PUBLIC HEALTH MATTERS NC - MemberClicks
Transcript of PUBLIC HEALTH MATTERS NC - MemberClicks
01111111
2011
LINDSAY BELL
DELA SURTI
PUBLIC HEALTH MATTERS NC “This is Public Health” Campaign
North Carolina Public Health Association
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Table of Contents
I. Overview……………………………………………………......3
Purpose What is Public Health? About the North Carolina Public Health Association
II. Public Health Topics………………………………….4-11
Environmental Health………………………………………..4 Health Behavior and Education…………………………..5 Dental Health…………………………………………………….6 Wellness and Prevention……………………………………7 Epidemiology…………………………………………………….8 Nursing……………………………………………………………..9 HIV/STDS………………………………………………………..10 Women and Children’s Health…………………………..11
III. North Carolina Public Health in Action……12-14 Healthy Communities……………………………………….12 Health Policies……………………………………………13-14
IV. Social Media Outreach………………………………….15 What is Social Media? Facebook Twitter
V. Local and State Health Resources…………………16
VI. Sustainability Plan……………………………………….17
VII. Citations………………………………………………….18-19
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Overview
PH Matters: What is our Mission?
The purpose of the “Public Health Matters NC” toolkit is to educate the North
Carolina Public Health Association (NCPHA) members, public health professionals, and
citizens of North Carolina on the importance of public health. This toolkit supports
healthy communities and health policies throughout the state of North Carolina.
What is public health?
According to whatispublichealth.org, Public Health is the science and art of
protecting and improving the health of communities through education,
promotion of healthy lifestyles, and research for disease and injury prevention.
The field of health science that is concerned with safeguarding and improving the
physical, mental, and social well-being of the community as a whole.
About the North Carolina Public Health Association (NCPHA):
The NCPHA was formed in 1909 by a group of concerned county superintendents
of health in an effort to promote health in North Carolina. Over 100 years later, our
association of individuals and organizations continues working to improve the public’s
health through political advocacy, public awareness, professional development, and
serving as an interface between research and practice. The purpose of many NCPHA
sections is to bring together people from official agencies, schools, organizations,
community groups, and businesses to foster and stimulate greater opportunities for
cooperation with health personnel, and promote joint planning to provide a better
understanding in the promotion of health for all people.
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Environmental health consists of the air we breathe, water we drink, and
the complex interactions between human genetics and our surrounding
environment.
Examples of environmental health topics:
Biological safety
Chemical safety
Emergency preparedness
Environmental affairs
Fire safety & Emergencies
Industrial Hygiene
Laboratory safety
Radiation safety
Occupational Health clinic
Workers Compensation
Services in NC:
NC Department of Environment and Natural Resources (environment
issues, habitat and wildlife)
NC State University Environment and Health Safety
Division of Air Quality (Air quality index, monitoring data)
NC Radiation and Protection (tanning, x-rays programs, radioactivity,
regulations)
Environmental Health
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Health Behavior and Education
Health Behavior and Education focuses on techniques to encourage people
to engage in healthy choices including: community development programs
consisting of healthy lifestyles to prevent disease and injury, and research
complex health issues. Specialists promote efficient uses of health services, adopt
self-care practices, and actively participate in implementing various health
programs.
Examples of health behavior and education topics:
Mental health
Aging
Health promotion/disease prevention
Public health practice
Health education and behavior change
Disability and health
Social research
Services in NC:
NC Area Health Education Center
Durham Community Health Network
County Health Departments
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Dental Health
A healthy smile gives off positive factors such as: social mobility and acceptance,
interpersonal relations, employability, and a good self-image. Poor oral health leads to
much pain and infection, absence from school or work, poor nutrition, inability to speak or
eat properly, poor overall health, and could also lead to early death.
Examples of dental health problems:
Dental caries (tooth decay, cavities)
Mouth odor
Periodontal disease (gum disease)
Malocclusion (crooked teeth)
Edentulism (complete tooth loss)
Oral-facial injuries
Craniofacial birth defects (cleft lip/cleft palate)
Oral cancer
Ways to prevent oral disease:
Preventing diseases is one of the foundations of practicing public health; it may
occur at an individual or community level.
Three levels of prevention
1. Preventing disease before it occurs (programs such as community water
fluoridation, school dental sealant programs, and health education.)
2. Keeps an existing disease from becoming worse (dental screenings for
children and early detection of oral cancer in adults.)
3. Treatment to limit a disability to help rehabilitate an individual after a
disease has progressed. (Complex dental fillings, root canal treatment,
false teeth.)
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Wellness and Prevention
Wellness behaviors can be described as “eat your vegetables,” “go out and play with
your friends,” “be nice to your sister,” “smoking can be hazardous to your health,” “Just Say
No,” and “don’t drink and drive.” These slogans may seem very easy to follow in creating a
healthy lifestyle; but of course, the advice is not always as easy as it seems. Health care
systems focus on curing disease but it is also important to promote health and prevent
disease. The following topics focus on health wellness and prevention:
Elimination of smoking
Regular exercise
Good nutrition
Responsible use of alcohol
Safe sex practices
Eliminating drug abuse
Further research shows:
400,000 deaths could be saved by the elimination of smoking, 300,000 through good
nutrition and consistent exercise, and 100,000 by responsible alcohol use.
Services in NC:
NC tobacco prevention programs
NC Prevention Partners (for healthy choices)
NC Alliance for Healthy Communities
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Epidemiology
Epidemiology investigates the cause of a disease and then working to control its
spread, field work to determine causes, risks, who is at risk, and how to prevent further
evidence of a disease or injury. Epidemiologists focus on understanding and analyzing
demographics and social trends that influence disease and work to evaluate new
treatments.
Epidemiological services offered by the NC Department of Health and
Human Services:
Tracing the path of an infectious agents (HIV)
Consultations on community health problems
Surveillance and prevention activities
Outpatient care and support services (HIV/AIDS and other STD’s)
Medical evaluations for workers in hazardous trades
Identification of environmental or occupational threats from asbestos, lead,
chemicals, and other environmental factors
Services in NC:
NC Disease Event Tracking and Epidemiologic Collection Tool (DETECT)
Epidemiology Research and Information Center (Durham)
( " S n o w C h o l e r a M a p " )
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Public Health Nursing
Public health nurses integrate community involvement and knowledge about an entire population or community with personal, clinical understandings of the health and illness experiences of individuals and families within that population. (APHA)
Public health nurses …
INFORM, EDUCATE & EMPOWER
Help prepare the public for natural and man-made disasters Advocate for and with underserved and disadvantaged communities Teach child care workers about common health issues Offer case management for high-risk populations
PROVIDE HEALTH CARE
Provide medical preventive and treatment services to high-risk populations Provide referrals through community links for needed care Encourage health promotion and prevention activities Organize medical care for Special Needs Shelters
MONITOR & IDENTIFY COMMUNITY HEALTH PROBLEMS
Gather and evaluate health information Look for health disparities and identify at-risk populations
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HIV/STD Control and Prevention
A sexually transmitted disease (STD), also known as a sexually transmitted
infection or venereal disease is an illness that has a significant probability of transmission
between humans by means of human sexual behavior. Two of the most talked about STDs in
North Carolina are Human Immunodeficiency Virus (HIV) and Syphilis.
“Get Real, Get Tested” is a statewide HIV educational and testing campaign to encourage
citizens of North Carolina to get tested for HIV and other sexually transmitted diseases.
The project includes television and radio messages, and a toll-free HIV/AIDS Hotline, 1-
888-HIV4REAL (1-888-448-4732).
The project was launched in October 2006 with a series of televised “Get Real, Get
Tested.” commercials on WRAZ/FOX 50 aired during popular prime-time shows.
Starting in Raleigh, Durham and Fayetteville, the commercials were then launched in
Charlotte, Greensboro and Wilmington markets.
The commercials feature local healthcare professionals, consumers, or N.C. Division of
Public Health staff discussing HIV and AIDS and encouraging the viewer to visit
the www.getrealgettested.com web site for more information and for a link to a list of
testing sites.
www.getrealgettested.com takes the visitor to a web page where they can type in a
North Carolina zip code to get referrals to North Carolina physicians, clinics, hospitals,
AIDS service organizations, etc., for HIV/AIDS testing and/or to be directed to other
HIV/AIDS-related services.
The North Carolina Syphilis Elimination Project
(NCSEP) began in 1998 when 28 counties were identified
as reporting more than 50 percent of the nation’s
morbidity for primary, secondary and early latent (PSEL)
syphilis. Currently, the North Carolina Syphilis
Elimination Effort (NCSEE) includes six counties; Durham,
Forsyth, Guilford, Mecklenburg, Robeson, and Wake.
NCSEE strives to reduce primary and secondary
syphilis through community involvement,
surveillance, prevention, rapid outbreak response,
targeted testing, health promotion and education.
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Women’s and Children’s Health
The field Women's and Children's Health assures, promotes and protects the health and development of families with emphasis on women, infants, children and youth. Women’s and Children’s Health programs place a major emphasis on providing preventive health services in the pre-pregnancy period and throughout childhood.
The special supplemental nutrition program for Women, Infants, and Children and is funded by the United States Department of Agriculture, commonly referred to as the WIC Program.
WIC is for:
Children up to 5 years of age Infants Pregnant women Breastfeeding women who have had a baby in the last 12 months Women who have had a baby in the last 6 months.
WIC provides:
Healthy foods Health care referrals Breastfeeding support Eating tips for you and your child
Eligibility for WIC
Live in North Carolina Live in a household with income at or below WIC guidelines Have a health risk factor based on:
o height and weight o blood test for low iron o health history o diet history
Farmers´ Market Nutrition Program (FMNP)
Improves the nutrition of WIC participants Increases North Carolina farmers´ share of the food dollar Helps revitalize rural areas by increasing awareness and use of farmers' markets. Coupons for WIC-eligible pregnant and postpartum women, breastfeeding women and children 3 to 4
years old to obtain fresh fruits and vegetables at local farmers' markets.
The WIC Farmers’ Market Nutrition Program (FMNP) has dual goals:
One goal is to improve the nutritional status of WIC participants by issuing coupons to them for the purchase of fresh fruits and vegetables at local farmers’ markets.
A second goal is to stimulate business for the local farmers and create a greater awareness of the farmers’ market. The program operates in thirty-seven (37) counties across North Carolina.
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Two key components of a healthy community:
1. It is a definition of a process, not of a status; a healthy community is not one that
has a high health status but consciously strives to improve the health of its citizens
by putting health high on the social and political agenda.
2. The process is to enable people to increase control and improve their individual
health through applying the concepts and principles of health promotion at a local
level.
Healthy communities slightly differ when compared to community based health
promotion programs because of their focus on the role of local government. The health
and well-being of citizens should be a key objective of local governments. They have
continued to play a significant role in creating physical and social environments
supporting healthy decisions.
Services in NC:
NC Farmers Market
Blue Cross Blue Shield NC – Foundation Healthy
Community Institute
Biking Trails (Cary trails)
Piedmont Triad Sustainability
NC Sea Grant- Clean Water, Healthy Communities
Active Living by Design (increasing physical activity and healthy eating through
community design)
Quit Now NC (tobacco cessation)
NC Farms to schools program
Sustainability Plan North Carolina Public Health In Action –
Healthy Communities
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North Carolina Public Health in Action
Health Policies
Prohibit Smoking in Certain Places (State Law 2009-27): All restaurants and bars in NC
are smoke-free
Ways to advocate for the cessation of Tobacco use:
Expand existing smoke-free law by advocating for legislation to make all NC worksites
and public places 100% smoke-free
Advocate for legislation that expands local control so local communities can pass
ordinances to eliminate exposure to secondhand smoke in worksites (in addition to
public places granted by HB 2
Support reinstituting North Carolina’s cigarette tax stamp to promote health, safety,
crime prevention efforts and increased state revenue.
Support funding for evidence-based tobacco use prevention and cessation programs.
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North Carolina Public Health in Action -
Health Policies (Continued)
Fitness Testing in Schools (State Law 2010-161): The State Board of Education
develops guidelines for public schools to use evidence-based fitness testing for students
statewide in grades kindergarten through eight.
Recommended by the legislative task force on childhood obesity.
This reduces overweight and obesity in children and increases physical activity.
Honors Courses in Healthful Living Classes (State Law 2010-35): North Carolina schools
now offer Physical Education and Health Honors Courses.
This law allows schools to put the Health and Physical Education skill set on par
with other academic skill sets which allows students interested in allied health
professions to access the same benefits as other fields.
State Law 2010-35 does not incur any additional cost to the state. The law simply
authorizes local school systems to offer the Healthful Living honors course, if they
chose to do so.
The Healthful Living honors course curriculum has already been prepared by the
Department of Public Instruction (DPI) and is ready to implement. These honors-level courses are more rigorous than standard-level courses and
provide multiple opportunities for students to take greater responsibility for their
learning. They also require higher quality work from the students than standard
courses.
Improve Childcare Nutrition/Activity Standards (State Law2010-117): Child care
facilities must ensure that all children receive nutritious food and beverages according to
their developmental needs. The nutrition standards shall include all of the following:
A prohibition against serving sugar sweetened beverages to children of any age.
A requirement to serve reduced fat milk to children older than two years of age. Each child care facility shall have a rest period for each child in care after lunch or at
some other appropriate time and arrange for each child in care to be out-of-doors
each day if weather conditions permit.
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Epidemiology
Social Media
1. What is social media?
Social media includes the various online technology tools that enable people to
communicate easily via the internet to share information and resources. Facebook and
Twitter are examples of social media websites. These online communities can help
individuals, groups, and organizations to increase visibility, educate members, and
provide a platform for engagement.
2. Efficient ways to use social media in your organization:
Provide mission and purpose of your group
Keep members engaged by updating involvement and activities
Organizational updates real time through Facebook and Twitter
Increase your organization’s presence online by using social media
Facebook is a social networking website that helps individuals stay connected through
several different features including: posting pictures, writing on the walls of other individuals
or groups, chat, newsfeed, status updates, and more. If your organization does not have a
Facebook page, you should create one. Then, post information about your events on your wall
or status. You can also create an event page that allows you to invite others to your events. You
can post event information and photos on the page and it will also allow you to view who plans
on attending.
Twitter is a social media platform that allows you to send short messages (140
characters or less called tweets) about your advocacy activities or about public health issues to
your followers. Twitter increases support and awareness of your cause by providing small daily
updates to your target audience about what you are doing for the causes and what they can do
to help.
Using Twitter to reach your target audience:
Tweets can be easily “retweeted” by other users.
NCPHA’s @NCPHA twitter feed provides frequent updates on public health issues in NC
that can be shared with your networks.
You can “mention” users or organizations to speak to them directly and publicly Ex:
@NCPHA
To speak privately you must send a direct message. “DM”
Tweet with a # (called a “hashtag”) to label your tweet’s subject or link it to a specific
cause. Ex: #PHMattersNC
Specific cause. Ex: #PHMattersNC
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Local and State Health Resources
There are many resources across the state of North Carolina that provide pertinent information and encourage citizens to lead healthy lifestyles.
NC Problem Gambling Hotline (When gambling causes financial or relationship
problems): 1-877-718-5543
Perinatal and Maternal Substance Abuse Initiative 1-800-367-2229
Pregnancy Exposure Risk line: 1-800-532-6302
Quit line (Support for North Carolinians looking to stop smoking) 1-800-QUIT-NOW
Regional Alcohol and Drug Assistance Resources 1-800-688-4232
Suicide Prevention Hotline: 1-800-273-TALK (1-800-273-8255)
Alcohol/Drug Council of NC Information and Referral: 1-800-688-4232
CARE-LINE Information and Referral Service (Help finding the programs and people
to help you): 1-800-662-7030
Caseworks for Families Residential Resource Initiative: 1-800-367-2229
Children with Special Healthcare Needs Helpline: 1-800-737-3028
Diabetes Hotline: 1-877-362-2678
Epilepsy Information Service: 1-800-642-0500
Family Health Resource Line (Child health, child care health, maternal health,
including substance abuse): 1-800-367-2229, (TTY 1-800-976-1922)
NC Poison Control Center: 1-800-222-1222
For information about how to contact your county health department go to
http://ncalhd.org/county.htm
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Sustainability Plan
The goal of the Public Health Matters North Carolina toolkit is to continue spreading
public health awareness in North Carolina. The aspects of the Public Health Matters
sustainability plan include:
Providing this toolkit (“Public Health Matters NC”) to NCPHA members, public health
professionals, and citizens of North Carolina for educational purposes.
This toolkit will be a resource that is continuously accessible on the NCPHA website
(www.ncpha.com).
Committees and sections of the NCPHA are encourages to show the Public Health
Matters toolkit at their meetings, workshops, and events.
This toolkit will be exposed to North Carolina citizens, Public Health Professionals
and NCPHA members on the NCPHA Twitter and Facebook pages.
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Citations
A l l u k i a n , M y r o n . O r a l H e a l t h . G a l e C o n t e n t . G a l e E n c y c l o p e d i a o f P u b l i c H e a l t h ,
2 0 0 2 . W e b . 2 0 J u l 2 0 1 1 . < h t t p : / / w w w . a s k . c o m / h e a l t h / g a l e c o n t e n t / o r a l - h e a l t h > .
B e h a v i o r a l S c i e n c e / H e a l t h E d u c a t i o n . W h a t i s P u b l i c H e a l t h ? A s s o c i a t i o n o f S c h o o l s
o f P u b l i c H e a l t h , n . d . W e b . 1 8 J u l 2 0 1 1 .
< h t t p : / / w w w . w h a t i s p u b l i c h e a l t h . o r g / w h a t / i n d e x . h t m l # B e h a v i o r a l > .
E l i m i n a t i n g S y p h i l i s i n N o r t h C a r o l i n a . P u b l i c H e a l t h i n N o r t h C a r o l i n a . D e p a r t m e n t
o f H e a l t h a n d H u m a n S e r v i c e s , n . d . W e b . 2 0 J u l 2 0 1 1 .
< h t t p : / / w w w . e p i . s t a t e . n c . u s / e p i / h i v / S y p h i l i s E l i m i n a t i o n 2 . h t m l > .
E p i d e m i o l o g y i n N o r t h C a r o l i n a P u b l i c H e a l t h i n N o r t h C a r o l i n a . N C D e p a r t m e n t o f
H e a l t h a n d H u m a n S e r v i c e s , 0 7 / M a r / 2 0 1 1 . W e b . 1 8 J u l 2 0 1 1 .
< h t t p : / / w w w . e p i . s t a t e . n c . u s / e p i / > .
E p i d e m i o l o g y . W h a t i s P u b l i c H e a l t h ? A s s o c i a t i o n o f S c h o o l s o f P u b l i c H e a l t h , n . d .
W e b . 1 8 J u l 2 0 1 1 . < h t t p : / / w w w . w h a t i s p u b l i c h e a l t h . o r g / w h a t / i n d e x . h t m l # B e h a v i o r a l > .
F a r m e r s M a r k e t N u t r i t i o n P r o g r a m G u i d e l i n e s . N u t r i t i o n N C . D e p a r t m e n t o f H e a l t h a n d
H u m a n S e r v i c e s , 2 2 M a r 2 0 1 1 . W e b . 1 8 J u l 2 0 1 1 .
< h t t p : / / w w w . n u t r i t i o n n c . c o m / w i c / p d f / 2 0 1 1 / F M N P 2 0 1 1 G u i d e l i n e s . p d f > .
H e a l t h y C o m m u n i t i e s . E n c y c l o p e d i a o f P u b l i c H e a l t h . E N o t e s , n . d . W e b . 2 0 J u l 2 0 1 1 .
< h t t p : / / w w w . e n o t e s . c o m / p u b l i c - h e a l t h - e n c y c l o p e d i a / h e a l t h y - c o m m u n i t i e s > .
H I V / S T D P r e v e n t i o n a n d C a r e . P u b l i c H e a l t h i n N o r t h C a r o l i n a . D e p a r t m e n t o f H e a l t h
a n d H u m a n S e r v i c e s , n . d . W e b . 1 8 J u l 2 0 1 1 .
< h t t p : / / w w w . e p i . s t a t e . n c . u s / e p i / h i v / g r g t . h t m l > .
H o n o r s C o u r s e s f o r H e a l t h f u l L i v i n g E d u c a t i o n C o u r s e s . N o r t h C a r o l i n a A l l i a n c e f o r
H e a l t h . N o r t h C a r o l i n a A l l i a n c e f o r H e a l t h , n . d . W e b . 1 8 J u l 2 0 1 1 . < h t t p : / / w w w . n c a l l i a n c e f o r h e a l t h . o r g / M e d i a / O b e s i t y / P E / T a l k i n g % 2 0 P o i n t s % 2 0 H o n o r s % 2
0 C o u r s e % 2 0 H B % 2 0 9 0 1 % 2 0 F I N A L % 2 0 6 - 1 0 . p d f > .
L o u i s i a n a P u b l i c H e a l t h N u r s e s P u b l i c H e a l t h . D e p a r t m e n t o f H e a l t h a n d H o s p i t a l s ,
n . d . W e b . 1 8 J u l 2 0 1 1 . < h t t p : / / w w w . d h h . s t a t e . l a . u s / o f f i c e s / p u b l i c a t i o n s / p u b s -
2 2 2 / P u b l i c % 2 0 H e a l t h % 2 0 N u r s i n g % 2 0 B r o c h u r e . p d f >
N P H W . 2 0 1 1 P a r t n e r T o o l k i t . A m e r i c a n P u b l i c H e a l t h A s s o c i a t i o n , n . d . W e b . 1 8 J u l
2 0 1 1 . < h t t p : / / w w w . n p h w . o r g / n p h w 1 1 / p d f / 2 0 1 1 N P H W _ t o o l k i t . p d f > .
P a u l , J o s h u a . T h e C h i c k e n o r t h e E g g M o d e l f o r O n l i n e C o m m u n i t y S u c c e s s . S o c i o u s
M e m b e r E n g a g e m e n t B l o g . 0 1 / 0 7 / 2 0 1 1 . W e b . 1 8 J u l 2 0 1 1 .
< h t t p : / / i n f o . s o c i o u s . c o m / b i d / 3 3 7 0 1 / T h e - C h i c k e n - o r - t h e - E g g - M o d e l - f o r - O n l i n e -
C o m m u n i t y - S u c c e s s ? u t m _ c a m p a i g n = E m a i l M a r k e t i n g _ M o s t + P o p u l a r + S o c i o u s + P o s t s + -
+ J u n e _ 2 0 1 1 0 7 0 6 >
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Citations (Continued)
P u b l i c h e a l t h - d e f i n i t i o n o f p u b l i c h e a l t h i n t h e M e d i c a l d i c t i o n a r y . T h e F r e e
D i c t i o n a r y . M e d i c a l D i c t i o n a r y , n . d . W e b . 1 7 J u l 2 0 1 1 . < h t t p : / / m e d i c a l -
d i c t i o n a r y . t h e f r e e d i c t i o n a r y . c o m / p u b l i c + h e a l t h > .
S o c i a l M e d i a - S o c i a l M e d i a D e f i n i t i o n . A b o u t . c o m . N . p . , n . d . W e b . 1 8 J u l 2 0 1 1 .
< h t t p : / / j o b s e a r c h . a b o u t . c o m / o d / n e t w o r k i n g / g / s o c i a l m e d i a . h t m > .
S n o w C h o l e r a M a p . N C G I A . W e b . 2 2 J u l 2 0 1 1 .
< h t t p : / / w w w . n c g i a . u c s b . e d u / p u b s / s n o w / s n o w . h t m l >
T o b a c c o - U s e P r e v e n t i o n . N o r t h C a r o l i n a A l l i a n c e f o r H e a l t h . N o r t h C a r o l i n a
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