I’m Not Here To Make FriendsSocial Media Strategy For Authors

Writer.Ly PubCamp Maria Diaz

May 18, 2013 @mariadiaz

Talk Overview

What We’ll Cover:

Insights on some of the best social media platforms for authors

Advice on how to develop strategy and how to measure success

What We Won’t Cover:

Amazon or Good Reads Reviews

Book Trailers / YouTube

Blog Content Strategy

Who Is This Person?

Old-school web diarist

Former professional blogger

Current social media strategist / manager at SocialChorus

74% of consumers rely on social media to guide purchases

http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/

48% of Amazon purchases are pre-plannedhttp://www.forbes.com/sites/suwcharmananderson/2013/02/20/half-of-amazon-book-sales-are-planned-purchases/

Meet The Marketing Funnel

Potential Reader Journey

Enchant potential readers

social media

Turn them into a regular

reader of your blog or other work

Inform them of your

published work

Lead them to Amazon

So, You Want To Be On Social Media...

Channel Your Inner Don Draper

Who are your readers?

How will your work make them feel?

Develop an editorial strategy and calendar.

Go where your readers are.

Twitter

Do• Link to your Amazon

page in your profile • Keep a good mix of

self-promotion and conversation.

• Use as a networking tool.

Don’t:• Hijack hashtags• Schedule too many

tweets.• Buy followers.

Facebook

1 out of every seven minutes online is spent on Facebook.

http://www.massrelevance.com/blog/13-tweetable-facts-reveal-power-social-media

• Use a Facebook page.

• Cross-posting is up to you.

• Consider buying Facebook ads.

• Don’t buy Facebook fans.

Pinterest

70% of Pinterest users referred from Pinterest spend more than other channels

http://blog.wishpond.com/post/44155339712/infographic-how-users-interact-on-pinterest

Create pin boards based on your work

Make images you post elsewhere pinnable on Pinterest

YYou don’t need to be on every single platform that exists!

Sample Editorial Calendar

Week 1 Post stills from book trailer to Facebook

Week 2 Create pin board using images that are relevant to your book.

Week 3 Participate in a Twitter chat with fellow authors or readers to tune in.

Week 4 Buy a Facebook ad advertising an event.

Data, Data, Data

Make all decisions based on data.

Use link shorteners like bit.ly to give statistics on links.

Use tools that give you extra insights: HootSuite and Buffer.

Sales are not the end.

Now, what?

Pick three social media platforms you will use and master.

Plot out a concrete action plan based on your goals.

Keep engaging with your followers.

Optimize what you are posting based on the data.

Have fun!

Keep In Touch!

@mariadiaz

about.me/mariadiaz