Pub Catchment Report - BS8 2LY - Star Pubs & Bars...G26 Cafés and Catchments 1 0.0 576 1.0 7,906...
Transcript of Pub Catchment Report - BS8 2LY - Star Pubs & Bars...G26 Cafés and Catchments 1 0.0 576 1.0 7,906...
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Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 8,075 42.7 146 25,994 44.0 151 57,743 46.3 159
Great Pub Great Food Silver 8,045 42.5 92 25,757 43.6 95 55,547 44.6 97
Mainstream Pub with Food - Suburban Value 844 4.5 8 3,571 6.0 11 25,990 20.9 38
Mainstream Pub with Food - Suburban Aspiration 8,657 45.7 123 28,060 47.5 128 67,989 54.6 147
Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 0 0.0 0
Mainstream Pub with Food - Country Aspiration 47 0.2 2 387 0.7 5 7,728 6.2 50
Bit of Style 17,557 92.8 372 49,541 83.8 336 86,393 69.3 278
YPV Mainstream 5,659 29.9 1,471 9,907 16.8 824 10,562 8.5 417
YPV Premium 9,529 50.4 754 23,919 40.5 606 33,627 27.0 404
Community Wet 5,823 30.8 99 11,793 19.9 64 19,078 15.3 49
Total 18+ Population in Catchment 18,924 59,131 124,610
ABC1 165 156 143
C2DE 27 36 52
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
12.6
% Index
17.1
124,610
87.4
0.5 Mile Catchment
%
82.9
411 433
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
75.9
24.1
Pub Catchment Report - BS8 2LY
O Rental Hubs A City Prosperity K Municipal Challenge
316
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
46
18,924
288187
59,131
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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
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Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 128 0.7 387 0.7 477 0.4 I36 Solid Economy 0 0.0 0 0.0 394 0.3
A02 Uptown Elite 2,932 15.5 11,085 18.7 19,461 15.6 I37 Budget Generations 0 0.0 0 0.0 33 0.0
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0
A04 Metro High-Flyers 4,997 26.4 12,928 21.9 14,023 11.3 I39 Families with Needs 0 0.0 0 0.0 138 0.1
B05 Premium Fortunes 30 0.2 237 0.4 2,444 2.0 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0
B06 Diamond Days 17 0.1 150 0.3 2,824 2.3 J41 Disconnected Youth 0 0.0 0 0.0 6 0.0
B07 Alpha Families 0 0.0 0 0.0 866 0.7 J42 Midlife Stopgap 0 0.0 0 0.0 69 0.1
B08 Bank of Mum and Dad 0 0.0 0 0.0 383 0.3 J43 Renting a Room 0 0.0 15 0.0 1,571 1.3
B09 Empty-Nest Adventure 0 0.0 0 0.0 34 0.0 K44 Inner City Stalwarts 0 0.0 896 1.5 1,748 1.4
C10 Wealthy Landowners 0 0.0 0 0.0 3 0.0 K45 Crowded Kaleidoscope 0 0.0 632 1.1 2,589 2.1
C11 Rural Vogue 0 0.0 0 0.0 0 0.0 K46 High Rise Residents 0 0.0 516 0.9 2,997 2.4
C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 0 0.0 1 0.0 330 0.3
C13 Village Retirement 0 0.0 0 0.0 0 0.0 K48 Low Income Workers 0 0.0 0 0.0 0 0.0
D14 Satellite Settlers 0 0.0 0 0.0 0 0.0 L49 Dependent Greys 0 0.0 1 0.0 674 0.5
D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 0 0.0 0 0.0 24 0.0
D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 164 0.9 472 0.8 1,799 1.4
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 1 0.0
E18 Legacy Elders 0 0.0 0 0.0 2,657 2.1 L53 Seasoned Survivors 0 0.0 0 0.0 53 0.0
E19 Bungalow Heaven 0 0.0 0 0.0 0 0.0 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0
E20 Classic Grandparents 0 0.0 0 0.0 145 0.1 M55 Offspring Overspill 0 0.0 0 0.0 4 0.0
E21 Solo Retirees 0 0.0 0 0.0 94 0.1 M56 Self Supporters 0 0.0 0 0.0 40 0.0
F22 Boomerang Boarders 0 0.0 0 0.0 0 0.0 N57 Community Elders 0 0.0 0 0.0 140 0.1
F23 Family Ties 0 0.0 0 0.0 50 0.0 N58 Cultural Comfort 0 0.0 14 0.0 488 0.4
F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 924 0.7
F25 Dependable Me 0 0.0 0 0.0 3 0.0 N60 Ageing Access 559 3.0 1,459 2.5 6,045 4.9
G26 Cafés and Catchments 1 0.0 576 1.0 7,906 6.3 O61 Career Builders 98 0.5 1,018 1.7 7,848 6.3
G27 Thriving Independence 0 0.0 0 0.0 1,177 0.9 O62 Central Pulse 3,870 20.5 13,452 22.7 19,328 15.5
G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 0 0.0 546 0.9 3,100 2.5
G29 Mid-Career Convention 0 0.0 0 0.0 0 0.0 O64 Bus-Route Renters 0 0.0 14 0.0 614 0.5
H30 Primary Ambitions 0 0.0 0 0.0 774 0.6 O65 Learners & Earners 3,013 15.9 5,019 8.5 5,657 4.5
H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 2,646 14.0 4,888 8.3 4,899 3.9
H32 First-Rung Futures 0 0.0 0 0.0 0 0.0 U99 Unclassified 446 2.4 4,778 8.1 9,358 7.5
H33 Contemporary Starts 0 0.0 0 0.0 0 0.0 Total 18,924 59,131 124,610
H34 New Foundations 23 0.1 47 0.1 389 0.3
H35 Flying Solo 0 0.0 0 0.0 29 0.0
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
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0115 968 5099
● Book entertainment online
● Pay more for environmentally friendly
● Students among local residents
● Close proximity to universities
● Cosmopolitan atmosphere
● Often terraces
● Two-thirds rent privately
● Watch videos online
● Full-time students
● Halls of residence
● Homesharing private renters
● Frequent Internet usage
● Most have smartphones
● Highest use of Facebook● IT savvy
● Own expensive urban homes
● Late 20s and 30s
● High priced 1 or 2 bed apartments
● Renting alone or sharing
● Highly educated professionals
● Easily commutable suburbs
● Aged under 35
● City centre regeneration
● Rent small new build and converted flats
● Graduate starter salaries
● Most frequent cinema goers
4. O65 Learners & EarnersInhabitants of the university fringe where students and older residents mix in cosmopolitan
locations
● Love modern technology
Top 5 Mosaic Types
Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and
night life
Ambitious 20 and 30-somethings renting expensive apartments in highly commutable areas of
major cities
If you do not have log in details for Segmentation Portal then please contact the
High status households owning elegant homes in accessible inner suburbs where they enjoy city
life in comfort
Full visualisation of all types and groups are available in Segmentation Portal:
● Accessible inner suburbs
● Families with older or adult kids
● High status professionals
1 Mile Catchment Mosaic Type Visualisation
3. A02 Uptown Elite
2. A04 Metro High-Flyers
1. O62 Central Pulse
www.segmentationportal.com
5. O66 Student SceneStudents living in high density accommodation close to universities and educational centres
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Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
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Pubfolio Ltd
Independent Free
Youngs
Independent Free
Independent Free
Caffe Gusto
Independent Free
Greene King
Bijou
Steam
Victoria
Racks Wine Bar
Colour Inn
Caffe Gusto
Highbury Vaults
Star Pubs & Bars
Mint Bars
Independent Free
Wetherspoon
Independent Free
*Other Small Retail Groups
Independent Free
BYO Restaurants
Loungers
Brewhouse and Kitchen
Independent Free
Wadworth & Co Limited
Papajis
Penny Farthing
Her Majesty's Secret Service
Bar Humbug
Alter Ego
Cowshed
Deco Lounge
Brewhouse And Kitchen
Vittoria
Ranch
Brace & Browns Bar &
Restaurant
Wg Grace
Townhouse
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Distance From
Site (Miles)
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Drivetime from
Site (Minutes)
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Competitor Map and Report
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Pubs Catchment Site
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