Psychology and Perception of Colors

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C OL OUR S Psychology – Perception - Application

Transcript of Psychology and Perception of Colors

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COLOURS Psychology – Perception - Application

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Roberto Taminelli 2011_M.A.

Venice, Rotterdam

2015_M.S.

Breda

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COLOURS

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Long, long Time ago...

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light

darkness

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...today

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Semiotic of colours

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COLOURS rediscovery

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COLOURS Ideological replies

Concept elaboration

abstraction

Human evolution

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reactions

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interconnection

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Sensory cues

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COLOURS communication

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COLOURS communication

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COLOURS communication

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deceptive MIMICRY/camouflage

Messages

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indicative warning

Messages

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indicative warning

Messages

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input

input

input

input

input input

input

input

input

input

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evolution CODES

Language

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COLOURS promise

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synaesthesia

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black

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night

unknown

Non-life

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Absloute

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Absloute

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Absloute

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adverse

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adverse

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white

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light

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light

New consciousness

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light

life

New consciousness

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light

life

New consciousness

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light

life

New consciousness

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Divine purity

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red

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strength

vigour

vitality

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strength

vigour

vitality

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Passion

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desire energy

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yellow

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shininess

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shininess

awareness

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shininess

awareness

freedom

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WhiteLIKe

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redLIKe

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green

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home

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home

youthfulness

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home

life

youthFULNESS

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self-determination

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infinite

finite

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blue

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subconscious

god

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subconscious

god

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continuity

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permeation

continuity

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permeation

continuity

Vital cycle

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spirituality

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universal meaning

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universal meaning Ancestral knowledge

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universal meaning Ancestral knowledge

Practical use

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HIGHLIGHS MECHANICS

PLAYER

EMOTION

COLOURS & videogame

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identifiers signifiers

relationship labelling

interface

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readability

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Easy to label

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World building

emotions

spatial awareness

atmosphere

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Storytelling

emotions

code atmosphere

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associative

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progression

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indication

Code: language

emotion

conclusion

storytelling

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