M-COMMERCE-

AN OCEAN OF OPPORTUNITY

FOR ISLANDERS.

OUTLOOK

Geographic Isolation

20 small island countries

Demographic Dispersion

Population of about 9 Million

Traditional Socio-economic Structures

Agriculture/Fishery based economies

Growing tourism industries

Political instability and ethnic tensions

in some countries

The increasing levels of youth

unemployment, and Emerging social

problems have raised questions about

the extent of poverty and hardship.

High levels of financial exclusion

Increasing poverty levels in the last

decade

Relatively poor economic performance

Unemployment

Pacific Island families are continuing to struggle as

unemployment rates among the Pacific community hits

14 % In just one year, 5000 additional Pacific Island

people have lost their jobs.

Mobile Penetration

About 60% of Pacific Islanders now have access to a

mobile phone and this figure continues to climb. In

Tonga, mobile penetration has risen from 3% in 2002 to

53% in 2011. Fiji, Samoa, Vanuatu and New Caledonia

now enjoy mobile penetration rates of over 80%. In

2006 only 2% of PNG's population had access to a

mobile phone; today this figure is fast approaching

40%.

Mobile money in Pacific islands

Digicel’s ‘Mobile Money’ service offers customers a

range of mobile financial services, including the ability

to transfer money to friends and family nationwide and

pay utility bills through mobile phones. Mobile Money,

first launched in Fiji in July 2010, has now expanded to

Tonga, Samoa, Papua New Guinea and Vanuatu. In

Samoa, Fiji and Tonga, an international service has

been added, which Digicel claims has slashed the cost

of inter-country remittances.

Banking Penetration

It is estimated that only 30% or less of Pacific Islanders

currently have access to basic financial services

making it the least banked region in the world.

OUTLOOK

MOBILE COMMERCE ?

M-Commerce or mCommerce, is the ability to conduct commerce using a mobile

device.

Future is to bring all shopping and payments on Mobile

Mobile

Top up

Mobile

Payment

Mobile

Banking

Merchant

Solutions

Micro

Finance

Utility

Payment

E - Top Up

Mobile

Money

Mobile

Banking

Mobile INT

Remittance

Mobile

Ticketing

POTENTIAL IN PACIFIC

Mobile money services have been launched in Fiji, Samoa and Tonga in the past year and PFIP data

shows that 25 percent to 30 percent of subscribers to the service don’t currently have bank accounts.

“Mobile money has the greatest potential in PNG of any country in the Pacific. The great need for a safer

way to move money, a young population and the fast rate at which people adapt to new technologies in PNG

creates a good environment for this service,” said Roest.

Currently Vodafone MPAiSA ,Digicel Mobile Money in partnership with Klick Ex launched web to

mobile wallet money transfer , covering the New Zealand, Samoa, Tonga and Fiji corridor.

In the Pacific, around US$470 million was formally remitted to Forum island countries (FICs) in 2008.

The primary sources of remittances to the Pacific are Australia, New Zealand and the United States of

America. Across all remittance corridors to Pacific island countries surveyed, the average cost is 21.7 per cent

of the amount remitted when sent from Australia and 15.2 per cent when sent from New Zealand. It is

estimated that remitters to the Pacific pay at least US$90 million in remittance fees each year.

NEW AVENUES

OPPORTUNITIES

Mobile Phone Banking

Major Progress in Fiji. RBF launched E-Money Fiji Project

Other mobile companies have launched mobile money services

Capacity to reach unbanked in a massive scale

Branchless Banking

Have not been introduced in the Pacific but has the potential to expand

financial services

Specialized Organization Models

Specialized microfinance organization

Strategic Partnerships

Between banks and MFIs

ACCESS OVERVIEW

SPECIAL CASES

Easy to use - Corporate, Agent, Distributor, Customer Portals

Mobile Application Compatible to 90% of Market Phones

DYNAMIC WALLET

Mobile Money Gift / Cash Card

Aggregator/Master Agent

Wallet Providers

E Value Top

Up Cash In Cash Out Cash Card

Bank

Transfers

MobiFin has State of the Art Dynamic Wallet Management with

P2P

M2M

Service Wallet for wallet Aggregators/Distributors

Deposit Wallet for wallet Aggregators/Distributors

Internal Wallet mapping for banks or MNO binding with Mobile

Number

MOBILE BANKING SERVICE &

ECOSYSTEM

• Mobile phone used as

banking terminal

• Menu driven application

• Bank-grade security

EXPLORING M-TICKETING OPPORTUNITY

Mobile Ticketing is an attractive option for:

Traveling & Reservation:

All major public transportations such as Air, Railway, Bus, Metro, Sea, Ferry,

etc.

Sporting Events:

All the major professional sporting events such as Football, Baseball ,Cricket,

Hockey, Soccer, etc.

Entertainments & Events:

Includes most of the live entertainment events such as live Concerts, Theatre,

Cinema, Museums, Galleries, Trade shows, Amusement parks, etc.

WHO ARE BENEFITED

Banks

Super Dealers

Insurance Companies

Mico Finance Companies

Financial Service

Providers

Government Institutions

Transit & Travel

Companies

Operators

Utility Companies

BANKAI’S STRATEGY

Financial Infrastructure service provider

Carrier Neutral provider.

Provide Cost effective Private Labeled partitions to existing

distribution networks in Country.

Mobile Applications which work on all low Ended Java,

Android Phones and POS terminals in market along with

SMS and USSD Menu.

Launch of own Brand in Partnership with Banks to be

part of Button Pay Cloud

Launch various unique services like Ticketing, Micro

Finance, Micro Insurance, Farm to Door.

Create new convenient channel of distribution.

To be a part of Cashless and paperless Drive in Country.

Mobile Money

Mobile Top-Up Micro-Insurance

Int. Remittance

Loyalty

Mobile Banking

Utility Payment Micro Finance

Lottery & Betting

SUCCESSFUL ROLL OUTS

Tanzania Launched

Uganda Launching Soon

Nigeria Launched

Kenya Coming Soon

USA Launched

India Launched

SriLanka Launching Soon

Bangladesh Launching Soon

Mahavir Shah

Chief Business Development Officer,

Bankai Group.