Pti case study
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PAKISTAN TEHREEK-E-INSAF Election Campaign 2013 – Case Study
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PAKISTAN TEHREEK-E-INSAF
Election Campaign 2013 – Case Study
Campaign Plan – Naya Fund
Websites Campaign Target
Facebook 46,000
Google 57,540
Rozee 2,500
Geo 4,250
Trbune 300,000
Pakwheels 250,000
Propakistani 150,000
Delivery Overview
Websites Impressions Clicks CTR
Facebook 42,345,931 289,440 0.68%
Google 39,736,364 130,788 0.33%
Rozee 1,113,822 2,590 0.23%
Geo 690,595 4,473 0.65%
Trbune 289,155 1,277 0.44%
Pakwheels 200,930 636 0.32%
Propakistani 109,248 402 0.37%
Clicks
289,440
130,788
2,590
4,473
1,277
636
402
2,315
Rozee
Geo
Trbune
Pakwheels
ProPakistani
Top Portals Performance
42.35 39.74
1.11 0.69 0.29 0.20 0.11 0.00
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
Facebook Google Rozee Geo Trbune Pakwheels ProPakistani
Clic
k R
ate
(%)
Imp
ressio
ns (
Mill
ion
s)
Top Portals by Impressions Impressions Click Rate (%)
Result Parameters
Total
84,486,045 Impressions
Total
429,606 Clicks
eCPM
USD 0.52
eCPC
USD 0.10
Average CTR
0.43%
Planned Vs. Achieved
Impressions
Trbune Pakwheels ProPakistani
Impressions Planned 300,000 250,000 150,000
Impressions Achieved 289,155 200,930 109,248
300.00
250.00
150.00
289.16
200.93
109.25
0
50
100
150
200
250
300
350
Planned Vs. Achieved
Clicks
Facebook Google Rozee Geo
Clicks Planned 46,000 57,540 2,500 4,250
Clicks Achieved 289,440 130,788 2,590 4,473
46.00 57.54
2.50 4.25
289.44
130.79
2.59 4.47
0
50
100
150
200
250
300
350
Funds Received - Analytics Data
3,785,000 566,000
312,500
340,500
554,000
515,000
423,500
1,129,500
1,448,500
791,000
474,000
848,000
1,561,500
616,500 2,747,000
740,000 450,500
1,322,500
5,952,500
1,390,000
1,388,000
1,345,000
2,222,500
2,047,500 16-Apr-13
17-Apr-13
18-Apr-13
19-Apr-13
20-Apr-13
21-Apr-13
22-Apr-13
23-Apr-13
24-Apr-13
25-Apr-13
26-Apr-13
27-Apr-13
28-Apr-13
29-Apr-13
30-Apr-13
1-May-13
2-May-13
3-May-13
4-May-13
5-May-13
6-May-13
7-May-13
8-May-13
9-May-13
PAKISTAN TEHREEK-E-INSAF
Go & Vote
Campaign Plan – Go & Vote
Websites Campaign Target
Facebook 46,160 Clicks
Google 60,000 Clicks
Yahoo 7,000,000 Impressions
Jang 100,000 Impressions
Rozee 75,000 Impressions
Express 75,000 Impressions
Geo 75,000 Impressions
Pak Wheels 75,000 Impressions
Brecorder 75,000 Impressions
Delivery Overview
Websites Impressions Clicks CTR
Facebook 31,454,845 483,234 1.50%
Google 15,118,268 49,655 0.33%
Yahoo 3,649,372 11,022 0.30%
Jang 103,392 603 0.58%
Rozee 78,198 94 0.12%
Express 73,734 139 0.19%
Geo 73,604 421 0.57%
Pak Wheels 57,023 184 0.32%
Brecorder 55,059 254 0.46%
Clicks
483,234
49,655
11,022 603
94
139
421
184
254
859
Yahoo
Jang
Rozee
Express
Geo
Pak Wheels
Brecorder
31.45
15.12
3.65
0.10 0.08 0.07 0.07 0.06 0.06 0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.02
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
Facebook Google Yahoo Jang Rozee Express Geo PakWheels
Brecorder
Clic
k R
ate
(%)
Imp
ressio
ns (
Mill
ion
s)
Top Portals by Impressions Impressions Click Rate (%)
Result Parameters
Total
50,663,495 Impressions
Total
545,606 Clicks
eCPM
USD 0.59
eCPC
USD 0.05
Average CTR
0.49%
Planned Vs. Achieved
Impressions
Yahoo Jang Rozee Express Geo Pakwheels Brecorder
Impressions Planned 7,000,000 100,000 75,000 75,000 75,000 75,000 75,000
Impressions Achieved 3,649,372 103,392 78,198 73,734 73,604 57,023 55,059
7,000.00
100.00 75.00 75.00 75.00 75.00 75.00
3,649.37
103.39 78.20 73.73 73.60 57.02 55.06
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Planned Vs. Achieved
Clicks
Facebook Google
Clicks Planned 46,160 60,000
Clicks Achieved 483,234 49,655
46.16 60.00
483.23
49.66
0
100
200
300
400
500
600
Promoted Account
25,000 Impressions, 1,316 Follows
Promoted Tweets
323,000 Impressions,
40,000 Engagement
THANK YOU
