Ptcl managment overview
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INTRODUCTION
ISMA NIZAM M12bba013
IQRA ANSIR M12bba012
AMBREEN KAZMI M12bba056
ZARTASHA SHAUKAT
M12bba056
KAHKAHAN SAKHAWAT
M12bba067
Pakistan Tele communication ltd.
Introduction
Largest telecommunication company
Holds the status of backbone of the country
Company consist of around 2000 telephone exchange across the country
Government holds 62% shares of it
PTCL has hailed successful privatized when 26% of shares and control was sold to Etisalat Telecommunications and the 12% to public
Profits till 31st March are 2,916.318,000
Vision“To be the leading information &
communication technology service provider in the region by achieving
the customer satisfaction & maximizing the shares holders
values “Mission“To provide a learning
environment & tools to help our customer reach
their full potential”
Core Values at PTCLProfessional Integrity
Customer Satisfaction
Team work
Company loyalty
Products & Services of PTCLProdu
cts & Servic
es
Wireless
Telephone
Internet
IPTVS
Organizational Structure Chart
ORGANIZATIONAL CHART OF PTCLPresident& CEOS.E.V.P(TECHNICAL)S.E.V.P(OPERATIONS)E.V.P(SWITCHING)E.V.P(TRANSMISION)S.E.V.P(FINANCE)E.V.P(FINANCE)G.M(SOUTH)G.M(NORTH)S.E.V.P(COMMERCIAL)E.V.P(MARKETING)REGIONALG.M(SOUTH)REGIONALG.M(NORTH)Reg.G.MCENTRLE.V.P(SALES)E.V.P(Custmrservices)S.E.V.P(CORP.DEV.)S.E.V.P(HR&ADMN)S.E.V.P(B.ZONENORTH)
President & CEO
S.E.V.P(TECHNICAL)
S.E.V.P(OPERATIONS)
E.V.P(SWITCHING)
E.V.P(TRANSMISION)
S.E.V.P(FINANCE)
E.V.P(FINANCE)
G.M(SOUTH)
G.M(NORTH)
S.E.V.P(COMMERCIAL
)
E.V.P(MARKETING)
REGIONALG.M(SOUTH)
REGIONALG.M(NORTH)
REG .G.M CENTRL
E.V.P(SALES)
E.V.P(Custmr
services)
S.E.V.P(CORP.DEV.)
S.E.V.P(HR&ADMN)
Management of PTCLThe visionary leadership and
hardworking management team has led PTCL to hold this top position in the
business market. The Management comprises of:
MR. WALID IRSHAD President & chief executive officer
BOARD OF DIRECTORS• HIFZ-UR-REHMAN Chairman
PTCL Board• ABDULRAHIM A.AL NOORANI Chairman &
chief executive officer• NOOR-UD-DIN-BAQAI
Member (Telecom)• AHSANULLAH KHAN
Ambassador (U.A.E.)• FARRAKH QAYYUM
Secretary (Govt. of Pakistan)• ABDULAZIZ A. AL SAWALEH
Human Resource Officer• FADHIL AL ANSARI
Executive Vice President • FARAH QAMER
Company Secretary
Information Flow Chart PTCL
INTRODUCTION TO MANAGEMENT2 STATEGIC MANAGEMENT OF PTCL2.1How it works in ptcl2.1.1Customer Care Initiative:To achieve the pinnacle of Excellence in Customer Service envisioned by the President/CEO the Trainingand Development department has assumed the responsibility for effectively imparting training under theCustomer Care Initiative to all PTCL employees.2.1.2 Implementation of ERP system in T&D:The focus of the project is to set up and maintain the qualifications catalogs, create and evaluate profilesfor a range of objects (for example, persons and positions), evaluate career and succession planningscenarios, set up appraisal systems, as well as plan, hold, and evaluate appraisals, create developmentplans, and work through individual development planning scenarios by customizing the functions of personnel development to meet customer requirements.2.1.5 Quality Awareness Programme:Departmental Chart, H-9 Islamabad BranchGeneral ManagerTraffic DepartmentAccount DepartmentClericalDepartmentEngineer Supervisor TechnicianLine ManOperator Staff Supervisor Senior AccountantCashier Admin6
Departmental Chart, H-9 Islamabad
Branch
General Manager
Engineer Supervisor
Technician
Line Man
Traffic Department
Operator Staff
Supervisor
Account Department
Senior Accountan
t
Cashier
Clerical Department Admin
Management Style At PTCL
Planning Organizing
Leading Controlling
a. Planning A t PTCL
PTCL management does it planning to achieve its defined goals and developing a comprehensive sets of plan to integrate and coordinate organizational work. They do both long term planning and short term planning to get their corresponding outcome or profit. Its planning tools involve:
Budgeting
Probability Theory
SchedulingPERT network Anaylsis
Organizing is the second management function. The following steps are taken by the PTCL in organizing their
goals and objectives:
b . Organizing At PTCL
Departmentalization
Work Specialization
Delegation &Accountability
c. Leading At PTCLPTCL have very effective leadership which involves managing
people and the work through the means of motivation. It involves
Provide security & insurance
Promotion
Provide working environmentBetter hygienic conditions
Free medical facility
Bonus and salary packages
d. Controlling At PTCLThere are certain performances standards for
evaluating results. There is strong culture of making records and reports which tells about the
progress of the company. So, they use these reports for comparing their performance. Corrective actions are taken to regulate
operations, remove deficiencies and improve performance.
Departments of PTCL
Human Resource Department
Finance Department
Technical Department
Marketing DepartmentOperational Department
Payable Department
• Human Resource
Department
It is working under SEVP & GM at regional centers.HR manager plays a very important role in hierarchy, and also in between the higher management and low
level employees. The management of PTCL considers that in order to stay competitive and to meet the needs of their customers they should focus on their
employees.
Chain of Command of HR Department:
President
Chief Executive HR
SEV President HR
Vice President HR
G.M HR
Director
Senior Manager
Staffing
Training and Development
Motivation
Maintenance
Main Pillars of HR.
• Finance Department of
PTCL
This department is divided into following three sub-sections:• Finance• Accounts• RevenueThe Finance Wing deals with the revenue matters of the company & the Accounts Wing is responsible for proper book-keeping of the financial transactions, commercial audit & preparation of periodic accounts of the company. The Accounts Office of PTCL is in Lahore.
Senior Vice Executive President (Finance)
Executive Vice President
(Accounts)
General Manager
(Store)
General Manager (Accounts)
Executive Vice President (Finance)
General Manager (Finance)
Executive Vice President (Revenue)
General Manager (Revenue)
Hierarchy of Finance Department:
Finance system of the organization
Accounting system of the organizationMobilization of funds
Generation of funds
Allocation of funds
Functions of Finance Department
• Marketing Department of
PTCLMarketing Department handles all the marketing activities concerning to PTCL brands & services. Sub Departments of marketing department includes:• Brand Activation• Value Added Service• Marketing Finance• Marketing Operations• Media Planning (Market Strategies)
Marketing Department Hierarchy:CMO (HD.ISB)
Head of Departments
(HD.ISB)
Assistant Managers (Reg.)
Senior Executive
(Reg.)
Management Trainee
(Reg.)
Internees (Reg..)
• Payable Department
Payable Department Hierarchy
Senior Manage
r
Finance Manage
r
Assistant
Manager
Assistant
Manager
Assistant
Manager
Responsibilities of Payable
DepartmentMaintaining data of vehicles of RGMS and revenue department.
Arrangements of payment of third party staff before 1st of
Maintaining record of attendance of Finance and Revenue Department
Issuing of tax certification both to employees and vendors.
Manages operations of PTCL HQ, with regional offices, branches, and, subsidiaries as well as with other corporations. The Operational Department further divided into four Regions:• North Region• South Region• West Region• East Region
• Operational Department
This department is engaged in the management and control of technical aspects of the company, e.g. technical manpower, technical training, technical equipment, etc.
• Technical Department
• Corporate Development Department
This department deal corporate level issues such as PTA, International Telecom Union, Legal and Regulatory affairs etc.
Functions of Top
ManagementThe package positioning
Trade discounts
Advertisements
Price reductions
Distribution
Decisions, which are normally taken at the top management, are related to:
SWOT Analysis of PTCLStren
gth:• Government Support• Integrated Monopoly• Largest operational network and infrastructure within ICT
(Information & Communication Technologies) segment• Experienced Telecom Resource• Management personals are highly professional• Strong Organizational Structure• Open environment
Weakness:• Over employment & low productivity.• Slow decision making including external
interferences.• Corporate culture akin to government departments.• Ambiguous Management Style• Paknet, the internet service provider arm of PTCL
continues to incur losses due to poor management and lack of network optimization
Opportunities• Profit taking growth of subsidiaries• Have vast infrastructure and real estate assets
which can be leveraged further.• Global connectivity reliability has been improved.
PTCL is expanding the long distance and infrastructure side through spreading out two sea-me-we submarine cables.
• Partnership with new entrants in a deregulated environment.
• Innovative Culture
Threats:• increasing Number of competitors• Increased competition in long distance continues to
exert pressure.• Ability to Attract & Retain Quality Professionals• Inefficient work force• Nepotism & Favoritism
ConclusionAfter a complete research work we will conclude that
decision making power in PTCL is fully centralized. All the powers lie in the hands of CEO of the company. Main
decisions are made by board of directors. And confirmation of their decision is given by president of the company.
Although the strategies they are adopting are good but they still need further improvement for the satisfaction of their employees and customers and best utilization of human
resources so in return they would be able to increase their market share.
Recommendation
• The element of corruption exists throughout the operation and finance department, which must be checked to get high performance.
• PTCL has also excessive staff than required. In order to increase the efficiency of worker job is assigned to its caliper to develop his interest in work that increase the out put and decrease the overall cost of organization.
• Finance and marketing offices and engineers may be sending to international seminars/ workshops to get knowledge of new technique and procedures.
• Promotion should be made the basis of performance rather than seniority.
• PTCL management should increase the intrinsic motivation level for its employees
• Almost all employees of PTCL are worried about their jobs the competent authority should immediately announce the policy of PTCL in this regard.