http://www.youtube.com/watch?v=6gHsF3NjR94

GOLDEN CRUTCH

The aim of the campaign is to raise the awareness of environmental accessibility issues among politicians, architects and

other stakeholders

GOLDEN CRUTCH

Why this campaign?

Republic of Latvia in January 2010 signed UN Convention on Rights of People With Disabilities where one of the articles states that environment has to be equally accessible to all of the society members.

GOLDEN CRUTCH

In spite of the fact that since 2001 there is legislation that all the new-built and renovated buildings must be accessible for people with disabilities but the results of the campaign in 2009 shows that from more than 400 monitored buildings still 80% are totally inaccessible.

Why this campaign?

GOLDEN CRUTCH

- made strategy of the campaign

- collected information of buildings that have been built or renovated in 2009

- monitoring of all the buildings by using criteria according to the legislation and accessible environment principles

- made and implemented communication strategy

- made advertising clips

- blogging

To achieve the aim:

GOLDEN CRUTCH

GOLDEN CRUTCH

The EVENT:

- organized in hotel “Elefant” winner of previous year Golden Crutch

- 6 awards

- 60 participants, including mass media

- political influence (legislation)

- higher attention to accessible environment

- control mechanisms and sanctions for not following the law

- more political participation by general society

- architects and designers have started to compete with each other

- educational programes about accessible environment

Results:

GOLDEN CRUTCH

GOLDEN CRUTCH

www.apeirons.lv