Pub Catchment Report - NE25 0QH · Mixed Sex: Group 619 16.0 70 971 25.1 79 2,276 58.9 134 Mixed...
8
Number of Pubs Catchment Adults 18+ Catchment Adults 18+ Per Pub Populaton Projection 2018 to 2028 (% change) Rank Target Customers % of Population Rank Target Customers % of Population Rank Target Customers % of Population 1 856 64.6 125 1 3,054 79.0 153 1 337,455 85.2 164 2 845 63.8 137 2 2,859 74.0 159 2 270,336 68.2 146 3 809 61.1 97 3 1,558 40.3 64 3 168,160 42.4 67 4 583 44.0 340 4 1,250 32.3 250 4 110,731 27.9 216 5 573 43.2 107 5 1,028 26.6 66 5 104,792 26.4 66 6 114 8.6 32 6 333 8.6 32 6 64,324 16.2 60 7 18 1.4 13 7 117 3.0 29 7 44,190 11.2 108 1,933 1.32% 10 Minute Walktime Type Index High Street Pub Great Pub Great Food Craft Led Circuit Bar Premium Local Bit of Style Community Pub 1,325 1,325 1.87% 3,866 396,274 1,321 3.64% Pub Catchment Report - NE25 0QH 20 Minute WT Catchment 2 Per Pub Analysis 10 Minute WT Catchment 1 20 Minute DT Catchment 300 Circuit Bar Craft Led 20 Minute Drivetime Community Pub Type Index High Street Pub 20 Minute Walktime Type Index High Street Pub Community Pub Great Pub Great Food Bit of Style Premium Local Premium Local Bit of Style Circuit Bar Great Pub Great Food Craft Led Experian Copyright 2019 1
Transcript of Pub Catchment Report - NE25 0QH · Mixed Sex: Group 619 16.0 70 971 25.1 79 2,276 58.9 134 Mixed...
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 856 64.6 125 1 3,054 79.0 153 1 337,455 85.2 164
2 845 63.8 137 2 2,859 74.0 159 2 270,336 68.2 146
3 809 61.1 97 3 1,558 40.3 64 3 168,160 42.4 67
4 583 44.0 340 4 1,250 32.3 250 4 110,731 27.9 216
5 573 43.2 107 5 1,028 26.6 66 5 104,792 26.4 66
6 114 8.6 32 6 333 8.6 32 6 64,324 16.2 60
7 18 1.4 13 7 117 3.0 29 7 44,190 11.2 108
1,933
1.32%
10 Minute Walktime
Type Index
High Street Pub
Great Pub Great Food
Craft Led
Circuit Bar
Premium Local
Bit of Style
Community Pub
1,325
1,325
1.87%
3,866 396,274
1,321
3.64%
Pub Catchment Report - NE25 0QH
20 Minute WT Catchment
2
Per Pub Analysis 10 Minute WT Catchment
1
20 Minute DT Catchment
300
Circuit Bar
Craft Led
20 Minute Drivetime
Community Pub
Type Index
High Street Pub
20 Minute Walktime
Type Index
High Street Pub
Community Pub
Great Pub Great Food
Bit of Style
Premium Local
Premium Local
Bit of StyleCircuit Bar
Great Pub Great Food
Craft Led
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 96 7.2 82 228 5.9 67 32,274 8.1 92
C1 218 16.5 134 589 15.2 124 53,500 13.5 110
C2 124 9.4 113 397 10.3 124 32,292 8.1 99
DE 188 14.2 138 505 13.1 127 45,375 11.5 111
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 918 69.3 209 2,609 67.5 203 206,203 52.0 157
Medium (7-13) 338 25.5 77 993 25.7 77 128,407 32.4 98
High (14-19) 80 6.0 21 195 5.0 18 48,273 12.2 43
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - NE25 0QH
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
Experian Copyright 2019 3
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 67 I36 Solid Economy 0 0 122 981
A02 Uptown Elite 0 0 0 1,817 I37 Budget Generations 46 102 838 6,853
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 7 9 726 7,494
A04 Metro High-Flyers 0 0 0 37 I39 Families on a Budget 0 0 2,724 19,270
B05 Premium Fortunes 0 0 70 3,179 J40 Value Rentals 319 725 4,039 17,589
B06 Diamond Days 0 0 193 3,111 J41 Youthful Endeavours 0 9 180 3,236
B07 Alpha Families 0 0 75 2,433 J42 Midlife Renters 34 106 997 8,230
B08 Bank of Mum and Dad 9 55 404 3,113 J43 Renting Rooms 0 0 185 7,533
B09 Empty-Nest Adventure 0 0 1,951 7,379 K44 Inner City Stalwarts 0 0 0 0
C10 Wealthy Landowners 0 0 80 837 K45 City Diversity 0 0 0 0
C11 Rural Vogue 0 0 2 321 K46 High Rise Residents 0 0 0 474
C12 Scattered Homesteads 0 0 3 106 K47 Single Essentials 0 22 431 10,471
C13 Village Retirement 0 0 133 718 K48 Mature Workers 9 18 2,958 18,006
D14 Satellite Settlers 0 0 323 933 L49 Flatlet Seniors 0 0 196 6,193
D15 Local Focus 0 0 141 337 L50 Pocket Pensions 111 350 2,455 11,150
D16 Outlying Seniors 22 33 311 901 L51 Retirement Communities 0 18 282 3,691
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 18 280 2,270 10,634
E18 Legacy Elders 0 0 561 10,050 L53 Seasoned Survivors 0 0 570 9,892
E19 Bungalow Heaven 0 89 2,621 14,785 M54 Down-to-Earth Owners 10 25 2,625 13,348
E20 Classic Grandparents 0 2 1,439 11,175 M55 Back with the Folks 5 61 617 8,135
E21 Solo Retirees 1 44 896 7,122 M56 Self Supporters 38 463 3,163 15,458
F22 Boomerang Boarders 0 0 2,162 13,658 N57 Community Elders 0 0 0 0
F23 Family Ties 0 0 768 3,392 N58 Culture & Comfort 0 0 0 0
F24 Fledgling Free 0 126 3,450 8,997 N59 Large Family Living 0 0 0 0
F25 Dependable Me 7 182 2,723 10,275 N60 Ageing Access 0 0 38 7,185
G26 Cafés and Catchments 0 0 0 5,965 O61 Career Builders 0 0 104 5,890
G27 Thriving Independence 0 0 150 9,186 O62 Central Pulse 0 0 0 2,418
G28 Modern Parents 23 33 3,340 10,394 O63 Flexible Workforce 0 0 0 8
G29 Mid-Career Convention 43 62 2,149 9,425 O64 Bus-Route Renters 123 259 655 11,271
H30 Primary Ambitions 0 0 337 5,076 O65 Learners & Earners 0 0 0 6,054
H31 Affordable Fringe 40 57 2,526 8,039 O66 Student Scene 0 0 0 3,782
H32 First-Rung Futures 0 68 2,877 14,755 U99 Unclassified 0 0 207 1,118
H33 Contemporary Starts 442 642 2,729 9,709 Total 1,325 3,867 59,156 396,275
H34 New Foundations 0 0 255 1,808
H35 Flying Solo 18 27 105 811
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Late 20s and early 30s
● Singles and cohabitees without children
● Low length of residence
● Rent low value properties
● Search for jobs online
● High use of eBay for buying and selling
● Cohabiting couples & singles with kids
● Areas with high unemployment
● Small socially rented terraces and semis
● Moves tend to be within local community
● Low household income
● Own 2 or 3 bedroom small homes
● Further away from centres
● Use eBay
● Often terraces
● Search for jobs online
Hard-working mature singles who own their budget houses and earn modest wages
● Aged 46-65
● Singles living alone
● Income typically £20-25k
Younger singles and couples, some with children, setting up home in low value rented properties
● Late 20s and early 30s
● Singles and cohabitees without children
● Low length of residence
● Rent low value properties
● Still working
Top 3 Mosaic Types in a 20 Minute Drivetime
1. I39 Families on a Budget
● Use online banking ● 2 or 3 bedrooms
● Shop for computer games online
● Cohabiting couples and singles
● Late 20s and 30s, some have young kids
Younger singles and couples, some with children, setting up home in low value rented properties
Young families and singles setting up home in modern developments that are popular with their peers
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● High use of eBay for buying and selling
● Modern housing, owned or rented
Older social renters settled in low value homes who are experienced at budgeting
● Older households
● Renting low cost semi and terraces
● Social landlords
● Longer length of residence
● Areas with low levels of employment
2. K48 Mature Workers
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. M56 Self Supporters
2. H33 Contemporary Starts
1. J40 Value RentalsFamilies with children in low value social houses making limited resources go a long way
Top 3 Mosaic Types in a 20 Minute Walktime
3. J40 Value Rentals
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 1,912 49.5 163 159 4.1 25 1,795 46.4 89
Male: Alone 1,191 30.8 103 843 21.8 140 1,832 47.4 89
Male: Group 1,073 27.8 121 778 20.1 77 2,015 52.1 105
Male: Pair 1,153 29.8 114 766 19.8 130 1,947 50.4 88
Mixed Sex: Group 619 16.0 70 971 25.1 79 2,276 58.9 134
Mixed Sex: Pair 737 19.1 81 368 9.5 29 2,761 71.4 167
With Children 756 19.6 68 1,892 48.9 291 1,218 31.5 60
Unknown 1,050 27.2 83 1,042 27.0 150 1,774 45.9 96
Upmarket 1,264 32.7 107 905 23.4 112 1,697 43.9 93
Midmarket 1,339 34.6 101 36 0.9 10 2,492 64.5 117
Downmarket 840 21.7 98 2,266 58.6 168 761 19.7 47
Nothing 383 9.9 33 1,437 37.2 157 2,045 52.9 118
Low (less than £10) 373 9.6 32 826 21.4 91 2,667 69.0 152
Medium (Between £10 and £40) 373 9.6 32 418 10.8 61 3,076 79.6 158
High (Greater than £40) 251 6.5 25 555 14.4 70 3,060 79.2 151
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 132,145 33.3 110 33,036 8.3 51 229,975 58.0 111
Male: Alone 126,019 31.8 107 88,298 22.3 143 180,839 45.6 86
Male: Group 114,519 28.9 126 109,884 27.7 106 170,753 43.1 87
Male: Pair 112,819 28.5 109 74,374 18.8 123 207,963 52.5 91
Mixed Sex: Group 91,361 23.1 101 97,288 24.6 77 206,507 52.1 119
Mixed Sex: Pair 106,873 27.0 115 127,280 32.1 99 161,003 40.6 95
With Children 117,155 29.6 102 75,888 19.2 114 202,113 51.0 96
Unknown 89,235 22.5 69 65,935 16.6 93 239,986 60.6 126
Upmarket 110,822 28.0 91 81,171 20.5 98 203,163 51.3 109
Midmarket 134,592 34.0 99 26,151 6.6 73 234,414 59.2 107
Downmarket 135,556 34.2 154 158,249 39.9 114 101,351 25.6 62
Nothing 118,270 29.8 99 124,038 31.3 132 152,849 38.6 86
Low (less than £10) 105,542 26.6 89 83,926 21.2 90 205,688 51.9 114
Medium (Between £10 and £40) 116,404 29.4 96 51,644 13.0 73 227,108 57.3 114
High (Greater than £40) 87,914 22.2 86 92,893 23.4 114 214,349 54.1 103
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Unknown
Ei Group
Greene King
Whitbread
Punch Pub Company
Stonegate Pub Company
Sir John Fitzgerald
Amber Taverns
Plough, NE23 1DN
Four Ladies, NE23 6QQ
Bee Hive Inn, NE25 0SZ
Phoenix, NE23 6YD
Bridge Inn, NE23 7QS
Blagdon Arms, NE23 1DN
Seven Oaks, NE23 6UT
Star Pubs & Bars
*Other Small Retail Groups
Independent Free
Greene King
Star Pubs & Bars
Star Pubs & Bars
Ei Group
Independent Free
Wetherspoon
Mitchells & Butlers
Mitchells & Butlers
Independent Free
Astley Arms, NE26 4JX
Clef And Cask, NE23 6DT
Moor Farm, NE23 7QA
Blake Arms, NE23 7EF
Keel Row, NE25 0QS
Burton House, NE23 6RB
John The Clerk Of
Cramlington, NE23 2AQ
Bay Horse, NE23 6XB
Hastings Arms, NE25 0QH
Victoria & Albert, NE25 0AT
Hastings Hartley Arms, NE25
0SG
Olde Fat Ox Inn, NE25 0LJ
Milbourne Arms, NE25 0LL
40.1
43.5
Walktime From
Site (Minutes)
0.0
16.0
26.9
33.5
9.6
Drivetime from
Site (Minutes)
76.1
57.9
60.1
65.7
65.7
66.0
45.3
54.0
57.3
69.9
76.1
34.1
34.4
37.1
8.4
9.4
9.4
9.1
8.8
Competitor Map and Report
9.5
0.1
2.6
3.4
5.3
5.6
4.9
6.0
7.0
7.0
7.2
6.3
9.2
7.8
Experian Copyright 2019 8
