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WINTER 2014
2015 Drilling ActivityForecast Update
Four waysyour digital presencan bring in business
Highlights from the 2014
Industry Insights Forum
The industrys workers are its bestknowledge ambassadors
PM#40020055
T H E O F F I C I A L V O I C E O F T H E P E T R O L E U M S E R V I C E S A S S O C I A T I O N O F C A N A D A
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From volatile commodity prices to changing client spending plans to errat
weather, Oilfield Service companies face ongoing challenges. From financia
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and insights on trends shaping the M&A landscape, MNPs industry
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optimizing the financial efficiency of your operation, we help raise profitsand keep your opportunities flowing.
Contact David Yager, MNPs National Oilfield Services Leader,
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at [email protected] or visit mnp.ca/OFSseminars
Photo courtesy of Beaver Drilling Ltd
Strategies Produced forToday and Tomorrow
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2014, NCS Energy Services, LLC. All rights reserved. Multistage Unlimited and Leave nothing behind. are trademarks of NCS Energy Services, LLC. Patents pending.
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Oil and gas companies face greater challenges today as they focus on maximizingprofitability and shareholder value. As a result, they need practical advice andstrategies from professionals who understand the issues that they are facing.
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Features
Departments
7
1
1
2
2
2
3
COVER
W I N T E R 2 0 1 4
CONNECTING CANADIANSHow oil and gas companies and their
employees can work to win the hearts
and minds of their fellow Canadians
THE INDUSTRY INSIGHTSFORUMHighlights from this years conference
4
2
MESSAGE FROM THE CHAIR
IN THE FIELDNews, notes and events from the industry
2015 DRILLING ACTIVITYFORECAST UPDATE
BUSINESS MATTERSHow to attract business in the online world
PSAC IN ACTION
MEMBER PROFILEA partnership in video game technology
helped Snubco address workplace safety
A LOOK AT LEADERSHIPPSN takes a personal look at
leaders in the oil and gas industry
30
14
WWW.PSAC.CA
28
10
CONTENTS
23
22
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MESSAGEFROM THECHAIR
M PLEASED TO BE THE INCOMING CHAIRforPSACs 2014-2015 year. Over the years that I have been involved
with the PSAC Board of Directors, I have gained a great respect for
both the staff and board members of this organization, and feel
truly honoured to be stepping into this position. Additionally, I would
like to express my appreciation for the existing PSAC board members
efforts and contributions to this great organizat ion. On this note, we
welcome our incoming board members who wil l round out the talent,
experience and insight around the boardroom table.PSACs vision is to be the voice of the upstream petroleum serv ice,
supply and manufacturing sectors. We achieve this by both growing
membership and staying the course on advocating key issues to the
public, government, industry and media. In order to maintain and
excel in these areas, one of my key priorities for the upcoming year a re
to continue to grow our membership across Canada. This is very important in ensuring we
continue to have good representation from all geographical regions, as well as the various sectors
PSAC represents. The power of a collective voice is more important than ever, so growing
membership and engaging our existing members more wil l ensure we are meeting the needs of
our members and industry through our advocacy initiatives.
In todays society, public perception is very important and continuously changing as social
media continues to facilitate the exchange of ideas. In the year ahead, PSAC will stay the coursein producing materials that help inform conversations with Canadians about the responsible
development of our vast natural resources and our industrys commitment to excellence in our
operational and environmental performance.
We know that, in addition to being an integral part of the national dialogue, we have work
to do on the ground in communities where we operate. Programs such as our Working Energy
Commitment (dealing with hydraulic fracturing) and Community Partners, which help
industry and communities work and live together, are key PSAC initiatives. Our community
outreach also includes the celebrated 21-year partnership with STARS through the STARS &
SPURS Gala which has ra ised more than $10 mill ion and also supports PSAC and our members
commitment to safe and vibrant communities.
Finally I would also l ike to take this opportunity, as the STARS & SPURS Gala committee
chair, to mention that the gala is booked for Saturday, January 24, 2015, with entertainment
provided by Corb Lund. This is a great event, and I encourage everyone to take a break from
winter and come out and enjoy this evening event.
I look forward to the year ahead, spent working alongside my peers and PSAC staff in the
continuation of building a strong and recognizable voice for PSAC members.
Best regards,
Wally Dumont
PSAC Board Chair
I
PSAC Brings
Canadians Together
Wally Dumont,PSAC Board Chair
WWW.PSAC.CA
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Winter 2014 VOL 14 No.3
PETROLEUM SERVICES ASSOCIATION OF CANADA
1150 800 6TH AVENUE SW
CALGARY, AB T2P 3G3
TEL: 403.264.4195
FAX: 403.263.7174EMAIL: [email protected]
PRESIDENT AND CEO:MARK SALKELD
VICE PRESIDENT, COMMUNICATIONS:KELLY MORRISON
PETROLEUM SERVICES NEWSIS PUBLISHED FOR PSACBY
VENTURE PUBLISHING INC.
10259-105 STREET,
EDMONTON, AB T5J 1E3
TEL: 780.990.0839
FAX: 780.425.4921
TOLL-FREE: 1.866.227.4276
PUBLISHER:RUTH KELLY
DIRECTOR OF CUSTOM CONTENT: MIFI PURVIS
MANAGING EDITOR:LYNDSIE BOURGON
CONTRIBUTING WRITERS:ROBIN BRUNET, SEAMUS SMYTH,
RYAN VAN HORNE
ART DIRECTOR:CHARLES BURKE
ASSOCIATE ART DIRECTOR:ANDREA DEBOER
PRODUCTION MANAGER: BETTY FENIAK SMITH
PRODUCTION TECHNICIANS: BRENT FELZIEN, BRANDON HOOVER
DISTRIBUTION:KAREN REILLY
ACCOUNT EXECUTIVES:PEGGY BOGDAN, KATHY KELLEY,
DENNIS McCORMACK
PRINTED IN CANADA BY RHINO PRINT SOLUTIONS.
RETURN UNDELIVERABLE MAIL TO 10259 105 ST.
EDMONTON AB T5J 1E3.
PUBLICATIONS AGREEMENT #40020055
CONTENTS 2014 PSAC. NOT TO BE REPRINTED OR
REPRODUCED WITHOUT PERMISSION.
The Petroleum Services Association of Canada is the
national trade association representing the service,
supply and manufacturing sectors within the upstream
petroleum industry. PSAC represents a diverse range
of nearly 250 member companies, employing close to
75,000 people and contracting almost exclusively to oil
and gas exploration and production companies.
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SMART FINANCING
IS ONLY THE BEGINNING.GE Capital is Albertas partner in growth.Breaking new ground or exploring new opportunities, weve beena part of Albertas economy for several years. Every one of the$350 million that GE Capital has invested to companies last yearwas backed with an intimate knowledge of the sector, and its showing.Find out why we believe in Alberta.
What we know can help you grow.
GECapital.ca/partners
Copyright 2014 General Electric Capital Corporation
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2013 KPMG LLP, a Canadian limited liabilit y partnersh ip and a member firm of the KPMG network of independent me mberfirms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. 2249
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YOUR WORK ISmobile.SO IS OURS.
2014 UFA Co-operative Ltd.
Working remotely? UFA delivers the goods and storage solutions
to your job site. We are committed to the timely delivery of your
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Talk to your local UFA Petroleum Agent, visit UFA.com or
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DRILLINGACTIVITYFORECAST UPDATE
Looking At The Year Ahead
BRITISH COLUMBIA: 555
ALBERTA: 5,740
SASKATCHEWAN: 3,365
MANITOBA: 430
TOTAL IN CANADA: 10,100
2015 CANADIAN DRILLING ACTIVITY FORECAST(NUMBER OF WELLS)
Note: Total includes activity in Northern and Eastern Canada.
PSAC FORECASTS 10,100 WELLS TO BE DRILLED IN 2015
N ITS 2015 CANADIAN DRILLINGActivity Forecast,the Petroleum Services Association of Canada (PSAC) forecasts
a total of 10,100 wells drilled (rig releases) across Canada for
2015. This is a slight decrease from the expected final ta lly of 10,
830 wells drilled (rig releases) for 2014.
We are forecasting only a smal l slump in activ ity for the year,
despite the fairly rapid decline in the price per barrel, says Mark
Salkeld, president and CEO of PSAC. We are anticipating a cold
winter again this year, so expect that we will see a t ypical ramp up of
Q1 activity, and of course, slower activities in the spring with break up.
However, we expect the last two quarters of 2015 to see an uptick to
finish another year with strong performance.
There is a lot at play out there, but commodity pricing and market
access are two of the biggest drivers behind forecasted activity levels,
Salkeld adds. But we are optimistic that 2015 will bring some resolve
and positive movement on both those fronts.
PSAC is basing its 2015 Forecast on average natural gas price of
CDN$3.80/mcf (AECO) and crude oil price of US $85.00 barrel (WTI).
On a provincial basis, PSAC estimates a decline in activity levels across
the board in western Canada. In Alberta, PSAC is forecasting a total
Iof 5,740 wells to be dril led, or just over a six per cent decrease over 2014
activity levels. British Columbia is forecasted to have the largest decline
down 20 per cent from 690 to 555 wells (rig releases) for next year. PSAC
is forecasting 3,365 wells to be drilled in Saskatchewan and 430 wells in
Manitoba, or a five per cent and four per cent decline respectively.
We are forecasting that 2015 will see nearly 90 per cent of well
completions in favour of oil which is being driven by commodity prices
still, Salkeld says. We are also forecasting total meterage drilled at jus
over 24 million metres. So while we are dril ling close to 60 per cent few
wells than we had been a decade ago, we are drilling only 20 per cent
fewer metres total.
Meterage is becoming a key indicator of activity and the technologica
gains our industry continues to deliver. Our 2015 forecast has the average
meters/well doubling from 1,232 in 2005 to just over 2,400 metres.
The Petroleum Services Association of Canada (PSAC) is the nationa
trade association representing the service, supply and manufacturing
sectors within the upstream petroleum industry. PSAC represents a
diverse range of close to 250 member companies, employing more
than 70,000 people and contracting almost exclusively to oil and gas
exploration and production companies.
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PHOTO:DARRYLPROPP
N MAY, CALGARY ECONOMICDevelopment (CED)
surveyed the residentsof five Canadian cities
in a bid to understand
how the rest of the country perceivesCalgary. Its aim was to understand
perceptions of the city in order toimprove a strategic plan for the citys
economic expansion.While the report did not focus on the oil and
natural gas industry in particular, in September
the CBC led its coverage of the report by saying
that, although the oil and gas industry is a
cornerstone of Calgarys economy a new
survey suggests its reputation outside the city
could be a liability. The line was based on
INDUSTRY IS HELD TO A MUCH HIGHER
EXPECTATION. BUT WE WELCOME THE SCRUTINY.
WE WANT TO BE AS GOOD AS WE CAN BE.
MARISE AUFFRAY
BY RYAN VAN HORNE
How oil and gas companies and their employees canwork to win the hearts and minds of their
fellow Canadians
I
just a few sentences in the 59-page report, which compiled the results
of 873 people surveyed nationwide. But Court Ellingson, manager o
research and community sustainability for CED, says there were nospecific questions about the oil and gas industry in the survey, and he
was surprised by the medias attention to that detail.
Eleven per cent of the respondents said that their impression of
Calgary had changed negatively, according to Ellingson. Of those 11
per cent, 18 per cent said it was because of the oil and gas industry.
Ellingson says CED and Calgary City Council are working with
industry on ways to alter perceptions surrounding the oil and gas sector
One of the main things they want to do is inspire a full conversation,
instead of controlling the message.
Unless people work for the sector, they dont actually know a
lot about it and maybe theyre misinformed, he says. Incredible
advancements are being made in the energy
sector and people dont know about them.
Marise Auffray, the manager of marketing
and communication for Calgary-based Trican
Well Service, says energy literacy is poor. It
even poor among some who work within oi
and gas, she says. If you ask people: Where
does most of your energy come from? a lot o
people dont know. Auffray says one thing companies can do is enlist
the help of their employees. But first, they have to educate them.
Theyre not equipped with the answers, so we created this booklet
called Talking Oil and Gas. It starts off high level, and then we got into
more detail, she says. The booklet provides general informat ion abou
CONNECTINGCANADIANS
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person still likes to have a hot shower, a warm house and to get fro
point A to point B.
Resource Works touts itself as a non-profit society that brings facbased information to the public discourse about the natural resourc
sector and its role in B.C.s future. Muir says its important to build
shared common ground, and the surest way to build that is through
civil discussion. Otherwise youre just going to get into Youre wron
Im right. Nothing is ever accomplished by that, he says. Heate
arguments never help.
Muir says there is potential to create ambassadors, and offers som
practical ways to make it happen, like using social media. Another tactic
to take the argument that we are a consumer society and flip it on its hea
Resource Works has a program that provides bumper stickers to employe
in the resource sector that say: Im a provider.
Youve got to ask, if everybody is doing the consuming, whos doin
the providing? he says. This allows people to let your friends know
Hey, Im a provider; Id be happy to talk to you about the indust
and your values. The Petroleum Services Association of Canad
the company and the industry at first. Then, as the employees provide
feedback about the sorts of questions and comments theyre getting, the
company passes along more specific information. She says its designedto help employees answer the questions that people ask in the media, at
dinner parties, barbecues or over coffee.
Employees make good ambassadors, and Auffray concedes that they
might have more credibility among the general public because theyre
not in public relations. When educating employees, its important to
create a balanced conversation, one that highlights how oil and gas
employees are also fellow citizens.
Still, this doesnt mean the industry can rely on employees alone to
overcome inaccurate or incomplete information. There is a requirement
for industry to speak truth, Auffray says. They better have proof
points and scientific data backing it up. She notes that the industrys
detractors are often not held to the same standards. Industry is held
to a much higher expectation, she says. But we welcome the scrutiny.
We want to be as good as we can be.
We all live on this planet, Auffray says. We all drink water and
we all breathe a ir.
STEWART MUIR, EXECUTIVE DIRECTOR OF THE VANCOUVER-BASED THINK-TANK
Resource Works, suggests that in addition to a fact-based approach,
the oil and gas industry needs to appeal to people on a different level
specifically those who seem unwilling to believe anything the oil and gas
industry will say.
What you do in response to that is have a conversation, and it has to
be about values and what it is thats important to us, Muir says. That
ITS A STORY THAT YOU AND THE MILLIONS OF
OTHER CANADIANS WHO WORK IN THE RESOURCES
SECTOR ALREADY UNDERSTAND. AND IT IS ONE
THAT WE ARE DETERMINED TO TELL. PERRIN BEATTY
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Beatty says. Were making the case to our network that the natur
resource sectors are a significant source of value added to the Canadia
economy.
Canadians have made business from our natural resources since th
land was first colonized by Europeans. Beatty has long maintained th
Canadas energy inheritance, one that other countries around the wor
look at with envy, is a cornerstone of our prosperity and competitivene
in the 21st century.
Its a story that you and the mill ions of other Canadians who work
the resources sec tor already understand, Beatty says. And it is one th
we are determined to tell.
(PSAC) also has a website which offers a number of product videos and
explanations that describe how we all use oil and gas in our lives.
Muir says theres a feeling in Canada that there is just too much resistance
to resource development, even though our regulatory structures give us a
lot to be proud of.
Perrin Beatty, the president of the Canadian Chamber of Commerce
and a proponent of the National Energy Strategy that was ratified by the
countrys premiers at their annual meeting in Prince Edward Island this
past August, said at a speech to an LNG conference in September that
resource industries are vital to our economy: Canadas huge advantages
our abundant natural resources, our skilled labour force, our strong
commitment to environmental protection will count for very little
without the infrastructure to extract and move our energy, mineral, forest
and agricultura l products to the markets that need them the most.
His organization is trying to build a network of local chambers,
forming a partnership that will promote resource trade. So far, 100 localchambers across Canada representing more than 60,000 small, medium
and large businesses are helping to spread the word.
Weve been asking these chambers to get the word out to their
communities through op-eds, letters to their members and events,
KNOW YOUR OIL AND GAS
The Petroleum Services Association of Canada (PSAC) hasset up a website that offers a number of product videos and
explanations that describe how we all use oil and gas in our lives.
See more at www.oilandgas.ca
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Canadian expert ise. In addition to a
new website, Yee and his colleagues
deployed SEO and online advertising s
that Pajak appeared in both the natura
and paid search results when relevant
keywords were searched. The use of
analytics and monthly reports made
visitor volume and activity predictable
and actionable. As a result, PajakEng.com was ahead of competitors
in Google search and traf fic rankings only four months after the
sites deployment.
CHOOSE YOUR MARKETING FIRM WISELY
Not all online ma rketing consultants are created equal, so how do yo
select the right one?
The best way to find a reliable company with trusted advisors is to
look for certifications. For example, FP iMarketing is a PSAC membe
Its also accredited by the Better Business Bureau, has been Google
AdWords certified since 2005 and is a member and sponsor of the
Canadian Ma rketing Associations Calga ry chapter.
AVING AN ONLINE presence in the energysector is becoming more important as the digital age
evolves. People no longer use phone directories to
find companies; they al l look online. There are many
ways for companies to market themselves online and it may become
confusing as to where to sta rt. How can PSAC members use digita l
marketing to expand their customer base towards a global market?
Having a company to guide your online presence and provideexpert opinions is a good way to start. FP iMarketing Technology,
a Calgar y-based online marketing company, has plenty of advice to
share to enhance your online presence:
YOUR WEBSITE IS MORE THAN A CORPORATE BROCHURE
Your brand image can be spoiled with a poor or outdated website.
Your messaging absolutely has to match your perceived expertise,
says Fred Yee, CEO at FP iMarketing. Yee finds it counterintuitive
that many energy sector companies act globally but think local ly
online. Sponsoring local golf tournaments a nd giving away hockey
game tickets is good for staff morale, but showcasing these things on
your site doesnt work in terms of global marketing.
CLEARLY STATE YOUR CASE
People reading about [your
company] online wont waste time
trying to figure out what you do or
provide, says Yee. You have to tell
them clearly, on your homepage.
This especial ly applies to large
organizations, because the bigger
they are, the more things they are l ikely involved in.
MAKE IT EASY FOR PEOPLE TO FIND YOU
This should be the single most important objective for any business.
FP iMa rketing provides FP Max, a pay-as-you-go solution that
helps clients get found online. T he company uses search engine
optimization (SEO) techniques, which influence search engine
results to boost a companys ranking. FP iMarketing also uses online
tools to aid in a companys success, like ActiveConversion, which
identifies and tracks website visitors and where they came from.
In 2011, the marketing firm created an online presence for
Calgary-based Pajak Engineering, which showcased the companys
The Digital SnareHOW TO ATTRACT BUSINESS IN THE ONLINE WORLD
BY ROBIN BRUNET
BUSINESSMATTERS
H
YOUR BRAND IMAGE CAN BE SPOILED
WITH A POOR OR OUTDATED WEBSITE. YOUR
MESSAGING ABSOLUTELY HAS TO MATCH YOUR
PERCEIVED EXPERTISE. FRED YEE
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INDUSTRYINSIGHTS 2014
HIS YEARS INDUSTRYInsights Forum was a sellout, with
the crowd being one of the biggest
PSAC has hosted in years. The day
kicked off with PSACs 2014 Annual General
Meeting (AGM), which gave the association
the opportunity to recognize the incoming
2014-15 Board of Directors and the recipients
of this years Distinguished Service Awards,
given to PSAC members who volunteer their
time through committee work. It was alsoan opportunity to highlight many of the
accomplishments of the past year, including
PSACs continued efforts to connect with
Canadians through the Working Energy
Commitment program. Following the AGM,
the 2015 Canadian Drilling Activity Forecast
portion of the program took place, with almost
400 people in attendance. No doubt the crowd
was eager to hear the forecast for next year,
given the uncertainty percolating across the
industry due to recent downward trends in
commodity pricing and other market forcesthat point to a future dip in activity. Mark
Salkeld, PSACs president and CEO, presented
the forecast with Dave Collyer, CEO of the
Canadian Association of Petroleum Producers
(CAPP), Jeff Fetterly, principal oilfield services
analyst at Peters & Co., and Eugenio Alemn,
director and senior economist at Wells Fargo
& Company.
Dave Collyer detailed CAPPs forecasted well
count, which was only 100 fewer than PSACs
forecast at 10,000, and capital spending for the
producer community. But in addition to growth
opportunities, he touched on a very important
factor facing the industry around public
confidence. Collyer explained that while polls
of public opinion certainly indicate a rising tide
in support for the industry, there is still work to
be done to reach out to the public. One key way
to achieve greater public confidence, he noted,
is through encouraging a greater level of pride
among industry employees in what they do and
the industry they work for.
The theme of greater pride hit centre stage at
the Industry Insights Dinner later that evening.
A Celebration of PrideTHIS YEARS INDUSTRY INSIGHTS FORUM WAS A DAY OF INSPIRATION FOR PSAC MEMBERS
TPSAC celebrated longstanding members
those companies who celebrated a milestone
(five, 10, 15, 20, 25 or 30 years) anniversary in
the past year.
The dinner also gave PSAC the opportunity
to award a Chairmans Award to Wally Kozak
at Calfrac Well Serv ices, for his longstanding
commitment and dedicated support of the
associations work.
The day finished with a bang, as PSAC had
the great pleasure of welcoming Rex Murphyfor this years keynote address. In his ty pical
fashion, Mr. Murphy delivered a thought-
provoking and pride-inspiring address
call ing on industry to stop apologizing for
itself and to wear all the benefits the industry
delivers as a badge of pride. The dinner
finished with a standing ovation for Mr.
Murphys cal l to act ion.
2013-2014 DISTINGUISHED SERVICE AWARD RECIPIEN
For his continued participation and contribution tothe PSAC Education Fund and the Special Events
Committee: Travis Strube.
The following individuals for their contribution to the
Special Events Committee, which organizes the only
fundraiser for the annual Education Fund Golf Classic
Karoline Beninger, Clyde Bonnell, Lee Emond, Bria
Farmer, Garry Lane, Blake Lawrence, Graham
Maglio, Brett Noble, Mart y Price, Glenn Walker an
Michael Van Olm.
Education Fund Committee: Darcy Brown, Terri
Larson, Ted Nelson, Tamara Nelson, Linda Van Son
Dieter Wentzel.
For chairing the Health & Safety Committee:
Kevin Crumly.
For contributions to the Health & Safety and
Transportation Issues Committees: Stacy Saunders
Contributions to the Transportation Issues Committe
Chris Mackenzie.
For participation on the Oilwell Perforators Working
Group: Robin Cote, Brent Rudy, Duane Fairhurst,
Russell Hayden and Vince Kozak.
For participation during the Spring Conference:
Doug Smith.
Mark Salkeld, PSACs President and CEO,
delivers the 2015 Canadian Drilling Activity
Forecast to a sold-out crowd
PSACs outgoing Chair, John Gorman, Area
Vice President at Halliburton Group Canada,
provides outgoing remarks at the Industry
Insights dinner
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Partnersin
Complian
ce
Excellenceon our roadways
Partners In Compliance
Please Contact us to learn more about
18774487456 ext 6143
Celebrating 30 years
Firemaster Oilfield Services Inc.
NWP Industries Inc.
Prairie Mud Service
URS Flint
Celebrating 25 years
Sandys Oilfield Hauling Ltd.
Tuboscope Vetco Canada ULC
United Safety Ltd.
Celebrating 20 years
Air Liquide Canada Inc.
Baker Hughes Canada Company
Enerchem International
Celebrating 15 yearsAMGAS Services Inc.
Hallmark Tubulars Ltd.
High Arctic Energy Services Inc.
Owen Oil Tools, A Division of Core
Laboratories Canada Ltd.
Precision Well Servicing, A Division of
Precision Limited Partnership
Tenaris Global Services (Canada) Inc.
Total Production Services o/a Total
Enerflex Welltec Canada
Celebrating 10 years
Bonnetts Energy Services L.P.
Boss Wireline Services
Flexpipe Systems Inc.
GE Oil & Gas Pressure Control
Canada Inc.
Kodiak Wireline Services Partnership
Nalco Champion, An Ecolab Company
Road Train Oilfield Transport Limited
Wespro Production Testing Limited
Celebrating 5 years
BOS Solutions Ltd.
CEDA
Ferus Inc.
Goliath Snubbing Ltd.
PSAC 2013-2014 LONGSTANDING MEMBERS
Renowned Canadian commentator Rex Murphy
delivers the keynote address
Wally Kozak, Director of Government and
Industry Relations at Calfrac Well Services,
accepting the 2014 PSAC Chairmans Award
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WELCOME THE PETROLEUM SERVICES ASSOCIATION OF CANADAS 2014-2015 BOARD OF DIRECTORS
PSAC is pleased to announce its 2014-2015 Board of Directors. PSACs Board of Directors represents the diversity of Canadasupstream petroleum services, supply and manufacturing sectors, and brings unparalleled expertise to the strategic directionof the association. To learn more about PSACs directors, visit psac.ca.
NEWFACES
BACK ROW:
(from left to right):
Trevor Haynes,
Bill Darling,
Ian McConnell,
Tom Whalen,
John Gorman,
Mark Salkeld,
John Taskinen,
Doug McNeil,
Duncan Au,FRONT ROW:
(from left to right):
Scott Van Vliet,
Deborah Close,
Wally Dumont,
January McKee,
David McHattie,
MISSING:
Chris Gall,
Scott Hauck,
Dave Reed,
Grant Stevens
OFFICERS
CHAIR:Wally DumontSenior Vice-President Industrial ServiceTechnology, Clean Harbors Energy
& Industry Services
FIRST VICE-CHAIR:Trevor Haynes
President and CEO, Black DiamondGroup Limited
SECOND VICE-CHAIR:Deborah ClosePresident, Production Services,Tervita Corporation
THIRD VICE-CHAIR: Doug McNeillCSO, Stream-Flo
PAST CHAIR:John GormanVice-President Canada,
Halliburton Group Canada
PRESIDENT:Mark Salkeld
President and CEO, Petroleum ServicesAssociation of Canada
DIRECTORS
Duncan AuPresident and CEO, CWC EnergyServices Corp.
Bill DarlingDirector, Mustang Well Services Ltd.
Chris GallVice-President, Global Supply Chain,
Calfrac Well Services
Scott Hauck
President Distribution Services Canada,National Oilwell Varco-DistributionServices Group
Ian McConnellVice-President, Corporate, ProTechnics, a
Division of Core Laboratories Canada Ltd.
David McHattie
Institutional Relations Director, Canada,Tenaris Global Services (Canada) Inc.
January McKeePresident, AMGAS Services Inc.
Dave ReedVice President, Canadian Region,Weatherford Canada Partnership
Grant StevensPresident & CEO, Grant Production
Testing Services Ltd.
John Taskinen
President, Snubco PressureControl Ltd.
Scott Van VlietCo-President, EnvironmentalRefuelling Systems Inc.
Tom WhalenPresident, Baker Hughes Canada
Company
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Land SurveyingOil and Gas Services
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Consultation100 Year History On Budget
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Utilities
Construction
Opus InfrastructureQualityMapping
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Opus Stewart Weir
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THE PETROLEUM SERVICES ASSOCIATION OF CANADA (PSAC) CONTINUES TO KEEP THE SERVICE,SUPPLY AND MANUFACTURING SECTORS FRONT AND CENTRE THROUGH ADVOCACY AND OUTREACH.
PSACINACTION
Advanced Education, Greg Bass, Deputy Minister of Jobs, Skills
Training and Labour and Gitane De Silva, Deputy Minister o
International and Intergovernmental Relations.
BRITISH COLUMBIA:
On September 17, PSACs Board of Directors meeting was held in
Fort St John, B.C., and was attended by Rich Coleman, the Ministe
of Natural Gas Development and Deputy Premier, Pat Pimm, Peac
River North MLA and Paul Jeakins, CEO of the B.C. Oil and Ga
Commission.
QUEBEC
PSAC recently had the chance to meet with Christyne Tremblay
Deputy Minister of Quebec Energy and Natural Resources in
Quebec City, QC. This provided the opportunity to introduce PSAC
our members and some of the key issues relevant in the province o
Quebec for our members and future resource development.
ATLANTIC PROVINCES:
Via conference call, PSAC met with Wes Foote, Newfoundland
and Labradors Assistant Deputy Minister of Petroleum
Development, to discuss the governments current outlook on
possible onshore development in the province. PSAC travelled east to Nova Scotia and New Brunswick in
November. In Nova Scotia, PSAC had the opportunity to mee
with the Deputy Minister of Energy and other policy officials to
discuss current legislation that would ban deep well fracturing
While in New Brunsw ick, PSAC had the opportunity to meet with
Minister Donald Arsenault the new minister of energy, his new
deputy ministers and other senior policy officials. As well, PSAC
presented on the Working Energy Commitment and Hydrauli
Fracturing Code of Conduct at the New Brunswick Mines and
Energy Conference.
FEDERAL:
Closing out the summer, PSAC attended the Canadian Energy
and Mines Ministers Conference in Sudbury, Ontario. This
conference acts as a great forum for informal conversations with
energy ministers and their staff from across the country. This year,
PSAC had the opportunity to connect with federal and provincial
officials including Minister Greg Rickford, Natural Resources
Canada, Minister Diana McQueen, at the time with Alberta
Energy, and Minister Pierre Arcand, Quebec Energy and Natural
Resources.
PSAC presented on the theme of energy and technology tothe federal Alberta caucus in Canmore, Alberta. Minister of
Employment and Social Development Jason Kenney, Wetaskiwin
MP Blaine Calkins, Calgary-Centre MP Joan Crockatt, Yellowhead
MP Robert Merrifield, newly elected Fort McMurray MP David
Yurdiga, Medicine Hat MP LaVar Payne and Andrea Smotra,
Regional Affairs Advisor from the Prime Ministers Office were
present at the presentation.
PSAC met with federal Deputy Minister of Natural Resources Bob
Hamilton in Calgary to introduce PSAC.
PSAC met with federal Assistant Deputy Minister of Natural
Resources (Energy Sector) Jay Khosla in Ottawa.
PSAC met with representatives from Veterans AffairsCanada (VAC) regarding veterans transitioning from
military to civilian industry employment on October 8. The
meeting was attended by Major Jo-Anne Flawn-LaForge,
Canadian Armed Forces (CAF), Chantal Picard, VAC
Director, CAF Integration and Transition Management and
Sandra Lambe, VAC Director, Program Policy & Outreach.
ALBERTA:
PSAC met with various deputy ministers in Edmonton,
including: Marcia Nelson, Deputy Minister of Innovation and
As a member of the CME-led Canadian Manufacturing Coalition,
PSAC recently part icipated in Manufacturing Day on the Hill and
had the opportunity to meet with the following:
Blaine Calkins, MP (CON) Wetaskiwin, Alberta.
Phil McColeman, MP (CON) Brant, Ontario. Chair of the
Parliamentary Committee on Human Resources, Skills and
Social Development and the Status of Persons with Disabilities.
Carol Hughes, MP (NDP) - Algoma Manitoulin-Kapuskasing,
PSAC CONNECTS WITH CANADIAN LEADERS
MANUFACTURING DAY ON THE HILL
Ontario & Deputy Critic for Aboriginal Health
Brian Masse, MP (NDP) - Windsor West, Ontario & Critic for
Federal Economic Development Agenday for Southern Ontario
Canada - UF Border & Great Lakes.
Carolyn Bennett, MP (LIB) St. Pauls, Ontario Critic for
Aboriginal Affairs
Justin Trudeau, MP (LIB) Leader of the Liberal Party
of Canada
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A clip from PSACs Oil and Gas in Your Life video, showcasing
everyday items that are made from petroleum products.
PSAC has launched a series of short videos
showcasing the day-to-day products
that are made from petroleum. From
flip-flops to electronics, the number of
products is endless. Check the videos out at
www.oilandgasinfo.ca .
CHECK OUT PSACS OIL AND GAS IN YOUR LIFE VIDEO SERIES
For more information contact us at
P: 403.214.7570
WWW.KRDRILLGEAR.COM
PERFORMANCE.FOCUSED.Design and fabrication of high quality, innovative Drilling Rigs
and components, Service Rigs, Stimulation Equipment,
Oilfield Surface Equipment, and custom fabrication.
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HE LAST VIDEOgameTroy LeBlanc played was Super
Mario Bros. In its heyday,the game was flat, simple
and marketed towards children and while
LeBlanc grew up to become the vice-president
of Alberta-based Snubco, video games evolved
into a billion-dollar industry.
LeBlanc never expected video game tech-
nology to revolutionize the way his company
conducts work-safety training. Forging a unity
with Calgarys Serious Labs, the two companies
have developed an industry-changing technol-
ogy that has made them leaders in safety and
game-tech innovation.In the mid-2000s, the oil and gas industry
was booming in Alberta and snubbing was in
fierce demand. But with intense and growing
work requests, more work-related injuries
resulted. It came to a point where injuries
affected Snubcos ability to bid on jobs. The
company was also forging ties with industry
in China, and safety needed to become an
immediate and prudent priority.
So in 2008, the desire for a refreshed and
upgraded view on workplace safety education
led to a discussion with Serious Labs.
When Snubco began providing equipment to
clients in China, a potentially dangerous language
barrier became apparent. Safety measures and
standards were sometimes lost in translation with
international clients, until Serious Labs created
a world-class snubbing simulator that allowed
workers to act out scenarios they would confront
in the workplace. The simulator opened up a
whole new world, says LeBlanc.
Using gaming technology and platforms, Se-
rious Labs created a simulation for competency
training. The simulator has control integration
Levelling Up
T
and all of the snubbing equipment one would see on a work site, and isessentially a snubbing stage mimicking reality. The simulator comprises
a control panel measuring approximately two feet wide and 10 inches
off the table, with a depth of 18 to 20 inches. It has a number of handles
protruding from the top, completely replicating a standard snubbing
controller. The machine has a 1:1 ratio with a real-world machine. With
muscle memory being a key skill to operate effectively, the flush ratio is a
massive advantage.
For Chinese clients, the simulator was equipped with a Mandarin-
inscribed control panel, making the hands-on machine an effective
communication vessel between Snubco and the client.
Wade Carson, director of sales for Serious Labs, says the use of video
game technology has elevated the expectations for concise learning
methods. Chalk and talk methods do not work with the digital age
generation. Games are engaging and increase retention and reduce time
for comprehension, says Carson.
The simulator has been so triumphant that it was recently contracted
out by the Workers Compensation Board Alberta to dictate whether or
not injured workers are capable of operating equipment again. To LeBlan
this is only the beginning of the relationship between gaming and the oil
and natural gas industry.
I think that the idea of training with games is going to be the new
method [on which] all oil and gas workers will be trained. It is measureab
it is something that can be tracked, and we are seeing that games are more
effective than instructor-led training, he says. This is the future.
AN INNOVATIVE PARTNERSHIP IN VIDEO GAME TECHNOLOGY
HELPED SNUBCO ADDRESS WORKPLACE SAFETY CONCERNS
BY SAMUS SMYTH
MEMBERPROFILE
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every project.Pajak Engineering has been providing engineering expertise,
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We are committed to the training and qualification of the skilled
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Visit www.pajakeng.com to learn more.
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IF YOU COULD DO ANY OTHER JOB, WH AT WOULD THAT BE?
MD: A university professor.
GL :Make unwell people better.
WHAT IS YOUR FAVOURITE BOOK OF ALL TIME?
MD :Dune.
GL :I read a lot of books, mostly biographies and hi story. Biographies
of Churchill, Washington, Lincoln and Sir John A. Macdonald are
among my top picks.
WHAT ABOUT MOVIE?MD :The Usual Suspects.
GL :My favourite is a tri logy, with the same continued plot and actors:
the Jason Bourne series.
IF YOU COULD INVITE THREE FAMOUS PEOPLE (DEAD OR ALI VE) TO DINNER,
WHO WOULD THEY BE AND W HAT WOULD YOU SERVE?
MD :Albert Einstein, Winston Churchill and Bill Gates. Id serve
Alberta beef.
GL :I would pick Churchill, Washington and Sir John A. Id grill up
some Alberta rib-eye steaks and serve it with a Caesar salad doused
in my own homemade dressing and loaded baked potato. I think they
would enjoy Alberta stea k.
WHAT DO YOU THINK IS THE BIGGEST CHALLENGE FACING CANADAS ENERGY
INDUSTRY AT THIS TIME?
MD :We are losing the PR battle for the hearts and minds of the
general public.
GL :Overcoming a well-organized opposition to building new energy
pipelines. Part of the challenge is countering todays climate of
NIMBYism, and par t comes from ideologically hostile opponents
feeding misin formation to the public about the risks of pipelines.
There is misunderstanding and naivet about the feasibility of
alternative energy sources supplanting oil and gas any time soon.
WHAT WOULD YOU SAY IS YOUR BIGGEST ACCOMPLISHMENT TO DATE?
MD :Raising my two sons.
GL :Thats easy: raising my two daughters to be wonderful young
adults. Theyve both recently graduated with business degrees f rom
two different Canadia n universities. Actua lly, I have to give my wife
Patricia, most of the credit here.
WHAT TALENT WOULD YOU MOST LIKE TO H AVE?
MD :Musical talent, through song, dance or instrument.
GL :I would like to have learned to play a musical instrument, maybe
something cool like the saxophone.
IF YOU COULD CHANGE ONE THING ABOUT YOURSELF, WHAT WOULD IT BE?
MD :Worry less.
GL :More patience.
WHAT IS YOUR MOST TREASURED POSSESSION?
MD:Family.
GL :Ive picked up a lot of interesting stuff t ravelling around the
world, especially antique maps of North America. But frank ly the
most treasured is my 30-year marriage to Patricia.
IF YOU COULD TRAVEL TO ANY WHERE IN THE WORLD, WHERE WOULD YOU G
MD:Hot weather and ocean beaches.
GL :Ive been able to travel to some exotic destinations in Europe, th
Middle East, Asia a nd Africa, sometimes for work and sometimes on
vacation. I like some of the Pacific Isl ands Ive visited li ke Tahiti, Fij
and Hawaii.
WHO ARE YOUR HEROES IN REAL LIFE?
MD :My wife.
GL :I admire people who take ti me to volunteer with organizations
that are helping children, seniors and others who are struggling wit h
special challenges in life.
MIKE DOYLE
President
Canadian Association of Geophysical Contractors
(CAGC)
GARY LEACH
President
The Explorers and Producers Associat ion of Canada
(EPAC)
PETROLEUM SERVICES NEWSTAKES A PERSONAL
LOOK AT LEADERS IN THE OIL AND GAS INDUSTRY.
IN THIS EDITION WE MEET:
MIKE DOYLE GARY LEACH
ALOOKAT LEADERSHIP
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