Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 646 70.0 240 649 69.8 239 5,467 47.7 163

Great Pub Great Food Silver 858 93.0 202 865 93.0 202 7,598 66.3 144

Mainstream Pub with Food - Suburban Value 239 25.9 47 240 25.8 46 4,502 39.3 71

Mainstream Pub with Food - Suburban Aspiration 646 70.0 189 649 69.8 188 5,908 51.5 139

Mainstream Pub with Food - Country Value 218 23.6 191 222 23.9 193 2,579 22.5 182

Mainstream Pub with Food - Country Aspiration 437 47.3 382 439 47.2 381 3,470 30.3 244

Bit of Style 0 0.0 0 0 0.0 0 2,806 24.5 98

YPV Mainstream 0 0.0 0 0 0.0 0 0 0.0 0

YPV Premium 0 0.0 0 0 0.0 0 330 2.9 43

Community Wet 30 3.3 11 30 3.2 10 1,362 11.9 38

Total 18+ Population in Catchment 923 930 11,464

ABC1 146 146 129

C2DE 48 48 67

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

22.4

% Index

22.4

11,464

77.6

0.5 Mile Catchment

%

77.6

462 441

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

68.7

31.3

Pub Catchment Report - SG5 3PS

B Prestige Positions D Rural Reality G Domestic Success

465

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

2

923

262

930

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

Experian Copyright 2016 2

Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 0 0.0 0 0.0 567 4.9

A02 Uptown Elite 0 0.0 0 0.0 81 0.7 I37 Budget Generations 0 0.0 0 0.0 0 0.0

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 0 0.0 0 0.0

B05 Premium Fortunes 6 0.7 6 0.6 58 0.5 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0

B06 Diamond Days 46 5.0 46 4.9 473 4.1 J41 Disconnected Youth 0 0.0 0 0.0 0 0.0

B07 Alpha Families 358 38.8 360 38.7 1,270 11.1 J42 Midlife Stopgap 0 0.0 0 0.0 57 0.5

B08 Bank of Mum and Dad 27 2.9 27 2.9 235 2.0 J43 Renting a Room 0 0.0 0 0.0 0 0.0

B09 Empty-Nest Adventure 0 0.0 0 0.0 36 0.3 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 29 3.1 29 3.1 307 2.7 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 92 0.8 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 1 0.0 K47 Streetwise Singles 0 0.0 0 0.0 10 0.1

C13 Village Retirement 0 0.0 0 0.0 509 4.4 K48 Low Income Workers 0 0.0 0 0.0 0 0.0

D14 Satellite Settlers 218 23.6 222 23.9 1,392 12.1 L49 Dependent Greys 0 0.0 0 0.0 0 0.0

D15 Local Focus 0 0.0 0 0.0 239 2.1 L50 Pocket Pensions 0 0.0 0 0.0 423 3.7

D16 Outlying Seniors 0 0.0 0 0.0 231 2.0 L51 Aided Elderly 0 0.0 0 0.0 396 3.5

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 160 1.4

E18 Legacy Elders 0 0.0 0 0.0 527 4.6 L53 Seasoned Survivors 0 0.0 0 0.0 0 0.0

E19 Bungalow Heaven 0 0.0 0 0.0 208 1.8 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0

E20 Classic Grandparents 0 0.0 0 0.0 4 0.0 M55 Offspring Overspill 0 0.0 0 0.0 52 0.5

E21 Solo Retirees 30 3.3 30 3.2 30 0.3 M56 Self Supporters 0 0.0 0 0.0 32 0.3

F22 Boomerang Boarders 0 0.0 0 0.0 35 0.3 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 0 0.0 0 0.0 19 0.2 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 0 0.0 19 0.2 N60 Ageing Access 0 0.0 0 0.0 211 1.8

G26 Cafés and Catchments 0 0.0 0 0.0 416 3.6 O61 Career Builders 0 0.0 0 0.0 457 4.0

G27 Thriving Independence 0 0.0 0 0.0 889 7.8 O62 Central Pulse 0 0.0 0 0.0 133 1.2

G28 Modern Parents 0 0.0 0 0.0 361 3.1 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 209 22.6 210 22.6 447 3.9 O64 Bus-Route Renters 0 0.0 0 0.0 196 1.7

H30 Primary Ambitions 0 0.0 0 0.0 127 1.1 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 0 0.0 0 0.0 22 0.2 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 0 0.0 0 0.0 0 0.0 U99 Unclassified 0 0.0 0 0.0 167 1.5

H33 Contemporary Starts 0 0.0 0 0.0 506 4.4 Total 923 930 11,464

H34 New Foundations 0 0.0 0 0.0 68 0.6

H35 Flying Solo 0 0.0 0 0.0 1 0.0

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● High proportion with mortgage

● Online grocery shopping

● Well-off retirees

● Spacious detached homes

● Comfortable retirement income

● Wide range of investments

● Check stocks and shares online

● Often take short breaks and holidays

● Elderly singles

● Small private pension

● Long length of residence

● Own a suburban semi or terrace

● Keep bills down by turning things off

● Don't like new technology● Try to reduce water used in home

● Married couples with kids

● Mature households

● Live in larger villages

● Close to transport links

● Own pleasant homes

● Online groceries

● Married couples

● Two professional careers

● School age children

● High salaries, large mortgage

● Online shopping to save time

4. B06 Diamond DaysRetired residents in sizeable homes whose finances are secured by significant assets and

generous pensions

● Company cars and mobiles

Top 5 Mosaic Types

High-achieving families living fast-track lives, advancing careers, finances and their school-age

kids' development

Mature households living in expanding developments around larger villages with good transport

links

If you do not have log in details for Segmentation Portal then please contact the

Professional families with children in traditional mid-range suburbs where neighbours are often

older

Full visualisation of all types and groups are available in Segmentation Portal:

● Likely to have life cover

● Traditional suburbs

● Professional jobs

1 Mile Catchment Mosaic Type Visualisation

3. G29 Mid-Career Convention

2. D14 Satellite Settlers

1. B07 Alpha Families

www.segmentationportal.com

5. E21 Solo RetireesSenior singles whose reduced incomes are satisfactory in their affordable but pleasant owned

homes

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Independent Free

McMullen & Sons Ltd

Independent Free

Independent Free

Independent Free

Greene King

Enterprise Inns

Independent Free

Venue

Ivory

Sunrunner

Coopers Arms

Fieldvale

Victoria

Corks

Punch Pub Company

Punch Pub Company

Hawthorn Leisure

Enterprise Inns

Hawthorn Leisure

Greene King

Enterprise Inns

McMullen & Sons Ltd

Independent Free

Enterprise Inns

Unknown

Punch Pub Company

Bedford Arms

Sir John Barleycorn

Henlow Stadium

Old George

Plume Of Feathers

Angels

Cricketers

Raven

Fox

Motte & Bailey

Musgrave Arms

Crown

Noahs Ark

2.3

2.4

Distance From

Site (Miles)

0.0

0.2

1.6

1.7

10.9

Drivetime from

Site (Minutes)

2.9

2.7

2.7

2.8

2.8

2.9

2.5

2.6

2.6

2.9

2.9

2.1

2.3

2.3

7.5

11.2

10.6

9.5

10.0

Competitor Map and Report

9.4

0.2

1.5

4.9

5.9

7.0

9.7

10.3

10.1

10.8

10.4

8.9

8.5

10.1

Pubs Catchment Site

Experian Copyright 2016 5