SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

THE DESIGN SCHOOL

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT

Research Report

Group Members : Lew Quo Ming 0322884

Chang May Chen 0322636

Karen Choo 0322480

Haroon Faleel 0322197

Soh Young Zhou 0322123

Lecturer : T. Shankar

Intake : January 2015

Subject : Social Psychology

Content Page1) Acknowledgement

2) Introduction

3) Method

a) Apparatus / Material

b) Procedure

4) Discussion

a) Concept and Definitions

b) Storyboard Design

c) Application and Analysis

d) Conclusion

5) References

6) Appendix

Acknowledgement First off, this assignment would not be completed successfully without the effort and time

dedicates from our lovely fellow groupmates, which are Lew Quo Ming, Chang May Chen,

Karen Choo, Haroon Faleel and Soh Yong Zhou. Our responsibilities, patience and

enthusiasms are also part of the keys of overcoming the tasks.

We would also like to credit our lecturer, Mr. T. Shankar, for leading us to

understand the philosophy of psychology. With the efforts from us and guidance from Mr.

Shankar, we have successfully completed the report, video and the presentation slides.

IntroductionIn this project, students are required to either film a video clip or record a social experiment

videos based on the psychology concepts that we have learned throughout this semester

and the video will be played during our presentation. My group and I decide to film a story

line applies with these 6 main concepts, which are gender prejudice, prosocial behaviour,

aggressive, negative attributional style and stereotype.

The next step of this project is making a slide. Once we are done with the video

shooting, my groups and I are required to make a slide briefly explaining how the concepts

we choose apply on the story. Last but not least, we have to analyse and summarize

everything in our report, which includes the concepts, procedure, application and analysis

and more.

The project will help students to have better understanding of psychology within the

connection between concepts and perspective. Hence, students are not just learning

psychology but more to applying the theories in real life.

Method

a) Apparatus and Materials One camera – to record series of the short sense efficiently

Mobile phone (iPhone 5S) – as a prop needed and record audio for narration

Paper- as a prop needed

Video editing software:

I movie

Movie maker

Voice memos

YouTube-mp3-org.

YouTube

b) Procedure 23 November 2015: The first meeting with most of the group members. During this

meeting, we discussed upon what type of concept to use and also came up with a

draft of the storyboard. The meeting was rather short as we immediately delegated

task to each members and began working on it.

26 November 2015: After a short meeting on refining and further improving the story

board, we discussed about the script of the video and planned a suitable time and

date along with the venue for the filming of the video.

29 November 2015: First day of filming. We filmed majority of our video in Block E

level 3 classrooms as well as using the corridor of Block E level 3. Filming began at

9am until 12 pm. After finish filming majority of the video, we began discussing on

finishing up the report and the meeting ended around 1.45pm.

30 November 2015: Final day of filming and discussing about the slides and report

again. The filming began at 3pm until 4pm. The venue was in an X-Space room in

Block D level 3. We required to film one more scene for the video as one of our

members were not able to attend the first day of filming. After finishing filming, we

began to delegate task once again as we plan to be able to edit finish the video the

next day.

c) Roles Delegation

Member Overall context Video context

Chang May Chen Audio editor

Main editor for presentation slide

Main character,

Karen Choo Main editor for video The girl who want to be the diver

Soo young Zhou Recorder for narration

Contribute on report

The boy who has gender prejudice behavior

Quo Ming Main report writer

Report combination

Main character.

Haroon Camera man

Contribute on report

Lecturer

Discussion

a) Concept and Definitions

For this video, there were 6 social psychology concept that was applied and demonstrated

through the way each character was portrayed. The 6 concepts are gender prejudice,

prosocial behaviour, aggression, the negative attributional style, first impression, and

stereotype. All of these concepts will be shown and demonstrated through the video.

The first concept that we applied into the video was first impression. First impression

is basically the first mental image of a person when a person encounters with another

person. The impression is made based on a wide range of characteristics namely the

appearance of a person, the actions done by the person, number of people present, and

time allowed to process. Impressions may be either positive or negative.

The second concept that was applied in this assignment was stereotype. Stereotypes

are the beliefs about people based on their membership in a particular group. Stereotypes

can be positive, negative, or neutral. Stereotypes based on gender, ethnicity, or occupation

are common in many societies. By stereotyping we infer that a person has a whole range of

characteristics and abilities that we assume all members of that group have.

For our third concept, we used gender prejudice. Prejudice is a negative learned

attitude towards a group of people. Fitting gender under prejudice would mean that treating

people unequally due to their gender. Gender prejudice comes under sexism.

The fourth concept would be prosocial behaviour refers to the phenomenon of people

helping each other with no thought of reward or compensation. Prosocial behaviours are

actions or patterns of behaviour rather than motivations. Prosocial behaviour consist of two

types of model. Egoistic model is when the behaviours are done for selfish reasons while the

altruistic model is when behaviours are done for selfish reasons.

The fifth concept is aggression. Aggression is a range of behaviours that can result in

both physical and psychological harm to one. There are several forms of aggression which

includes physical, verbal, mental and emotional. Aggression also serves all sorts of different

purpose in the given situation.

The final concept that was applied would be the negative attributional style. This

attribution is applied when we automatically explain a partner’s action in negative ways as it

also decreases relationship satisfaction and increases conflict.

b) Storyboard

The story is about a girl, Alicia who has start her college life and meets her first love. She fell in love

with her senior and along the way she faced multiple problems through her college life.

Scene 1 – Orientation

On the second day of orientation, Alicia went to her class to meet her new lecturer and also was

later introduced her to her seniors.

Lecturer : So now introduce you the semester 2 student. This is Mathew, from semester 2.

Mathew : Hello my name is Mathew. I am from FNBE….

When Mathew walked in, Alicia eyes were focused on him as the way he dressed and walks was

somewhat appealing for Alicia. While Mathew was introducing himself and also sharing his past

experience from FNBE Semester 1, the only person that paid full attention was Alicia. In Alicia’s

mind-set, seniors are always right as they somehow knows everything.

Scene 2 – Assignments

A couple of weeks later, Alicia has begun to work on assignments given by her lecturer. She was

having a group discussion between two of her group mates which were Yong and Karen.

Yong : Hey, we don’t have this material. I think we need to go get it, I think vision art has it.

Karen : I can drive you guys there.

Yong took the car keys from Karen and insisted on driving them there.

Yong : Are you going to drive us there?! Do you know what does GCD means?

Karen : I don’t know…

Yong : Girls Cannot Drive. Let me drive, I don’t think you can drive better than me. I can drift and

can do anything. Let’s go!

Scene 3 – Final Project

As time passes by, Alicia’s final project due date was soon and Alicia is struggling with it badly. When

the lecturer sees her drawing, he just tosses it away. His actions makes Alicia feel more stressed out

and she feels lost. She was desperate and had chosen to ask for help from her current boyfriend

Mathew. She starts texting him to come to her aid.

Scene 4 – Coming to help

Mathew meets up with Alicia and he brought his previous work in hopes that it will be able to assist

her for her project.

Mathew : Hey, so this is what I did the last time …. So this was my previous project …so basically I

did was…..

Scene 5 - Anger

Alicia finally submitted her project to her lecturer and was hoping that she will be able to obtain a

good grade because Mathew had already taught her everything she needed to know about the

project. However, the lecturer gave her a bad grade in the end. Alicia was feeling sad and felt highly

emotional about it.

Around the same time, Mathew was also facing a similar problem as he was given a bad grade by his

lecturer even though he had done his best for the project. Mathew was extremely upset and nearly

assaulted the lecturer.

Scene 6 - Conflict

Mathew stormed out of his classroom and met up with Alicia. He was shocked to see that Alicia was

crying at a corner.

Mathew : Are you okay?

Alicia : Yeah, I’m okay.

But Alicia was feeling really unhappy as she kept on crying while Mathew began to feel irritated with

Alicia.

Mathew : Can you stop crying?!

Scene 7 - Finale

Mathew : Let’s break up …

Alicia cries as she was left to wonder what went wrong with this relationship. End of Story

d) Application and Analysis

First impression Scene Description: During the second day of orientation, Alicia’s lecturer introduces

Mathew, a second semester student who is considered a senior. Mathew started talking

about his experience and what challenges he had face during the first semester. Only Alicia

paid full attention to him while the rest of the class was busy playing with their mobile

devices. This scene occurs during 0:16:00 to 0:31:00.

Concept Application Explanation: The concept of first impression is applied in the beginning

of the story in which Alicia thinks that Mathew, who dressed smartly and also walks

confidently is a smart and handsome person. Mathew’s image was evaluated based on what

he wore as well as his body movement. It is a positive impression because Alicia view him as

a smart and handsome person until. She finds herself falling in love with Matthew due to

her first impression. On the other hand, there is also a negative impression towards Mathew

as some view him as annoying and talkative. The student beside Alicia decided not to listen

to whatever Mathew is talking and just ignored him by playing her phone because her first

impression of Mathew was that he came across annoying and a show off by telling them

what to do throughout the semester and his accomplishments.

Stereotype

Scene Description: Taken place during the first scene as well. As Mathew was explaining

about his experience during his first semester in FNBE, Alicia paid full attention to him unlike

the rest of the class. Given that Mathew was considered a senior to Alicia, she though that

all seniors knows everything and should follow all of their given advice no matter good or

bad.

Concept Application Explanation: The second concept which is stereotype is applied in this

scene as well due to the fact that Alicia categorizes all seniors to be highly knowledgeable

people and must listen to whatever advice that they provide no matter the consequences.

Alicia also finds Mathew attractive as according to her stereotyping thinking in which seniors

must be good and perfect.

Gender Prejudice

Scene Description: While in group discussion, Alicia’s group decided upon what materials

they required to complete their group project. One of Alicia’s friend offered to fetch her

team to go get the materials they needed. However, another friend of Alicia who is a guy

rejected the idea of having her friend to fetch them as he thinks that girls can’t drive

properly or even drive better than him. So he rejects the offer and insisted that he fetches

them there instead. This scene takes place in the video between 0:51:00 to 1:11:00.

Concept Application Explanation: The male friend of Alicia in this scene uses gender

prejudice as he practices sexism towards female. He did not want Alicia’s female friend to

drive them there due to the fact that he thinks woman are not capable drivers compared to

men and should leave the hard work to guys. As he insisted on driving them there, he clearly

shows that he does not want to be a passenger while the female is the driver. This shows

that the guy is gender prejudice as he sees that male are more capable than female.

Prosocial Behaviour

Scene Description: As time passes by, Alicia’s final project due date was soon and Alicia is

struggling with it badly. When the lecturer sees her drawing, he just tosses it away. His

actions makes Alicia feel more stressed out and she feels lost. She was desperate and had

chosen to ask for help from her current boyfriend Mathew. She starts texting him to come

to her aid. Mathew is willing to help Alicia because he emphasizes Alicia and he wants Alicia

to get a good grade. This scene takes place in the video between 1:48:00 to 1:58:00.

Concept Application Explanation: This scene demonstrated Mathew as someone who is an

altruistic person as he came to the aid of Alicia without having to gain any benefit but just to

help her succeed in the project. His prosocial behaviour follows the altruistic model as he

did it without any intention of getting any benefit back in return.

Aggression

Scene Description: After completing the project, Alicia submitted it and hopes for good

grade as she was pretty confident about her work being good. However, her lecturer

disagrees with her and gave her a bad grade, feeling broken hearted about this situation,

she was feeling emotionally angry and at the same time sad but she kept her anger within

compared to Mathew who demonstrated his anger after his lecturer failed his project.

Mathew attempted to provoke the lecturer by pushing the tables aside and also kicking the

door on his way out as a way to demonstrate his anger. This scene takes place in the video

between 2:27:00 – 2:37:00.

Concept Application Explanation: As Alicia did feel anger, she kept it within and instead she

rather cry it out than releasing her anger onto others while Mathew showed his aggression

physically as he was prepared to assault the lecturer due to the lecturer failing his project

and after that showing his aggression once again when he kicked the door on the way out.

The Negative Attributional Style

Scene Description: At the end of the video, Mathew is annoyed by Alicia as he feels that she

is too annoying and overly emotional. He also feels that the relationship between both of

them is long over as he breaks up with her at the end. Alicia is left crying and thinking about

what went wrong with everything.

Concept Application Explanation: At the end of the video, the final concept that is negative

attributional style can be seen when both of them finally decided to break up due to the fact

that their relationship satisfaction is at an end as they mostly have more conflict. This video

also shows that Mathew is annoyed with her attitude and automatically interprets Alicia’s

action all in negative ways.

ConclusionThis assignment helped us understand the many concepts of psychology and theories.

Before this project we did not realize that social psychology plays a big role in our daily lives.

From learning and understanding these concepts and theories we were able to apply them

to our final video by acting it out.

We would not be able to understand these interesting concepts of our daily lives if it

weren’t for Mr. Shankar who did a great job in explaining these concepts in a fun and

interesting way. The way he thought us made us really interested in social psychology which

most of us weren’t before.

References Franzoi, S. L. (2009). Social Psychology. Boston, Mass : McGraw-Hill.

Batson, C. Daniel. 1998. Altruism and prosocial behavior. In The handbook of social

psychology. 2 vols. 4th ed. Edited by Daniel T. Gilbert, Susan T. Fiske, and Gardner

Lindzey, 282–316. New York: McGraw-Hill.

R. Smith, E. (n.d.). Social Psychology. Retrieved December 6, 2015, from

http://psypress.co.uk/smithandmackie/resources/topic.asp?topic=ch13-tp-01

McLeod, S. A. (2008). Prejudice and Discrimination. Retrieved December 6, 2015,

from www.simplypsychology.org/prejudice.html

Stereotype. (n.d.). Retrieved December 6, 2015, from

http://www.alleydog.com/glossary/definition.php?term=Stereotype

Duff, K.. (2012). Think Social Psychology of Work. London : Penguin Books.

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