Public & Government Affairs Overview - Dipartimento di ... intervento Ing... · • Conoscere...
Transcript of Public & Government Affairs Overview - Dipartimento di ... intervento Ing... · • Conoscere...
This presentation includes forward-looking statements. Actual future conditions (including economic conditions, energy demand, and energy supply) could differ materially due to changes in technology, the development of new supply sources, political events, demographic changes, and other factors discussed herein (and in Item 1A of ExxonMobil’s latest report on Form 10-K or information set forth under "factors affecting future results" on the "investors" page of our website at www.exxonmobil.com). This material is not to be reproduced without the permission of Exxon Mobil Corporation.
Public & Government Affairs Overview
Rome – April 21, 2017
Proprietary
ESSO ITALIANA SRL
PUBLIC AND GOVERNMENT AFFAIRS
PUBLIC AND GOVERNMENT AFFAIRS MANAGER
COMMUNICATIONS& COMMUNITY RELATIONS
ADVISOR
COMMUNICATIONS & MEDIA
ADVISOR
COMM ANALYSTGOVERNMENT RELATIONS& ISSUES MANAGEMENT
MANAGER
• Conoscere l’audience
• Preparare dati/informazioni è importante ma anche i messaggi che li accompagnano
• Prepararsi a rispondere alle domande piu’ difficili
• Allineamento interno : la credibilità si fonda sulla competenza ma anche sulla coerenza
La preparazione è importante quanto l’esecuzione
• La fisiologia = 55%
• Tonalità della voce = 38%
• Parole usate /contenuto = 7%
Come viene recepito il nostro messaggio
Abbiamo avuto il numero record di segnalazioni di Near Miss (quasi incidenti) nell’ultimo mese!
• Audience interna
• Audience esterna
Capire le diverse prospettive
The Outlook for Energy includes Exxon Mobil Corporation’s internal estimates and forecasts of energy demand, supply, and trends through 2040 based upon internal data and analyses as well as publicly available information from external sources including the International Energy Agency. Work on the report was conducted throughout 2016. This presentation includes forward looking statements. Actual future conditions and results (including energy demand, energy supply, the relative mix of energy across sources, economic sectors and geographic regions, imports and exports of energy) could differ materially due to changes in economic conditions, technology, the development of new supply sources, political events, demographic changes, and other factors discussed herein and under the heading “Factors Affecting Future Results” in the Investors section of our website at www.exxonmobil.com. This material is not to be used or reproduced without the permission of Exxon Mobil Corporation. All rights reserved.
2017 Outlook for Energy: A View to 2040
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Global Trends Continue to Evolve
+1.8 billionpeople
2xGDP
+25%demand
+10%CO2 emissions
-45%CO2 intensity
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Growth from 2015 Level
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OECD China India Africa
Source: World Bank, ExxonMobil estimates
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Age 15 – 64
Age 65+
Purchasing Power and Middle Class GrowGDP Per CapitaThousand PPP Dollars
$1k $30k >$40k
China
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Source: The Brookings Institution
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Electricity Demand by RegionThousand TWh
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Electricity Demand Continues to Surge Electricity Net Delivered by TypeThousand TWh
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Technology Helps Us Do More With LessGlobal Average IntensityIndex
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CO2 / GDP
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Energy Use Evolves Over Time
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Unconventional Gas
Deepwater, Oil Sands, Tight Oil
What Public and Government Affairs(P&GA) is about
• Support Sr. Management and Business Lines in dealing with/managing increasingly complex relations with the external world• Governments • Institutions (National / International)• Opinion Leaders/Makers• Media• Public Opinion• Communities• Employees• Clients• Shareholders
P&GA main roles
• Issues Mgmt/Advocacy and Government Relations to promote and protect business interests• Company P&GA Mgr, Washington & Brussels Offices, International
Government Relations, Issues Mgmt & Advocacy COE
• Communications (including Media Relations, Corporate Advertising, Branding, Corporate Citizenship, Opinion Leaders Relations) to promote and protect corporate values and reputation• Corporate P&GA COE
• Community Investments to promote and protect “licence to operate” in areas where we have or plan to have operations• ExxonMobil Foundation
• Consequential impact on ExxonMobil and either
Major political (legislative or regulatory) dimensionor
Publicly controversial problem or solution• Issues not meeting these criteria (e.g. permitting) may be worked directly by businesses
What is a Public Policy Issue?
• Ensure timely issues identification• Prioritize & Resource issues appropriately • Speak with a single voice within an approved strategy • Assure alignment across the functions • Steward results
Purpose of Issue Management Process
• Public & Government Affairs (Corporate, Functional, Country):− Process managers and “secretariat” − Responsible for development and dissemination of best practices
• Issue ownership is primarily a line responsibility to ensure alignment with business needs− Other departments may, by exception, own issues with cross-functional dimensions
• Issue lists are the primary means of tracking and prioritizing issues• Regulatory Development monitored by dedicated Steering Committee process (RDSC)
Principles
• Energy Outlook presentation tour with Todd Onderdonk. Employee fora and meetings with key external stakeholders organized in Rome and in Sicily (Augusta Refinery area)
• Sci-Tech Challenge programme implementation in Italy
• Esso Italiana 125th anniversary celebration. Wide set of communications materials developed to highlight the milestone celebrated with internal and external events
• Refining competitiveness and Transport Fuel policy outreach
• Launch of the Augusta Refinery magazine and VadoLigure Lube Plant newsletter
• Esso.it website internationalization project
• Activities and social media monitoring to evaluate the launch of a P&GA twitter account
• Continuous support to B/Ls for the implementation of specific projects (i.e. Retail BI, Aviation Odyssey, I&W merger of the Owned Resellers, etc.)
Proprietary
2016 - Communications and Media Key Activities
2016 – Key external events
• February 16-17 – National Sci-Tech Challenge
• April 20-22 – Energy Outlook presentation tour (Rome, Augusta)
• September 13/14 – VGR conference on Industrial Risks (Rome)
• September 27 - ATI conference on High Efficiency Low Emissions (Milan)
• October 05 - Round table on Transport Policy in cooperation with AREL (Rome)
• October 20 - RCS Corriere Innovazione Energy event (Venice)
• November 8 - IBL annual dinner (Milan)
• November 30 - 1st AIEE Energy Symposium on Current and Future Challenges to Energy
Security (Milan, 30 November-2 December)
• November 23 – Esso Italiana 125 Years Anniversary - (Rome)
• Several lectures at key Universities and post-graduate masters
• Esso Italiana in contact with Civil Protection • Donation of fuels coupons
(30keuro) to support relief activites in impacted areas• Chief of the Relief Command
attended the event • Ensured fuels availability at Esso
branded service station located in the area
2016 – August 24th Earthquake Relief initiatives
• Blood donation on September 22 in cooperation with Fatebenefratelli Hospital
• EMclub/SarpomClub/WIN launched donation initiative for employees and retirees
• Esso Italiana matched the collected amount
• Sci-Tech Challenge 2016-2017 cycle• ~ 950 students of 10 schools from Naples, Novara, Savona, Siracuse and Rome involved• 18 classroom visits held by company volunteers from Augusta, Vado Ligure, Naples, Rome and
SARPOM Refinery. • Several B/Ls involved: R&S, Midstream, Retail, P&GA• 50 students to participated in the National Challenge (Rome, February 20-21, 2017)• Integrated communication strategy with JA include traditional and digital media, internal comms
• Energy Outlook roll-out in April – Todd Onderdonk tour. Engagements under consideration:• Employee forum at Rome HQ• External event with key stakeholders• Face to face meeting with Ministry of Economic Development representatives
• Speakers Coalition• 16 in-country trained and active members• Continuous identification of speaking opportunities: average of 20/25 speeches/educational
lectures per year given; focus on Energy Outlook, ExxonMobil in Italy, Refining Competitiveness, Transport Fuel policies
• Crisis Communications Media Training• Yearly session for supervisors/middle management
2017 – Communications and Media Key Activities
• Refining competitiveness outreach plan update and integration with initiatives topromote EM view on low-emission mobility
• Ongoing support to BLs for proactive/reactive communication needs related to the implementation of their business projects
• Magazines
− Argomenti Esso + Noi Esso
− Esso Augusta (Augusta refinery)
− Noi Sarpom (Trecate refinery)
− Vado Ligure lubricants plant Newsletter
• Mass Mail communications continuous improvement: Esso Italiana News, ExxonMobil News, Climate News
• Finalize the transition of esso.it into the new corporate platform and website launch in the new look & feel
• P&GA twitter account assessment completion and potentiallaunch
• Corporate Advertising− Identification of the most suitable opportunities for
corporate advertising messages placements locally
2017 – Communications and Media Key Activities• Continue to enhance company’s communications channels, both at national and sites level:
ExxonMobil corporate citizenship cycle
corporate citizenship = being a good neighbor & responsible corporate citizen while operating in an environmentally, economically & socially
responsible manner
continuous improvement
business & societal benefits
community relations
BPEA global guiding principles• demonstrate company management leadership commitment to proactive external
relationships through personal involvement & encouragement of active participation in outside activities throughout the organization
• provide opportunities to create mutual understanding & respect through workforce involvement in the community
• proactively engage internal and external audiences on an ongoing basis in open and forthright dialogue and communications on mutually relevant issues
• create realistic expectations by consulting with communities in the design and implementation of strategic community investments
• engage regularly with opinion formers and government officials to gain insights, build relationships and promote the Corporation's business and general interests
• build and maintain positive relationships with the media to maximize the opportunity to communicate our messages with fairness, balance and accuracy
• prepare in advance to address the needs of the community and the media during crisesto maintain public trust and credibility
• optimize and promote National/Local Content in company business and projects in the areas of Supplier Development, Workforce Development and Strategic Community Investments, without compromising the safety, efficiency & integrity of our operation
Assessment result: workforce involvement
A = Leadership support & involvementB = Employees as community ambassadorsC = Focus on areas of importance to the communityD = Community awareness of volunteer activitiesE = Employee morale, loyalty & teamwork
0123
4A
B
CD
E
Current
Desired
Guiding Principle & Action Plans Add’l Budget
($k)
Add’l Staff Effort FTE
(wks)
Who When
WORKFORCE INVOLVEMENT: Provide opportunities to create mutualunderstanding & respect through workforce volunteer involvement in the community.
Enhance communication to LMT about initiatives towards community to foster workforce involvement.
Continue encouraging employees speeches on key Company messages to schools and local communities providing background material
Evaluate initiatives to allow/facilitate employees ambassador program
BPEA assessment process
Initiate a Feedback MechanismMaintain & optimize operations
Institute Verification & Measurement of Action Plan activities & results
Develop & implement a BPEA or External Affairs Plan based on Guiding Principle Action Plans
Assess Current & Desired levels of performance for each Guiding Principle & identify any gaps
Determine business needs, incorporating relevant & practicable community needs & expectations
Community Needs Assessment
Metrics assessments, spider charts, Action Plans & Gap Prioritization
Business Needs Assessment
BPEA or External Affairs Plan with incremental costs, Roles & Responsibilities & timing for gap closure
Documented results (Community Needs Survey, Media Trend Analysis, Program Evaluations)
BPEA or External Affairs PlanRepeat full BPEA cycle every year
Steps OutputsConsult with our primary external stakeholders to
understand their needs & expectations
80
Overview
The Company was established in May 2005: Owners: EM ~ 71%, QP ~22%, Edison ~7% 127 employees located at 3 sites
The Adriatic LNG Terminal is the first ever offshore Gravity Based Structure (GBS) for unloading, storing and regasifying LNG
8 bcm/y regasification capacity: 10% of the national gas demand
Connected to the national grid: 40 kilometers to the metering station near
Cavarzere (Venice) 85 kilometers to the National distribution
network near Minerbio (Bologna)
Named as the “Best Infrastructure Project of the Year” in the 12th edition of the PlattsGlobal Energy Awards
GBS resting on the seabed:
188m long by 88m wide in 30m water depth
90,000 cubic meters of concrete and 30,000 tonnes of steel structures
May 2005
March 2007
Construction of the GBS begins at Algeciras, Spain
LNG storage tanks are installed in the GBS
The Project History
81
The first cargo of Qatar LNG
10 August 2009
6 September 2009
First gas sent to Italian gas network
89
The Project History
Global Project
Project activity in over seventeen locations in twelve countries
GBS Construction SiteAlgeciras, Spain
LNG TanksUS, Canada, UK, South Korea
Mooring DolphinsVenice, Italy
VaporizerJapan
TopsidesSpain
Loading ArmsFranceLiving Quarters
Sweden
GBS & Mooring StructureNorway
90