Public Access EV Charging
Transcript of Public Access EV Charging
Public Access EV Charging Infrastructure
Fueling The Electric Transportation Industry
Electric Infrastructure Workship | Tucson, AZ | January 21, 2009
Plug-In Vehicles Are Coming
BMW Mini-E: 2009
Toyota: 2009
Chevy Volt: 2010
Nissan: 2010
SMART: 2010
Mercedes: 2010
Major automakers will ship plug‐in cars in 2009
Creating A New Set Of Challenges
Where will people charge?There are only 54 Million private garages in the US for the 247 Million cars we haveStudies show that 80% of Plug-in owners want to charge more than once a dayThe result is that there are less than 12% of the needed charging points
How will the recurring costs, including the cost of electricity, be paid?Electricity for PIVs needs to be treated as a transportation fuelNeed ability to cover costNeed ability to generate revenueNeed ability to implement taxes
How will grid load be managed?Need ability to shed grid load during peak hoursNeed ability to manage charge times
NOTE: “Private lots” include condos, apartments, and corporate parking lots
People living in apartments and condominiums, or parking curbside or at work need a place to charge
Our Solution: The ChargePoint™ Network
Smartlet™Charging Station
RPS w/ Gateway Functionality
Zero technology impact on vehicle
Smartlet™
Com
munications
Netw
ork
Internet
CDMA
Utility Companies ChargePoint™ Network
Server
Smartlet™Charging Station
w/ Gateway Functionality
Smart Receptacle
Energy Metering
Centralized Control
Energy Policy Administration
Billing and ReportingIntegrated Parking Meter
Charging Station Inventory for OnStar and GPS Navigators
802.15.4 Meshed LAN
Remote Payment System
Secured Portals for Hosts, Subscribers, and Utilities
802.15.4 to GPRS Gateway
Smartlet™ Charging Station + Wireless Networking + ChargePoint™ Network Server
Smartlet™ Charging Stations & ChargePoint™ Portals
Our Businesses
Charging Station RevenueLevel 1 (110V) and Level II (110V/220V) stationsUp to 220V/70A support in 2009Pole mount, wall mount, and bollard designs50%+ gross margins
Subscription Revenue80% of subscription revenue goes to station owner to pay for energy costs, maintenance costs, and station owner profit20% of subscription revenue pays for Coulomb network recurring costs
Charging stations sales are highly profitable ‐ subscriptions help drive charging station sales
Subscription & Networking Benefits
Subscriptions provide cash flow to hosts
Host BenefitsAllows hosts to cover costs of electricity, taxes, maintenance, and capital payback
Provides host with revenue flow; similar to a coin operated laundry model
Eliminates energy theft (non‐subscribers cannot use Smartlets)
Greater public safety because Smartlet is de‐energized until user is authenticated, and cord is plugged in
Subscriber BenefitsInter‐utility and Inter‐service roaming gives drivers a nationwide charging network
Simple to use key fob / smart card system for authentication
Eliminates cord theft because cord is locked into place until same subscriber unlocks it.
Integrates with navigation system where available stations can be found and routed to subscriber’s navigation system
Networking also allows forImplementation of grid friendly programs (Demand Response Plans, Off‐Peak Plans, etc)
Remote Smartlet management (Firmware upgrades, remote GFCI resets, remote monitoring)
Automatic configuration through wireless network ‐installers do not need IT skills
New station viral networking ‐ stations can be requested through the web portal and routed to a the appropriate potential host.
Motivations and Value Propositions
MotivationsEnable economic benefits to drivers
Be more “green”
Reduce foreign oil dependence
Attract and retain tenants or employees
Create a business
Value PropositionsGenerate charging revenue – 80% of subscription revenue is returned to station owners
Manage grid load
Participate in “Cap and Trade” revenue flow
Attract and retain tenants/employees in apartments, condos, and office parks
Get LEED points to achieve various levels of certification
Use government subsidies for alternative fuel infrastructure
There are lots of reasons to own a networked charging
station
Competition Snapshot
Features in blue are best solved with networking
Business Flow
10
• We sell charging stations through regional and vertical distributors
• We sell our product to the distributors at a 35% discount
• Our distributors sell and perform installation and maintenance
• We sell subscriptions directly to drivers• Will provide free introductory subscriptions through auto dealers
• 80% of all charging revenue is returned to station owners to fund them for electricity, maintenance, and capital
• Cost to drivers targeted at half the cost of gasoline travel
Company Status
We are developing partnerships and relationships• Automakers, Utilities, Cities, Technology providers,
and Distributors• We are in dialogue with automakers about technical
specifications and rollout strategies• We are getting plenty of domestic and international
business “pull”
Production units shipped in 2008• San Jose Test and Demonstration Network now open
to the public• Small backorder for shipments in January
Series B will open in Q1
Profitable shipments in January
TELEBEAM
Barriers To Entry
Vision & Execution • Networked charging station system and all the features that it enables• World class team - experienced technology executives bringing networking technology to EV’s• We have the only networked charging station
Patents and Marks• 6 Patents either filed or in the process of filing and more on its way
“First Mover” Advantage• Recognized technology leadership has brought opportunities in new business segments (e.g. travel cords through
OEM supplier)• Sewing up key channels – we have signed agreements with key channel partners and continue to expand• More advanced software features and quality– will be hard for others to catch up (e.g. corporate fleet management
capabilities)• Early deployment in key regions – once network is in place with a host, as their need grows, they will grow with us• Subscriber base will build loyalty – giving us an advantage over new entrants• Leading the development of standards for interworking with other players and technology partners• Sewing up critical partnerships with grid technology providers, utilities, and networking partners
About Coulomb Technologies
• Founded in 2007• Located in Campbell, California (Silicon Valley)• Privately funded – Angel investors and Venture Capital• 25 Employees• Selling through Distribution and Resellers• Contract Manufacturing• Strategic Partnerships with
o Car Manufacturers & Importerso Utility Companieso Municipalities
THANK YOU!
Mike Harrigan | VP Business Development | Coulomb TechnologiesEmail: [email protected]: 408-370-3802 x106