09 – 10 February 2016Olympia, London

THE ONLY DEDICATED SHOWFOR THE UK PUB INDUSTRY

thepubshow.co.uk

THE INGREDIENTS FOR SUCCESS

Pub 16 – delivering the uK Pub industry directly to your businessOver two days in February, PUB16 returns following a buoyant launch in 2015.

Having worked extensively with the key industry trade associations and business leaders, PUB16 is a show created by the industry, for the industry, mirroring the rapidly evolving nature and needs of the UK pub market.

Publicans are, as ever, time-poor but eager to keep up with the latest trends and suppliers. PUB16 offers a platform to engage with, build relationships and gain orders from this hard-to-reach sector of the hospitality

industry. In fact, 62% of our visitors do not attend otherUK hospitality shows.

Our database of the UK’s leading pub owners, operators and pub companies is hand-built and frequently updated. We target key decision makers with direct purchasing authority, enabling our exhibitors to talk directly to those with spending power.

We look forward to welcoming you to the show.

The PUB16 team

REvIEWS FROm THE REgULARS

“Pub15 provided us with the perfect platform to immerse the trade in our brand and products, connecting more closely to those wishing

to explore our world of modern craft beer. We’re looking forward to being involved with Pub16.”

Richard Myers Marketing Director, Meantime Brewing Company

“Pub16 is premium in look and feel, attracting a broad spectrum of visitors

from the industry and providing an ideal platform for exhibitors looking to get their

brands in front of key decision makers.”

Steve CarterSales & Marketing Director, Frobishers

“Pub16 is where the industry’s leaders and tastemakers gather to exchange ideas face-to-face, learn from each other, strive

to improve their businesses and strengthen their hold on the market.”

Tim FosterDirector, Yummy Pub Co.

“Fantastic show which had everything from crisps to cellar equipment and coffee machines as well as wine, beer and spirits.

Something for everyone!”

Maria ReynoldsTenant, The Warwick Arms

“An eclectic range of stands with a heartening focus on training and quality products made for a well-rounded show.

The panels were relevant and insightful.”

Joe HoldsworthDirector of Operations, The Aspirational Pub Company

“As a former publican, I genuinely understand that this is an industry with fresh challenges arriving every week, which is

exactly why I created this show.”

Tim Etchells SME London Managing Director

and former owner of The Angel pub in Wiltshire

“A brilliant show! Interesting suppliers, a great layout, and really engaging panel

discussions. Next year’s in the diary.”

Dom Collingwood Cofounder, MatchPint

Relax, meet and network with other key industry players at the VIP & Press Terrace. A haven of calm at the heart of the show.

SOPHIE’SBAR

THE TASTETABLE

THEBAR

RESTAURANT

BUSINESSTHEATRE

CAREERSLOUNGE

ENTRANCE

VIP & PRESS

Superior SuppliersPUB15 featured a host of exhibitors from across the market, showcasing innovative products and ingenious services to transform a premises’ offering. PUB16 aims to build on this, providing an unrivalled platform to engage with publicans and generate profit.

66% of space sold already

Contact to ExhibitLuke Perry – Sponsorship

020 7886 3065 luke@smelondon.co.uk

David Fisher – Sales Manager020 7886 3010

david@smelondon.co.uk

Cost to ExhibitShell Scheme

£385 + VAT per sqm

Space Only£370 + VAT per sqm

Floorplan correct as of August 2015. Contact the team for the most up to date version.Central level 1, Olympia.

Curated by one of the UK’s favourite beer sommeliers, Sophie Atherton, Sophie’s Bar offers expert insight and an opportunity to meet brewers in person from regional breweries from across the UK.

Featuring the UK’s top PubCo’s, including Enterprise Inns and Punch Taverns, the Careers Lounge offers straight-talking ideas on what it takes to manage pubs and staff, how to recruit, finding new tenancy sites and training.

Hear from the experts as they discuss hot topics such as investment, online marketing, recruitment, forecasting trends and more. Hosted by industry heavyweights, speakers last year included Tom Kerridge (2 Michelin-starred chef and publican), Nick Miller (CEO, Meantime Brewery) and Kate Nicholls (CEO, ALMR).

Pick up some tips and tastings aimed at those looking for advice, training and inspiration around food and drink. Companies participating in 2015 included Mr Trotter’s, Sipsmith, Pig & Hay and more.

As the central networking point, @TheBar is an inspiring environment which provides a unique opportunity to meet industry peers, establish new relationships and share ideas.

This 20m2 space

£7,400

£2,310This 6m2 space

Admiral Taverns

All Our Bars

Anglian Country Inns

Antic Group

Authentic Pub Co.

Brunning & Price

Cheshire Cat Pub Company

Coach & Horses, London

Crate Brewery

Crown Pubs

Dodo Pub Co.

The Draft House

Enterprise Inns

Fullers

Geronimo Inns

Greene King

Harwood Arms, London

Inn Places

JD Wetherspoon

The Malt House, London

Landsdowne Bars

Lizard Lounge

Marston’s

Mitchells & Butler

Nicholsons Pubs

Notting Hill Arts Club

O’Reilly’s Irish Pubs

Octoberfest Pub

Peach Pub Company

Pearmain Pubs

Pelican Inn, Salisbury

Prides Of London

Pub Aquisitions

Punch Taverns

Renaissance Pubs

Sawday’s

Shaker Bars

Shepherd Neame

Shepperton Pubs

Spirit Pub Company

Star Pubs

Stonegate Pub Company

The Albany, Twickenham

The Aspirational Pub Company

The Beckford Arms

The Black Dog, Whitstable

The Bull, Highgate

The Coach House, Bedfordshire

The Eagle, London

The Lords Tavern, MCC

The Market Inn, Faversham

The Ship, Marlow

The Truscott Arms, London

Thwaites

Uptown Inns UK

Victoria Inns

Walrus Inns

W H Brakspear & Sons

Wells & Youngs Co.

White Horse, Parsons Green

Whiting And Hammond

Youngs

Yummy Pub Co.

WHOSE ROUND IS IT? Visitors to PUB15 came from the following

companies and establishments

We’re delighted to be welcoming back the ALMR, BBPA, BII, CAMRA and IBD – the industry’s foremost trade associations. The event is the first time at which

these organisations have collaborated.

THE STAmP OF APPROvAL

£12.7mworth of orders forecast as a

direct result of PUB15

the pub patrons

Want to know more about attendees of the show? Have a look at an overview of the responses to our 2015 visitor survey.

of visitors were from pubs, bars or restaurants

do not attend other hospitality shows

plan to place orders with exhibitors in the next 12 months

74%

62%

81%

of attendees had purchasing authority66%

90%

87%

66%

would recommend the show to industry colleagues

of attendees will be returning for PUB16

were Owners, Proprietors or Directors

PUB15 visitor survey March 2015

Join the industry’s leading suppliers exhibiting under one roof.

Featuring all the essentials you need to run a profitable pub, just some of our sectors include...

PUB16 reaches visitors with influential control and direct purchasing power looking for opportunities, innovation and ideas. Our audience ranges from individuals looking

to take their first step into the industry, to tenants looking to take on an additional property and businesses with a large portfolio of pubs.

TENANTS

PUB mANAgERS

LANDLORDS

PUBCOS

ENTREPRENEURS

LICENSEES

OWNERS

HEAD CHEFS

gRADUATES

BUYERS

NATIONAL ACCOUNT

mANAgERS

REACHINg THE CLIENTELE

Estimated reach of 221,000 industry contacts

25,000+ publicans subscribed to the newsletter

Over 25 key industry partners

20,000 leaflets and newspapers distributed to pubs and bars

£150,000 advertising campaign

6-month specialist and consumer press campaign

Content driven and engaging social media channels

PUB16 presents an opportunity to meet this hard-to-reach industry. Please contact David in our sales team to find out more about the show, exhibiting and sponsorship opportunities.

David Fisher – Sales Manager020 7886 3010 david@smelondon.co.uk

Luke Perry – Sponsorship020 7886 3065luke@smelondon.co.uk

Technology

Food

EntErtainmEnt

Tableware

Premium SPiritS & Wine

staff recruitment & training

beerdesign & interiors

Business support

legal & finance

marketing & brand awarenessbar & kitchen

cellar equipment

The PUB16 marketing and PR campaign reaches all corners of the industry through a range of carefully targeted activities including…

COmE AND JOIN US

mEDIA PARTNERS

INDUSTRY PARTNERS

PUB16

PARTNERS UK PUB INDUSTRY SNAPSHOT

Source: British Beer and Pub Association

pubs in the UK of beer consumed in Britain is brewed here

breweries operating in Britain beer brands available in the UK

Approximately More than

Over

48,000 82%

1,400 4,000

UK pub industry is worth

£22 billion

sold in pubs every year

1 billion mealsof beer are enjoyed every day in Britain

20 million pintsvisit pubs every year

13 million touristssupported by the industry900,000 jobs

will be invested in the industry in the next 12 months

Over£1.1 billion

We’re excited to be supported by some of the leading organisations within the industry. Here’s a list of who’s on board so far…

9 Manchester Square London W1U 3PL

020 7886 3065

PUB15 images provided by Written Light PhotographyAdditional Pub images supplied by:

Michael Pheasant & Jake Eastham Photography

Search ‘Pub Show UK’ to find us:

09 – 10 February 2016Olympia, London

THE ONLY DEDICATED SHOWFOR THE UK PUB INDUSTRY

thepubshow.co.uk