PsPrint - Nonprofit Event Marketing - 1.22.2015

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Presented by Tarah Ornelas

Transcript of PsPrint - Nonprofit Event Marketing - 1.22.2015

Page 1: PsPrint - Nonprofit Event Marketing - 1.22.2015

Presented by Tarah Ornelas

Page 2: PsPrint - Nonprofit Event Marketing - 1.22.2015

• Creates trust and an identity

• Builds credibility

• Provide more information

• Cross promote it via print,

web and social

• Consider your benefits

• Consistency & repetition

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Make or break your event...

• Great design inspires people

• Created brand awareness

• Event theme

• Provide more information

• Cross promote it via print, web and social

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Turn heads and translate interested parties into volunteers and potential donors.

• Large and eye-catching

• Brand awareness

• Information about your cause

• Sell them at the event to raise funds

Posters Include:

•Flexibility in sizes + custom sizes•Quick turn around times•Quality paper

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Beyond a standard ticket:

• Keepsakes (sell frames at the event!)

• Pocket calendar? Double as a raffle ticket?

• Shape it up with a die cut

• Sell a “golden ticket” with foil stamping!

Event Tickets Include:

•Variety of options, so you can make it as unique as you•Numbering & Perforation available

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• Show what donations go towards

• Add bold full color pages to tell your story

• Great vehicle to show progress and success stories

Creative catalogs “sells” your nonprofit.

Catalogs & Booklet Options:

•Quantities from 25-20,000•8-96 pages available•Quick turn around times

• End with a “call to action” – where to volunteer and how to donate

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Easy way to give more information or be a part of the event.

Table Tents Include:

•Allows for more details •Ability to be reused or as giveaways•Quick turn-around times

• Make one side bright and bold and the other informative

• Post anywhere there is a lot of traffic

• Add follow up information so people will take them home.

• Use them for silent auctions

• Great for VIP Donor or Reserved tables

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Get the word out online FREE!

• Facebook event pages (www.facebook.com/events)

• Yelp Events (www.yelp.com/events)

• Eventful (eventful.com/)

• InsideBayArea (calendar.insidebayarea.com/)

• Sell tickets on Eventbrite (www.eventbrite.com)

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• Create an eye catching design on the front

• Personalize them with handwritten note inside

• Include your website and email

• Include how to donate or volunteer on the back

• Include a remit envelope as a custom option

Make them feel special – and remember why they came to your event!

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• We have been working side by side with nonprofits like yours for 25 years.

• We help you shine and empower you to do what you do best:

• Build community

• Grow your nonprofit

• Make meaningful connections

• Make a lasting impression

• Save the world!

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Cat Town Café

•Operates through a partnership with Oakland Animal Services

•Since founding in 2011, they’ve helped over 600 cats and kittens and look forward to helping many more!

•2869 Broadway Oakland, CA

•http://www.cattowncafe.com/

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• http://blog.psprint.com/marketing/cool-nonprofit-fundraising-events/

• http://www.psprint.com/resources/nonprofit-marketing-branding/

• http://blog.psprint.com/printing/printing123/nonprofit-poster-marketing/

• http://www.digitalmarketingdepartment.com/8-ways-to-promote-your-nonprofit-event-for-free/

• http://www.nonprofitmarketingguide.com/blog/2011/08/02/butts-in-seats-5-tips-for-event-marketing-using-social-media/