SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
Pubcon 2013: In-house seo - tools and processes
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Transcript of Pubcon 2013: In-house seo - tools and processes
![Page 1: Pubcon 2013: In-house seo - tools and processes](https://reader035.fdocuments.us/reader035/viewer/2022070512/589e2fac1a28ab5c128b63bf/html5/thumbnails/1.jpg)
In-House Tools and ProcessesPresented by:
Brian McDowellDirector of Search Intelligence
Conductor, Inc
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THE CONDUCTOR TEAM
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WHO WE ARE•Founded in 2006•Offices in New York and San Francisco
SEO LEADERSHIP•150+ pieces of SEO thought leadership in 2012•C3, the largest user conference in enterprise SEO•Dedicated to raising the profile of search marketers
CONDUCTOR SEARCHLIGHT•Supporting SEO success for over 5,000 leading brands•$4.5B in SEO revenue under management•6TB of SEO data collected weekly
@Conductor
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10 Steps to SEO Domination
1. SEO 90 DAY PLAN2. TECHNICAL AUDIT3. CONTENT AUDIT4. ATTRIBUTION MODELING5. REPORTING6. INTERNAL EDUCATION7. RELATIONSHIPS8. CONTINUED EDUCATION9. DIGITAL MEDIA EXPANSION10. NEXT STEPS
@Conductor
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1. SEO 90 Day Plan
@Conductor
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2. Technical Audit
@Conductor
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3. Content Audit
@Conductor
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4. Attribution Modeling
@Conductor
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5. Reporting
Create multiple reports and distribute based on specific roles:Executive & Leadership, Marketing Managers, SEO Team, Content Creator, Link Builder, Technical Team, Social
Product & Brand Management, E-Commerce, Agency Users, Agency Clients
@Conductor
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6. Internal Education
@Conductor
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7. Relationships
@Conductor
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8. Continued Education
@Conductor
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9. Digital Media Expansion
@Conductor
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10. Retire Early
@Conductor
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THANK YOU
We are hiring!http://www.conductor.com/about/careers
BRIAN MCDOWELLDirector of Search Intelligence
Conductor, Inc