PSO vs. SEO
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PSO vs. SEO An Introduction to Public Stream Optimization
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PSO, or Public Stream Optimization, is the new must have for individuals and companies in 2010. PSO means optimizing your communication and website for the streaming world of tweets, news feeds, and bulletin boards. By Leonard Speiser (@leonardspeiser)
Transcript of PSO vs. SEO
PSO vs. SEOAn Introduction to Public Stream Optimization
Who is this guy?
Startups Instant Messaging (1996)Community publishing (1999)User Contests (2006)
Companies Intuit (1998)eBay (2001)Yahoo (2007)
BanksCSFB Technology Group
(1996)Trinity Ventures (2009)
Our research
SEO and the Google Way
Can you guess the next tweet? Nope.
Public Stream Optimization
PSOFrequencyQuestionsPersonal
Cooperation
Frequency = Shelf Space
Questions engage
Statement: Obama is speaking to the nation now
Questions: What do you think was most important
in Obama’s plan? Do you know someone who would
benefit from this plan? How many people did Obama shake
hands with before his speech?
Make it personal
Which is the lie about Dave McClure?Dave is from West VirginiaDave almost went broke with his first
startupDave founded the Institute for
Anachronism
It takes a village (of retweeters)
Get a PSO Platform
Contact Info
@leonardspeiserhttp://www.linkedin.com/in/leonardsp
eiserhttp://www.facebook.com/leonardspe
iser [email protected]
