Pub Catchment Report - CV12 9NQ - Star Pubs & Bars · 2019-07-31 · Pub Catchment Report - CV12...
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Number of Pubs Catchment Adults 18+ Catchment Adults 18+ Per Pub Populaton Projection 2018 to 2028 (% change) Rank Target Customers % of Population Rank Target Customers % of Population Rank Target Customers % of Population 1 1,707 66.3 128 1 3,154 66.9 129 1 225,391 78.5 151 2 1,168 45.4 97 2 2,531 53.6 115 2 191,129 66.5 143 3 1,090 42.3 67 3 2,111 44.7 71 3 110,277 38.4 61 4 811 31.5 244 4 1,578 33.4 259 4 75,569 26.3 203 5 325 12.6 31 5 624 13.2 33 5 48,364 16.8 42 6 204 7.9 30 6 294 6.2 23 6 37,429 13.0 49 7 163 6.3 61 7 232 4.9 48 7 22,281 7.8 75 1,180 2.79% 10 Minute Walktime Type Index High Street Pub Circuit Bar Craft Led Great Pub Great Food Bit of Style Community Pub Premium Local 2,574 858 1.79% 4,718 287,243 1,401 8.76% Pub Catchment Report - CV12 9NQ 20 Minute WT Catchment 4 Per Pub Analysis 10 Minute WT Catchment 3 20 Minute DT Catchment 205 Circuit Bar Craft Led 20 Minute Drivetime Community Pub Type Index High Street Pub 20 Minute Walktime Type Index High Street Pub Premium Local Great Pub Great Food Great Pub Great Food Community Pub Premium Local Bit of Style Bit of Style Circuit Bar Craft Led Experian Copyright 2019 1
Transcript of Pub Catchment Report - CV12 9NQ - Star Pubs & Bars · 2019-07-31 · Pub Catchment Report - CV12...
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 1,707 66.3 128 1 3,154 66.9 129 1 225,391 78.5 151
2 1,168 45.4 97 2 2,531 53.6 115 2 191,129 66.5 143
3 1,090 42.3 67 3 2,111 44.7 71 3 110,277 38.4 61
4 811 31.5 244 4 1,578 33.4 259 4 75,569 26.3 203
5 325 12.6 31 5 624 13.2 33 5 48,364 16.8 42
6 204 7.9 30 6 294 6.2 23 6 37,429 13.0 49
7 163 6.3 61 7 232 4.9 48 7 22,281 7.8 75
1,180
2.79%
10 Minute Walktime
Type Index
High Street Pub
Circuit Bar
Craft Led
Great Pub Great Food
Bit of Style
Community Pub
Premium Local
2,574
858
1.79%
4,718 287,243
1,401
8.76%
Pub Catchment Report - CV12 9NQ
20 Minute WT Catchment
4
Per Pub Analysis 10 Minute WT Catchment
3
20 Minute DT Catchment
205
Circuit Bar
Craft Led
20 Minute Drivetime
Community Pub
Type Index
High Street Pub
20 Minute Walktime
Type Index
High Street Pub
Premium Local
Great Pub Great Food
Great Pub Great Food
Community Pub
Premium Local
Bit of StyleBit of Style
Circuit Bar
Craft Led
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Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 144 5.6 63 304 6.4 73 18,141 6.3 71
C1 211 8.2 67 401 8.5 69 33,481 11.7 95
C2 214 8.3 101 391 8.3 100 26,196 9.1 110
DE 217 8.4 82 338 7.2 70 38,074 13.3 129
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 646 25.1 76 788 16.7 50 134,066 46.7 141
Medium (7-13) 1,250 48.6 146 2,534 53.7 162 111,227 38.7 117
High (14-19) 517 20.1 71 1,137 24.1 85 39,684 13.8 49
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - CV12 9NQ
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
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Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
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10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 0 99 2,190
A02 Uptown Elite 0 0 0 0 I37 Budget Generations 0 0 1,007 4,826
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 901 16,250
A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 0 0 829 12,998
B05 Premium Fortunes 0 0 0 11 J40 Value Rentals 79 79 560 1,880
B06 Diamond Days 0 0 96 336 J41 Youthful Endeavours 0 0 526 2,303
B07 Alpha Families 0 16 166 1,356 J42 Midlife Renters 0 0 481 10,006
B08 Bank of Mum and Dad 0 47 344 3,769 J43 Renting Rooms 0 0 192 17,168
B09 Empty-Nest Adventure 165 307 1,519 7,242 K44 Inner City Stalwarts 0 0 0 3
C10 Wealthy Landowners 12 21 666 2,661 K45 City Diversity 0 0 0 50
C11 Rural Vogue 13 19 125 940 K46 High Rise Residents 0 0 0 937
C12 Scattered Homesteads 0 2 52 402 K47 Single Essentials 0 0 491 6,265
C13 Village Retirement 14 34 835 3,216 K48 Mature Workers 0 0 270 2,999
D14 Satellite Settlers 1 2 607 4,035 L49 Flatlet Seniors 0 0 418 3,597
D15 Local Focus 0 0 0 1,594 L50 Pocket Pensions 230 239 695 3,477
D16 Outlying Seniors 0 0 237 1,796 L51 Retirement Communities 0 0 135 801
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 67 67 571 3,084
E18 Legacy Elders 3 7 127 1,838 L53 Seasoned Survivors 0 0 312 6,462
E19 Bungalow Heaven 664 1,095 1,851 9,721 M54 Down-to-Earth Owners 82 82 609 3,155
E20 Classic Grandparents 46 272 1,041 9,433 M55 Back with the Folks 152 172 2,680 14,912
E21 Solo Retirees 125 132 1,053 9,282 M56 Self Supporters 80 90 2,092 14,299
F22 Boomerang Boarders 303 720 1,178 5,978 N57 Community Elders 0 0 45 1,390
F23 Family Ties 5 5 568 3,877 N58 Culture & Comfort 0 0 13 1,434
F24 Fledgling Free 149 561 1,074 6,408 N59 Large Family Living 0 0 0 10,172
F25 Dependable Me 29 80 507 5,715 N60 Ageing Access 0 0 0 92
G26 Cafés and Catchments 0 0 0 122 O61 Career Builders 0 0 0 351
G27 Thriving Independence 0 64 138 953 O62 Central Pulse 0 0 0 64
G28 Modern Parents 0 0 146 5,652 O63 Flexible Workforce 0 0 0 153
G29 Mid-Career Convention 83 228 1,132 8,022 O64 Bus-Route Renters 41 41 402 5,326
H30 Primary Ambitions 0 0 405 7,848 O65 Learners & Earners 0 0 0 2,236
H31 Affordable Fringe 70 82 1,559 14,429 O66 Student Scene 0 0 0 204
H32 First-Rung Futures 163 232 1,435 11,702 U99 Unclassified 0 0 269 648
H33 Contemporary Starts 0 15 441 7,063 Total 2,576 4,717 30,959 287,246
H34 New Foundations 0 6 16 807
H35 Flying Solo 0 0 44 1,306
Adults 18+ by Mosaic Type in Each Catchment
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● Elderly couples and singles
● Own their bungalow outright
● Neighbourhoods of elderly people
● May research online
● Like buying in store
● Pre-pay mobiles, low spend
● Singles and homesharers
● Short term private renters
● Often Victorian terraces
● Most likely to get a lift to work
● Low rent accommodation
● Own suburban 3 bed semis
● Older suburbs
● Search electricals online while in store
● Average time at address 18 years
● Own 3 bed semis and terraces
Pre-retirement couples enjoying greater space and reduced commitments since their children left home
● Older married couples
● Children have left home
● Respectable incomes
Older owners whose adult children are sharing their modest home while striving to gain independence
● Pre-retirement
● Families with adult children
● Individual incomes not high
● Better off if children are contributing
● One partner often not working full-time
Top 3 Mosaic Types in a 20 Minute Drivetime
1. J43 Renting Rooms
● Adult kids learning to drive ● Unsecured personal loans
● Low wage occupations
● Adult children living with parents
● Respectable incomes
Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
Long-term couples with mid-range incomes whose adult children have returned to the shelter of the
family home
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
[email protected] | 0115 968 5099
● Bills can become a struggle
● Own mid-range semis or detached homes
Busy families with children, who own their low-cost homes and budget carefully
● Married or cohabiting couples
● Likely to have pre-school children
● Outgoings high in proportion to income
● Own low value homes
● Both parents working
2. I38 Economical Families
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. F24 Fledgling Free
2. F22 Boomerang Boarders
1. E19 Bungalow HavenTransient renters of low cost accommodation often within older properties
Top 3 Mosaic Types in a 20 Minute Walktime
3. M55 Back with the Folks
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Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 1,085 23.0 76 100 2.1 13 3,533 74.9 144
Male: Alone 1,421 30.1 101 371 7.9 50 2,926 62.0 116
Male: Group 1,167 24.7 108 2,020 42.8 163 1,531 32.5 65
Male: Pair 1,326 28.1 108 540 11.4 75 2,852 60.4 105
Mixed Sex: Group 181 3.8 17 2,348 49.8 156 2,189 46.4 106
Mixed Sex: Pair 1,569 33.3 142 1,600 33.9 104 1,549 32.8 77
With Children 614 13.0 45 413 8.8 52 3,691 78.2 148
Unknown 568 12.0 37 69 1.5 8 4,081 86.5 181
Upmarket 1,311 27.8 91 165 3.5 17 3,242 68.7 145
Midmarket 1,064 22.6 66 0 0.0 0 3,654 77.4 140
Downmarket 2,015 42.7 192 1,862 39.5 113 841 17.8 43
Nothing 1,382 29.3 97 2,099 44.5 188 1,236 26.2 58
Low (less than £10) 1,869 39.6 133 1,880 39.8 170 969 20.5 45
Medium (Between £10 and £40) 1,834 38.9 127 757 16.0 90 2,128 45.1 90
High (Greater than £40) 1,251 26.5 102 1,079 22.9 111 2,387 50.6 97
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
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Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 93,368 32.5 107 45,949 16.0 98 147,278 51.3 98
Male: Alone 107,717 37.5 126 37,263 13.0 83 141,616 49.3 92
Male: Group 60,508 21.1 92 104,171 36.3 138 121,916 42.4 86
Male: Pair 85,407 29.7 114 83,073 28.9 190 118,115 41.1 72
Mixed Sex: Group 90,105 31.4 137 81,519 28.4 89 114,972 40.0 91
Mixed Sex: Pair 92,769 32.3 138 101,371 35.3 109 92,455 32.2 75
With Children 134,898 47.0 162 48,535 16.9 100 103,162 35.9 68
Unknown 108,254 37.7 115 41,538 14.5 81 136,803 47.6 99
Upmarket 92,183 32.1 105 66,223 23.1 111 128,189 44.6 94
Midmarket 115,312 40.1 117 18,797 6.5 73 152,486 53.1 96
Downmarket 103,595 36.1 162 108,651 37.8 108 74,349 25.9 62
Nothing 101,208 35.2 116 76,686 26.7 113 108,701 37.8 84
Low (less than £10) 91,546 31.9 107 69,371 24.2 103 125,678 43.8 96
Medium (Between £10 and £40) 90,239 31.4 103 40,218 14.0 79 156,138 54.4 108
High (Greater than £40) 58,059 20.2 78 61,943 21.6 105 166,594 58.0 111
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
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Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Independent Free
*Other Small Retail Groups
Independent Free
Independent Free
Star Pubs & Bars
Star Pubs & Bars
*Other Small Retail Groups
Ei Group
Miners Arms, CV12 8DH
White Stone, CV11 6NF
Royal Oak, CV12 8AP
Cricketers Arms, CV12 8AR
Old Black Bank, CV 7 9NY
Rose & Castle, CV 7 9HZ
Greyhound Inn, CV 6 6DF
Independent Free
Star Pubs & Bars
Independent Free
Independent Free
Independent Free
Marston's
Independent Free
Star Pubs & Bars
Star Pubs & Bars
Wetherspoon
Independent Free
Ei Group
Jb, CV12 8JX
Old Crown, CV 2 1NP
Mount Pleasant, CV12 8BU
Corner House Hotel, CV12
9SB
Travellers Rest, CV12 9DG
Shilton Arms, CV 7 9HX
Chetwynd Arms, CV11 4TF
Bear & Ragged Staff, CV12
8JA
Rule & Compass, CV12 9NG
White Lion, CV12 9NQ
Old Chequers Inn, CV12 9NH
Weavers Arms, CV12 9JZ
Prince Of Wales, CV12 9DT
38.9
38.9
Walktime From
Site (Minutes)
0.3
0.9
0.9
12.1
9.2
Drivetime from
Site (Minutes)
77.8
46.2
49.5
50.4
50.4
50.4
40.7
45.0
45.6
54.6
54.9
32.6
32.6
35.3
8.2
7.1
8.7
10.2
9.3
Competitor Map and Report
10.4
0.6
0.3
1.7
2.4
5.1
6.4
5.5
5.0
7.6
6.6
8.3
5.2
7.9
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