Pub Catchment Report - TA23 0PP · 2018. 2. 5. · C13 Village Retirement 49 9.9 151 17.5 1,251...
Transcript of Pub Catchment Report - TA23 0PP · 2018. 2. 5. · C13 Village Retirement 49 9.9 151 17.5 1,251...
Number of Pubs
0 Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 0 0.0 0 8 0.9 3 90 0.9 3
Great Pub Great Food Silver 109 22.0 48 285 32.9 72 2,467 25.2 55
Mainstream Pub with Food - Suburban Value 0 0.0 0 0 0.0 0 694 7.1 13
Mainstream Pub with Food - Suburban Aspiration 0 0.0 0 0 0.0 0 142 1.5 4
Mainstream Pub with Food - Country Value 489 98.6 798 680 78.6 636 7,771 79.5 643
Mainstream Pub with Food - Country Aspiration 49 9.9 80 151 17.5 141 1,251 12.8 103
Bit of Style 0 0.0 0 0 0.0 0 59 0.6 2
YPV Mainstream 0 0.0 0 0 0.0 0 0 0.0 0
YPV Premium 0 0.0 0 0 0.0 0 21 0.2 3
Community Wet 0 0.0 0 0 0.0 0 324 3.3 11
Total 18+ Population in Catchment 496 865 9,780
ABC1 90 100 80
C2DE 111 100 122
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
52.0
% Index
47.1
9,780
48.0
0.5 Mile Catchment
%
52.9
496 515
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
42.7
57.3
Pub Catchment Report - TA23 0PP
D Rural Reality C Country Living
433
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
1
496
192
865
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Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
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Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 0 0.0 0 0.0 179 1.8
A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 0 0.0 0 0.0 7 0.1
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0
A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 0 0.0 64 0.7
B05 Premium Fortunes 0 0.0 0 0.0 0 0.0 J40 Make Do & Move On 0 0.0 0 0.0 38 0.4
B06 Diamond Days 0 0.0 0 0.0 0 0.0 J41 Disconnected Youth 0 0.0 0 0.0 0 0.0
B07 Alpha Families 0 0.0 0 0.0 0 0.0 J42 Midlife Stopgap 0 0.0 0 0.0 38 0.4
B08 Bank of Mum and Dad 0 0.0 0 0.0 0 0.0 J43 Renting a Room 0 0.0 0 0.0 0 0.0
B09 Empty-Nest Adventure 0 0.0 0 0.0 0 0.0 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0
C10 Wealthy Landowners 0 0.0 7 0.8 164 1.7 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0
C11 Rural Vogue 0 0.0 8 0.9 90 0.9 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 7 1.4 170 19.7 958 9.8 K47 Streetwise Singles 0 0.0 0 0.0 0 0.0
C13 Village Retirement 49 9.9 151 17.5 1,251 12.8 K48 Low Income Workers 0 0.0 0 0.0 25 0.3
D14 Satellite Settlers 60 12.1 126 14.6 835 8.5 L49 Dependent Greys 0 0.0 0 0.0 0 0.0
D15 Local Focus 127 25.6 148 17.1 2,630 26.9 L50 Pocket Pensions 0 0.0 0 0.0 369 3.8
D16 Outlying Seniors 253 51.0 255 29.5 2,764 28.3 L51 Aided Elderly 0 0.0 0 0.0 0 0.0
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 0 0.0
E18 Legacy Elders 0 0.0 0 0.0 0 0.0 L53 Seasoned Survivors 0 0.0 0 0.0 0 0.0
E19 Bungalow Heaven 0 0.0 0 0.0 291 3.0 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0
E20 Classic Grandparents 0 0.0 0 0.0 0 0.0 M55 Offspring Overspill 0 0.0 0 0.0 11 0.1
E21 Solo Retirees 0 0.0 0 0.0 0 0.0 M56 Self Supporters 0 0.0 0 0.0 0 0.0
F22 Boomerang Boarders 0 0.0 0 0.0 0 0.0 N57 Community Elders 0 0.0 0 0.0 0 0.0
F23 Family Ties 0 0.0 0 0.0 0 0.0 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0
F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 0 0.0 0 0.0 0 0.0 N60 Ageing Access 0 0.0 0 0.0 0 0.0
G26 Cafés and Catchments 0 0.0 0 0.0 0 0.0 O61 Career Builders 0 0.0 0 0.0 0 0.0
G27 Thriving Independence 0 0.0 0 0.0 0 0.0 O62 Central Pulse 0 0.0 0 0.0 0 0.0
G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0
G29 Mid-Career Convention 0 0.0 0 0.0 0 0.0 O64 Bus-Route Renters 0 0.0 0 0.0 21 0.2
H30 Primary Ambitions 0 0.0 0 0.0 0 0.0 O65 Learners & Earners 0 0.0 0 0.0 0 0.0
H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 0 0.0 0 0.0 0 0.0
H32 First-Rung Futures 0 0.0 0 0.0 0 0.0 U99 Unclassified 0 0.0 0 0.0 0 0.0
H33 Contemporary Starts 0 0.0 0 0.0 0 0.0 Total 496 865 9,780
H34 New Foundations 0 0.0 0 0.0 45 0.5
H35 Flying Solo 0 0.0 0 0.0 0 0.0
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
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0115 968 5099
● Most likely to play cricket and golf
● Often prefer post for communications
● Rural families
● Rent or own affordable homes
● Skilled trades
● Long distance from towns and cities
● Shop locally
● Online gaming
● Mature households
● Live in larger villages
● Close to transport links
● Own pleasant homes
● Online groceries
● Try to reduce water used in home● Lower use of Internet
● Retired couples and singles
● Married couples aged 50+
● Most isolated housing
● Highest levels of working at home
● Often oil central heating
● Reuse and recycle
● Aged 60+
● Low cost housing
● Out of the way locations
● Low income
● Shop locally
4. D15 Local Focus
Rural families in affordable village homes who are reliant on the local economy for jobs
● Dislike being contacted by marketers
Top 5 Mosaic Types
Pensioners living in inexpensive housing in out of the way locations
Older households appreciating rural calm in stand-alone houses within agricultural landscapes
If you do not have log in details for Segmentation Portal then please contact the
Retirees enjoying pleasant village locations with amenities to service their social and practical
needs
Full visualisation of all types and groups are available in Segmentation Portal:
● Enjoy UK holidays
● Larger village location
● Like to be self-sufficient
1 Mile Catchment Mosaic Type Visualisation
3. C13 Village Retirement
2. C12 Scattered Homesteads
1. D16 Outlying Seniors
www.segmentationportal.com
5. D14 Satellite SettlersMature households living in expanding developments around larger villages with good transport
links
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Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
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20
Independent Free
Independent Free
Palmer
Independent Free
Enterprise Inns
Independent Free
Independent Free
Independent Free
Stags Head
Foresters Arms Hotel
White Horse Inn
Windmill Hotel
Butchers Arms
Dunster Castle Hotel
Bicknoller Inn
Star Pubs & Bars
Independent Free
Independent Free
Independent Free
Independent Free
Enterprise Inns
Enterprise Inns
Independent Free
Enterprise Inns
Independent Free
Independent Free
Independent Free
Bell Inn
Pebbles
Railway Inn
Anchor Inn
Royal Huntsman
Wyndham Arms
Star Inn
London Inn
Washford Inn
White Horse
Blue Anchor Hotel
Masons Arms
Valiant Soldier Inn
2.1
2.1
Distance From
Site (Miles)
0.0
0.6
1.6
2.0
10.5
Drivetime from
Site (Minutes)
4.2
2.3
2.3
3.6
3.7
3.7
2.2
2.2
2.2
4.1
4.2
2.0
2.1
2.1
5.3
8.7
9.4
9.4
11.6
Competitor Map and Report
9.0
0.1
2.1
6.0
5.3
6.5
6.5
4.8
4.6
6.8
6.8
6.8
6.8
5.5
Pubs Catchment Site
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