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Podcasting
and Video
Professional Speaking Association
Northwest Chapter
November 12, 2014
#psanwnov
Ian Griffin
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Podcasting
Tapping into the power of the spoken word
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‘Entrepreneur’ Podcasts on iTunes
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My Playlist
Alan Watts
The History of Rome
Professionally
Speaking
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What is a Podcast?
• On-demand ‘syndicated’ audio (RSS feed)
• “TIVO for your ears”
• Three main types of podcast
1. The expert (or author) reading into the
microphone
2. Interviews (on the phone or in person)
3. Groups (classes, seminars, presentations)
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Why Podcast?
• Branding – be heard above the noise
– Broadcast expertise – niche yourself
– “Radio Show”
– An excuse to call and interview experts
• The voice not the pen
• Minimal time investment – 30 minutes
• Zero cost
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Niche Yourself
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Step 3: Publishing(For Wordpress/Podpress)
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Does Podcasting Work?
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What kind of equipment?
• Digital Tape recorder
• Optional:
– Microphone
– Telephone adapter
• Computer software
– Audacity, Sony Soundforge, Garage Band
• Publishing option
– Podpress, BlogTalk Radio, Libsyn*
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High-end Microphone
• Blue Snowball Mic
• $62 from Amazon
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3 Steps to Produce Your Own
Podcast
• Recording
• Editing
• Publishing
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Step One: Recording
• “Content is King”
• Keep it natural
• Script only if you are the solo expert
• Prep the interviewee
• Keep the recorder running – edit later
• Ask follow-up questions
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Livescribe Echo Smartpen
£95.00 from amazon.co.uk
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Step Two: Editing
• Download audio to PC via USB port
• Consider intro/outtro music
• Example - Audacity:
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Portable Studio Set-Up
http://www.exec-comms.com/blog/2011/08/09/alan-stevens-the-media-coach/
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Step 3: Publishing(For Wordpress/Podpress)
• Upload audio file to your web server
• Create blog entry and include file
• Verify playback
• On iTunes within the hour – automagically!
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Video
A picture is worth a thousand words…
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Why Video?
• Emotionally connect
• From Studio to “Scrappy”
– Studio, Green Screen, “Outside Broadcast”,
GoPro, Flip Camera, iPhone, Screencast
• Content:
1. Speaker Showcase
2. Testimonials
3. Training and Webinars
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Google Loves VideoOwns
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What kind of equipment?
• iPhone, “Flip”, HD Camera
• Optional
– Wireless Mic & Tripod
• Computer software
– Windows Movie Maker, iMovie
• Publishing option
– YouTube, Vimeo
• Screencast Recording
– Camtasia, Jing
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Windows Movie Maker
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Flip Camera
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Flip Camera
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YouTube Channel
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YouTube
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Vimeo Creator School
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YouTube
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YouTube
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Speaker ShowcaseMarket Yourself
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Testimonials
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High End Studio
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Toastmaster Time Television
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Screen Recording
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Contact Information
Ian Griffin
Executive Communications
[email protected]://www.exec-comms.com/blog/category/podcasts
https://www.youtube.com/user/ExecComms