THE ROLE OF PR in POLITICAL PARTIES in pakistan

Political Parties in Pakistan

•There are some famous political parties in Pakistan such as • PML(N)•PTI•Peoples Party•PML(Q)•MQM•ANP•Jamiat Ulema-e- Islam•Jamet-e-Islami •More than 150 parties exist

Political structure in Pakistan Pakistan is a democratic parliamentary federal

republic with Islam as the state religion.  The Pakistani military establishment has played

an influential role in mainstream politics throughout Pakistan's political history.

 Presidents are brought in by military coups who imposed in martial law in 1958–1971, 1977–1988, and 1999–2008. 

Pakistan has a multi-party parliamentary system with clear division of powers and responsibilities between branches of government.

The first successful demonstrative transaction was held in May 2013.

Public Relation and politics •Public relations (PR) is the practice of managing the spread of information between an individual or an organization ( political party and the public.•Public relations may include political party gaining exposure to their public using topics of public interest and news items

Nature of PRPublic relation is the art and science of managing communication between political party and it key supporters to build, manage, and sustain its positive image.

Public Relation and politics PR in politics work as

Key role in political campaigns (strategies, tactics, tool pr vote)

Effective role in public communication (through media)

Publicity of ideas (agenda of party publicity, good will image)

Educate voters (info through public relation, ) Image building Management of communication between

politicians and public (smooth flow of communication)

Public Relation Officer in political organization PRO work as

Idea generator Develop planEvaluation information Communication strategiesWork for better Flow of communication in political

organizations

•Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities •Planning publicity strategies and campaigns •Evaluation of public attitude and their opinion•Writing and producing presentations and press releases•Dealing with enquires from public, the press, and related organizations •Organizing promotional events such as press conferences, open days excebitions, tours and visits•Speaking publicly at interviews, press conferences and presentations •Providing public with information about new promotional projects •Analyzing media coverage •Designing, writing and production presentations, press release, brochures and information for web sites and promotional videos

Duties of PRO

Planning, developing and implementing PR strategies

Communicate with colleagues and key spokespeople

Interact with and answering enquiries from media, other organization, via mail or phone

Researching, writing and distributing press release to targeted media

Analysing and collecting media coverage (pmln talk shows

Writing and editing speeches, articles, annual reports

Preparing and supervising the production of publicity

Such as broachers, handouts, leaflet, promotional videos, photographs, films and multimedia programs

Organising events such as press conference, exhibitions, press tours

Managing and updating info on websites

Managing the PR aspect of a potential crises situation

work for community relations

Skills of PRO•Excellent communication skills both orally and in writing •Excellent interpersonal skills •Good IT skills •Presentation skills •Initiative (idea generator )•Ability to priorities and plan effectively •Awareness of different media agendas •creativity

Nawaz Sharif PR officer and Press SecetaryRai RiazNawaz Sharif media cordinatorNadir Chudary

PR in Politics

Public Relations and politics have a lot in common. Not least is the fact that both PR practitioners and politicians are frequently criticised by people. But on a more serious note, public relations plays a role in politics and government policy by influencing public opinion to support a certain candidate or piece of legislation.

How PR plays 'Politics'

PR plays a great role in politics, in ways more than one:The PR function of publicity is a great tool of gaining awareness for candidates and cause. Whether through mass media exposure, special events or targeted direct communication, making candidates' names known to voters is a basic function of political PR. Candidates can't win if voters don't know their names.

PR's role in providing voters with enough information to develop an understanding of candidates' position is another role of PR closely tied to politics. Knowing who's running is important, but once they have an awareness of who's in the contest, understanding where each candidate stands on the issues becomes a priority.

Due to modern-day public relations, another dimension comes into play, though- one that moves public relations beyond publicity and the use of one-way messages and toward two-way communication. At the highest level, this two-way approach allows for both persuasion of the public and modification of the politician with an eye to bringing both to that most valuable of outcomes- mutually beneficial relationships.

four main activities that stand out in political PR Media management (controlling

messages) Image management (protecting an

identity or brand, relationship building etc)

Internal communication (engaging people within the party and controlling opinionated messages)

Information management (gate-keeping)

PR experts have profound knowledge in their field which in combination with specially acquired skills allow them to

Consult political decision makers, mandatories' and functionaries in formulating policies and concernsAssess the communicative effect of

political decisions, • Define specific targets for communication work Develop strategies on the basis of

analyses (e.g. analyses of strengths and weaknesses)

Identify connections in communication, implement communication projects and measures and evaluate their outcome.

Regardless of their field of activity PR consultants have sound knowledge and experience in a number of different domains relevant to communication to call their own

They must have

Knowledge of theory and practice in communication

Talent as journalists, the ability to analyse facts for their medial relevance and formulate them accordingly

Wide knowledge of national and, where applicable, international media

Experience with various support tools, such as creativity, planning and evaluation techniques, as well as market and opinion research

Knowledge of and skills in professions related to communication, such as public affairs, lobbying, marketing, advertising, direct marketing etc.

Knowledge of contemporary methods in print and electronic media

Extensive knowledge of political systems and processes

General knowledge of economics, law and society Thorough command of one foreign language

Professional handling of team work, communication in the context of (party) political activities

The ability to communicate empathically with staff and voluntary supporters

Adjustment and adaptation — the give and take that is essential in today’s world — are the key concepts in this balanced two-way approach. Public relations at this level allows for persuasion of the voter and modification of the politician, all done with an eye to bringing both to that most valuable of outcomes — mutually beneficial relationships.

This use of public relations is good for both politics and the public.

Politics & Public RelationS

How It Works

To gather informationTo disseminate management’s

point of viewTo motivate employees to participate in the political

processTo plan ahead

To adjust policiesBe able to sustain strong

personal relationshipsTo use of persuasion tactics to

attempt to influence

Process of PR

• Fact finding • Planning

• Communication and Research evaluation

Tools and Tactics

o Advocacy Advertisingo Toll-free phone lines

o Web siteso Computerized direct mailo Community meetings

o Bloggingo Messages

Social Mediao Twitter

o Face book Advertising

o Paid contento Songs

o Press advertisingo Television advertisingo Outdoor advertising

PAID CONTENTS

PAKISTAN TEHREEK E INSAF(PTI)

PAKISTAN MUSLIM LEAGUE(N)PML(N)

PAKISTAN PEOPLES PARTY(PPP)

o External mediao Internal mediao Media relations

o Community relationo Using photographso Publicity method o Direct method of

communicationo Working with individual group

External media

• Television• Radio

• Magazines• Film

• Traditional media

Internal media

• House journal• Bulletin board• Annual report

• Printed literature

Media relations

Press conference Press release

Press tour Exhibition for personal

contact

Other Publicity

• Leaflets• Stickers

• Direct mail

Direct Communication

• Electric spectacular display• Speakers and speeches bureaus

• Telephone as a PR device• Word of mouth

• Letters• Post cards

• Door to door communication during election campaigns

• Corner meetings• PR representatives of Politicians

• TV interview by Politicians