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Public-Private PartnershipPublic-Private Partnershipin Barents Tourismin Barents Tourism
Tourism development in Arkhangelsk Tourism development in Arkhangelsk region. Features, problems and region. Features, problems and prospects. prospects.
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Regional standard-specification Regional standard-specification and legal documentsand legal documents
“About tourism in Arkhangelsk region and strategy of socio-eonomic development till 2030 year”
“Concept of tourism development in Arkhangelsk region”
Long-term target program of Arkhangelsk region “Development of domestic and entry tourism in Arkhangelsk for 2011-2013 years”
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Types of tourism Noted by companies,%
Educational tourism 70
Ecotourism 40-50
Event tourism 40-50
Health-improving tourism 40-50
Travels 40-50
Sport tourism 40-50
Fishing and hunting tours 40-50
Activities tourism 20
Business tourism 20
Rural tourism 20
Water tourism 20
Beach and pilgrim 20
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Tourists flowTourists flow
0
50
100
150
200
250
300
350
2007 г. 2008 г. 2009 г. 2010 г. 2011 г.
245286
250
322325
тыс. чел.
Foreign tourists, persons
Total tourist flow,thousands people
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TOURIST COMPANIESTOURIST COMPANIES
Number of tourist companies
Turnover, bill. rub.
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Company Profile
1. Malye Karely Tourist operator: tourist complex, guided tours, accommodation, catering conference facilities
2. Tourism Academy
Tourist agency: incoming and outgoing tourism, inland tours
www.akademiya-turizma.ru
3. Sever-Travel Tourist information portal
4. Arkhangelsk Region Association of Tourism and Service
Non-commercial partnership: over 30 different types of tourist companies
5. Golubino Tourist operator: tourist complex, accommodation, catering, guided tours, conference facilities
List of companies interviewed (1)List of companies interviewed (1)
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Company Profile
6. Dvina Hotel Accommodation, catering, conference facilities
7. Pur-Navolok Hotel
Accommodation, catering, conference facilities
8. Barents Tour Tourist company (incoming and outgoing tourism, inland tourism)
9. Solovki Company
Tourist operator: regional tourism
10. Skazka Stranstviy / Travelling Fairy Tale
Tourist operator: regional tourism
11*. Arkhangelsk Bureau of Travel and Excursions
Tourist operator (city guided tours), regional tourism, incoming and outgoing
www.arhtravel.ru
List of companies interviewed (2)List of companies interviewed (2)
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Market distribution
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Experience in the tourist marketExperience in the tourist market
05
1015202530354045
less than 2 years 2-10 years > 10 years
Sh
are,
%
Experience, yr
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Annual number of the tourists servicedAnnual number of the tourists serviced
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Personnel age structure in tourist Personnel age structure in tourist companiescompanies
0
5
10
15
20
25
30
to 18 18 - 23 24 - 28 29 - 33 34 - 38 39 - 43 44 - 48 49 - 53
male
female
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Educational backgroundEducational background
0
10
20
30
40
50
60
70
80
Higher Secondary professional Vocational school leavers
Male
Female
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Professional areas\positionsProfessional areas\positions
0
5
10
15
20
25
30
35
Management Marketing Selling Tour guiding Others
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Staff turnover reasonsStaff turnover reasonsReason % noted
low salaries 60
change of place of residence 60
physically challenging working conditions 30
lack of special knowledge 30
inability to cope with duties 30
lack of career prospects 30
disciplinary procedures 10
poor customer handling skills 10
unpopularity of job 10
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Challenges facedChallenges faced
Problems % noted
strong competition 40
weak legal support 40
lack of investment 40
lack of personnel competence 30
seasonal accessibility of roads 15
poor quality on-site service 15
careless tour operators 15
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Advantage factorsAdvantage factors
SWOTStrength◦Hospitality of local population◦Traditional handicraft◦Nature resources treasure◦Cultural heritage◦Sainted, sacred places◦Unique industries ◦Administrative support on regional level◦Traditional forums, meetings
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Constrain factorsConstrain factors
SWOT◦Weak infrastructure◦Run-out technical resources◦Distances, remoteness◦Non-competitive prices for services◦Weak informational base
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Development factorsDevelopment factors
SWOT◦Statistical and informational base development◦Tourist market analysis, scenario modeling◦Training needs assessment◦Development of new forms of tourism◦Use of state-business partnership◦New tourist destinations development◦Tourist brands for region and municipal districts
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Strict limitations Strict limitations
SWOT◦Nature factors (forest fires season, biting
insects)◦Transportation safety
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CATEGORIES OF TOURISTSCharacteristics, correlations, factors
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INDIVIDUAL CUSTOMERS
PE
NS
ION
S
-2
2
6
10
14
18
0 10 20 30 40 50 60 70 80 90
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Know-how and resources required Know-how and resources required
Know-how/resources % companies
Market forecast and tourist product development 30
Perfect the software operation skills 20
Need solid funding and innovative technologies 20
Upgrading the service level 20
Tourist complexes’ infrastructure development 20
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Challenges in tourism Challenges in tourism development in the BEARdevelopment in the BEAR
Challenges % noted
Shortage of the regional supportive programs 30
Shortage of investment on the part of local authorities 30
Difficult to obtain updated information 35
Tourist products are jeopardized by seasonality 25
Negative expectations towards federal legislation 10
Visa formalities 90
Overpriced airline tariffs 90
Shortage of new tourist product offers 90
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Training needsTraining needs
Statement % noted
Happy with the level of their employees’ training 70
Require marketing specialists 10
Require development managers 10
Need qualified guides in high season 20
In the next 5-10 years
Will need museum guides 50
Will need interpreters 25
Will need marketing and IT specialists 25
Will need tour managers 25
Will need PR managers 15
Will need accountants 10
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Areas of knowledge
needed
Norms and legislation
Informational systems and
resources
Projects management
Tourist destination
Best practices of tourist companies
Business planning
Knowledge needed for tourist companies personnel
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Shortage of budget places for students
Weak inter-regional communications
Low interest of business in marketing research
Preferences of international level
No systematic research of tourism potential
Low risk analysis
Shortage of joint educational programs
Low level of existing training programs
External reasons Internal reasons
Challenges of professional educational environment
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Areas contributing to better Areas contributing to better personnel performancepersonnel performance
Statement % noted
service marketing 60
and personnel training 60
international projects 30
IT development 30
innovative methods and technologies 10
increased wages and niche specialism 10
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Quotations from interviews
“The most critical problem is personnel. It is hardly possible to find a good tourism manager”
“The information either doesn’t reach us at all or reaches us from non-official sources”
“In order to develop, the tourist companies shall move in parallel. It often happens that one company is not able to cope with a big program”
“We need information about the cooperation opportunities and exchange possibilities in the Barents Region”.
“Arctic tourism is quite an expensive type of tourism. Russians with average income cannot afford it”
“The prices for accommodation and transport are very high. That’s why the tours are planned for only 2-3 days. No tourists come to us from municipalities, no practical sense”
“It is difficult to replace an employee. New young specialists coming to us put high job requirements that are not justified by practical skills”
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Any chance for MICE-tourismAny chance for MICE-tourismin Arkhangelsk region?in Arkhangelsk region?
ADVANTAGES/ PERSPECTIVES:ADVANTAGES/ PERSPECTIVES:
- - events related to Artic, Northern identity and indigenous people culture- annual traditional business events (Margaritinskaya Fair, Forestry Forum, Tourist Forum, exhibitions)- available MICE facilities: conference–halls (up to 400 participants), - accommodation facilities- equipment- professional interpreters- conference venues in districts (up to 50 people)- 2 local exhibition operators- upgrading of international sector in Arkhangelsk airport
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Any chance for MICE-tourismAny chance for MICE-tourismin Arkhangelsk region?in Arkhangelsk region?
CHALLENGES:CHALLENGES:
- - Economic depression of the region
- - Tourism still is not institutionalized as a separate industry in Arkhangelsk region
- No integrated conference infrastructure, i.e. exhibition halls
- Low-standard transportation facilities
- Poorly developed system of professional training
- Low servicing standards and skills of personnel
- Low catering capacities
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Thank you for your attention!
Photos by: V.Prynkov, Ju.Ropotova, P.Petrov, A. GolenevPhotos by: V.Prynkov, Ju.Ropotova, P.Petrov, A. Golenev