Public Gaming International

Public Gaming Public Gaming InternationalInternational

2006 Media Kit 2006 Media Kit

Editorial ScheduleEditorial Schedule

Public Gaming InternationalPublic Gaming International

Contact us for customized Contact us for customized advertising package.advertising package.

Public Gaming International Public Gaming International MagazineMagazine

Public Gaming Research InstitutePublic Gaming Research InstitutePhone: 800-493-0527Phone: 800-493-0527Fax: 800-657-9340Fax: 800-657-9340Email: [email protected]: [email protected]

BECOME A MEMBER OF THIS ELITE SOCIETY. BECOME A MEMBER OF THIS ELITE SOCIETY. BECOME AN ADVERTISER OF BECOME AN ADVERTISER OF

PUBLIC GAMING INTERNATIONAL!PUBLIC GAMING INTERNATIONAL!

Stay in touch with existing markets and get Stay in touch with existing markets and get exposed to new ones – Public Gaming Goes exposed to new ones – Public Gaming Goes Everywhere.Everywhere.

EDITORIAL PROFILE-EDITORIAL PROFILE- Public Gaming Public Gaming International Magazine is a diverse Publication for International Magazine is a diverse Publication for a Diverse – and Distinguished – Readership a Diverse – and Distinguished – Readership

PUBLIC GAMING INTERNATIONAL MAGAZINEPUBLIC GAMING INTERNATIONAL MAGAZINE provides a forum for the exchange of ideas on provides a forum for the exchange of ideas on issues that affect all members of the gaming issues that affect all members of the gaming industry: top executives, property owners, industry: top executives, property owners, regulators, state and federal government officials, regulators, state and federal government officials, attorneys, analysts, technologists and suppliers attorneys, analysts, technologists and suppliers and more. and more.


Visit our award winning websiteVisit our award winning websiteFeatures Electronic Public Gaming Features Electronic Public Gaming

International Archived for Five yearsInternational Archived for Five yearsFeatures PGRI’s MORNING REPORT Features PGRI’s MORNING REPORT

Archived for 5 YearsArchived for 5 YearsFeatures up-to-date information on Features up-to-date information on

Public Gaming’s two feature Public Gaming’s two feature conferences conferences

SMART-TECH & EXPO/ILACSMART-TECH & EXPO/ILAC

Public Gaming InternationalPublic Gaming International TOP 10 NEW REASONS TO ADVERTISE IN PUBLIC TOP 10 NEW REASONS TO ADVERTISE IN PUBLIC

GAMING INTERNATIONAL GAMING INTERNATIONAL #1. REDUCED AD RATES:#1. REDUCED AD RATES: Public Gaming International is Public Gaming International is

taking the lead in recognizing the financial challenges taking the lead in recognizing the financial challenges facing gaming suppliers today and has reduced its base facing gaming suppliers today and has reduced its base advertising rates. advertising rates.

#2. BROAD EDITORIAL SCOPE#2. BROAD EDITORIAL SCOPE: Public Gaming : Public Gaming International’s editorial scope has been significantly International’s editorial scope has been significantly broadened by the addition of Video Gaming, Racino, broadened by the addition of Video Gaming, Racino, Racing, Casino, Internet and Wireless, Online and Scratch-Racing, Casino, Internet and Wireless, Online and Scratch-Off coverage. Monthly columns addressing topics of interest Off coverage. Monthly columns addressing topics of interest to gaming personnel thus making Public Gaming to gaming personnel thus making Public Gaming International even more valuable to readers. International even more valuable to readers.

#3. INCREASED EDITORIAL SUPPORT:#3. INCREASED EDITORIAL SUPPORT: Public Gaming Public Gaming International is increasing its support to its advertisers International is increasing its support to its advertisers through timely editorial content that further educates through timely editorial content that further educates gaming personnel on the value of these products and gaming personnel on the value of these products and services. services.

Public Gaming InternationalPublic Gaming International #4. BROAD DISTRIBUTION: 20,000#4. BROAD DISTRIBUTION: 20,000 copies of Public Gaming copies of Public Gaming

International are distributed via print and electronic distribution International are distributed via print and electronic distribution monthly to state government officials, lotteries, racinos, casinos, monthly to state government officials, lotteries, racinos, casinos, gaming control boards, gaming associations, gaming attorneys, gaming control boards, gaming associations, gaming attorneys, gaming analysts & gaming suppliers. No other publication for gaming analysts & gaming suppliers. No other publication for gaming professionals distributes as widely or as broadly as Public gaming professionals distributes as widely or as broadly as Public Gaming International. Gaming International.

#5. WEB VERSION#5. WEB VERSION: The electronic version of Public Gaming : The electronic version of Public Gaming International, in its entirety, including all ads, is emailed to lotteries, International, in its entirety, including all ads, is emailed to lotteries, racinos, casinos, gaming control boards, gaming associations, racinos, casinos, gaming control boards, gaming associations, gaming attorneys, gaming analysts & gaming suppliers as well as gaming attorneys, gaming analysts & gaming suppliers as well as posted and available for download through Public Gaming posted and available for download through Public Gaming International’s website, www.publicgaming.org. Thus, as an International’s website, www.publicgaming.org. Thus, as an advertiser, you are assured that every gaming employee who can advertiser, you are assured that every gaming employee who can potentially impact the purchase of your products will have access to potentially impact the purchase of your products will have access to your advertisement. your advertisement.

#6. BONUS CONFERENCE DISTRIBUTIONS#6. BONUS CONFERENCE DISTRIBUTIONS: As an added bonus : As an added bonus for advertisers, Public Gaming International will be distributed at the for advertisers, Public Gaming International will be distributed at the most important gaming conferences in the world in 2006, giving you most important gaming conferences in the world in 2006, giving you added presence and prestige at these meetings, whether or not you added presence and prestige at these meetings, whether or not you attend them all. attend them all.


#7 FREE BANNER AD APPEARS IN FOREIGN #7 FREE BANNER AD APPEARS IN FOREIGN LANGUAGE MORNING REPORTS LANGUAGE MORNING REPORTS

# 8. FREE BANNER AD IN MORNING REPORT# 8. FREE BANNER AD IN MORNING REPORT: A : A free banner ad for your company, that links to your free banner ad for your company, that links to your web site in the weekly Morning Report that is web site in the weekly Morning Report that is distributed to more than 20,000 gaming distributed to more than 20,000 gaming professionals via email. professionals via email.

## 9. FREE WEB SITE LINK: 9. FREE WEB SITE LINK: As an advertiser, a link As an advertiser, a link to your web site will be added to PGRI’s web site. to your web site will be added to PGRI’s web site.

#10. LIVE LINK FROM YOUR AD TO YOUR #10. LIVE LINK FROM YOUR AD TO YOUR WEBSITEWEBSITE. As an advertiser, you will receive a live . As an advertiser, you will receive a live link from your ad in the electronic magazine to your link from your ad in the electronic magazine to your website.website.

CIRCULATION-CIRCULATION-By placing an ad in Public Gaming, you reach more By placing an ad in Public Gaming, you reach more than 20,000 gaming professionals who can benefit from your than 20,000 gaming professionals who can benefit from your products and services including - products and services including - Business, Professional & Business, Professional & Government, State, Provincial and International Lottery, Race Track Government, State, Provincial and International Lottery, Race Track Owners & Racino Management, Casino Owners & Management, Owners & Racino Management, Casino Owners & Management, Gaming Agencies & Commissions, Gaming Associations, State Gaming Agencies & Commissions, Gaming Associations, State Government Officials, Governors, Lieutenant Governors, Attorney Government Officials, Governors, Lieutenant Governors, Attorney Generals & Treasurers: Gaming Attorneys, Gaming Analysts, On-Generals & Treasurers: Gaming Attorneys, Gaming Analysts, On-Line Gaming Management, Worldwide Gaming SuppliersLine Gaming Management, Worldwide Gaming Suppliers..

HOW MANY OTHER PEOPLE READ OR LOOK AT EACH HOW MANY OTHER PEOPLE READ OR LOOK AT EACH SUBSCRIBER’S COPY OF PUBLIC GAMINGSUBSCRIBER’S COPY OF PUBLIC GAMING? - The average ? - The average subscriber passes Public Gaming on to 3.4 other readers. Estimated subscriber passes Public Gaming on to 3.4 other readers. Estimated total readership: 71,6924 total readership: 71,6924

OUR LOYAL READERS COULD BE YOUR CUSTOMERS-OUR LOYAL READERS COULD BE YOUR CUSTOMERS- Our high Our high pass-along rate, combined with the fact that the average Public pass-along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. Public Gaming will reach that loyal audience.

Public Gaming InternationalPublic Gaming International 2006 EDITORIAL CALENDAR -2006 EDITORIAL CALENDAR -Every month you’ll find complete coverage Every month you’ll find complete coverage

in all of the following sections: in all of the following sections: WORLDWIDE LOTTERY BUSINESS –WORLDWIDE LOTTERY BUSINESS – featuring monthly interviews with featuring monthly interviews with

the top executives in the business discussing their latest strategies to grow the top executives in the business discussing their latest strategies to grow the business and the hottest information on instant games, on-line, video the business and the hottest information on instant games, on-line, video gaming, branding, signage, point-of-sale, marketing, Internet, interactive gaming, branding, signage, point-of-sale, marketing, Internet, interactive and mobile technologies. and mobile technologies.

WORLDWIDE GOVERNMENT-SPONSORED CASINOSWORLDWIDE GOVERNMENT-SPONSORED CASINOS – They a growing – They a growing segment everywhere and we’ll be covering them – including keeping you segment everywhere and we’ll be covering them – including keeping you informed of the latest in legislation, from the architecture to the gaming informed of the latest in legislation, from the architecture to the gaming floor, marketing, branding, slot programs, signage – everything that makes floor, marketing, branding, slot programs, signage – everything that makes new these properties HOT, HOT, HOT! new these properties HOT, HOT, HOT!

RACINOSRACINOS – monthly gaming legislation update, a monthly feature profile – monthly gaming legislation update, a monthly feature profile on a racino, interviews with top management and operators’ successes at on a racino, interviews with top management and operators’ successes at new locations and expansions. From the security system to the slot loyalty new locations and expansions. From the security system to the slot loyalty programs and cross-gaming marketing strategies out to the track – we’ll be programs and cross-gaming marketing strategies out to the track – we’ll be covering every aspect of this exploding new business. covering every aspect of this exploding new business.

TECHNOLOGYTECHNOLOGY – We will bring you the latest and hottest products that will – We will bring you the latest and hottest products that will make your business more successful – we are constantly on the outlook for make your business more successful – we are constantly on the outlook for new innovative ideas that will help make your Business grow.new innovative ideas that will help make your Business grow.

Public Gaming InternationalPublic Gaming International A GLOBAL REACH-A GLOBAL REACH-Articles by industry experts and Articles by industry experts and

our staff of professional journalists cover topics our staff of professional journalists cover topics affecting every aspect of the worldwide gaming affecting every aspect of the worldwide gaming industry – setting Public Gaming apart from other industry – setting Public Gaming apart from other gaming publications. gaming publications.

A TRUSTED SOURCE-A TRUSTED SOURCE-Gaming professionals trust Gaming professionals trust Public Gaming because it is the oldest continuously Public Gaming because it is the oldest continuously published magazine for the worldwide gaming industry published magazine for the worldwide gaming industry owned by the Public Gaming Research Institute - the owned by the Public Gaming Research Institute - the first worldwide information gaming source created in first worldwide information gaming source created in 1973. 1973.

AWARD-WINNING EDITORIAL-AWARD-WINNING EDITORIAL-Over the years, since Over the years, since its inception in 1975 Public Gaming has been the its inception in 1975 Public Gaming has been the recipient of many editorial awards and accolades and recipient of many editorial awards and accolades and won a special industry award in 1999 - honored at won a special industry award in 1999 - honored at NASPL ‘99 for 30 years of service to the lottery NASPL ‘99 for 30 years of service to the lottery industry. industry.

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