PUBLIC HEALTH 2.0Leveraging Social Media and

Technology for Public Health

What is Public Health?

“The science and the art of preventing disease, prolonging life, and promoting physical health and efficiency through organized community efforts…”

–Charles-Edward A. Winslow (1920)

John Snow (1813-1858)

http://www.ph.ucla.edu/epi/snow/broadstreetpump.html

http://en.wikipedia.org/wiki/File:John_Snow.jpg

21st Century Public Health

• Prevent epidemics and the spread of disease• Protect against environmental hazards• Prevent injuries and increase safety• Promote and encourage healthy behaviors• Respond to disasters and assist in recovery• Assure quality & accessibility of health

services

http://www.health.gov/phfunctions/public.htm

What is 2.0 ?

Now, We Are 2.0

MARCH

2015

INDONESIA

Web 2.0 today‘Web 2.0’ describes a change in the way people interact with information online, moving from passive consumption to active creation of content.”Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. Available from: Scopus, New York, NY, April 26, 2010.

Web 1.0 vs. 2.0•Web 1.0 was about reading •Web 1.0 was about companies •Web 1.0 was about home pages

•Web 1.0 was about portals•Web 1.0 was about taxonomy •Web 1.0 was about wires•Web 1.0 was about owning

•Web 1.0 was about Netscape •Web 1.0 was about web forms•Web 1.0 was about dialup •Web 1.0 was about hardware costs

•Web 2.0 is about writing•Web 2.0 is about communities•Web 2.0 is about blogs

•Web 2.0 is about RSS•Web 2.0 is about tags•Web 2.0 is about wireless•Web 2.0 is about sharing

•Web 2.0 is about Google•Web 2.0 is about web applications•Web 2.0 is about broadband•Web 2.0 is about bandwidth costs

Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

2.0 definition/characteristics/themes/minds

etOpenness

Collaboration

Content Creation

InteractionPartnerships

Sharing

Empowerment

Why 2.0?Web 2.0 applications are:• Popular: Twitter experienced a “1460% increase in global audience between June 2008 and June 2009.”• Open “space[s] for the informal sharing of health information and advice”

And provide the opportunity to:• Connect to the public: Organizations are maximizing quick messages to get their news and info out to highly

targeted audiences.• Correct inaccurate information: Twitter “demonstrate[s] the potential reach of this medium for the

dissemination of both valid and invalid information. It is therefore important for health care professionals to have a basic understanding of such services and the nature of the health-related information that is shared on them.”

Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. Available from: Scopus, New York, NY, April 26, 2010.

Why Public Health 2.0“Although troubling to many in public health, the use of the Internet for these purposes simply cannot be ignored. Web 2.0 is here to stay and will almost certainly influence health behaviors. Health is a logical area in which individuals will want to seek opinions from others and communicate their experiences. In this new era, public health officials need to learn how to more effectively listen to these messages and, simultaneously, develop more lively and engaging messages themselves to communicate with the public.”

Kumanan Wilson, MD MSC and Jennifer Keelan, PhD Coping with Public Health 2.0, http://www.cmaj.ca/cgi/content/full/180/10/1080

WEB 2.0 APPLICATIONS AND RESOURCES

2.0 technologies: the power of 10

Blogs Wikis Collaborative Writing

User Reviews Geographic Information System (GIS)

Microblogs Photo/Video SharingSocial Bookmarking

Social & Professional Networking

Virtual Worlds

Category 2.0 TechnologiesBlogs WordPress/Tumblr/BlogspotWikis Wetpaint/Wikispaces/Pbwiki/WikipediaCollaborative Writing Google Docs/OneNote/Dropbox/ScribdUser Reviews Amazon.com/Yelp/Yahoo! Answers/Kaskus

ForumGeographic Information System (GIS)

Google Maps/Yahoo! Maps/Microsoft Virtual Earth/Here/GIS Library at UNC/Foursquare

Microblogs Twitter/FriendFeed/Identica

Photo/Video Sharing Flickr/Picasa/Instagram/Slideshare/YouTube/Vimeo/Vine/Skype

Social Bookmarking Pinterest/Delicious/StumbleUpon/Furl/DiigoSocial & Professional Networking

Facebook/Google+/Path/Linkedin/Academia

Virtual Worlds

2.0 technologies: Mapping App.

Source• http://en.wikipedia.org/wiki/File:John_Snow.jpg• http://www.ph.ucla.edu/epi/snow/broadstreetpump.html• http://www.ph.ucla.edu/epi/snow/broadstreetpump.html• Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks:

Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. Available from: Scopus, New York, NY, April 26, 2010.

• Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/• http://www.cmaj.ca/cgi/content/full/180/10/1080• @wearesocial for Infographic

Futher Information

Ilham Akhsanu Ridlo ilham.net@gmail.com

www.ilhamakhsanuridlo.orgPublic Health Faculty of Airlangga University; Indonesian Public Health Unioun (PERSAKMI)

Chapter City of Surabaya