Pub Catchment Report - CM15 8EZ - Star Pubs & Bars Catchment Report - C… · Online shopping to...
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Number of Pubs Catchment Adults 18+ Catchment Adults 18+ Per Pub Target Customers % of Population Target Customers % of Population Target Customers % of Population Great Pub Great Food Gold 2,764 95.6 327 8,782 81.7 280 31,749 65.8 225 Great Pub Great Food Silver 2,064 71.4 155 6,466 60.2 131 31,921 66.2 144 Mainstream Pub with Food - Suburban Value 575 19.9 36 3,371 31.4 57 23,937 49.6 89 Mainstream Pub with Food - Suburban Aspiration 2,764 95.6 258 9,137 85.0 229 34,832 72.2 195 Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 907 1.9 15 Mainstream Pub with Food - Country Aspiration 2,253 77.9 628 6,611 61.5 496 17,819 37.0 298 Bit of Style 579 20.0 80 3,560 33.1 133 19,580 40.6 163 YPV Mainstream 0 0.0 0 7 0.1 3 162 0.3 17 YPV Premium 0 0.0 0 282 2.6 39 2,067 4.3 64 Community Wet 67 2.3 7 562 5.2 17 7,396 15.3 50 Total 18+ Population in Catchment 2,892 10,746 48,221 ABC1 162 150 130 C2DE 30 43 66 Standard Catchment Pub Channel Index Per Pub Analysis 1 Mile Catchment Mosaic Profile Social Grade Index Index 14.1 % Index 20.1 48,221 85.9 0.5 Mile Catchment % 79.9 723 1,048 Index Index % 10 Minute DT Catchment 0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment Index 1 Mile Catchment 69.0 31.0 Pub Catchment Report - CM15 8EZ B Prestige Positions G Domestic Success O Rental Hubs 896 0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment 4 2,892 46 12 10,746 Experian Copyright 2016 1
Transcript of Pub Catchment Report - CM15 8EZ - Star Pubs & Bars Catchment Report - C… · Online shopping to...
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 2,764 95.6 327 8,782 81.7 280 31,749 65.8 225
Great Pub Great Food Silver 2,064 71.4 155 6,466 60.2 131 31,921 66.2 144
Mainstream Pub with Food - Suburban Value 575 19.9 36 3,371 31.4 57 23,937 49.6 89
Mainstream Pub with Food - Suburban Aspiration 2,764 95.6 258 9,137 85.0 229 34,832 72.2 195
Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 907 1.9 15
Mainstream Pub with Food - Country Aspiration 2,253 77.9 628 6,611 61.5 496 17,819 37.0 298
Bit of Style 579 20.0 80 3,560 33.1 133 19,580 40.6 163
YPV Mainstream 0 0.0 0 7 0.1 3 162 0.3 17
YPV Premium 0 0.0 0 282 2.6 39 2,067 4.3 64
Community Wet 67 2.3 7 562 5.2 17 7,396 15.3 50
Total 18+ Population in Catchment 2,892 10,746 48,221
ABC1 162 150 130
C2DE 30 43 66
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
14.1
% Index
20.1
48,221
85.9
0.5 Mile Catchment
%
79.9
723 1,048
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
69.0
31.0
Pub Catchment Report - CM15 8EZ
B Prestige Positions G Domestic Success O Rental Hubs
896
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
4
2,892
4612
10,746
Experian Copyright 2016 1
Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
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Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 0 0.0 22 0.2 1,191 2.5
A02 Uptown Elite 3 0.1 44 0.4 159 0.3 I37 Budget Generations 0 0.0 0 0.0 38 0.1
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0
A04 Metro High-Flyers 0 0.0 4 0.0 24 0.0 I39 Families with Needs 0 0.0 0 0.0 21 0.0
B05 Premium Fortunes 700 24.2 2,319 21.6 3,032 6.3 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0
B06 Diamond Days 1,056 36.5 2,041 19.0 4,064 8.4 J41 Disconnected Youth 0 0.0 7 0.1 162 0.3
B07 Alpha Families 411 14.2 945 8.8 2,941 6.1 J42 Midlife Stopgap 0 0.0 23 0.2 697 1.4
B08 Bank of Mum and Dad 18 0.6 182 1.7 2,424 5.0 J43 Renting a Room 0 0.0 0 0.0 0 0.0
B09 Empty-Nest Adventure 0 0.0 5 0.0 291 0.6 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0
C10 Wealthy Landowners 0 0.0 0 0.0 520 1.1 K45 Crowded Kaleidoscope 0 0.0 0 0.0 76 0.2
C11 Rural Vogue 0 0.0 0 0.0 50 0.1 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 0 0.0 0 0.0 271 0.6
C13 Village Retirement 0 0.0 0 0.0 122 0.3 K48 Low Income Workers 0 0.0 0 0.0 0 0.0
D14 Satellite Settlers 0 0.0 0 0.0 292 0.6 L49 Dependent Greys 0 0.0 0 0.0 83 0.2
D15 Local Focus 0 0.0 0 0.0 31 0.1 L50 Pocket Pensions 0 0.0 1 0.0 379 0.8
D16 Outlying Seniors 0 0.0 0 0.0 49 0.1 L51 Aided Elderly 67 2.3 487 4.5 1,253 2.6
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 6 0.1 150 0.3
E18 Legacy Elders 61 2.1 942 8.8 3,250 6.7 L53 Seasoned Survivors 0 0.0 0 0.0 22 0.0
E19 Bungalow Heaven 0 0.0 0 0.0 413 0.9 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0
E20 Classic Grandparents 0 0.0 0 0.0 199 0.4 M55 Offspring Overspill 0 0.0 0 0.0 841 1.7
E21 Solo Retirees 0 0.0 9 0.1 1,210 2.5 M56 Self Supporters 0 0.0 0 0.0 51 0.1
F22 Boomerang Boarders 0 0.0 0 0.0 979 2.0 N57 Community Elders 0 0.0 0 0.0 0 0.0
F23 Family Ties 0 0.0 3 0.0 1,177 2.4 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0
F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 0 0.0 15 0.1 390 0.8 N60 Ageing Access 0 0.0 142 1.3 765 1.6
G26 Cafés and Catchments 61 2.1 576 5.4 3,810 7.9 O61 Career Builders 447 15.5 1,295 12.1 5,610 11.6
G27 Thriving Independence 68 2.4 1,119 10.4 4,945 10.3 O62 Central Pulse 0 0.0 92 0.9 425 0.9
G28 Modern Parents 0 0.0 0 0.0 9 0.0 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0
G29 Mid-Career Convention 0 0.0 4 0.0 1,197 2.5 O64 Bus-Route Renters 0 0.0 91 0.8 1,272 2.6
H30 Primary Ambitions 0 0.0 233 2.2 2,196 4.6 O65 Learners & Earners 0 0.0 0 0.0 0 0.0
H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 0 0.0 0 0.0 0 0.0
H32 First-Rung Futures 0 0.0 0 0.0 373 0.8 U99 Unclassified 0 0.0 40 0.4 134 0.3
H33 Contemporary Starts 0 0.0 0 0.0 234 0.5 Total 2,892 10,746 48,221
H34 New Foundations 0 0.0 0 0.0 29 0.1
H35 Flying Solo 0 0.0 99 0.9 370 0.8
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
Experian Copyright 2016 3
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0115 968 5099
● Pleasant neighbourhoods
● High use of email
● Singles and cohabitees 36+
● Family neighbourhoods
● Middle managers
● Large outstanding mortgage
● Comfortable income
● Moderate use of Internet
● Married couples
● Two professional careers
● School age children
● High salaries, large mortgage
● Online shopping to save time
● Company cars and mobiles● Often take short breaks and holidays
● Most aged 26-35
● Well-off retirees
● Spacious detached homes
● Comfortable retirement income
● Wide range of investments
● Check stocks and shares online
● Extensive detached homes
● Substantial income
● Teenage kids & students
● Portfolio of investments
● Directors and senior managers
4. G27 Thriving IndependenceWell-qualified older singles with incomes from successful professional careers in good quality
housing
● High mobile phone spend
Top 5 Mosaic Types
Influential families with substantial income established in distinctive, expansive homes in wealthy
enclaves
Retired residents in sizeable homes whose finances are secured by significant assets and
generous pensions
If you do not have log in details for Segmentation Portal then please contact the
Motivated singles and couples in their 20s and 30s progressing in their field of work from
commutable properties
Full visualisation of all types and groups are available in Segmentation Portal:
● Rent /own nice apartments
● Singles and cohabiting couples
● Good incomes from career jobs
1 Mile Catchment Mosaic Type Visualisation
3. O61 Career Builders
2. B06 Diamond Days
1. B05 Premium Fortunes
www.segmentationportal.com
5. B07 Alpha FamiliesHigh-achieving families living fast-track lives, advancing careers, finances and their school-age
kids' development
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Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19
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Independent Free
Greene King
Stonegate Pub Company
Independent Free
Independent Free
Punch Pub Company
Star Pubs & Bars
Punch Pub Company
Robin Hood & Little John
Gardeners Arms
Terris Bar
Swan Hotel
Tjs Experience
Spread Eagle
Merchant
Punch Pub Company
Enterprise Inns
Independent Free
Independent Free
Star Pubs & Bars
Greene King
Gray & Sons
Admiral Taverns Ltd
Mitchells & Butlers
Wetherspoon
Independent Free
Independent Free
White Horse
Sports Lounge
Sugar Hut Village
Hutton
Victoria Arms
Rising Sun
Toby Carvery
Dairyman
Green Dragon
Eagle & Child
Lot 75
Holland Wine Bar
Rose
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Distance From
Site (Miles)
0.0
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3.8
Drivetime from
Site (Minutes)
1.1
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Competitor Map and Report
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Pubs Catchment Site
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