Social Psychology RESEARCH VIDEO

DON’T BE A FERNANDO

Group memberFoong Wing Hoe 0320085Chia Ly Vier 0320142

Kiraly Renaud 0320322Pang Kai Yun 0319802Charel Fernando 0320106

http://youtube.com/v/Q1upL9goIlY

THE STORYLINE

The story begins with Fernando starting his first year of degree at Taylor’s University. Fernando saw a lot of newcomers when he went into the classroom. He then purposely approaches the group of girls as he has the mindset that girls are more capable and hardworking.

Fernando works hard to impress everyone. He approaches them and gave them the chocolate sweets he bought just now. Due to his friendliness, they have a good impression on him and thinks that he is a nice and friendly guy.

After the assignments were given down, Fernando did not do anything but just wandering around. The results are given a few weeks later, Fernando got an “A+” unexpectedly. All of his classmates highly doubt Fernando’s abilities and started to think that it is impossible for him to get an “A+”.

The truth is, Fernando remembers that his siblings who once got good result by buttering up the lecturers. Fernando was envious and started to put in effort on buttering up to his lecturers. He often buys them drinks and food, he even volunteered to become the class representative. This causes his lecturer to favor him. Therefore, he is known for his buttering up skills and no one wanted help from him even he was being sincere as nobody trusts his intentions anymore.

CONCEPT 1: STEREOTYPE

A type of schema in which we apply generalized information to an individual based on the group to which he or she belongs.

In the video, Fernando experience stereotype as he categorize his classmates based on their physical appearance. He thinks that girls are more capable than the boys.

CONCEPT 2: FIRST IMPRESSION

The event when one person first encounters another person and forms a mental image of that person.

In the video, we can see that the group of people judging Fernando by his first impression given to them. They immediately think that Fernando is friendly and caring due to his action.

CONCEPT 3: CONFIRMATION BIAS

A type of cognitive bias that involves favoring information that confirms previously existing beliefs or biases.

In the video, confirmation bias is shown by the reaction and attitude of Fernando’s classmates. They already set their mindset on Fernando who does not deserve an “A+” because he only knows how to butter up others and he does not do any work at all.

CONCEPT 4: SOCIAL LEARNING

The social behaviour (any type of behaviour ) is learned primarily by observing and imitating the actions of others.

In the video, Fernando shows social learning where he imitates his siblings by buttering up their superior.

CONCEPT 5: INGRATIATION

The psychological technique in which an individual attempts to become more attractive or likeable to their target.

In the video, Fernando portrays ingratiation by flattering and buttering up his lecturers. He also volunteered himself to be the class representative in order to set up a good image for his lecturer.

Thank You!