Ps group 3
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Transcript of Ps group 3
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Promotional Strategy
Group 3
When Controversy Sparks Buzz
and When It Doesn’t
Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi Khatri (PGP31223)
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Shock MarketingDeliberately, rather than inadvertently, startling and offending the audience by violating norms for social values and personal ideals
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How bad can the controversies be?
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So bad, that you can’t even think of…
Cadila Healthcare
Levi’s Stay Unbuttoned
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It’s Not always Sex!
Kalyan Jewellers Sahara Q-Shop
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Can controversies be good for you?Can they help you make money?
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Yes, they can…!!
Camlin Permanent Marker
Dabur Vatika
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Yes, they can…!!
Myntra: Bold is Beautiful
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What makes it different?
Identifying the sweet spot
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How much is too much???
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Understand your Audience!
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Understand Your Media!
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Invisibility
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Invisibility on Demand
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Closed Circles
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