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2010 Annual Report
PT Ind
osat Tb
k.U
NLEA
SHIN
G O
UR
POTEN
TIAL
2010 Annual Report
PT Indosat Tbk.Jl. Medan Merdeka Barat No. 21Jakarta 10110, IndonesiaTel: 62 21 3000 3001Fax: 62 21 3812 617
www.indosat.comemail: [email protected]
2010 Annual Report
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dIScLAIMER
This is the Annual Report for the year ended December 31, 2010 and prepared in accordance with Bapepam-LK Rule X.K.6 and X.K.7. Section 20-F in this Annual
Report is adopted from the Annual Report on Form 20-F which we have filed to the US -SEC.
In this Annual Report, references to “Indosat”, “Company”, “we”, “us”, and “our” are to PT Indosat Tbk and its consolidated subsidiaries. All references to
“Indonesia” are references to the Republic of Indonesia. All references to the “Government” herein are references to the Government of Indonesia. References to
“United States” or “U.S.” are to the United States of America. References to “Indonesian Rupiah” or “Rp” are to the lawful currency of Indonesia and references
to “U.S. dollars” or “US $” are to the lawful currency of the United States. Certain figures (including percentages) have been rounded for convenience, and
therefore indicated and actual sums, quotients, percentages and ratios may differ. Unless otherwise indicated, all financial information with respect to us has been
presented in Indonesian Rupiah in accordance with Indonesian GAAP.
This Annual Report contains certain financial information and results of operations, and may also contain certain projections, plans, strategies, and objectives of
Indosat, that are not statements of historical fact which would be treated as forward looking statements within the meaning of applicable law. Forward looking
statements are subject to risks and uncertainties that may cause actual events and the Company,s future results to be materially different than expected or indicat-
ed by such statements. No assurance can be given that the results anticipated by Indosat, or indicated by any such forward looking statements, will be achieved.
No information herein should be reproduced without the express written permission of the Company. For updated information, please contact the Investor Rela-
tions Group at Jl. Medan Merdeka Barat No.21, Jakarta 10110, Indonesia. Tel. (62-21) 3000 3001, 3869 615, Fax. (62-21) 3000 3757 or E-mail: investor@indosat.
com.
We are committed to communicating openly with each of our stakeholders. All stakeholders can visit our website at www.indosat.com for more information
about Indosat. An online version of this document is also available at www.indosat.com.
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Indosat’s transformation continued in 2010 as we laid the foundation
groundwork that will enable us to unleash our full potential. As we
focused on CUSTOMERS, moved into new GROWTH MARKET segments, instilled a sense of new direction and purpose in OUR
PEOPLE, improved returns from OUR ASSETS, and kept pace with the latest TECHNOLOGY, Indosat has became a much stronger second-
position player in the cellular market in Indonesia, and well along the first
steps in its journey to always outperform in our endeavors.
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2 INDOSAT • 2010 Annual Report
CONTENTS
16 Indosat in Brief
17 Vision, Mission, and Values
18 Financial Highlights
20 Operational Highlights
22 Stock and Bond Highlights
24 Awards and Achievements 2010
26 Event Highlights 2010
28 Our Products and Brands
30 Report from the Board of Commissioners
34 Board of Commissioners Profile
38 Report from the Board of Directors
42 Board of Directors Profile
INTRODUCTION
01
CORPORATE GOVERNANCE
68 Corporate Governance
89 Audit Committee Report
91 Budget Committee Report
92 Risk Management Committee Report
93 Remuneration Committee Report
66
44
BUSINESS & SERVICES REVIEW
46 Cellular Services
50 Multimedia, Data Communication& Internet (MIDI) Services
54 Fixed Telecommunication Services
56
OPERATIONAL REVIEW
58 Human Resources
62 Network and Information Technology
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
3INDOSAT • 2010 Annual Report
Business & Services
Review
94
RISK FACTORS
96 Risks Relating to Indonesia
101 Risks Relating to Our Business
106 Risks Relating to the Cellular Services Business
109 Risks Relating to the Fixed Data (“MIDI”) Services Business
110 Risks Relating to the Fixed Telecommunications Services Business
112
MANAGEMENT DISCUSSION & ANALYSIS
114 Management Discussion & Analysis
552
Bapepam-LK Regulation No.X.K.6 Cross Reference
149
FINANCIAL REPORTS
151 Financial Statement
281 Annual Report on Form 20-F
419 International Financial Reporting Standard (IFRS)
545
CORPORATE DATA
546 Shareholder’s Information
548 Organizational Structure
550 Members of Audit Committee Profile
551 Subsidiary CompaniesIn 2010 Indosat introduced a customer loyalty program for cellular subscribers known as
“Senyum Setia Indosat” program.
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4 INDOSAT • 2010 Annual Report
Focus on customers is key to Indosat’s long-term sustainable
growth strategy. In the transformation into a customer-centric
organization, Indosat in 2010 completed the final stages of a
new business model with four Strategic Business Units (SBU),
each concentrating on meeting the needs of a different market
segment.
Consumer Wireless SBUServing the needs of the retail market segment for cellular services in both prepaid and postpaid service plans.
Consumer Broadband SBUServing the needs of the retail market segment for leading edge mobile broadband services.
Corporate Solutions SBUServing the needs of corporate customers for integrated solutions in information and communications services such as high-speed international leased circuits, high-speed domestic leased circuits, IP-VPN, Frame Relay and Internet services.
Wholesale & Infrastructure SBU Serving the needs of wholesale customers for International Direct Dialing (IDD) services, roaming, hubbing, satellite transponder lease, tower lease, and submarine cable capacity lease.
FOCUSING ON OUR CUSTOMERS
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
5INDOSAT • 2010 Annual Report
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5INDOSAT • 2010 Annual Report
+34.3%Growth of Cellular Subscribers Base
Growth of International High
Speed Leased Circuit
+172.5%
Growth of Total IDD Traffic
+6.1%Growth of Satelite Transponder Lease
Service
+20.3%
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6 INDOSAT • 2010 Annual Report
Our adoption of a balanced-value strategy and our focus on customers
through innovative services have enabled us to maintain our market
share for cellular services and improve our consolidated revenue
stream. We continue to gain insights into customers’ needs and to
identify market segments with high-growth potential, where we can
create solutions in communications and information to meet current or
anticipated demands.
Consumer Wireless Innovation•ThefirstcellularproviderinIndonesiathatoffersAndroid-basedservicesincooperation
with several distributors of leading Android handsets in the country•ExpandedBlackBerryservices-increaselinkcapacitytoResearchinMotionserversto
100 Mbps dual-link, the largest in Indonesia to date•Providingi-klanasintegratedSelfServiceMobileAdvertisingPortalforthebenefitof
advertising agencies, advertisers and subscribers •IndosatestablishedtheIndosatInnovationLabattheIndosatBuildinginJakarta,
intended to facilitate local application developers, especially young innovators, to develop applications for existing cellular systems in the market, with possible commercial use by Indosat.
Consumer Broadband Innovation•Broadband-on-RequestforpostpaidMatrixsubscribersprovidingoptionsofdaily,weekly
andmonthlyquotapackagesaswellasunlimitedpackages.
Corporate Solutions Innovation•DataCenter/DisasterRecoveryCenterandmanagedservicessolutions•BlackBerryEnterpriseSolution(BES)OnDemandHostedthatcanbeaccesseddirectlyby
SMSfromtheuser’sMatrix,Mentari,IM3orStarOnecardswithoutrequiringexpensiveservers or software
IDENTIFYING OPPORTUNITIES IN NEWGROWTH MARKETS
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
7INDOSAT • 2010 Annual Report
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7INDOSAT • 2010 Annual Report
+12.1%Cellular Revenue
+5.2%Consolidated Total Revenue
+2.0%EBITDA Margin
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8 INDOSAT • 2010 Annual Report
ThepeopleofIndosataretransformingintohighquality
professionals with integrity, capable of managing change to
achieve success in business. Our people now have a new sense
of purpose and direction as defined in our new vision statement.
They know where we are going and how to get there, together.
Indosat Transformation Awareness An internal program reinforces employee motivation and readiness in dealing with various aspects of our ongoing corporate transformation, including a series of Indosat Change Leaderworkshopstoprovideseniormanagementandmanageriallevelstaffwiththenecessaryleadershipqualitiestoleadthedrivefortransformationattheirrespectiveunits.
Operational Excellence A Program Management Office (PMO) was set up to prepare the foundation and drive continuous operational excellence initiatives that will eventually lead to a cost conscious and high performance culture within the organization. An Operational Excellence Award competition was held in 2010 to invite ideas from employees for improvements in our operational processes and procedures.
Indosat Financial AwarenessThe aim of the Indosat Financial Awarness (IFA) program is to help develop a performance based culture within the organization, whereby all employees will have a deeper understanding of the Company’s financial performance and a sense of direct relation between their daily duties and the Company’s overall performance.
Employee ProductivityThe Indosat Transformation Program has already shown concrete results, including a marked increase in the employee productivity level in 2010 compared to the previous year, as measured by dividing total revenues with number of employees.
Code of EthicsA formal document of Company Code of Ethics Guidelines was issued, and each individual employee, including the Board of Directors, has signed his or her own personal copy as a pledge to abide by the Code of Ethics.
BRINGING OUT THE BEST IN OUR PEOPLE
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
9INDOSAT • 2010 Annual Report
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9INDOSAT • 2010 Annual Report
+9.7%Growth of EBITDA
supported by Operational Excellence
+11.96%Increase of Employee
Productivity 1 DayIndosat Financial
Awareness Training for All Employees
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10 INDOSAT • 2010 Annual Report
As a fully integrated telecommunications network and service
provider in Indonesia, Indosat possesses considerable resources
in the form of its telecommunications tower and fiber optics
backbone networks as well as satellite system assets. Optimizing
returns on these assets is a sound strategy to improve profitability.
Revenue from Shared TowersRp 252 billion
Indosat set up a dedicated unit in 2010 to run its tower business, which as at year-end 2010 booked a number of tower sharing contracts with third-party operators as well as our subsidiaries, involving 3,019 towers and generating revenues of Rp252 billion.
The initiative was taken in compliance with recent regulations by the Government in regards to telecommunications tower sharing by telecommunication service providers. Indosat is currently formulating Company policies in regards to tower network expansion.
OPTIMIZING RETURNS FROM OUR DIVERSE ASSETS
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
11INDOSAT • 2010 Annual Report
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11INDOSAT • 2010 Annual Report
3,019Total
Towers Shared
Tower Sharing Revenue
Rp 252Billion
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12 INDOSAT • 2010 Annual Report
Since back in the mid-1970s, when Indosat operated the country’s
first international communications satellite system, technology has
been part of the existence of Indosat. In keeping pace with the rapid
advances in technology, Indosat intends to secure an edge over the
competition into the future.
42 Mbps Downlink5.8 Mbps UplinkIn 2010, Indosat become the first operator in Asia, and the second in the world, to launch a commercial mobile broadband access service using Dual-Carrier High Speed Packet Access (HSPA)+ technology.
Zinc-Air BatteryIndosat has completed the final preparations for the deployment of high-capacity, rechargeable air-breathing zinc batteries in some of its Base Transceiver Station (BTS), with the advantages of being more energy-efficient and environmentally friendly compared with conventional lead-acid batteries.
Network ModernizationIndosat is gradually phasing-out its legacy base station network with the latest in Software DefinedRadio(SDR)/SingleRAN(radioaccessnetwork),whichofferssavingsinpowerconsumption, transmission expense, footprint and maintenance costs when compared with conventional BTS solutions.
Indosat Innovation LabIndosatInnovationLabwascreatedtopromotecreativityandinnovationsinwirelesstechnology among the nations’ young application developers. As a place for experiments and discussions in developing practical applications for a variety of wireless operating platformscurrentlyinthemarket,theIndosatInnovationLabislocatedattheIndosatBuildinginJakarta,withplanstoestablishsimilarfacitiesinBandungandYogyakarta.
PIONEERING THE USE OF LEADING-EDGE TECHNOLOGY
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
13INDOSAT • 2010 Annual Report
Business & Services
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13INDOSAT • 2010 Annual Report
Pioneers In Deploying Zinc Air
Battery
Network Modernization in Jabodetabek, Sumatera and Kalimantan
Launching of Indosat
Innovation Lab
42 MbpsDC HSPA+
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14 INDOSAT • 2010 Annual Report
CORPORATE SOCIAL RESPONSIBILITY
Realizing Our Commitment Indosat takes seriously its commitments as a sustainable
responsible business. We are committed to uphold the
highest standards in corporate governance practices. We are
committed to abide by the 10 Principles of the UN Global
Compact. And we are committed to contribute positively to
communities and the environment.
Indosat continues to actively contribute to the betterment
of communities and the environment in Indonesia. Under
the umbrella program of ‘Satukan Cinta Negeri’, Indosat
engaged in a variety of initiatives that focus on areas of
education, healthcare, environment preservation, and
philanthropy. Ongoing initiatives such as the Mobile Clinic,
Indosat Wireless Innovation Contest (IWIC) and the Bio-
Fuel BTS project are integrated within our business and
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
15INDOSAT • 2010 Annual Report
Business & Services
Review
operational activities and are designed to bring tangible
benefits and long-term value creation in their respective
areas of interest. In 2010, Indosat spent a total of Rp13
billion on these and other programs.
Community involvement and environment programs,
however, are only part of Indosat’s corporate social
responsibility (CSR) approach to sustainability. In line
with its CSR goals of ‘to grow in compliance with laws
and regulations and to care for the community’, Indosat
intends to ensure responsible Company activities that
encourage positive impacts for all its stakeholders, including
shareholders, customers, employees, business partners,
communities and the environment. Our comprehensive
activities in this regard is presented separately in our 2010
Sustainability Report, ‘Realizing Our Commitment’.
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16 INDOSAT • 2010 Annual Report
INDOSAT IN BRIEF
1967Indosat was founded as a Foreign Capital Company in Indonesia, the first to provide international telecommunications services via international satellite.
1980Indosat has grown and become the first international telecommunications company tobeacquiredandwholyownedbytheGovernment of Indonesia.
1994Became a public company with share listing on the Indonesia Stock Exchange and the NewYorkStockExchange.TheGovernmentof Indonesia and public with 65% and 35% shareownership, respectively.
2001AcquiredmajorityshareholdinginSatelindo,a cellular and IDD operator in Indonesia. Established PT Indosat MultiMedia Mobile (IM3), a pioneer of GPRS and multimedia services in Indonesia.
2002
The Government of Indonesia sold a portion ofitsshareholdingequatingto8.10%oftotalshares in Indosat to the public and 41.94% of total shares to Singapore Technologies TelemediaPte.Ltd(STT).TheGovernmentofIndonesia with 15.00% shares, STT 41.94% and the remaining 43.06% held by the public.
2003Merged with its three subsidiary companies, Satelindo, IM3 and Bimagraha, becoming a major cellular operator in Indonesia.
2006 Acquireda3Glicenseandintroduced3.5GservicesinJakartaandSurabaya.
2008
Indosat shares were indirectly ownedby Qatar Telecom (Qtel) Q.S.C. (Qtel) through IndonesiaCommunicationsLimited(ICLM)andIndonesiaCommunicationsPte.Ltd(ICLS)intheamountof40.81%.TheGovernmentofIndonesia and the public respectively owned the remaining 14.29% and 44.90%.
2009
Qtelacquired24.19%seriesBsharesfromthe public, becoming the majority shareholder of Indosat with 65%.Therefore, Indosat was owned by Qatar Telecom (Qtel) Q.S.C. (Qtel) throughQatarTelecom(QtelAsia)Pte.Ltd(65%), the Government of Indonesia (14.29%) and the public (20.71%).
Indosat was granted a second license forthe3GfrequencybytheMinistryofCommunication and Information Technology, and its subsidiary, IM2, also won the government WiMAX license tender.
2010In 2010, Indosat completed the groundworks for a fundamental transformation into a customer-centric, high-performance organization, which included an organization restructuring, cellular network modernization and expansion, and initiatives in operational excellence.
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
17INDOSAT • 2010 Annual Report
Business & Services
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VisionTo be the customer’s preferred choice for all information and
communication needs
Mission• Toprovideanddevelopinnovativeandhighqualityproducts,
services and solutions which offer the best value to our customers.
• Tocontinuouslyenhanceshareholdersvalue.
• Toprovideabetterqualityoflifeforourstakeholders.
Values
•INTEGRITY
•TEAMWORK
•EXCELLENCE
•PARTNERSHIP
•CUSTOMERFOCUS
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18 INDOSAT • 2010 Annual Report
FINANCIAL HIGHLIGHTS
(in billion Rupiah)
2010 2009 2008 2007 2006
INCOME STATEMENT
Operating Revenues 19,796.5 18,824.2 19,211.5 16,873.8 12,496.3
Operating Expenses 16,322.6 15,611.2 14,478.2 12,354.2 9,097.6
Operating Income 3,473.9 3,213.0 4,733.3 4,519.6 3,398.7
Other Income (Expenses) – Net (2,392.1) (981.0) (2,408.2) (1,590.0) (1,375.8)
EquityinNetIncome(Loss)ofAssociatedCompanies 0.0 0.0 0.0 0.0 (0.2)
Income before Income Tax 1,081.8 2,232.0 2,325.1 2,929.6 2,022.7
Income Tax Expenses – Net (357.8) (677.3) (419.8) (859.5) (576.1)
Income before Minority Interest in Net Income of
Subsidiaries724.0 1,554.7 1,905.3 2,070.1 1,446.6
Minority Interest in Net Income of Subsidiaries (76.8) (56.5) (26.8) (28.1) (36.5)
Net Income 647.2 1,498.2 1,878.5 2,042.0 1,410.1
Shares Outstanding (in millions of shares) 5,433.9 5,433.9 5,433.9 5,433.9 5,404.7
Basic Earnings per Share (in Rp full amount) 119.1 275.7 345.7 375.8 260.9
EBITDA 9,625.9 8,774.4 9,289.2 8,682.8 7,027.2
BALANCE SHEET
Total Assets 52,818.2 55,041.5 51,693.3 45,305.1 34,228.7
PropertyandEquipment–Net 43,571.0 44,428.8 38,394.1 30,572.8 24,918.6
Working Capital (5,788.0) (5,931.6) (983.5) (832.5) (1,137.8)
TotalLiabilities 34,581.7 36,753.2 33,994.8 28,463.0 18,826.3
Minority Interest 385.8 330.6 288.9 297.4 200.6
TotalStockholders’Equity 17,850.7 17,957.7 17,409.6 16,544.7 15,201.8
OPERATING RATIOS (%)
Operating Income to Operating Revenues 17.55 17.07 24.64 26.78 27.20
OperatingIncometoStockholders’Equity 19.46 17.89 27.19 27.32 22.36
Operating Income to Total Assets 6.58 5.84 9.16 9.98 9.93
EBITDA Margin 48.62 46.61 48.35 51.46 56.43
Net Profit Margin 3.27 7.96 9.78 12.10 11.28
ReturnonEquity 3.63 8.34 10.79 12.34 9.28
Return on Assets 1.23 2.72 3.63 4.51 4.12
FINANCIAL RATIOS (%)
Current Ratio 51.55 54.62 90.79 92.86 83.28
DebttoEquityRatio 133.79 141.14 124.69 99.84 74.74
TotalLiabilitiestoTotalAssets 65.47 66.77 65.76 62.83 55.00
DIVIDEND PER SHARE (Rp)
Final 137.86 172.85 187.90 129.75 149.32
Payment Date 02/08/2010 22/7/2009 15/7/2008 13/7/2007 8/8/2006
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
19INDOSAT • 2010 Annual Report
Business & Services
Review
Operating Revenue
(Rp billion)
Operating Income
(Rp billion)
Net Income
(Rp billion)
Operating Expenses
(Rp billion)
Income before Income Tax
(Rp billion)
Basic Earnings per Shares
(Rp full amount)
06
06
06
06
06
06
07
07
07
07
07
07
08
08
08
08
08
08
09
09
09
09
09
09
15,611.2
2,232.0
275.7
18,824.2
3,213.0
1,498.2
14,478.2
2,325.1
345.7
19,211.5
4,733.3
1,878.5
12,354.2
2,929.6
375.8
16,873.8
4,519.6
2,042.0
9,097.6
2,022.7
260.9
12,496.3
3,398.7
1,410.1
10
10
10
10
10
10
16,322.6
1,081.8
119.1
19,796.5
3,473.9
647.2
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20 INDOSAT • 2010 Annual Report
OPERATIONAL HIGHLIGHTS
Unit 2010 2009 % Change
CELLULAR
Prepaid Subscribers subscribers 43,170,139 31,163,859 38.5%
Postpaid Subscribers subscribers 1,102,178 1,803,342 -38.9%
Total Subscribers subscribers 44,272,317 32,967,201 34.3%
ARPU Prepaid Rp 31,493 33,448 -5.8%
ARPU Postpaid Rp 234,037 175,327 33.5%
ARPU Blended Rp 34,712 37,664 -7.8%
FIXED WIRELESS
Prepaid Subscribers subscribers 489,007 525,391 -6.9%
Postpaid Subscribers subscribers 61,123 68,742 -11.1%
Total Subscribers subscribers 550,130 594,133 -7.4%
ARPU Prepaid Rp 14,719 23,207 -36.6%
ARPU Postpaid Rp 45,613 69,160 -34.0%
ARPU Blended Rp 17,730 28,402 -37.6%
IDD
Outgoing Traffic minutes 463,037,201 502,031,713 -7.8%
Incoming Traffic minutes 1,723,855,406 1,558,463,354 10.6%
Total Traffic minutes 2,186,892,608 2,060,495,067 6.1%
Incoming/OutgoingRatio – 3.7 3.0 24.1%
MIDI
Wholesale
InternationalHighSpeedLeasedCircuit Mbps 13,614 5,054 169.4%
DomesticHighSpeedLeasedCircuit Mbps 15,678 11,712 33.9%
Transponder Mhz 707 738 -4.2%
Frame Relay Mbps 10 22 -54.5%
Internet Mbps 3,383 5,754 -41.2%
IPVPN Mbps 1,396 1,030 35.5%
Lintasarta
HighSpeedLeasedLineSDL 64Kbps 60,517 64,087 -5.6%
Frame Relay 64Kbps 18,012 25,173 -28.4%
VSAT 64Kbps 15,634 6,602 136.8%
IPVPN 64Kbps 47,523 31,558 50.6%
IM2
Internet Dial Up users 8,068 9,291 -13.2%
Internet Dedicated links 758 884 -14.3%
IPVPN links 396 447 -11.4%
Employees (permanent and non-permanent incl.
subsidiaries’ employees)persons 6,694 7,126 -6.1%
Galeri Indosat service centres 169 171 -1.2%
Griya Indosat service centres 60 61 -1.6%
KiosLayanan&PenjualanIndosat(KILAT) service centres 13 - N/A
e-Galeri service centres 3 - N/A
Total Cellular Subscribers
(million)
Incoming/Outgoing Ratio
(million)
Total Fixed Wireless Subscribers
Cellular Subscriber Composition
(million)
IDD Traffic
(million minutes)
Fixed Wireless Subscriber Composition
Blended ARPU Cellular
(Rp thousand)
Blended ARPU Fixed Wireless
(Rp thousand)
2009
2009
2009
2009
09
33.0
594,133
1.8
68,742
502
175.3
69.2
36.5
3.0
761,589
44.3
550,130
2,186.9
34.7
17.7
24.5
627,934
1.1
61,123
463.0
234.0
45.6
16.7
378,727
43.2
489,007
1,723.9
31.5
14.7
31.2
525,391
1,558.5
33.4
23.2
Prepaid
Postpaid
Total
Prepaid
Postpaid
Total
Incoming Traffic
Outgoing Traffic
Total Traffic
10
2010
2010
2010
2010
44.3
3.7
550,130
33.0
594,133
2,060.5
37.7
28.4
20092010
06
06
07
07
08
08
09
09
10
10
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Introduction Operational Review
Corporate Governance
Management Discussion &
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Financial Report
Risk Factors
Corporate Data
21INDOSAT • 2010 Annual Report
Business & Services
Review
Unit 2010 2009 % Change
CELLULAR
Prepaid Subscribers subscribers 43,170,139 31,163,859 38.5%
Postpaid Subscribers subscribers 1,102,178 1,803,342 -38.9%
Total Subscribers subscribers 44,272,317 32,967,201 34.3%
ARPU Prepaid Rp 31,493 33,448 -5.8%
ARPU Postpaid Rp 234,037 175,327 33.5%
ARPU Blended Rp 34,712 37,664 -7.8%
FIXED WIRELESS
Prepaid Subscribers subscribers 489,007 525,391 -6.9%
Postpaid Subscribers subscribers 61,123 68,742 -11.1%
Total Subscribers subscribers 550,130 594,133 -7.4%
ARPU Prepaid Rp 14,719 23,207 -36.6%
ARPU Postpaid Rp 45,613 69,160 -34.0%
ARPU Blended Rp 17,730 28,402 -37.6%
IDD
Outgoing Traffic minutes 463,037,201 502,031,713 -7.8%
Incoming Traffic minutes 1,723,855,406 1,558,463,354 10.6%
Total Traffic minutes 2,186,892,608 2,060,495,067 6.1%
Incoming/OutgoingRatio – 3.7 3.0 24.1%
MIDI
Wholesale
InternationalHighSpeedLeasedCircuit Mbps 13,614 5,054 169.4%
DomesticHighSpeedLeasedCircuit Mbps 15,678 11,712 33.9%
Transponder Mhz 707 738 -4.2%
Frame Relay Mbps 10 22 -54.5%
Internet Mbps 3,383 5,754 -41.2%
IPVPN Mbps 1,396 1,030 35.5%
Lintasarta
HighSpeedLeasedLineSDL 64Kbps 60,517 64,087 -5.6%
Frame Relay 64Kbps 18,012 25,173 -28.4%
VSAT 64Kbps 15,634 6,602 136.8%
IPVPN 64Kbps 47,523 31,558 50.6%
IM2
Internet Dial Up users 8,068 9,291 -13.2%
Internet Dedicated links 758 884 -14.3%
IPVPN links 396 447 -11.4%
Employees (permanent and non-permanent incl.
subsidiaries’ employees)persons 6,694 7,126 -6.1%
Galeri Indosat service centres 169 171 -1.2%
Griya Indosat service centres 60 61 -1.6%
KiosLayanan&PenjualanIndosat(KILAT) service centres 13 - N/A
e-Galeri service centres 3 - N/A
Total Cellular Subscribers
(million)
Incoming/Outgoing Ratio
(million)
Total Fixed Wireless Subscribers
Cellular Subscriber Composition
(million)
IDD Traffic
(million minutes)
Fixed Wireless Subscriber Composition
Blended ARPU Cellular
(Rp thousand)
Blended ARPU Fixed Wireless
(Rp thousand)
2009
2009
2009
2009
09
33.0
594,133
1.8
68,742
502
175.3
69.2
36.5
3.0
761,589
44.3
550,130
2,186.9
34.7
17.7
24.5
627,934
1.1
61,123
463.0
234.0
45.6
16.7
378,727
43.2
489,007
1,723.9
31.5
14.7
31.2
525,391
1,558.5
33.4
23.2
Prepaid
Postpaid
Total
Prepaid
Postpaid
Total
Incoming Traffic
Outgoing Traffic
Total Traffic
10
2010
2010
2010
2010
44.3
3.7
550,130
33.0
594,133
2,060.5
37.7
28.4
20092010
06
06
07
07
08
08
09
09
10
10
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22 INDOSAT • 2010 Annual Report
STOCK AND BOND HIGHLIGHTS
Stock Performance
New York Stock Exchange
(US$/ADR)
Indonesia Stock Exchange
(Rp/Share)
2010 2009 2010 2009
Highest 35.58 30.37 6,300 5,950
Lowest 24.22 16.74 4,400 4,200
YearEnd 29.12 25.11 5,400 4,725
BasicEarningsperADR/Share 0.66 1.47 119.10 275.72
DividendperShare/ADR – 0.73 – 137.86
Dividend Payout Ratio (%) – 50 – 50
(%)DividendYield
DividendperADR/Share
Year-EndADR/SharePrice – 2.91 – 2.91
P/ERatio
Year-EndperADR/SharePrice
EarningsperADR/Share 44.12x 17.08x 45.34x 17.13x
Indonesia Stock Exchange (ISAT)
Period:1January–31December2010
Quarterly Stock Price on the NYSE (US$/ADR)
Period2010 2009 Volume 2010 (ADS)
Highest Lowest Highest Lowest Highest Lowest
First Quarter 33.96 25.38 26.25 16.74 95,984 1,200
Second Quarter 34.19 25.97 26.65 20.99 117,276 400
Third Quarter 30.46 24.22 28.35 24.29 214,629 400
Fourth Quarter 35.58 28.01 30.37 24.28 80,143 407
Quarterly Stock Price on the IDX (Rp/ADR)
Period2010 2009 Volume 2010 (LOT)
Highest Lowest Highest Lowest Highest Lowest
First Quarter 6,200 4,700 5,900 4,200 52,529 283
Second Quarter 6,150 4,775 5,950 4,850 13,851 598
Third Quarter 5,500 4,400 5,700 5,050 44,367 643
Fourth Quarter 6,300 5,100 5,700 4,600 19,341 886
Bond Highlights
Description Release Date Stock Exchange Total Interest Rate Maturity
Second Indosat Bonds 06-Nov-02 Surabaya Stock Exchange* Series B : Rp200.0 billion 16.00% per annum 06-Nov-32
Third Indosat Bonds 22-Oct-03 Surabaya Stock Exchange* Series B : Rp640.0 billion 12.88% per annum Fully Repaid 22-Oct-10
Fourth Indosat Bonds 21-Jun-05 Surabaya Stock Exchange* Rp815.0 billion 12.00% per annum 21-Jun-11
Fifth Indosat Bonds 29-May-07 Surabaya Stock Exchange* Series A : Rp1,230.0 billion
10.20% per annum 29-May-14
Series B : Rp1,370.0 billion
10.65% per annum 29-May-17
Sixth Indosat Bonds 09-Apr-08 Indonesia Stock Echange Series A : Rp760.0 billion 10.25% per annum 09-Apr-13
Series B : Rp320.0 billion 10.80% per annum 09-Apr-15
Seventh Indosat Bonds 08-Dec-09 Indonesia Stock Echange Series A : Rp700.0 billion 11.25% per annum 08-Dec-14
Series B : Rp600.0 billion 11.75% per annum 08-Dec-16
Indosat Syari’ah Ijarah Bonds
21-Jun-05 Surabaya Stock Exchange* Rp285.0 billion Rp34.2 billion per annum 21-Jun-11
Indosat Sukuk Ijarah II 29-May-07 Surabaya Stock Exchange* Rp400.0 billion Rp40.8 billion per annum 29-May-14
Indosat Sukuk Ijarah III 09-Apr-08 Indonesia Stock Echange Rp570.0 billion Rp58.4 billion per annum 09-Apr-13
Indosat Sukuk Ijarah IV 08-Dec-09 Indonesia Stock Echange Series A : Rp28.0 billion Ijarah Return Rp3.2 billion per annum 08-Dec-14
Series B : Rp172.0 billion Ijarah Return Rp20.2 billion per annum 08-Dec-16
Guaranteed Notes due 2010
05-Nov-03 Luxembourg Stock Exchange and Singapore Exchange Securities Trading Limited
US$234.7 million 7.75% per annum Fully Repaid 10-Aug-10
Guaranteed Notes due 2012
22-Jun-05 Singapore Exchange Securities Trading Limited
US$109.4 million 7.13% per annum Fully Repaid 2-Sep-10
Guaranteed Notes due 2020
29-Jul-10 Singapore Exchange Securities Trading Limited
US$650.0 million 7.38% per annum 29-Jul-20
*on November 30, 2007, the Surabaya Stock Exchange and the Jakarta Stock Exchange merged to become Indonesia Stock Exchange.
STOCK PERFORMANCESTOCK HIGHLIGHTS
8,000
6,000
4,000
2,000
0
15,000
10,000
5,000
0January February March April Mei June
Pric
e (R
p) Volume
July August September October November December
New York Stock Exchange (IIT)
Period:1January–31December2010
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0January February March April Mei June
Pric
e (U
S$) Volum
e
July August September October November December
Shareholders Composition
(as of 31 December 2010)
QATAR TELECOM (QTEL ASIA) PTE. LTD.65.00% REPUBLIC OF INDONESIA
14.29%
PUBLIC/FREE FLOAT15.60%
SKAGEN AS5.11%
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
23INDOSAT • 2010 Annual Report
Business & Services
Review
Stock Performance
New York Stock Exchange
(US$/ADR)
Indonesia Stock Exchange
(Rp/Share)
2010 2009 2010 2009
Highest 35.58 30.37 6,300 5,950
Lowest 24.22 16.74 4,400 4,200
YearEnd 29.12 25.11 5,400 4,725
BasicEarningsperADR/Share 0.66 1.47 119.10 275.72
DividendperShare/ADR – 0.73 – 137.86
Dividend Payout Ratio (%) – 50 – 50
(%)DividendYield
DividendperADR/Share
Year-EndADR/SharePrice – 2.91 – 2.91
P/ERatio
Year-EndperADR/SharePrice
EarningsperADR/Share 44.12x 17.08x 45.34x 17.13x
Indonesia Stock Exchange (ISAT)
Period:1January–31December2010
Quarterly Stock Price on the NYSE (US$/ADR)
Period2010 2009 Volume 2010 (ADS)
Highest Lowest Highest Lowest Highest Lowest
First Quarter 33.96 25.38 26.25 16.74 95,984 1,200
Second Quarter 34.19 25.97 26.65 20.99 117,276 400
Third Quarter 30.46 24.22 28.35 24.29 214,629 400
Fourth Quarter 35.58 28.01 30.37 24.28 80,143 407
Quarterly Stock Price on the IDX (Rp/ADR)
Period2010 2009 Volume 2010 (LOT)
Highest Lowest Highest Lowest Highest Lowest
First Quarter 6,200 4,700 5,900 4,200 52,529 283
Second Quarter 6,150 4,775 5,950 4,850 13,851 598
Third Quarter 5,500 4,400 5,700 5,050 44,367 643
Fourth Quarter 6,300 5,100 5,700 4,600 19,341 886
Bond Highlights
Description Release Date Stock Exchange Total Interest Rate Maturity
Second Indosat Bonds 06-Nov-02 Surabaya Stock Exchange* Series B : Rp200.0 billion 16.00% per annum 06-Nov-32
Third Indosat Bonds 22-Oct-03 Surabaya Stock Exchange* Series B : Rp640.0 billion 12.88% per annum Fully Repaid 22-Oct-10
Fourth Indosat Bonds 21-Jun-05 Surabaya Stock Exchange* Rp815.0 billion 12.00% per annum 21-Jun-11
Fifth Indosat Bonds 29-May-07 Surabaya Stock Exchange* Series A : Rp1,230.0 billion
10.20% per annum 29-May-14
Series B : Rp1,370.0 billion
10.65% per annum 29-May-17
Sixth Indosat Bonds 09-Apr-08 Indonesia Stock Echange Series A : Rp760.0 billion 10.25% per annum 09-Apr-13
Series B : Rp320.0 billion 10.80% per annum 09-Apr-15
Seventh Indosat Bonds 08-Dec-09 Indonesia Stock Echange Series A : Rp700.0 billion 11.25% per annum 08-Dec-14
Series B : Rp600.0 billion 11.75% per annum 08-Dec-16
Indosat Syari’ah Ijarah Bonds
21-Jun-05 Surabaya Stock Exchange* Rp285.0 billion Rp34.2 billion per annum 21-Jun-11
Indosat Sukuk Ijarah II 29-May-07 Surabaya Stock Exchange* Rp400.0 billion Rp40.8 billion per annum 29-May-14
Indosat Sukuk Ijarah III 09-Apr-08 Indonesia Stock Echange Rp570.0 billion Rp58.4 billion per annum 09-Apr-13
Indosat Sukuk Ijarah IV 08-Dec-09 Indonesia Stock Echange Series A : Rp28.0 billion Ijarah Return Rp3.2 billion per annum 08-Dec-14
Series B : Rp172.0 billion Ijarah Return Rp20.2 billion per annum 08-Dec-16
Guaranteed Notes due 2010
05-Nov-03 Luxembourg Stock Exchange and Singapore Exchange Securities Trading Limited
US$234.7 million 7.75% per annum Fully Repaid 10-Aug-10
Guaranteed Notes due 2012
22-Jun-05 Singapore Exchange Securities Trading Limited
US$109.4 million 7.13% per annum Fully Repaid 2-Sep-10
Guaranteed Notes due 2020
29-Jul-10 Singapore Exchange Securities Trading Limited
US$650.0 million 7.38% per annum 29-Jul-20
*on November 30, 2007, the Surabaya Stock Exchange and the Jakarta Stock Exchange merged to become Indonesia Stock Exchange.
STOCK PERFORMANCESTOCK HIGHLIGHTS
8,000
6,000
4,000
2,000
0
15,000
10,000
5,000
0January February March April Mei June
Pric
e (R
p) Volume
July August September October November December
New York Stock Exchange (IIT)
Period:1January–31December2010
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0January February March April Mei June
Pric
e (U
S$) Volum
e
July August September October November December
Shareholders Composition
(as of 31 December 2010)
QATAR TELECOM (QTEL ASIA) PTE. LTD.65.00% REPUBLIC OF INDONESIA
14.29%
PUBLIC/FREE FLOAT15.60%
SKAGEN AS5.11%
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24 INDOSAT • 2010 Annual Report
AWARDS AND ACHIEVEMENTS 2010
The many accolades that we received serve as a testimony
ofourstrongshowingin2010asregardsthequalityofour
services, our organization and our business practices.
HUMAN RESOURCES DEVELOPMENT
CUSTOMERSERVICE
Indonesian Marketing Dream Team Champion•RecognitionofChampionshipin
Marketing Strategy for IM3 Marketing Team
Indonesia Most Recommended Consumer Community 2010•i-Cyclist(IndosatCyclist)
Call Center Award for Service Excellence
for Telecommunication Industry
•Excellence
The Best Contact Center Indonesia 2010
•ExcellenceAchievement
•TheBestTeamWorkContactCenter
•TheBestHRRetentionAbove100Seat
•TheBestVideoContactCenter
•TheBestTechnologyInnovation
•TheBestBusinessContribution
•TheBestBackOfficeOperation
•TheBestAgentInbound
•TheBestSupervisorAbove100seat
•TheBestAgentOutbound
•TheBestAgentQualityAssurance
•TheBestTeamLeader
•TheBestBackOfficeSupport
Indosat Wireless Innovation Contest
Best CSR Program Operator ofTheYear:IWIC
ICCAThe Best Team Work
Contact Center
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
25INDOSAT • 2010 Annual Report
Business & Services
Review
CORPORATESOCIALRESPONSIBILITY
CORPORATEPERFORMANCE
PRODUCTEXCELLENCE
TOP Brand Award 2010
•SimCardGSMPostpaid(Matrix)
•SimCardGSMPrepaid(IM3)
•InternetServiceProvider(mobile)
The Net Promoter Customer Loyalty
Award 2010
•TheNetPromoterLeader2010inGSM
for IM3
2nd Indonesia Word of Mouth Marketing
Award 2010
•TheMostRecommendedBlackBerry
Internet Service
Digital Marketing Awards
•TheBestDigitalProduct–category
Simcard (IM3)
•TheBestWebsite–category
Telecommunication
Indonesia Most Popular Brand in Social
Media 2010
•SimcardGSM:IM3
Indonesia Cellular Award 2010
•BestBundlingPhonewithSonyXPeriaX10
Indonesia Cellular Award 2010
•CorporateSocialResponsibilities(CSR)
MetroTV MDGs Award 2010
•Goal5:ImprovingMaternalHealth
The Asia’s 200 Most Admired Companies•Indonesia’sTop10MostAdmired
Companies
Pefindo Award•SilverAward–BestBondTypeIssuer–
Syariah Bonds
IICD GCG Award 2009•BestNon-FinancialPublicly-Listed
Company
Finance Asia Award •BestHighYieldBond2010Award
Indonesia Cellular Award 2010
The Best Bundling Phone
Metro TV MDGs Award 2010
Cellular Award 2010Best Customer Care
Indosat
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26 INDOSAT • 2010 Annual Report
EVENT HIGHLIGHTS 2010
“Kartu Indosat”, One Card for Many Benefits –
Indosat launched “Kartu Indosat” (Indosat Card),
with a tagline of “Semuanya Bisa Semaunya”, is
the first such product in Indonesia providing the
utmost convenience for subscribers to choose the
desired call number and service package with the
purchase of a single SIM card starter pack.
January February March April
”Meraih Mimpi Bersama IM3”
Jakarta, January 18, 2010 –
Entering the new year with a new
spirit for innovations, Indosat
launched “Meraih Mimpi Bersama
IM3” (Get Your Dream with
IM3) marketing campaign that
provides IM3 and also Mentari
subscribers with fast broadband
access at only Rp0.3 per kilobyte.
The service enables existing IM3
and Mentari SIM card users to
enjoy high speed data access of
up to 2 Mbps from their handsets
at very affordable rates without
having to change to a new SIM
card. New subscribers to this
service meanwhile can also enjoy
a bonus of 100 free SMS daily to
all operators, subject to certain
conditions.
Indosat Presents BlackBerry StarOne
Jakarta, February 20, 2010 –
Indosat introduced Indosat
StarOne BlackBerry services,
allowing StarOne subscribers to
enjoy a variety of convenient
and attractive BlackBerry service
features.
Indosat Launched The First Android-Based Service in Indonesia
Jakarta, February 22, 2010 - In
collaboration with 6 leading
Android handset distributors,
Indosat launched the first
Android-based services in
Indonesia, including a variety of
Android-based applications that
can be purchased through the
Android Application Store.
Mentari Makes Closer Ties With Family Members
Jakarta, March 11, 2010 – Indosat
launched the Mentari 50 package,
offering special benefits for
all family members of Mentari
subscribers throughout Indonesia.
Indosat Launched Mentari – Taiwan
Jakarta, March 22, 2010 – Indosat
launched the Mentari – Taiwan
prepaid SIM card in collaboration
with Taiwan-based Far EasTone
Telecommunications (FET).
Indosat Launched BlackBerry On Demand (Enterprise) Hosted
Jakarta, April 1, 2010 – Indosat
presented another innovation
with the launch of BlackBerry
On Demand (Enterprise) Hosted
services, that enable corporate
users to activate and access
Indosat’s hosted BlackBerry
Enterprise Services directly
through SMS.
-
Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
27INDOSAT • 2010 Annual Report
Business & Services
Review
Indosat Innovation Lab, in Appreciation of 43 Years of Indosat –TheIndosatInnovationLabisa facility where young application developers and innovators can experiment and get together for creative discussions on the development of practical applicationsforhand-heldsystemsandequipmentinthemarket.ThefirstIndosatInnovationLabwasestablishedatIndosat’sHeadQuarterinJakarta,andtwo more such facilities are planned to be established inBandungandYogyakarta.
INDOSAT AWARDS, an Appreciation
for Music Industry in Indonesia –
Indosat inaugurated the INDOSAT
AWARDS, an annual event organized
to appreciate and promote
Indonesia’s musical artists and
talents, and to support the domestic
music industry to become an asset of
the nation.
Grand Final of 5th IWIC,
in Appreciation of
43 Years of Indosat –
Indosat held the grand
final of the 5th Indosat
Wireless Innovation
Contest (IWIC), an annual
competition for creative
ideas and innovations in
wireless technology.
May July October November
Indosat Introduced e-Galeri
Jakarta, May 5, 2010 – Indosat
launched the e-Galeri, self-
service vending machines
located in strategic public places.
This innovative service enable
customers to purchase top-up
vouchers or starter packs, pay
their post-paid bills, obtain info
on the latest promo programs as
well as locations of the nearest
Indosat Galeri or Indosat Griya
outlets, without having to call
our Contact Center or visit our
outlets.
i-klan Store, the World’s First Self-Service Mobile Advertising Portal
Jakarta, July 14, 2010 – Indosat
collaborated with its subsidiary,
IM2, to launch the i-klan
Store, the world’s first mobile
advertising portal that enables
commercial advertisers as well
as Indosat subscribers to conduct
on-line advertising transactions by
accessing www.indosat.com/i-klan
or www.iklanstore.net via their
cellular handsets.
Indosat’s Aid for Merapi Victims
Yogyakarta, October 28, 2010
– Through the “Indosat Peduli”
program, Indosat helped victims
of Merapi eruptions by the
provision of medical services
through its Mobile Clinic units,
donations of essential items, and
free telecommunication services
for disaster victims and also for
various volunteer groups involved
in victim evacuation process.
Indosat Support Telecommunication Facilities During State Visit of President Barrack Obama
Jakarta, November 11, 2010 –
The successful state visit of US
President Barrack Obama to
Indonesia in 9-10 November 2010
also marked the success of Indosat
that has been entrusted by the US
Embassy in Indonesia to provide
all telecommunications support
facilities and services during the
highly publicized visit.
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28 INDOSAT • 2010 Annual Report
OUR PRODUCTS AND BRANDS
CELLULAR SERVICES
Affordable mobile prepaid communication services targeted at the youth segment.
Ability to talk longer and send more text messages.
Description Customer Benefit
Mobile prepaid communication services for general users.
Simple and economical flat rates.
Premium GSM mobile postpaid communication services.
Highmobilityandquality,widestinternational coverage, premium services.
A variant of the Matrix product which offers flexible post-paid cellular service with additional prepaid reload capability.
Provides flexibility in controlling costs. Combines the benefits of postpaid and prepaid cellular services.
Globalpushmailserviceandpostpaid/prepaid cellular service.
Attractive bundling package for mobile email messaging and telephone services.
Mobilewirelessinternet/dataserviceon a 3.5G Broadband technology (GPRS/EDGE/UMTS/HSDPA/HSPA+).
High speed connection up to 42 Mbps.
Value Added Services for cellular users.Choice of features, content and games for entertainment.
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
29INDOSAT • 2010 Annual Report
Business & Services
Review
FIXED TELECOMMUNICATION SERVICES
Domestic and international Voice Over Internet Protocol (VoIP) service.
International Direct Dialing.
Affordable flat international tariff, VoIP calling cards to facilitate long distance calls, control over cost of calls.
ClearqualityIDDcalls,budgetIDD,worldwide calling coverage.
Description Customer Benefit
MIDI SERVICES (MULTIMEDIA, DATA COMMUNICATION AND INTERNET)
Point-to-point private circuit connections.
IPLC(InternationalPrivateLeasedCircuit)
DPLC(DomesticPrivateLeasedCircuit)
Access to global Internet.INP (Internet Network Provider)
Solutions for national and international broadcast services.
MPLS (Multi-ProtocolLabelSwitching)
Satellite Services
Flexibility for variable traffic.Frame Relay & ATM(Asynchronous Transfer Mode)
Ability to create private network through data package.
IDIA (Indosat Dedicated Internet Access)
INIX(Indosat National Internet Exchange)
Secure data service.DRC (Disaster Recovery Center)
Customer BenefitDescription
Data Communication Services:
The products and services that we offer in this business segment include highspeed point-to-point international and domestic digital leased line broadband and narrowband services, a highperformance packet-switching service and satellite transponder leasing and broadcasting services.
Fixed Wireless Acess (FWA) with limited mobilitywithincity/areacode.
Affordable daily usage communication services for voice and SMS and also cheap Internet access.
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30 INDOSAT • 2010 Annual Report
REPORT FROMTHE BOARD OF COMMISSIONERS
Our focus on a balanced
value strategy with a
customer centric approach
that focuses on technological
innovation and product
offering will enable to us
to become the full service
provider of choice in
Indonesia in the long term.
-
Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
31INDOSAT • 2010 Annual Report
Business & Services
Review
Growth, Innovation and Resilience It gives me great pleasure to open this review of Indosat’s
2010 performance. Throughout 2010, the Company has
continued to demonstrate the enormous potential that
a combined strategy of focussing on customer value and
technological innovation can achieve.
We embarked upon a program in 2009 to transform the
Company and to focus on value. We have made clear and
confident progress towards successfully implementing this
strategy. Our cellular market share has grown significantly
and we have laid the technological foundations in order to
develop and build on this progress in the years to come.
This has been achieved against a backdrop of slower overall
growth in the market and heightened competition for
revenue market share and we are justifiably proud of the
progress we have achieved.
In 2010, the active removal of lower value, calling card
style customers from our network and our concentration
onexpandingthecustomerexperienceandquality
towards higher value subscribers has seen four consecutive
quartersofcellularmarketsharegrowth.Thisisparticularly
impressive given the increased competitive price dynamics
towards the latter end of the year.
This turnaround was not just apparent in the evolution
and growth of our customer base. Through sharing
knowledge, expertise and resources across the Qtel Group
we have also focussed heavily on expanding customer
choice through the development of our product range.
These have focussed on the development of enterprise led
solutions across the Android, Blackberry and Apple product
lines, some of which were global firsts in technological
innovation, further demonstrating our products and
services leadership role in Indonesia.
Inordertosupporttherequirementsofhighervalue
customers and to ensure that they and our future
customers are offered the optimum service possible, we
havealsocontinuedtoprioritiseournetworkquality.The
network is now DC HSPA+ ready and capable of offering
speeds of up to 42Mbps, this is a key differentiator in the
market and we are proud to be the first network to offer
these speeds in Asia.
Translating Value into Performance Our value approach to developing market share and
customer experience has translated strongly in terms of
financial results and despite a program of continued capital
investment in the business, we have recorded strong
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32 INDOSAT • 2010 Annual Report
EBITDA growth of 9.7% to Rp9,625.9 billion in 2010. This
growth has not been at the expense of the EBITDA margin
whichwehavesuccessfullyincreasedto48.62%,andhas
been underpinned by various cost efficiency programs
which are in line with the ongoing strategic realignment of
the business.
Company revenues have also substantially increased with
growth of 5.2% to Rp19,796.5 billion in 2010. This is
principally as a result of the rate of growth in our cellular
businesses and our balanced value strategy which saw
cellular revenue grow by 12.1% to Rp16,027.1 billion.
The turnaround of our business was validated by the
internationalcapitalmarketsinJuly2010,wherewe
successfully raised US$650 million at 7.375%. This enabled
us to refinance a number of existing facilities and reduce
the Company’s overall debt position by 5.5% by the end
of the year; we will look to continue minimalising our
financing costs throughout 2011.
Our financial performance is a tribute to the strength and
depth of our senior leadership team who have in a short
period of time, implemented a strategy that will maximise
the potential to obtain a market leadership position whilst
continuing to deliver value to our shareholders. The team
have demonstrated their ability to instil a revised focus and
purpose to the Company’s activities and we have every
confidence in the roadmap they have devised for the next
five years to further transform the business.
Lastyear,weannouncedthestrategicrealignmentofthe
business into four distinct business units. I am pleased to
announce that the implementation of this has entered
its final phase. This will streamline management focus
and ensure the optimisation of our output across the
business. This is underpinned by our initiatives to help
develop and motivate our people. We strongly recognise
the integral value our employees represent and have put
in place a series of programs to ensure that they have the
skills, empowerment and prospects to move the business
forward.
Committed to our responsibilitiesAlongside our commitment to our staff is our steadfast,
continued focus on corporate social responsibility an
intrinsic part of our strategic goal of sustainability.
In 2010, we continued to further develop the
implementation of Corporate Governance practices across
the organisation. We issued a formal Company Code of
Ethics that applies to all employees and we have a new
labour agreement between the Indosat employee union
and management.
We are also continually aware of the role that Indosat plays
in the community. The Indonesian people were affected
by a number of natural disasters in 2010 and were cut
off from vital services and supplies. Indosat worked hard
to support those affected through disaster aid programs
during the Mount Merapi eruptions and our ongoing
Mobile Health Clinic program. In 2011 we will further
REPORT FROMTHE BOARD OF COMMISSIONERS
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Introduction Operational Review
Corporate Governance
Management Discussion &
Analysis
Financial Report
Risk Factors
Corporate Data
33INDOSAT • 2010 Annual Report
Business & Services
Review
develop programs that underpin our commitment to
improving standards of health, education and social well-
being in Indonesia.
Ongoing support is key to our successOn behalf of my colleagues on both the Board of
Commissioners and Board of Directors, I would like to
extend sincere thanks to you, Indosat’s shareholders, for
the steadfast support you have given to our transformation
agenda over the course of the past year. This support has
bolstered our efforts and enhanced the pace of change we
have been able to achieve.
My deep appreciation also goes out to all Indosat
employees, whose enthusiasm, dedication and ability have
been essential in helping us deliver on our turnaround
strategy. My colleagues and I are also grateful to the many
partners, stakeholders and organisations that have worked
closely with us throughout 2010 to support and roll-out the
change programme we have put in place.
Moving forwardMy Board colleagues and I are extremely proud of the
genuine progress our organization has made over the
course of the last year. Indosat remains a Company with
outstanding potential for development in a market which
is growing rapidly, both in terms of population but also
sophistication. Our focus on a balanced value strategy with
a customer centric approach that focuses on technological
innovation and product offering will, I am confident, with
your continued support enable to us to become the full
service provider of choice in Indonesia in the long term.
Sheikh Abdulla Mohammed S.A. Al ThaniPresident Commissioner
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34 INDOSAT • 2010 Annual Report
1. Sheikh Abdulla Mohammed S.A. Al Thani has been the President Commissioner since August
2008.SheikhAbdullaiscurrentlytheChairmanofthe Board of Directors for Qtel. In his capacity as Chairman, he has helped enhance Qtel’s corporate governance system to ensure Qtel is directed and controlled in line with international practices, thereby reinforcing both corporate accountability and the sustained creation of shareholder wealth. Sheikh Abdulla has also overseen the restructuring and regionalexpansionofQtel.AfterQtel’sacquisitionofKuwait-basedWataniya,inwhatwasconsideredat
that time to be the largest telecommunications deal in the Arab World, Sheikh Abdulla was appointed Chairman of Wataniya. Sheikh Abdulla previously held several high profile positions in Qatar including Chief of the Royal Court (Amiri Diwan) from 2000 to 2005. He also served as a Member of the Qatari Planning Council from 2001 to 2004. A certified pilot instructor by way of the British Royal Air Force, Sheikh Abdulla has an extensive background in both the military and in aviation, he completed his studies at the Senior Army War College, Carlisle Barracks in the United States of America.
1. Sheikh Abdulla Mohammed S.A. Al Thani President Commissioner
2. George Thia Peng Heok Independent Commissioner
1 2 3 4 5
3. Alexander Rusli Independent Commissioner
4. Parikesit Suprapto Commissioner
5. Soeprapto S.I.P Independent Commissioner
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2. George Thia Peng Heok has been an Independent Commissioner and
ChairmanoftheAuditCommitteesinceJune2008.Mr.ThiacurrentlyservesasDirector/ConsultantinAsiaincPrivateLimited.InthepasthehasheldseveralpositionsincludingasConsultant/Director,StrategicAdvisoryPrivateLimitedfrom2003to2006,ExecutiveChairman,MediaStreamLimitedfrom1999to2003,Director/Consultant,PhoenixCapitalPrivateLimitedfrom1995to1998,ExecutiveChairman,AsiaMatrixLimitedfrom1993to1995,ManagingDirector,Lum
ChangSecuritiesPrivateLimitedfrom1991to1993,ManagingDirector,SunHungKaiSecuritiesPrivateLimitedfrom1989to1991,ManagingDirector,MerrillLynchInternationalBankLimitedfrom1987to1989,ExecutiveDirector/Partner,KayHianPrivateLimitedfrom1985-1987andManagingDirector,MorganGrenfell(Asia)Limitedfrom1975to1985.Mr.Thiaisa Certified Public Accountant and a Fellow Member of both the Chartered Association of Certified Accountants(U.K.)andtheSingaporeInstituteofDirectors
6 7 8 9 10
6. Chris Kanter Independent Commissioner
7. Rionald Silaban Commissioner
8. Rachmat Gobel Commissioner
9. Dr. Nasser Mohammed Marafih Commissioner
10. Richard Farnsworth Seney Commissioner
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3. Alexander Rusli has been an Independent Commissioner since
January2010andcurrentlyservesasmemberofour Remuneration Committee. Mr. Rusli currently is acommissionerofPTKrakatauSteel(Persero),the100% state-owned company that produces carbon-steel products. He was formerly Expert Advisor to the Minister for State-Owned Enterprises, with oversight of 140 State-owned enterprises and more than 500 subsidiaries. Prior to such time, he was an Expert Advisor to the Minister of Communications and Information Technology, where he was involved in the formulation of policy and regulation and in overseeing the national state ICT infrastructure projects, a position he held under two cabinet ministers. Mr. Rusli has also acted as a Principal Consultant for Pricewaterhouse Coopers. He holds a Doctor of Philosophy, Information Systems, Curtin University of Technology, Australia.
4. Parikesit Suprapto has been a Commissioner since February 2011. He
currently serves as Deputy Minister of State-Owned Enterprises for Services but has previously held various positions, Deputy Minister of State-Owned Enterprises forBankingandFinancialIndustryfrom2008to2010,Expert Advisor on Small Enterprises for the Minister forState-OwnedEnterprisesforfrom2006to2008,Assistant to the Deputy Minister of State Owned Enterprises in Restructuring & Privatization of Financial and Construction Industry from 2002 to 2005 and Director of the Restructuring and Privatization of the Directorate General State-Owned Enterprise of the Ministry of Finance from 2001 to 2002. Mr. Suprapto received a Bachelor degree in Corporate Economy fromSekolahTinggiManajemenIndustri,Jakartain1980,aMasterDegreeinEconomicDevelopmentfrom Indiana University in the United States, in 1990 and a Doctoral Degree in Economic Development from the University of Notre Dame in the United States, in 1995.
5. Soeprapto S.I.P has been an Independent Commissioner and a
memberoftheAuditCommitteesinceJune2005.In the past, Mr. Soeprapto has held several positions including as Assistant Personnel to the Army Chief of Staff of the Republic of Indonesia from 2000 to 2001, and currently serves as Commissioner of PT Sawit KaltimLestarifrom2010tonow.Heearnedadegreein Political Science from the Terbuka University, JakartaandParticipantRegulerCourse(KRA29)in1996 at the Indonesian National Resiliance Institute (Lemhanas).
6. Chris Kanter hasbeenIndependentCommissionersinceJanuary
2010.Mr.KantercurrentlyservesasChairmanandFounder of Sigma Sembada Group, a major turn key contractor with transportation and logistics arms. He had been Vice President for Investment, Telecommunication, Information-Technology, Transportation and Tourism of the Indonesian ChamberofCommerceandIndustry(KADINIndonesia) since 1994 until 2010. He has recently been reappointed for a further five year term to 2015 as Vice Chairman Board of Advisor. He is also recently appointed as Vice Chairman of APINDO (Indonesia Employer Association). He also Chairman of Board of Founders of the Swiss German University. Mr.KanterhasalsoheldanumberofrolesintheIndonesian Government and has been closely involved with The Policy Package for Improving Investment Climate in Indonesia and also served as member of the Consultative Congress (MPR) of the Republic of Indonesiafrom1998to2002andrecentlyappointedby the President as member of National Economic Council(KEN)reportingdirectlytothePresidentIndonesia.
7. Rionald Silaban hasbeenaCommissionersinceJune2008andwas
appointed as a member of the Risk Management Committee in the same year. He currently serves as Director of Center for Policy Analysis and Harmonization of the Ministry of Finance in Indonesia. In the past he held several positions including Director of Fiscal Risk Management of the Ministry of Finance
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from2006to2008,SeniorAdvisorattheWorldBankin Washington D.C., U.S. from 2004 to 2006, Division Head in Secretariat General of the Ministry of Finance from 2002 to 2004, Head of Assets Monitoring Division of the Indonesian Banking Restructuring Agency from 2000 to 2002, Division Head for FinancialServiceoftheLegalBureauoftheMinistryofFinancefrom1998to2000,DeputyDirectorforPrivatization of Directorate General State-Owned Enterprise of the Ministry of Finance from 1997 to 1998,HeadofSectionoftheLegalBureauoftheMinistry of Finance from 1994 to 1997 and Head of Secretariat for Privatization Committee of Ministry of Financefrom1994to1997.Mr.SilabanearnedaLawDegreefromtheUniversityofIndonesiain1989andaLL.M.degreefromtheGeorgetownUniversityLawCenter, Washington D.C., U.S. in 1993.
8. Rachmat Gobel hasbeenaCommissionersinceAugust2008.He
currently is the Chairman of the Gobel Group of companies that has operations in manufacturing, trading, services, integrated logistics management, and food and hospitality including industrial catering. Mr. Gobel is the Indonesian joint venture partner of MatsushitaElectricIndustrialCo.,Ltd.,aworldgloballeader in electronics and electrical goods under the brand name of Panasonic. He also serves as the Vice Chairman of the Board of Advisors in the Indonesian ChamberofCommerceandIndustry(KADIN),theVice Chairman of the Employers Association of Indonesia (APINDO), the Chairman of the Federation ofElectronic&TelematicsAssociations(F.GABEL)and was appointed as a member of the National Innovation Committee by President Indonesia. Mr. Gobel graduated with a Bachelor of Science degree in International Trade from Chuo University, Tokyoin1987andwasawardedanHonoraryDoctorate Degree from Takushoku University, Tokyo, Japanin2002.In2009,hereceivedtheprestigious‘Distinguished Engineering Award in Manufacturing Technology’ from the Agency for the Assessment and Application of Technology (BPPT). Mr. Gobel is also actively involved in numerous social activities, including the Indonesian Olympic Committee and the Indonesian Red Cross.
9. Dr. Nasser Mohammed Marafih has been a Commissioner at Indosat since August
2008andistheChairmanoftheRemunerationand Budget Committee. He began his career at Qatar Telecom (Qtel) in 1992 as an expert advisor fromtheUniversityofQatarandwassubsequentlyappointed in 1994 to Director of Strategic Planning and Development and finally to his current role of Chief Executive Officer in 2002. In this capacity Dr. Marafih has participated in a number of high-level government committees and is a member of the Board of Directors of a number of Qtel subsidiaries. He also sits on the Board of Directors of the GSM Association. Dr. Marafih helped guide Qtel through its transformation into a global company and he played akeyroleinQtel’smajoracquisitions.Previously,Dr Marafih served as a lecturer and assistant professor in the Electrical Engineering Department of the University of Qatar. Dr. Marafih holds a Bachelor of Science in Electrical Engineering, a Master of Science and a Ph.D. in Communication Engineering, all from George Washington University in the United States.
10. Richard Farnsworth Seney hasbeenaCommissionersinceJune2009.Mr.Seney
has served as Chief Operating Officer of Qtel International (QI) from 2007 until his retirement in March 2011, President and Chief Executive Officer of MCT Corp. (including predecessors) from 1992 to 2007, Executive Vice President and General Manager ofMCTInvestors,L.P.from1987to2002,andExecutive Vice President and Chief Financial Officer of CharismaCommunicationsCorporationfrom1985to1987.Mr.Seneyreceivedabachelor’sdegreeinCommerce from the University of Virginia McIntire School of Commerce.
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THE BOARD OF DIRECTORS’ REPORT
Strengthening Our Position Indonesia’s telecommunications market and operating landscape entering 2010 were little different than previous years, with slower overall growth in the industry accompanied by heightened competition especially among the major industry players to retain and expand revenue market share including through aggressive pricing strategies. Within the market and operating environment as described above, we believe that Indosat has succeeded in strengthening its second-place position in the cellular market, which represented our primary businesslinecontributingsome81%ofourtotalrevenuesin 2010. While we continue to pursue a balanced-value strategy, we focused more on resources allocation to target high-potential segments or services, and succeeded in considerably expanding our cellular subscriber base. As at December 31, 2010, we have 44.3 million cellular subscribers, a 34.3% increase y-o-y. We believe that these subscribers have chosen us for our product innovation and quality,networkreliability,andexcellentservice.
The year 2010 was a
turnaround year for
Indosat as we gained new
momentum to expand
revenue market share in our
cellular business, modernized
our telecommunications
networks, and completed
the basic framework for the
continuing transformation in
our business, organization
and people.
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Our market leadership in products and services was in full evidence in 2010. In March 2010, Indosat became the first cellular provider in Indonesia that offers Android-based services in cooperation with several distributors of leading Android handsets in the country, along with the i-Store, a virtual Android Apps Store and the Indosat Wiigo, the first Android-on-demand solution in Indonesia. Next, in April 2010, Indosat became the first telco operator in Asia and the second in the world to launch a commercial service of broadband Internet access with Dual Carrier (DC) HSPA+ technology giving downlink speeds up to 42 Mbps and uplinkspeedsofupto5.8Mbps,takingadvantageofthesecond carrier license recently issued to Indosat in 2009. As of year-end 2010, the high-speed DC HSPA+ service has beenavailableinJakarta,SurabayaandMedan.
Another pioneering service was the i-klan Store, the world’s first self-service, mobile Internet advertising portal. LaunchedinJuly2010,thei-klanStoreadvertiserstoconduct highly segmented advertising campaign direct to a subscriber’s handset. Indosat has also strengthened its position in BlackBerry services through the launch of StarOne BlackBerry on the CDMA 2000-1x platform, as well as innovations such as BlackBerry On Demand (Enterprise) Hosted that enable businesses to access the full suite of BlackBerry enterprise solutions, including Mobile Data Services, from their Matrix, Mentari, IM3 and StarOne SIM cards without the need of specialized servers or software.
We also spent considerable resources in cellular network expansion and modernization throughout 2010. We began implementing single RAN SDR (Software Defined Radio) technology in our Base Transceiver Station (BTS) network, while preparing to migrate into an all-IP network. These are investments that will enable us to capture more market revenue share, while also resulting in more cost-efficient network operating costs in the short and medium term going forward.
2010 Results and Performance Indosat recorded Rp19,796 billion in consolidated operating revenues for the full year of 2010, a turn-around growth of 5.2% over revenues in 2009. While revenues from our non-cellular business were below target, this was more than compensated for by the robust performance of our cellular business, which posted a 12.1% revenue growth over last year’s level to Rp16,027 billion in 2010, despite greatly
increased pressures from our competitors especially during thefourthquarteroftheyear.
Our EBITDA grew by a healthy 9.7% to Rp9,626 billion in 2010, while EBITDA margin was improved by 2 percentage pointsoverthelevelin2009to48.6%.TheincreaseinEBITDA margin demonstrates the progress we continue to make with our cost efficiency programs, which in 2010 include a realignment of the commission structure to wholesalers and retailers towards more efficient marketing and selling costs.
During the year, we introduced a new vendor management strategy that will eventually lead to better prices on equipmentpurchases.WehavealsoimplementedamorestringentapproachtoCAPEXinvestments,requiringthatindividual CAPEX investment proposal be assessed in terms of expected commercial returns. Without compromising onournetworkqualityandexpansionprograms,wehavemanaged therefore to considerably reduce the ratio of CAPEX-to-sales, with cash-out CAPEX of Rp6,535 billion in 2010 compared to Rp10,670 billion in 2009. While the greater bulk of savings from these initiatives will only be realized in 2011 and later years, Indosat in 2010 has already moved into a positive operating cash flows position, reversing the trend in the previous couple of years.
IndosatconcludedasuccessfulrefinancingexerciseinJuly2010, raising US$650 million at 7.375% over 10 years in the international bond market. We used the proceeds to repay our USD bonds due in 2010, early repaid our USD Bonds due in 2012 and early repaid four of our IDR loans due in 2012, 2013 and 2014. With total debt successfully reduced by 5.5% at year-end 2010, we can expect a reduction in our financing costs in 2011, to the benefit of our bottom line.
We were greatly encouraged that we have been able to achieve these results alongside ongoing initiatives in the broader transformation of our business towards becoming a customer centric organization.
Transforming to Unleash Our Potential Indosat continued to transform towards its vision to be the customers’ preferred provider for all communications and information needs. We established the Indosat Transformation Roadmap 2010-2015 that will take us over the next five years into a position to out-perform the
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40 INDOSAT • 2010 Annual Report
competition. We aim to get there by focusing more on our customers, expanding into new high-growth markets, improving the competencies of our people, delivering the highest returns on our assets, and securing a technological leadership to give us an edge over the competition. All of these will be delivered with emphasis on Excellence in Execution based on cost efficiency and effectiveness while striving for speed and accuracy in execution.
By the end of 2010, our organization restructuring, which forms an important element in our business transformation, was nearly completed with all the major building blocks already in place. The implementation of our new business model with the creation of four Strategic Business Units (SBUs) each concentrating on a different market segment had entered its final phase. We have also transformed the organization of a number of support functions to be centralized at the Head Office instead of operating from our Regional Offices as previously.
We embarked on a program called Operational Excellence Award, in which we encourage employees to submit ideas for improvements in our operational process and procedures. We rolled-out the Indosat Financial Awareness (IFA) program, an initiative designed to provide an adequateleveloffinancialskillandawarenessappropriatefor employees at different levels and competencies in the organization. A similar undertaking was the Indosat Transformation Awareness (ITA) program intended to reinforce employee motivation and readiness in dealing with the various aspects of our ongoing corporate transformation. Indosat also held a number of Indosat ChangeLeaderworkshopsforseniormanagementand staff at the managerial level, providing them with thenecessaryleadershipqualitiestoleadthedrivefortransformation at their respective units. A Responsible Corporate Citizen Indosat continues to honor the commitment to serve the communities and to responsibly implement our goals of sustainability. We have defined five areas in which we aim to differentiate ourselves as a responsible corporate citizen, namely in organizational governance, labor practices, consumer issues, environment, and community involvement.
The year 2010 saw major progress in regards to the implementation of Good Corporate Governance (GCG) practices in our organization. We established a number of
executive committees to strengthen our overall governance framework, amended our Articles of Association to comply with prevailing laws and regulations as well as to accommodate recent changes in our organization structure, and issued a guide to the implementation of Company’s Code of Ethics that applies to all employees including theBoardofDirectors.WehaveanewCollectiveLaborAgreement(CLA)signedbytheManagementandtheIndosat employee union in December 31, 2010, and we continuetoimprovethequalityofourcustomerservice,including in complaint handling.
Meanwhile, the highlights of our Corporate Social Responsibility (CSR) activities throughout 2010 in areas of community involvement and environment include among others our Mobile Health Clinic program, disaster aid programs during the Mount Merapi eruptions, the fifth annual Indosat Wireless Innovation Contest (IWIC) to promote innovations and creativity in wireless technology among the general public, and efforts to reduce the carbon footprint in our Base Transceiver Station (BTS) operations. These and many other activities as well, are described in more detail in a separate Indosat Sustainability Report 2010, which is the third such document the we have published in line with global best practice.
Recognition for Excellence Our striving for Excellence in Execution has not gone unnoticed and we received many accolades recognizing a variety of achievements and accomplishments. The qualityofourcallcenterandcustomerservicewasnotablyrecognized by the Call Center Award for Service Excellence 2010 from Carre-Center for Customer Satisfaction & Loyalty(Carre-CCSL)andMarketingmagazine,anawardin Best Contact Center Indonesia 2010 from Indonesia Contact Center Association (ICCA), and the accolade as ‘Best Customer Care Operator’ in the Selular Award 2010 by Selular magazine. Indosat was also recognized in the sixth position as ‘Most Admired Companies in Indonesia 2010’inthepollingbyAsiaWallStreetJournal.Inaddition,wereceivedmanyawardsrecognizingthequalityandinnovativeness of our products and services.
Without detracting from such recognitions, we also admit that there is still lots of room for improvement in many aspects of our business and operations. Ever mindful that we are now playing not only against competitors in the telecommunications industry but also in a league of major national and multi-national companies, we have striven
REPORT FROMTHE BOARD OF DIRECTORS
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to instill a mindset of continuous improvement within our entire organization. This, we believe, is a crucial aspect that will enable us to secure and maintain a leading position as a full-service and fully integrated telecommunications operator and responsible corporate citizen unlike any other in Indonesia.
Changes to the Board of Directors Pursuant to the resolutions of the Extraordinary General MeetingofShareholdersonFebruary8,2011,HansC.Moritz has taken over the position of Stephen Edward Hobbs in the Board of Directors, effective as of May 1, 2011.
Business Prospects and Strategy 2011For Indosat, the year 2011 will be a year of hope and challenges. While we recognize that many challenges still lie ahead, we can expect to begin to see some concrete results out of the various initiatives that we have taken in 2010 in building a solid foundation for our ongoing transformation. On that note, we have established our work programs and priorities for 2011.
Our main priority is in maintaining and further strengthening our position as regards revenue market share. We aim to achieve this by, among other things, strengthening our position in broadband and BlackBerry services including in the corporate and SME market segments, developing our mobile-commerce services as well as tower business, and implementing a network-cluster strategy in potential areas. Indosat will also focus on buildingandimprovingservicecapacityandqualitythroughthe development of HSPA+ services, cost-efficient BTS,
additional network transmission capacity, and continuing with our network modernization program as well as our plan for the launch of the Palapa-E satellite.
Meanwhile, Indosat will also continue with key initiatives to improve work effectiveness and achieve operational excellence within the overall framework of our sustainable transformation program of our organization and people. These initiatives, along with our business strategies, will solidify not only our market position, but also enhance the value we provide to customers and stakeholders alike as a full-service and fully integrated telecommunications operator unlike any other in Indonesia.
Acknowledgments It has indeed been a challenging journey for Indosat in the last couple of years, as we completed the first steps in our transformational growth path to unleash our potential and ultimately to outperform in what we do. On behalf of the Board of Directors, I would like to extend the highest of appreciation to the entire management and staff of Indosat for their dedicated efforts that have made for a satisfying 2010. Our thanks also go to the shareholders for their guidanceandcontinuingvoteofconfidenceinus.Equallyimportant for our many successes in 2010 are of course the contributions of our strategic partners and especially of our loyal customers, for which we are sincerely grateful.
We look forward to the continuing support from all our stakeholders. Encouraged by the positive results and progress that we have made in 2010, we are excited about our potential to achieve even greater successes in 2011 and beyond.
Harry Sasongko TirtotjondroPresident Director and Chief Executive Officer
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BOARD OF DIRECTORS PROFILE
1. Harry Sasongko Tirtotjondro President Director & Chief Executive Officer
2. Hans Christiaan Moritz* Director & Chief Technology Officer
3. Fadzri Sentosa Director & Chief Wholesale and Infrastructure Officer
4. Laszlo Imre Barta Director & Chief Commercial Officer
5. Peter Wladyslaw Kuncewicz Director & Chief Financial Officer
*Stephen Edward HobbsPursuant to the Extraordinary General Meeting of shareholders convened onFebruary8,2011theshareholdershave honorably discharged Stephen Edward Hobbs as member of the Board of Directors from April 30, 2011 and appoint Hans Christiaan Moritz as his replacement for the period commencing from May 1, 2011.
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1. Harry Sasongko Tirtotjondro has been the President Director and Chief Executive
Officer since August 2009. Mr. Sasongko has previously held the positions of President Director and Chief Executive Officer of GE Consumer Finance from 2005 to 2009, where he was recognized as one ofIndonesia’stop10bestCEOsin2008bytheSWAMagazine&Synovateawards.From1998to2005,hewasamemberoftheLippoGroup,whereheservedasManagingDirectoroftheMatahariRetail&LippoBank. He was formerly the Managing Director of the Consumer Banking of PT Bank Tiara Asia from 1995 to1998,andwasDirectorofPTCiticorpFinanceandCitibank,N.A.in1998.Mr.SasongkoearnedaBachelor in Civil Engineering degree from Bandung Institute of Technology Indonesia, a Master of Science degree from the Ohio State University in the United States, and is a Chartered Financial Consultant (ChFC), obtainedfromtheSingaporeCollegeofInsurance/American College in the United States.
2. Hans Christiaan Moritz was appointed as Director and Chief Technology
Officer in February 2011 and assume his duties as of May 1, 2011. Mr. Moritz has 22 years experience in the mobile telecom industry and has previously held various positions, including Head Corporate Project Officer at Voda