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Slide 2 Psychological Needs - Identification Uniforms articles of clothing that are alike and specific to everyone within a certain group Ceremonial garments caps and gowns, wedding dresses, tuxedos Dress codes written or unwritten rules of appropriate attire Slide 3 Social Needs Modesty covering of the body according to the code of decency of a particular society Status a persons position or rank in comparison to others Examples Slide 4 Values ideas, beliefs, and material items that are important to an individual Attitudes A persons feelings and reactions to people, things, and ideas Conformity obeying or agreeing with some given standard or authority Individuality a form of self-expression that makes each person unique Slide 5 Personality the total characteristics, behavioral and emotional tendencies, that distinguish an individual Needs something a person must have in order to survive Wants A persons desire for something that gives them satisfaction Slide 6 Slide 7 On Your Own GarmentGarment partsAccessories StyleFashionHigh fashion Mass fashionDesignAvant-garde FadClassicFord Fashion lookTaste Slide 8