intentions

47

build image

create and enhance

make and communicate policy decisions

facilitate two-way understanding

customers, clients and/or the general public

identify mutual interests

illuminate ideas

serve as an organization’s conscience and strengthen its reputation

to effectively and consistently promote meaningful dialog

create

foster better understanding

reach common understanding, engagement, consensus building, and the management of controversies

identify problems and repair/assets and strategies/tactics

manipulate public opinion

manage reputation, convey messages, and create a two way conversation

communicate

of any group or groups of persons

bolster an entity's reputation

establish relationships

influence thinkers

ensure the right information is shared

advocate causes

create

The profession relies on research, goals and planning to communicate effectively, influence opinions and attitudes,

to create, manage and promote an organizations reputation and to create a culture of trust and transparency

facilitate understanding of a situation

change behaviors and beliefs

to motivate mutually supportive behaviors

spin the truth

effectively communicate

add value

build and maintain relationships with stakeholders

engage and communicate

manage the organization's public presentation, to provide the relevant information, and to properly

respond to audiences' feedback

raise awareness through media, partnerships or social networks

speak to audiences

define who they are

enhance relationships

maintain relationships

form educated opinions


inform the public

promote understanding

to create

effectively communicate

communicate with audiences

through a variety of means (social media, advertising/marketing, media relations, government relations and organizational communications, etc.)

their respective community

do what

facilitate positive consideration

build relationships

encourage discussion and commentary

represent a place/product/thing

48

enable understanding and action

spread the word

communicate, gain insight and collaborate

influence a cause, idea, policy or behavior within

shape the greater discussion and influence opinion

news and information

raise awareness

inform, increase awareness, promote a transaction and/or foster loyalty

to leverage each other

spread news

foster an ongoing dialogue

create one story, one thread of the story that everyone identifies with

communicate

build and maintain a solid reputation and presence

facilitate a certain image

inform and persuade

exchange ideas, persuade, form opinions, position parties in the information stream or consciousness

form relationships

create and maintain relationships

create better relationships

increase value

learn with and from each other

explain their initiatives or a project to the public or specific group of people

individuals

influence opinion

to foster development and growth

take action

help shape the brand story, increase company acceptance in the marketplace, and share information

positively influence

understand value

help such orgs better understand their public and publics better understand said orgs

Represent

connect

to promote the interests of organizations and groups of people with common interests information about

connect

encourage a climate

to actively support

allow each to understand the other

engage their appropriate audiences

inform the public including competitors, media, or consumers

relevant public audience(s)

find like-minded-ness

to be better informed and

generate positive awareness

through strategic

justify

along

survive and/or thrive

be actively involved

get caught

to ensure that heightened brand awareness

create values

the general public

the general public

to build enduring relationships and manage the internal and external perceptions of

ensure long-lasting relationships of trust

have sound conversations and take informed decisions

eat popcorn

49

to effectively and efficiently communicate responsibly

define a mission and or a service / product

influence key publics

Gain share of conversation

deliver arguments of organizations

promote sound interactions

create goodwill

communicate

who can create and disseminate content

provide an open and honest conversation in which both the company and its stakeholders can exchange ideas

influence opinion or action

communicate

to generate consistent, authentic target audience buy-in, third-party endorsements and positive public perception through genuine conversations, events and through the art of story-telling and emotional connections.

influence behavior

keep their message focused

tactically and strategically help the organization meet its business goals.

establish and maintain effective relationships

engage each other

the public and interest groups

establish mututal understanding

inform the public

inform

ensure quality

customers

to help public opinion

keep their minds open

continually create and recreate

build a relationship

peel back the marketing speak

To engage with and add value to stakeholders

build a shared point of view

shape public opinion

and encourage

stream a message

to understand and support

improve visibility and promote reputation

to advance shared values

shape public opinion

help raise awareness and gain consumer and media coverage

describe its value

influence and engage

create mutually beneficial relationship

influence thinking and change behaviors

by working with traditional and new media

advance

gain favor/credibility

influence agendas

provide an accurate depiction

build lasting and meaningful relationships

engage in conversation

communicate effectively

communicate with their target audiences

publics

spread awareness, increase interest and build reputation

its publics

advance the public discourse

build connection and foster engagement, understanding and participation in the brand community or activities

50

advance the public discourse

establish mutually beneficial rapport and goodwill among these stakeholders

evaluate and analyse their propensity and behaviour

acquaint them

engage in two-way communication with their audiences

recognize issues that need (or don't need) to be addressed

share information and gather feedback

completely share a message, brand or product to a consumer

communicate news

build trust via honest, timely communication

share knowledge and expertise

and to let them know that the organization behaves in this manner

inspire

build relationships

to cause or prevent an outcome

foster positive dialog and harmonious relationships

aware

that educates them

a wider audience

engage and convey messages

promote a multi-dimensional exchange of information

educate

achieve organizational objectives

develop symbiotic communication with its publics

move perceptions, galvanize action or influence behavior

engage their audiences

solve problems and tell stories

foster a relationship

its publics

enact change

inform their constituents

the organization

change

open conversations which help to inform

increase understanding and awareness and

define what the target's needs are

build awareness, acceptations and relevant action

improve

ensure they are always seen and 'out there' in different aspects

alter statuses

drive positive brand awareness

create awareness

begin and manage a strategic dialogue

elicit a specific action

interact with the public

over time, in support of

see beyond selling and marketing

their public

enhance communications

persuade them

connect

promote

to be more human-like in their communication and behavior

mobilize our resources

to promote their participation and conversation

promote effective relationships and dialogue with customers and other stakeholders

for mutually beneficial

51

facilitate

smooth business

survive

that promote goodwill and understanding

build relationships, engage in dialogue and influence opinion

understand and influence behaviors

create value

develop relationships

create demand for what the client offers

brands, institutions, people

Nurture and leverage the relationships forged.

change attitudes and behaviors and win arguments

provide a sense of community throughout a process

galvanize action

create a dialogue

communicate an organization's value

cultivate relationships

influence and persuade stakeholders

build brand loyalty

develop loyalty

create a mutual understanding and concept of both the organizations purpose and the public's needs

influence, inform, educate

influence behavior

achieve mutual goals and understanding

communicate through varies channels

create build relationships that lead to advocacy and loyalty

build relationships and shape public reputation

create changes in behaviors, attitudes, perceptions

maximize positive outcomes

better communicate

help their company

to understand, believe, act

develop

drive clear-eyed endorsement

communicate

create conversations and tell stories

make happy fun

influence

understand and support

foster relationships and partnerships

information

places hegemony

Adapt

create exposure

interested parties

engage in dialogue

Stakeholders

influence behaviourr

increase revenues and profits

raise awareness of

help, to get the feeling and word out or handle a crisis

communicate important information about a company

become more transparent

inform and translate

maintain relationships

think or behave

create

achieve

reach a targeted audience

stakeholders

achieve mutual understanding, organisational goals

52

observe, inform, communicate, persuade, etc.

to key stakeholders

through the use of communication

connect and educate

tell a story

create interactive understanding

create value

reach

communicate the company message

realize goals

develop strong relationships

maintain an open dialogue

build trust, confidence, reputation, mitigate risks

girls

provide context and accurate information

troubleshoot

create quality interactions

create action

better life

influence the behavior of forces working

benefit all parties

understand

create mutual understanding and define common ground

encourage action

facilitate conversations

ensure openness and transparency media communication

form trust-based relationships

to present the good side of the picture

influence

Influence target publics

create an attractive/worthy representation

focused, over timer, on common interests and shared goals

create allies or eliminate opposition

communicate

awareness

create and maintain the relationship

produce mutual understanding

create relationships and strengthen communication

establish long-lasting good relationship

create an amicable environment

enhance information sharing

fully present components of an individual or organization

through a mix of directed, ethical and measurable communications activities -- other than paid advertising --

in order to engage them

maintain understanding

engender

to achieve understanding and trust,

establish stronger relationships

communicate

all stakeholders

persuade audiences

gain understanding and interest

"to" achieve

building and maintain relationships

ensure authenticity and integrity are sustained and nurtured between brands and consumers, employees and stakeholders

recommend appropriate actions and messages

its publics

promote their relationship with the public

53

listen and share and engage

Talk (In a Good Way)

improve relationships with stakeholders

secure area

to help use the power of trust from our circles

any third party

create coverage, conversations and content

boost awareness

drive awareness and prompt action

generate positive recommendations

generate content, coverage and conversations that create reactions

create recommendations

encourage recommendations

raise awareness and influence brand preference

achieve

increase awareness and good reputation

in the right way

communicate honestly with all the organisation's stakeholders

improve acceptance

address them

achieve measurable goals

increase business

a variety of constituents

to create awareness, foster understanding, and acceptance of the organization's activities in order to

ensure they have information

encourage a changed behavior or action

encourage and form

drive sales and sustainability

secure greater understanding and awareness among important audiences

inform and entice

to succeed

literally, relate to all of their publics

create content, coverage and conversations

publicize relevant new items

increase awareness / sales

generate conversations, coverage and content

use content, conversations and coverage

facilitate

build and sustain

influence their opinions

information that is mutually beneficial

create dialogue

relay information and to resolve problematic issues

communicate

create relationship

further their brands

inform others

insure

change

influence attitudes and behaviors

converse with its audience

create/increase awareness, improve brand reputation

develop relationships

listen, engage, understand

ensure

generate goodwill

inspire and facilitate conversations and dialogue

engage each other in open communication

alert management to current problems they may reflect negatively on the company

achieve

achieve mutually beneficial outcomes

54

By selling a product or person, a PR member is influencing the thoughts of the public. People are basing their opinions on what your selling and promoting.

reach a specific audience

honestly inform

influence or maintain perceptions

further it’s business goals

build a reputable name and command the right public respect

change behaviour

to promote mutual understanding and relationships

to connect with and influence

improve prominence of brand position in the market place

provide knowledge

gain attention


strategically position

increase the success

build conversations

set a positive image

build on the relationship between the two

convey a message

communicate

set a positive image

inform

maintain a healthy two-way communication

create mutually beneficial relationships

to connect ideas

improve communication

an understanding

create awareness

increase the success and reputation

make companies look good

focus on specific publics

understand publics

improve the communication with relevant publics

either promote their products or ideas in a way that is on good terms with everyone

responsible to fix any problems publicly

promote the values and beliefs of the organization

build, value, and maintain a positive purpose in the relationship

inform them of a company's key messages, strategies and industry trends

build relationships

better understand

maintain a strong reputation

influence

generate the necessary conditions

help organizations

achieve goals

understand the

engage, influence and connect

achieve a goal pertaining to strategic communications

foster greater understanding and collaboration among stakeholders

shape behavior and attitudes with key publics

cause a conversation to take place

change behaviors

create relationships

promote communication between the 2

increase exposure and awareness

convey their message

attempt to create an understanding

create loyalty and overall awareness into a business or personality

55

establish and maintain communications that are transparent and lasting

educate, inform, share, engage and facilitate a dialogue

share information

communicate

collaborate

inform stakeholders

believe

improve communication

inform

guarantee success

increase productivity

inform

discuss

keep them informed

ensure

be more informed

inform

promote

increase positive communication with the public

increase awareness

Intrigue

build relationships with the public

inform

diverse stakeholders

to reduce uncertainty within the minds of the concerned

to help develop educated opinions, influence decision making and motivate to action

encourage action, dialog and decision-making

inform

obtain a remarkable reputation

build relationships, enhance image and reputation

raise awareness for its services, products and/or activities

define and deliver their message(s)

increase the viability

increase the viability

foster

inform

create a mutually beneficial relationship

create dialogue and open discussion

through strategies, tactics, actions and events

shape opinions and change behaviors

accept ideas, entities, products

interact with each other

build trust

shape perceptions

cultivate positive public opinions

ensure understanding

raise awareness

increase public awareness and perception

communicate with all of its stakeholders

foster increase in sales, a better public image, and a maintain loyalty

The organizations

create relationships

their audience

to promote and build engagement and brand awareness

increase profits

establish, build, and maintain

reach different categories of publics

publics

Communicate

protect and build the reputation asset

foster a better environment and creates better understanding of the issues

56

form relationships

advance, defend, protect and promote our priorities

give them

communicate and advocate

benefit each other and

key audiences

to recognize

help create a public image

for the messages corporations, governments, and NGOs

own your reputation and tell the world who you are before someone else does

respond to challenges and opportunities and build relationships

promote and protect the client’s reputation

illustrate a viewer or consumer an overview glorified that will enhance business, personality, industry or media

affirm and shift opinions and decisions

change perceptions, attitudes and behavior through content that is earned — rather than owned or bought

enhance their public image

publcize its products and promote the value of a company or organization

have vision

to mitigate crisis and manage expectations

engage them in dialogue

develop mutually satisfactory communications

understand them

maintain a positive public image

build relationships

contribute

send and receive messages

establish a desired position in the mind

communicate about positions and initiatives

exchange dialogue

aid in the influencing and understanding of actions

build relationships

strategically advance

establish a defined relationship

decide

inform, educate and converse with the public about its actions, thoughts, expertise and forecasts

communicate

communicate

develop positive relationships

develop productive engagement

enhance customer base

to inform, educate and persuade

of people important to them

drive understanding and engagement

drive engagement, loyalty and passion

get feedback on their actions

promote overall satisfaction

reach mutually satisfying goals, sometimes with pragmatism

promote

promote awareness and action

engage in two-way communication

build trust with publics

people

to encourage the building and sustenance of relationships and reputation

stakeholders

achieve mutual understanding

57

create and protect the brand and reputation

build presence in the public eye

stand guard for freedom in the flow of information

with its various publics

establish and maintain mutual understanding

to build relationships in an ethical, transparent and authentic manner

give customers, stakeholders a reason to care and do business with the organization

inform, report and catalogue

establish positive relationships and communicate with multiple audiences, ranging from customers and clients to the media, donors, employees, contractors, members of the communities served and others

convey a favorable image to the public

create and sustain a mutual understanding of needs and desires

establish an open relationship

start a dialogue

make a positive environment

engage in discourse

create a dialogue

maintain and create relations

communicate

to gain awareness and impressions

communicate adapting ideas

encourage communication

host effective and valuable conversation

build mutually beneficial relationships

create mutually beneficial relationships

maintain mutually beneficial relationships

the public

communicate

raise awareness

effectively communicate key messages

connect with key audiences

then devises a plan to change/modify, or confirm it

a public forum

guide communications strategy

reach a state understanding

inform, raise awareness, build reputation and sustainable relationships

foster relationships

to improve the flow of more accurate information

improve transparency, inspire dialog, find common ground

gain mutual understanding

in order manage existing and potential relationships

realize, adapt and enhance the perception

inform about the activities of an organization

Media

promote mutual understanding

achieve

galvanize

become

to ensure support and demand

create and maintain relationships with publics

promote intelligent decision making

to ensure an active set of champions are loyal, excited and defending of the organization

to help them connect, and influence the people that

58

can benefit from the business/person's cause

help them understand and interact with their publics

improve relationships

each other

manage brand/image

facilitate two-way communication

serve the interests of society, the industry, and clients

establish two-way communication channels

favourably support

shine light on their brand or personal image

foster a clear channel of communication in order to facilitate a strong working partnership

secure the necessary relationships

form friendly and loyal relationship

build trust and mutual understanding

establish an environment of understanding

enhance goodwill

reach all pertinent audiences

achieve project or business goals and objectives

increase profits

manage the public image of the company and its perceived values

maintain transparency especially during times of change or crisis

market and publicize ideas, progress and news

interact

promote transparency

maintain clear communication and open dialogue

audiences

accomplish a goal

engage in a dialogue

create smiles

cause engagement with a company/person

build and maintain relationships

sell its products, services, needs

improve the flow of accurate information and strengthen relationships

help explain about

mutually benefit

so that their opinions can help shape policies, positions, and products.

the publics important to their success

provide a message

turn them into believe of what is being offered

educate, inform and connect

establish an open dialogue through traditional, social or experimental forms of media

inform and educate public audiences

enlighten them

experience the maximum benefits of communication within relationships

allow the person or organization

build awareness of a brand or product


encourage collaboration

to achieve the clients’' missions

build a relationship between a cause or a company

the achievement of success as it is defined

maintain integrity of brand, evolve and build relationships

key audiences

59

build support, (increase consumers, profit)

to garner public support

achieve

deliver crafted messages and engaging information

target audiences

positively position its brand in the marketplace

create informational links that convey key message points

foster mutually beneficial relationships

advance the organization's goals

provide information the public needs to know

give people, businesses and organizations a voice that can make an impact

to have a productive conversation

60

APPENDIX FOUR


61


enhancing an organization's reputation and value

the purpose of enhancing an organization's reputation and value

achieving business results

the betterment of a business and society

their organizations

the enhancement of the brand or organization

the purpose of facilitating the achievement of strategic organizational goals

improving a company's value

to add value to an organization

the enhancement of the business

the betterment of the organization

the advancement of the business

the purpose of enhancing brand value

the purpose of mutual understanding

Profit/Popularity

creating a more valuable thing at the end.

any organization

the benefits of both parties

the benefits of both parties

the purpose of promotion, research, or customer service

increased brand awareness, driving sales, communicate a message

often for the purpose of increasing awareness, interest, devotion, or consumer demand.

the benefit of each audience's interests

mutual goals and understanding

the purpose of achieving organizational goals.

external and internal audience, however insignificant their voice and stake be

targeted associations

companies

public

achieve commercial success

enhancing recognition

increased awareness

better understanding

mutual benefit

the betterment of society

the sustainability of organisations and trust of their audiences

the better

an ongoing discussions about matters in common

educate/transact

organizational success

It works primarily through the use of media relations and other forms of third party endorsement.

advancing organizational goals

of interests

nothing

to what corporations money

enhancing the credibility of the organization and its role (no matter how small or arcane) in making the world a better place.

enhancing the credibility of the organization and its role (no matter how small or arcane) in making the world a better place.

for the purpose of realistically setting and meeting EXPECTATIONS among all concerned.

realize the client's goals

advised/informed

money

62

that is more than just brands out there.

communications problems

with their publics

their mutual understanding and benefit

relationship development

its products/services

earn support

awareness and education

constructive relationships.

This form is too restricting

increasing profitability

improve the situation

target audience

long-term, sustainable success

managing your future

the purpose of influencing decisions such as buying or voting.

achieving business objectives

an organization's achievement of its' mission

the purpose of driving action: consideration, purchase, votes, investment, support (financial or otherwise), etc.

everyone's benefit

for ideas, facts and viewpoints

good decision making

to establish public awareness and get the message out before your competition does , with your spin.

better

the purpose of achieving mutual goals

Us to connect with one another

Russian peasants

the purpose of increasing their knowledge about the company, its brand, and its products

to benefit the individuals and organizations

mutually beneficial results.

effects

increasing awareness

evaluating value of users with recommendations for further enhancing image and brands

among its consumers.

better understanding and appreciation

achieving a desired behavior

to accelerate

the improvement of understanding between an organization and its stakeholders

positive outcomes

overall happiness

increasing awareness, sales or other goals

For the purpose of beginning the ripples in the pond. One pebble can be the beginning. Most people look for an idea. PR people are idea people.

the benefit of everyone involved in the conversation

tomorrow

promote the organization and deepen engagement with its users/customers/investors

ensuring understanding and positive image among various publics

mutual success

the overall success of a company, brand or organization

awareness

profit and self interest

profit

for the purpose of obtaining their objectives

mutual benefit and prosperity

63

the betterment of whoever's writing the checks

the organisation.

profit

serve as the liaison or the holder of information for any group/organization to the public and vice versa

organizations

achieving mutually beneficial objectives.

conversations

for and among the organization's stakeholders, with the greatest stakeholder being society itself

achieving strategic objectives

mutual agreement

increased understanding about an issue or an organization

greater audience

the client and community

everyone's benefit

between companies and people important to their success

to create good will and address concerns about a brand or organization

to achieve mutual understanding, realize

organizational goals and serve the public interest

and is publics

advancing the client's interests

growth and success

mutual benefit of the organization and its publics

mutual benefits

mutually beneficial understanding in business and communities

because no one else will

to create a better society

the use of said audience in any manner they see fit, as well as for the public entities themselves, for the purpose of increasing exposure to influence awareness leading to desirable actions on the part of the audience

population

mutually beneficial relationships between organizations and publics

accuracy, information, knowledge

world domination

clear communication

in the world

the world

furthering a client's agenda, be it reputational or cause-related

perceptions

the purpose of building brands, creating organizational alignment and/or providing societal benefit.

media, influencers and stakeholders

the advancement of mutually beneficial goals

reputation

allowing the public know the company, organization, or individual better

disseminating information, selling products, and/or for the good of the whole.

more informed decision-making from all sides

to promote, protect, prevent and persuade

mutual understanding and dialogue

the purpose of reputation building and advancing business priorities

to strengthen and maintain brand value

image (product or persons)

a specific message

mutual understanding

64

to promote understanding and goodwill

Common good

Benefit of Client

mutual benefit

business, governmental and social benefit

public awareness

the purpose of achieving organizational goals

their mutual benefit

greater understanding and conversation

for the betterment of the business entity as a whole

our clients.

the public good

to enable its sponsors to achieve their objectives with specific audiences.

fill-in-the-blank form

creating common understanding

for mutual benefit

mutual understanding and benefit

sustainable dialogue across all engagement platforms

support of the organization buy and for its stakeholders

to achieve an informed public understanding utilizing research,

marketing, media relations, social media, employee and government relations, among other programs

increased satisfaction of all involved parties

enhanced reputation, image and profit

achieving common purpose

everyone's mutual benefit

growth and success

supporting an environment of mutual understanding and benefit

understanding and acceptance

restrictive

between them

building good will, achieving a consistent perception of authenticity, and cultivating long-term, mutually beneficial relationships

communicate, sell, change and otherwise make a difference

the sake of a client's reputation

an important message

in the interest of any individual or group.

growth

an organization, company or corporation

the improvement of society

to educate, inform, mobilize and problem-solve

positive stakeholder perception

what has not been discovered

and change behaviors toward mutually beneficial outcomes.

to differentiate and position your organization as a leader in the industry in order to affect revenue and a stronger relationship with stakeholders and the community

bridge the divide

positive change and outcomes.

mutual success.

money.

a common goal

mutual growth

accomplishing corporate objectives

to facilitate business, relationships and information

accomplish an instrumental organizational goals

better understanding of an issue, individual or organziation

65

reputation building and management

the public and other interested parties

key audiences

long-term mutual benefit

enlightened understanding and perspective

brand differentiation

purchase and messaging

a product, policy or idea

relationships

the organization's mission

managing public opinion

maintaining the organization's mission

a complex world

what purpose

sustained profits or contributions

transparency

product launches, industry news, competitive reports and life interest stories

a favorable impression of that thing that is conveyed to the public at large

the greater good

business success, community building and inspiring discussions

the greater good of the organization

a specific group of people

successful communications

test

disclosure, marketing, awareness, and topical thought leadership

marketing

the betterment of the audience and/or the organization

for the greater good of the future

public consumption

mutual understanding and respect

the greater purpose of increasing the knowledge and well-being of the human race

its services, programs, talents, anything

long-lasting awareness, brand management, resonation, and trustability.

brand imagery

social good

the purpose of informing, persuading, selling, motivating or winning approval

no purpose

the mutual sharing and understanding of information

a better functioning world

an organization or agency

connecting in our human condition

improving business and image

the mutually beneficial exchange of information and ideas

meeting a business or organization's needs

its product

fulfillment of needs and desires

sales, reputation, and social acceptance purposes

successful outcomes

mutual benefit

the purpose of developing deeper and more nuanced relationships.

As mouth piece


improved communications and understanding

mutual understanding and relevance

mutual benefit

the sponsoring organization's success

66

success, satisfaction, and well-being

gained exposure, credibility and revenue

the purpose of telling a story often unknown, misinterpreted, or incomplete

mutual, sustainable benefit

bringing realization to others what your company is about - who you are, what you stand for, and what you care for.

for companies/institutions to be more empowered to share their stories.

their mission

communications

billings

the ride

everyday challenges

an effective relationship

doing good things

comes with measurable and meaningful results

the good of the community and the people

educate, relate, and provide understanding

educate, relate, and provide understanding

For the brand, be it a company, person, product or cause.

organisation survival, success, social legitimacy

things of personal and public interest

becoming thirsty

(no for, with) consumers and constituents

to garner some form of support

to cause them to think positively about the individual or organization

To drives sales

conversation and publication

that strengthen positive relationships

purpose of achieving the organization’s goals

understanding

to help influence the people you desire to reach

and build a climate of open communication engagement and trust.

growth or change

mutual benefit

dedicated to protecting and enhancing brand, brand awareness, credibility, reputation and goodwill

accurate content, interesting ideas and personal, professional and institutional value.

the benefit of all parties

mutual dialog and, hopefully, understanding

the purpose of meeting their information needs and creating a understanding

the purpose of maintaining a brands reputation or product

the benefit of all involved

the good of the community

awareness

increased business

product growth

reach conclusions

and consider all angles

shared understanding

the good of the organisation/event etc

enabling an educated decision

To create partnership, trust and respect that leads to mutual understanding and possibly support

the greater good of all concerned.

strategic business or organizational objectives

67

our influencers

understanding

organizational goals and objectives

in the service of new business/sales

mutual benefit

a particular cause

interaction and awareness

the company

any type of situation

all parties

what seems to be limited gain

the achievement of specific and measurable goals

companies and organizations

organizational interests

the organization or company

achieve business or organizational goals

developing a positive affinity for that brand

the common interest of all parties

collective benefits

improved awareness, advocacy and action

the growth of the organization

public relations

the purpose of ultimately improving brand equity



the indirect or direct benefit of the organization or individual that controls the brand.


purposes that support business objectives by arming the stakeholder with the truth

achieving a myriad of objectives that benefit all parties in the process

promotional advertising

the development of ethical, mutually beneficial relationships

the benefit of the client and provider

increased awareness, understanding, and acceptance of information, interests, events, and causes

the sake of buying into a product, brand or idea

the good of the organization


improving understanding, learning, and affecting change

in order to develop or strengthen its relationship with the audience.

action

the organization

for a transparent purpose

(Dont try to force something that isn't)

of goods value

to make an informed decision or opinion

a greater good

corporate reputation and value

the greater good of an organization

change

better two-way communication

mutual benefit and satisfaction

a better world

creating dialogues and measurable values

our constantly evolving world

mutually beneficial purposes in the future

the sake of raising awareness, calling to action, and overall gaining publicity with the ultimate goal of increasing the bottom line

68

what purpose

understanding

true and useful information

providing them batter services

behavior

creating a better consumer experience

build trust

greater absorption

their products, services and causes

relationships

public to become aware or act upon

an overall image.

solving client's business problems

increased action

mutually beneficial long-term gains

the goal of growing usage, satisfaction and value

the purpose of building a loyal fanbase

mutual understanding and benefit both for organizations and for strategic stakeholders.

an authentic connection between the two sides.

divert public attention away from the activities

undertaken by special interests—activities ultimately intended to subjugate The People into compliant little consumers and followers.

support

effective reputation management

to embrace our version of reality

companies

client's specific needs

building beneficial relationships with stakeholders and thus advancing organizational goals

their optimal use

for increasing the brand awareness between their target and also improving the knowledge of costumer's needs

achieving specified social-, business- or organizational-goals and objectives

outcomes

gaining trust and credibility

make life easy but also more competitive

inner necessity

between itself and its stakeholders

the management of reputation

shared values and relationships

improvement

accomplishing business goals

the purpose of raising the client's value.

create coherent image

To create goodwill and consumer confidence.

to create social and economic value

goals of the organization or person

a succinct end result

the benefit of the company represented and the public


individuals and society

symbiotic results

the purpose of increasing business

growing long-term trust and marketing growth

increased profits

improved communication and efficiency

business, entertainment

quantifiable responses

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the organizations we serve for and the public interest

influencing the general public

the organization's long and short term success

building trust

advancing a point of view, product or service

the business and the audience

their image

money

the benefit of the communicator, individual or society at large


its products and service

a common message

the public and stakeholders

profit

our goals and objectives

motivating, educating and informing the public.

mutual benefit

manufacturing consent.. The job is still the same but pr do her pr in redefining herself

Their role in the larger society

great causes

awareness and understanding

mutual outcomes

value

defined results

serving the public interest

a product, person, service or organization

the public to acknowledge and gain respect for or clear up a situation

the purpose of strengthening and continuing the relationship with the public and the media

better comprehension

the organization

companies or public figures

positively about your clients

mutually beneficial outcomes


influencing their perception

change

to serve the public interest

gaining and maintaining trust, legitimize the organisation, help to manage crises, etc. and numerous other purposes

to establish the social legitimacy of those ideas and entities.

to achieve mutual understanding, realize organizational goals, and serve the public interest. (CPRS - Flynn, Gregory & Valin, 2008).

mutually beneficial existence

improving an organization's brand

achieve the goals of the organization, person or government who requested the service

the organization

the business goals

the purpose of creating good will and improved the bottom line for a company or organization

mutual success and benefit

the mutual benefit of both an organization and its publics

expressing the organizations messages and analyzing their impact on the intended public

to build a better society

reputation protection and sharing

greater good

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increased exposure in the marketplace

knowledge

welfare

or against the goals of said interest

achieving mutual beneficial goals

a message

for the purpose of creating the conditions needed to achieve strategic goals.

positive change

to improve your business or organization

by guiding groups' or individuals' opinions, attitudes, behavior, habits forward an appointed aim

creating strong, sustainable and measurable outcomes and value

for making this world a beautiful place

publics

tangible and intangible benefits for consumers of said information

in support of mutual understanding and mutual benefit.

Achieving organizational goals while improving the broader community.

what they feel.

communications

achieve the aim of the organisation

beneficial coexistence

public's self-interests

gaining long-term gain (lucre)

itself and its publics

the benefit of all entities involved

the purpose of engendering interest, trust and respect

that distinctly articulate and clarify relevance and value for its defining mission, products or services, social benefit and people, often to achieve a specific sales or business outcome.

in a desired and meaningful way.

gaining a public's support.

stakeholder loyalty, create or convey change, provide credible reassurance in tumult, build awareness, foster diplomacy and promote a product or position.

compel a predicted behavioral response or grow commerce.

its different target audiences

information

the communication and management of reputation and trust

to do something beneficial to the organization

the public's loyalty and support on your organization's products and services

delete "for" the goal of securing the public's trust

the purpose of the creating a greater community

the advancement of public and private sustainability, growth, trust and advancement

achieving operational and business goals

a better understanding of the organization's works

the better understanding of the purpose of the person, place, or business

mutual benefit

About Your Company

improving quality of decisions and accelerate their time of implementation

one's successful existence and development

to filter the good from the bad

the benefit of that cause

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increased recommendations, reach and revenue

great recommendations!

increased sales

increasing sales

brands, people, policies, businesses

that support business objectives and result in sales

contributing to business or brand objectives in a measurable way

changing consumer behaviour and driving sales

clarity and goals

the company and community

at the right time

to ensure that its policies, activities, values and people are known and understood in order to establish a platform of mutual understanding and acceptance

an organization's mission

better relations

businesses and non-profits

the benefit of both parties

the development of understanding and cooperation

advance its mission, priorities and maintain its reputation.

making informed decisions about products, issues and organizations

its targeted audience

relationships, engagement and community

society

the purposes of advancing their issues, mission and/or perspectives

to improve the relationship between the public and organizations

maximizing profit

maximize connections and minimize exposures

generate ripples of recommendation

public awareness and education

more influence / profit

clients to achieve their comms objectives

generate third party endorsement - recommendations

interaction

positive relationships

affecting favorable behavior

their overall business objectives

a more informed society

the mutual benefits of the company and the customers

business

goals

an increase in business

what they have to offer

trust and confidence

control

organizational goals

the betterment of both

the expressed purpose of engaging and educating shareholders, stakeholders and the public at large

mutual benefit

win-win on both sides

reliability and resilience

the purpose of promoting a company as a good community partner

mutual success

clarifying issues, providing sufficient transparency and clarity of management's objectives

its goals.

the realization of organizational goals

This is to create business, PR is continuously selling something or someone new on the scene. This keeps

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not only the entertainment business alive but any organization or public figure alive.

brand and cause awareness

strategic relationships

a better understanding of a client's background and motives

the benefit of both the organization and its stakeholders

to gain credibility and profitability

achieving comms and commercial objectives

in order to balance different views and come to an understanding of each other's points of view

the public

a greater market share

the public


positive outcomes

your organization or corporation.

lasting relationships

the companies success

enhance both their success

positive relationships for said publics

audiences

the companies success

values

the purpose of the organization to keep a good reputation


better understanding of needs

better understanding and management

its customers

any organization

the organization or company

their publics

clients

business

organizations

everyone to see

to gain a positive image back to the public

better public opinion of the organization

between a company and its publics

brand awareness and recognition

uphold clients interests

connecting ideas and needs

amen

that underpins organizational success

behaviors


attain their business objectives, enhance reputation and engage constituencies in dialogue to further those ends.

for the organization and when possible, for key publics

in order to fulfill his mission and vision


the purpose of relaying a specific message

better decisions that shape our world

mutually beneficial and measurable outcomes

greater understanding

the greater good

mutual benefit

clarity and transparency

with the ability to build connections

the purpose of presenting the image they wish to convey

the issues at hand

reputation management

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This is about trust, support and ethics for the betterment of business whether it be a for profit or non-profit organization

the benefit of the organization's key stakeholders including employees, the media, the general public, board of directors, management and customers

creating or sustaining a relationship

information

a purpose defined

message distribution.

what you need them to

mutually beneficial causes

success

an organization

a company or client

success of organization

an organization

their own good

success of an organization

success of an organization


organization

favorable business

service

Advantages

better business

oil crisis

organization success

mutually respectful and beneficial outcomes

to enhance the communication with one another

the purpose of creating intelligent and responsible decisions and actions.

the mutual benefit and the success of one's organization

knowledge and leadership

a common interest

changing perceptions and yielding favorable response

the purpose of developing a mutual relationship

their audience(s)

future successful ventures

successful ventures

relationships

knowledge

organizations and stakeholders to connect and understand each other

benefiting and building of civil society

expression of second generation's human rights

the greater good


actions and reactions from both the TA and client/brand/company

the public

a predetermined objective

participating in our communities, in our democracy, in our world

success achieving business goals.

its products, people, places and causes

the betterment of society

to build a positive reputation and mutually beneficial relationships that support the organization's goals (and don't say BUSINESS goals because that leaves out not for profits).

company/ public figure/ organization

in an effort to maintain and create relationships, action and influence

mutual benefit

for an interactive movement that influences action

their agency


gaining their trust and goodwill

inform

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your brand

business success

a better, well-informed society

that are mutually beneficial

winning's sake

reasons to bill clients

all recognized publics - local to global

common goals

brand awareness

important public health issues

the company or business that is in line with the company or business's ideas.

advocate.

your own good

mutual benefit

a positive outcome for the client.

an overall approval or "buzz" that shall increase ad revenue, marketing and business

the greater good of society

the purpose of meeting organizational objectives or other desired outcomes

ultimately generating revenue and/or visibility.

the public eye and community

evolution

maintaining a positive image in the minds of the public.

bad idea for this sort of thing.

maintaining or improving relations

the general good of the public

mission fulfillment

customer and shareholder value

the purpose of creating a brand

positive relationships

mutual information and relationship-building

preferred action for or toward the organization, people or events

promoting goodwill for all parties involved

informing and engaging all stakeholders in positive relations

the elevation or degradation of reputation

information and mutual benefits

the success of the institution

encouraging communication, understanding, passion and corporate growth

themselves if they want to participate

the continuous building of a trusting relationship by being transparent

customers

everything

the purpose of understanding, support, and collaboration

mutual advantage

increasing sales

increased understanding, adjustment of attitudes and a change in behavior.

to achieve our organizations' or clients' missions or objectives.

an organization

the behaviors or actions required to meet organizational goals and objectives.

trying to move at the same pace with the universe or a little step in advance

the overall public well-being and consumers

improving organizations and the communities they serve

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to better the reputation of the client in the community

that furthers the entity's mission

organizational relationship building

positive outcomes for the benefit of both clients and the publics they serve

drive awareness, recognition

and organisation.

a positive impact

the benefit of all concerned

profitable integration of an organizations new and continuing relationships

increased news

Freedom

which its success or failure depends

the ability to make the world a better place

for the benefit of both the organization and its stakeholders.

maintain or boost shareholder value, attract and retain talent

a world that wants to know

persuading

the mutual benefit of society and the organization

with the intention of changing the public's actions by influencing their opinions.

encouraging long-lasting, positive and productive relationships between all parties

creating and maintaining organizational integrity

so stakeholders understand how they can benefit

heaving a good relationships

to clarify perceptions of an organization's or individual's image

building relationships leading to a positive image



the better good of the company as a whole

the good of all parties involved

the betterment of both parties

building authentic relationships

the organization or client and the public

both parties

the common good

Authentic relationships

in order to build two-way mutually beneficial relationships

a campaign/cause on behalf of your client

the purpose of coming to a mutual understanding.

effecting change

the benefit of the client

discussion

a better understanding of the issues that matter to them

the mutual benefit of both the public and the organization

more productivity and receptiveness respectively

aligning ideals and values, and engaging stakeholders in decisions

a richer understanding and interactivity among them

achieving better outcomes

cooperation and royalty

leading to a secure and positive image of the organization as a whole

the organizations in order to build a better relationship with its publics

a good reputation of the latter

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Create Visibility

benefit of the organization

mutual outcomes

action

skeptics

for that organization’s products, services, mission and actions.

the mutual benefit of both the organization and its publics

ethical public policy

to ensure long-term viability, growth and success

making the world go round

better mutual understanding and success


greater understanding of concepts

being viewed with integrity in midst of crisis


the purpose of building, maintaining, and growing mutually beneficial long-term relationships

the mutual benefit of all

organizational goals

the right message to be perceived by their public target audience

a profitable and positive future

the best interests of all parties involved

long-term collaboration

the organization to gain the goodwill they need in order to carry out their missions.

creating an environment open to the organization's functions

organizations

maximizing its potential

success

client

the purpose of fostering positive feelings about the company

the creation of trust between the organization and its stakeholders

the purpose of bettering a specific brand through print and online sources

understanding

open relationships with all relevant parties

the purpose of advancing and achieving the goals of the organization, entity or individual

and create mutually beneficial relationships with its audience


the purpose of building awareness and eliciting the desired action or behavior

clients

sustainability of a brand

the companies public image

the benefit of consumers and shareholders

a richer understanding and interactivity among them

products, programs or causes

the organization and its publics and stakeholders

Public relations specializes in bringing people together, finding common ground, and fostering joint decision-making.

to build and maintain those relationships

to help/enhance the organization's image/business

them to become future consumers and spread the word to others

the purpose of attaining a better understanding of the goals and values of both parties and working to meet and succeed these expectations

the purpose of encouraging positive endorsement of a product or service, thereby resulting in the sale or use

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of said product or service by consumers

the purpose of better understanding

genuine connections with the individuals and groups that help it achieve its goals

the purpose of achieving their goals

increased sales or services

better communication

greater understanding

uphold a positive image

to achieve satisfaction for both parties involved

the individual or organization

sustainable influence and results

awareness and mutual benefit

success

their goods, services, or products.

organizational objectives

the benefit of establishing a relationship

education

creating goodwill, sustainability and understanding

educating audiences about issues, services and/or products

the purpose of promoting an organization's public image

success

communications between organizations and their publics

the good and ethical transformation of our society

about each other's goals and desires

a social media world

the benefit of society

an organization, cause, product or service

universal understanding

the business to sustain and grow

whatever necessary

Companies and people to communicate their information

greater awareness, understanding and credibility

find its way

advance their mutual interests

think or act favorably

reach

to increase awareness and meet long-term business goals

highlight a product or service

get things done

Educate, inform, and promote

establish, improve or maintain open dialogues and build mutually beneficial reciprocal relationships with multiple audiences

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Public Relations Defined Submissions Analysis

Business

Transcript of Public Relations Defined Submissions Analysis