PsPrint - Nonprofit Event Marketing - 1.22.2015
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Transcript of PsPrint - Nonprofit Event Marketing - 1.22.2015
Presented by Tarah Ornelas
• Creates trust and an identity
• Builds credibility
• Provide more information
• Cross promote it via print,
web and social
• Consider your benefits
• Consistency & repetition
Make or break your event...
• Great design inspires people
• Created brand awareness
• Event theme
• Provide more information
• Cross promote it via print, web and social
Turn heads and translate interested parties into volunteers and potential donors.
• Large and eye-catching
• Brand awareness
• Information about your cause
• Sell them at the event to raise funds
Posters Include:
•Flexibility in sizes + custom sizes•Quick turn around times•Quality paper
Beyond a standard ticket:
• Keepsakes (sell frames at the event!)
• Pocket calendar? Double as a raffle ticket?
• Shape it up with a die cut
• Sell a “golden ticket” with foil stamping!
Event Tickets Include:
•Variety of options, so you can make it as unique as you•Numbering & Perforation available
• Show what donations go towards
• Add bold full color pages to tell your story
• Great vehicle to show progress and success stories
Creative catalogs “sells” your nonprofit.
Catalogs & Booklet Options:
•Quantities from 25-20,000•8-96 pages available•Quick turn around times
• End with a “call to action” – where to volunteer and how to donate
Easy way to give more information or be a part of the event.
Table Tents Include:
•Allows for more details •Ability to be reused or as giveaways•Quick turn-around times
• Make one side bright and bold and the other informative
• Post anywhere there is a lot of traffic
• Add follow up information so people will take them home.
• Use them for silent auctions
• Great for VIP Donor or Reserved tables
Get the word out online FREE!
• Facebook event pages (www.facebook.com/events)
• Yelp Events (www.yelp.com/events)
• Eventful (eventful.com/)
• InsideBayArea (calendar.insidebayarea.com/)
• Sell tickets on Eventbrite (www.eventbrite.com)
• Create an eye catching design on the front
• Personalize them with handwritten note inside
• Include your website and email
• Include how to donate or volunteer on the back
• Include a remit envelope as a custom option
Make them feel special – and remember why they came to your event!
• We have been working side by side with nonprofits like yours for 25 years.
• We help you shine and empower you to do what you do best:
• Build community
• Grow your nonprofit
• Make meaningful connections
• Make a lasting impression
• Save the world!
Cat Town Café
•Operates through a partnership with Oakland Animal Services
•Since founding in 2011, they’ve helped over 600 cats and kittens and look forward to helping many more!
•2869 Broadway Oakland, CA
•http://www.cattowncafe.com/
• http://blog.psprint.com/marketing/cool-nonprofit-fundraising-events/
• http://www.psprint.com/resources/nonprofit-marketing-branding/
• http://blog.psprint.com/printing/printing123/nonprofit-poster-marketing/
• http://www.digitalmarketingdepartment.com/8-ways-to-promote-your-nonprofit-event-for-free/
• http://www.nonprofitmarketingguide.com/blog/2011/08/02/butts-in-seats-5-tips-for-event-marketing-using-social-media/