-By Shrikrishna .Juwatkar-Roll No:1503 Assignment-ISub Code:407-II (MHM-II)

Prof: Dr.Vidaya Mam

Color Psychology

• 90% of an assessment for trying out a product is based on color alone

• Color is the first thing a customer notices about a company’s logo

• Most popular logo colors:– Blue (33%)– Red (29%)– Black/Gray (28%)– Yellow (13%)

Red in a Business• Best when used as an accent color

– Too much will overwhelm

• Encourages customers to take action & make a purchase

• Elicits a response– May be a positive or negative response– Response is dependent on the customer

• Best used in businesses specializing in food & appetite, energy, passion, or speed

Orange• Stimulates appetite & social conversation

• Lighter shades of Orange & Red are seen as more feminine

• Gives impression of affordability – Too much orange will come across as too cheap

• Good for restaurants & food outlets– Important to the décor of a business

• Combined with blue, purple, or aubergine for a contemporary / classy look– Phoenix Suns

Orange in Business• Apply sparingly as it is disliked in the Western World

• Suggests fun, affordability, reasonable quality, & adventure

• Invaluable color in restaurants, cafes, bistros, and diners– Stimulates appetite & conversation

• Social color that is frequently used in hotels & resorts and on travel websites

• Sports teams pick orange a lot due to energy associated with it

• Orange appeals to the youth market– Teens like its fun & affordability– Kids see it in toys a lot

• Softer colors of orange such as peach are often used to represent upper class businesses

– Example: Spas, Beauty Salons, Treatment Centers, Expensive Restaurants

Gold in Business…

• High perceived value

• Promotes wisdom and wealth

• Products that use gold are seen as expensive / exclusive

• Best when combined with dark red, dark blue, or dark green

Yellow in Business

• Effective if combined with other bright primary colors – Combined with black will act as a warning

• Great color for children’s products – Stimulates mind & creativity

• Helps keep people moving because most people don’t like yellow for long periods of time– Popular in fast food

• Good for leisure products– Enhance the promotion of any fun and entertainment

business

Yellow in Business• It is a good color to highlight but too much can cause

anxiety, especially with older people– Subway & McDonalds remodeled

• Use in Point-of-Sale purchases– Eyes follow yellow first

• Avoid using yellow on expensive items– Men view it as cheap and unsophisticated

• Dirty versions of yellow have negative connotations – Example: Mustard

Green in Business• Green is a good color for health & healing

• Promotes natural, safe, & organic products– Environmentally friendly

• Suggests something new and fresh– Motivates people to join social groups – Helps people thing more clearly

• Dark green is good for money & financial institutes

• Lime Green suggests anticipation

• Olive Green is negative unless used to emphasize nature / environment

Blue in Business• Blue is the most universally well-liked color in the world

– Safest to use– Helps build customer loyalty

• Blue is best suited for the conservative, corporate world– Trust, honesty, dependability are important

• Popular for companies dealing with air & water– Airlines, Boating Companies, Air Conditioning, etc…

• Best if used for companies seeking one-on-one customer relationships versus mass communication– Insurance, accountants, banks, & other financial institutes

• Reduces appetite and slows heart rate

• Too much blue can encourage boredom, manipulation, or a rigid look

Blue / Green

Turquoise in Business• Good for businesses focusing on communication

– Teachers, trainers, public speakers, media communication, & computer technology

– Aids in self-expression & clarity of thought– Has an innovative side that goes well with sports teams

• Popular in health clinics & practitioners– Balances emotions & calms spirits

• Good for products promoting water– Pool companies, water filtration, water sports, etc..

• Often used in cleaning products as it reflects cleanliness without being too sterile

• Too much Turquoise creates indecision

• Best if used with red, pink, magenta, or purple

Purple in Business• More suitable for products & websites relating to women

or children– Younger men are starting to see appeal– Kids like purple & bright colors– Lighter shades appeal to women

• Craft items, antique stores, selling things like lace, etc..

• Academic institutes will frequently use a medium shade of purple– Inspire thought & achievement

• Portrays wealth, extravagance when combined with gold– Gold is not a good color on websites– Gold is effective on packaging & print material

Pink in Business• Pink is popular with charities & their marketing programs

– Relates to hope, compassion, warmth, and understanding

• Pink works well in businesses promoting women's products– Beauty salons, fashion businesses, & cosmeticians – Effective in candy stores & places selling sweet products

• Brighter pinks are popular amongst the younger market– Promotes less expensive and trendy items

• Dusty pink is popular in businesses focusing on older generations or sentimental services

White in Business

• White is probably the best color to use as the background color for websites– Exceptions are yellow & pastels– Helps clean up negative space

• Suggests simplicity, cleanliness, & safety

• Promotes hi-tech products, kitchen appliances, bathroom items, infant, and health related products

• On its own white is viewed as cold and sterile

Black in Business….• Black is beneficial for companies selling luxury, elegance, &

sophistication– High quality professional products– Upper class car companies

• Black packaging is viewed as heavier & more expensive– Creates classy, elegant look

• Good color to promote to wealthy teens– Music companies– Seen as cutting edge, trendy, sophisticated, & rebellious

• Can be seen as dramatic when combined with bright, rich, jewel colors such as red, emerald, yellow, or orange

• Too much black is viewed as unfriendly and intimidating– People think of salesmen wearing a black suit, black shirt, or black pants

Silver in Business• Reflects quality craftsmanship and artistry

• Beneficial for businesses promoting quality modern appliances and equipment

• Appropriate for high-tech, innovative computer market & scientific companies

• Doesn’t work well on websites– Appears gray which is cold and impersonal

• A good complimentary color not primary color

Compare your color & description

Thanking You…