Low Cost Video Marketing Strategies

for Any Business

Arnie KuennPresident

Vertical Measures@ArnieK

About Your Presenter…

• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing

Available on Amazon

Some Video Stats• YouTube videos are watched over 3 billion times per day.• 83% of U.S. Internet users are

watching video [Comscore]

• Video viewing is up 648% in 2011 [Comscore]

• 30% of all Internet traffic in 2011 is video --- in 2013 it will be 90% [Cisco]

Twitter: @ArnieK

Stats That Mean Something

• Websites with video sell 45% more stuff [wirebuzz]

• Customers who watch product videos are 85% more likely to buy [Internet Retailer]

• The average attention span for online videos is around 60 seconds.

Twitter: @ArnieK

Video and Content Marketing

When properly search engine optimized, videos are 53 times more likely than text pages to appear on Google’s first page search results.

-- Forrester Research

Twitter: @ArnieK

Think About It

Video represents the unique opportunity to have one salesperson presenting to billions!

-- Me

Twitter: @ArnieK

Videos – Not as Hard as You Think

Webinars

Fun

Interviews

Twitter: @ArnieK

Might Just Change Your Business

Their business grew by 600% in 1 year!

Twitter: @ArnieK

• After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….

• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.

• Created an app for detecting bad breath (above)

Results So Far…

• YouTube channel has received 35 million+ views and has over 157,000 subscribers

• Over 295,000 fans on Facebook • Over 4,000 followers on Twitter• The 15 person company has sold

$1 million worth of the $5 tongue brushes through YouTube

• Major drugstores (3700+) are beginning to stock it on their shelves.

Twitter: @ArnieK

Videos Can Attract Links

5,473 backlinks from 54 unique domains

Twitter: @ArnieK

Queensland – Department of Tourism

Coming Up With Ideas

• Start with keyword research• Brainstorm for keyword phrases

your customers use when searching

• Online Market Research– Question & Answer Sites– Check Voting Sites– Check Forums

• Think long-tail!

Twitter: @ArnieK

Content Session at 2:55

Informational Keywords

Source: AimClear

Twitter: @ArnieK

How to Optimize Videos• Specific, Compelling Title –Would you click on “Our

Company” or “V00023.mov?” neither will your audience. Use “Video” and change the file name too!

• Description - Say as much as you can in the first sentence or two, because many video sites will hide the bulk of your description. Include at least one link placed at the start of the description (with http://).

• Tags –This is where you can help your video appear in the “Suggested” or “Similar” videos section.

• Video Quality / Resolution – Shoot, edit and export the video in the highest quality available on the devices and software you use. The online video audience is very forgiving of skill level, but a low resolution video can make it difficult to see what is going on.

• Thumbnail Image – Pick the most visually compelling of the options they give you.

Twitter: @ArnieK

How to Optimize Videos (cont.)• Must have a video sitemap. Always include the

title of the video, detailed description, URL of the video, URL of the thumbnail and URL of the video’s landing page. More details at http://bit.ly/video-sitemap

• Include a transcript of the video on both your page and on the video host (YouTube) – most likely the description field.

• Use microdata in your video’s description and tags on your webpage.

• Limit one video to a page to maximize your SEO benefits.

• If at all possible, include the text of each video in the form of closed captioning. That way it can be appreciated by the hearing impaired and those that do not want to turn up the volume at their workplace.

Twitter: @ArnieK

Success Like This…Twitter: @ArnieK

88,070 views!

Now Go Build a $24M Business!Twitter: @ArnieK

Thank You!

PAID FOR BY THE COALITION FOR BETTER WEB CONTENT

APPROVED BY ARNIE KUENN

Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.