The advertisement poster is about a facial product which targets females as their main

customers.The product’s brand name is Loreal Paris,which is a top beauty brand selling

worldwide.The poster is referring to Loreal’s latest skincare product called Hydrafresh. This

advertisement reflected the mechanism of persuasion on customers.

What is persuasion?Persuasion refers to efforts to change others’ attitudes through the use of

various kinds of messages.In this advertisement,the product is targeting to persuade female

customers.

First of all,the advertisement shows a beautiful face with flawless skin of a person in order

to promote the effectiveness of their product.Hence,the ambassador of this product,Aishwarya Rai

has became the credible and attractive communicator in this advertisement as she has beautiful

flawless skin which can easily convince the customers to buy the product in order to have the skin

like hers.For example,she said :”Finally a moisturiser that makes my skin look fresh throughout the

day and more”.This sentence indicates that she is looking good after using the product.As a

result,people are more easily persuaded when there is a credible and attractive communicator.

On the other hand,the advertisement also uses some messages that is persuasive such as

‘48hrs of continuous hydration’ and ‘A revolutionary moisturiser that goes on working,long after

you’ve stopped’.The messages seem to convince their customer that their product doesn’t only work

temporarily but it is long-effective.That is a powerful message as it is telling the customers that

their product is special and different from the other products.Besides there are also some messages

with emotional contents telling how their product specifically works,this is to convince their

customers to trust their product and their brand.With those effective messages,customers are more

easily persuaded.That is how the mechanism of persuasion works.