Pruksa Real Estate Plc.ps.listedcompany.com/misc/presentations/JPM_17032011.pdffocusing in World...

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17/03/54 1 1 1 Pruksa Real Estate Pcl. 17 March 2011

Transcript of Pruksa Real Estate Plc.ps.listedcompany.com/misc/presentations/JPM_17032011.pdffocusing in World...

Page 1: Pruksa Real Estate Plc.ps.listedcompany.com/misc/presentations/JPM_17032011.pdffocusing in World Class Quality Management with strong fundamental and sustainable growth. We maximize

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1

Pruksa Real Estate Pcl. 17 March 2011

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Contents

Section 1 : Company Highlights & AdvantagesSection 2 : Strategic Planning & Product Performance

Section 3 : Financial Performance

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Vision

“Pruksa is one of the top ten residential real estate companies in Asiafocusing in World Class Quality Management with strong fundamental and sustainable growth. We maximize customers and employees satisfaction and returns to shareholders and uphold the social responsibilities in all the countries we do business in.”

Goals

Be one of the top ten residential developers in Asia

Generate at least 25% per year revenue growth

Generate at least 18% net margin

Revenue hit 100,000 million Baht by 2017

Corporate Vision and Goals

3

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A Successful Road Map

20 April 1993Pruksa Real Estate founded by K.Thongma

Dec 2005Registered as a Public Company Limited and listed on SET

2006

Implement SBU strategy in organization

2007First condominium transferring

2008Presale - THB 16 bn

2009 # 1 in ThailandPresale - THB 23 bnRevenue - THB 19 bn

2004Built “Precast Concrete Factory” a newconstruction technology in Thailand – 260 houses / mo.

2010 Upgraded to be A byTRIS

2010 Still # 1 in ThailandPresale – THB 38.75 bnRevenue – THB 23.4 bn

2010 Launched Internationnal booking in Maldive, India

2011 - New PrecastFactory adds another 430 house / mo.

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Dis

tingu

ishe

d P

rodu

ctio

n

Proven right and unique business model providing competitive advantages

Being an integrated developer, we control costs, time, qualified material with no mark-up paid to main contractors.

Construction time for low-rise = 45 - 60 days. Business cycle competitive advantage 209 days in 2005 / 111 days in 2008 / 91 days in 2009 / ~ 115 days in 2010

Wide Product Coverage (area, type, design and price)

Hig

h G

M, F

ast g

row

th

High Gross margin of 38 % in 2009 – 10

108% Asset Turnover in 2009, 88% in 2010

Strong growth in asset, triple from 2007 to Bt. 34 billion in 2010

Healthy Financial Condition during growth

On-

goin

g St

aff D

ev.

Continuous product Development to meet “Real Demand”

Divide PS into Special Business Unit to allow effective “Brand Management” on its own

Diversify SBU strategic plan including International business to support long term growth.

Strong team with company’s culture to promote on-going development

Distinguished Property Developer

5

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4 Competitive Strengths

3) Strong Platform and Strategy3) Strong Platform and Strategyto capture Growthto capture Growth

1) Unique Business Model1) Unique Business Model

Creating Strong Barrier to EntryCreating Strong Barrier to Entry

4) FAST growth, 4) FAST growth, HIGH Asset Turnover HIGH Asset Turnover SHORT Cash CycleSHORT Cash Cycle

2) Dominant Player in large “Real Demand” Market Segment

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Organization Organization StructureStructure

DeveloperDeveloper+Contractor+Contractor

+Manufacturer+Manufacturer

Customer ValueCustomer ValueProduct/Project/ServiceProduct/Project/Service

+Cost Leadership+Cost Leadership+Price Leadership+Price Leadership

CondominiumCondominiumCompetitive Pricing ModelCompetitive Pricing Model

&&Good Customer ValueGood Customer Value

SingleSingle--Detached HouseDetached HouseCompetitive Pricing ModelCompetitive Pricing Model

&&Good Customer ValueGood Customer Value

Town HouseTown HouseCompetitive Pricing ModelCompetitive Pricing Model

&&Good Customer ValueGood Customer Value

Catch upCatch upNew LifestyleNew Lifestyle

HighHighWorking CapitalWorking Capital

LongLong--TermTermGrowthGrowth

Business Business ProcessProcess

Positive Positive Cash FlowCash Flow

UnlimitedUnlimitedBusinessBusiness

ExpansionExpansion

BarriersBarriersTo EntryTo Entry

To beTo beNo.1No.1

DeveloperDeveloper

Integrated DeveloperIntegrated Developer

(Low Rise+ High Rise)(Low Rise+ High Rise)

Modern Trade DeveloperModern Trade Developer

(Low Rise : TH, SDH)(Low Rise : TH, SDH)

Portfolio ManagementPortfolio Management

(High Rise : Condominium)(High Rise : Condominium)

Effective Integration

leads to Penetration Pricing

Possibility with

Competitive Customer Value

PS Unique Business ModelPS Unique Business Model

Uniqueness : Right / Mass Production at low cost thus barrier to entry

7

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Special Technology & Mass ProductionSpecial Technology & Mass Production

Being a technology leader and market leader has enabled Pruksa to have mass production capability

To reduce production time and number of skilled labour which leads to cost efficiency

To produce consistent and high quality products

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Tunnel System: for TH Construction

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Precast Factory & advantages

Precise and sustainable quality control

Minimum material and product waste

Shorten production period

Facilitate and speed up erection at site

Faster handover time to customer

Reduce labour cost

Minimum labor

Less dependence on skilled labor

Continuous production in all season

Flexible product range

Able to control pollution

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Plant Production Line Output ExpectedCapacity / Month

PCF 1(Carrousel I)

Semi Automated Carrousel System

House Wall 76,000

square metre(gross area) equiv.to

260 house unit

PCF 2(Fence Factory)

Fixed Mould System

House Fence 2,600 cubic metre

or equiv.to

1,200 house fence

PCF 3 (Slab & Special Element Factory)

Fixed Mould System

Slab & Special Element for House

4,800 cubic metre

or equiv. to

690 house unit

PCF 4(Condo & Façade

Factory)

Fixed Mould System

-Condominium walland Façade

-Townhouse Facade

16,000 square metre

or equiv.to

320 units

2,000 square metre

or eqiv.to

900 house unit

PCF 5(Carrousel II)

Fully automated Carrousel System

House Wall 126,000

square metre

(gross area) equiv. to 430 house unit

All plant summary – Total 690 Units / month

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Market Access- Large & Real Demand market segment

Dominance in Large & Real Demand market segment

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4691 6194 6,0898,337

3,316 3,454 3,198 2,667

12,6351090

1284 1,7382,364

680 685 613

2,660

1582 1,572

1,399

1,983

5,368

682

1001,391

1,144 850

5,8819,060 9,399

12,100

6,1195,3874,168

5,191

20,865

0

5,000

10,000

15,000

20,000

2006 2007 2008 2009 Q1'10 Q2'10 Q3'10 Q4'10 2010

TH Booking SDH BookingCD Booking Maldives CD India SDH, TH

5,386 56356,824 7,651

2,096 2,360 1,7032,991

9,150

1182 1,396

1,6681,870

748 696327

645

2,416

43

421

1,728

528

1,283

227243

285

11,24912,849

3,2832,273

3,9213,372

8,913

7,0746,568

0

5,000

10,000

2006 2007 2008 2009 Q1'10 Q2'10 Q3'10 Q4' 10 2010

CD transferSDH transferTH transfer

Unit booked and TransferredUnit booked and Transferred

Q4’10 : Low-rise Highest Transfer Ever

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New House Registration & PS transfer

145,355

79,757 75,53085,579

94,977105,152

117,937

50,808 50,189

61,562

75,35982,455

12,84911,2498,9136,568 7,074

0

50,000

100,000

150,000

'97 '06 '07 '08 '09 '10

Tot. new houses registered

Built by developers

PS unit transferred

Bubble econ.

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15

16%15%13% 13%

14%14%

0%

10%

20%

30%

'05 '06 '07 '08 '09 '10

34%48%

35%42%

71% 66%

0%

20%

40%

60%

80%

100%

'05 '06 ' 07 ' 08 '09 '10

21%17%

4%7%

12%9%

0%

10%

20%

30%

40%

50%

'05 '06 '07 '08 '09 '10

0.2% 2.2%3.2%1.2%

0%

5%

10%

15%

20%

' 07 ' 08 '09 '10

Dominant in real demand SegmentHighest Unit Market ShareHighest Unit Market Share (houses built by developers)(houses built by developers)

PS 12,849 / total 82,455 units

PS 2,416 / total 11,461 units PS 1,283 / total 57,167 units

PS 9,150 / total 13,827 units

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Solid Platform and Strategy to capture GrowthSolid Platform and Strategy to capture Growth

1) Maximize Market / Value Share of TH by Expanding 1) Maximize Market / Value Share of TH by Expanding into City TH Segment/ New Coverage Areas (Push into City TH Segment/ New Coverage Areas (Push Market Growth by Expanding new TH Segment)Market Growth by Expanding new TH Segment)

2) Focus on Growing Revenue from Medium2) Focus on Growing Revenue from Medium-- priced SDH/Mediumpriced SDH/Medium--highhigh--priced SDH by priced SDH by Expanding new SDH SegmentExpanding new SDH Segment

3)3) Expand into Condominium Segment with Expand into Condominium Segment with Optimum RisksOptimum Risks

Rapid growth of city CD / city THRapid growth of city CD / city TH

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Fast growth, High Asset T/O

11,095

16,29218,871

34,211

2,8896,182 5,848

18,948

8,20610,110

13,02315,263

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2007 2008 2009 2010

Million BahtAssets Liabilities Equity

13% 17% 19%13%17%

26%19%

15%

34%

88%

108%

89%95%

25%31%

18%14%

37%31% 32%

0%

50%

100%

2007 2008 2009 2010

Avg. Asset Turnover Avg. Return on Asset Avg. Return on Equity

Net Profit Margin Dividend Payout Ratio

17

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Contents

Section 1 : Company Highlights & Advantages

Section 2 : Strategic Planning & Product Section 3 : Financial Performance

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1919

Modified & Additional Revenue Platform in 2009

2010PS Business Platform 2010 –

2011 Strategic Direction

ZoneSub Urban Connecting In-Town

CBD(Near MRT/BTS/Density Area)

2-Storey SDH : 3 -5.0 MB

2-Storey SDH

Condo1.5 –

3.0

MB

5-Storey Condo

2-Storey TH1.2 –

2.0 MB

Niche market

2-Storey TH

2-StoreySemi-DH

Mixed UsedTH+Semi-DH

+SDH

Upcountry

PS Brands & Locations

2-Storey SDH

International

India: India:

BangalorBangalor

ee

Re-Design &

Re- Location

New Business

BOI

- CondoCondo: 0.7-1.0 MB

Nakornpathom

Vietnam:

Hai

Phong

/New Brand/New BrandNew Business/New Business/SDH 5-10 MB

2-StoreySDH

3 Storey TH

: 3-5 M฿

Samutsakorn

0.7-1.4 MB

Condo 3-10.0

MB

Condo

2.0-6.0 MB

Maldives:Maldives:HulhumaleHulhumale

0.8–1.5 MB

Condo1.8-

3.0 MB.

2-

Storey

TH1.8-

3.0 M

฿

Chonburi

Ayutthaya

PhuketPhuket

theme

2-3 Storey TH2.0-4.0 M฿

2-Storey TH2.0-3.0

M฿

0.8–1.5 MB

Condo 3.0-5.0

MB

Per UnitPrice (M฿)

0.5 -

0.7

0.7 -

0.9

0.9 –

1.0

1.0 –

1.4

1.4 –

1.8

2.0 -

2.5

2.5 –

3.0

3.0 –

5.0

5.0 –

10.0

1.8 –

2.0

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MiddleMiddle--low income low income

Low income Low income

1.6 1.6 ––

2.0 / unit2.0 / unit

0.6 0.6 --

1.2 / unit1.2 / unit

Low income Low income 1.0 1.0 --

1.5 / unit1.5 / unit

The ConnectThe Connect

Baan Baan PruksaPruksa

PruksaPruksa

VilleVille

The Plant The Plant CitiCiti Stylish Middle income 2Stylish Middle income 2--3 Storey 3 Storey 2.0 2.0 ––

4.0 / unit4.0 / unit

Brand & Segmentation of Pruksa: Townhouses

UrbanoUrbano Stylish Middle income 2 Storey Stylish Middle income 2 Storey 1.8 1.8 ––

2.7 / unit2.7 / unit

PruksaPruksa

TownTown Stylish Middle income 2 Storey Stylish Middle income 2 Storey 1.5 1.5 ––

2.8 / unit2.8 / unit

BrandBrand SegmentSegment Price (mil. Bt)Price (mil. Bt)LogoLogo

20102010

SilvanaSilvana

(in Bangalore)(in Bangalore) Middle income Middle income Start @ 2.5 / unit Start @ 2.5 / unit

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MiddleMiddle--High income High income

MiddleMiddle--low income low income

2.5 2.5 ––

10.0 / unit10.0 / unit

2.0 2.0 ––

3.0 / unit3.0 / unit

PassornPassorn

PruksaPruksa

VillageVillage

The PlantThe Plant Middle income (Stylish SDH) Middle income (Stylish SDH) 3.0 3.0 ––

6.0 / unit6.0 / unit

Brand & Segmentation : Single Detached HousesBrandBrand SegmentSegmentLogoLogo

MiddleMiddle--low income low income 1.9 1.9 ––

3.0 / unit3.0 / unitPruksaPruksa

NaraNara

Building process with precast

Price (mil. Bt)Price (mil. Bt)

SilvanaSilvana

(in Bangalore)(in Bangalore) Middle income Middle income Start @ 3.2 / unitStart @ 3.2 / unit

PruksaPruksa

PuriPuri Middle income Middle income 2.5 2.5 ––

3.5 / unit3.5 / unit

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BrandBrand SegmentSegment Price (mil. Baht)Price (mil. Baht)LogoLogo

MiddleMiddle--High income High income 1.5 1.5 --

10.0 10.0 MBtMBt

/ unit/ unitIVYIVY

Low incomeLow income 0.5 0.5 --

0.8 0.8 MBtMBt

/ unit/ unitCity Ville CondoCity Ville Condo

The SeedThe Seed Middle income Middle income ((Stylish Condo)Stylish Condo) 1.4 1.4 ––

7.0 7.0 MBtMBt

/ unit/ unit

Brand & Segmentation : Condominiums

Be youBe you MiddleMiddle--Low income Low income 0.8 0.8 ––

1.5 1.5 MBtMBt

/ unit/ unit

624 624 CondoletteCondolette MiddleMiddle--Low incomeLow income 0.8 0.8 ––

1.0 1.0 MBtMBt

/ unit/ unit

Middle Middle --Low incomeLow income 0.8 0.8 ––

2.2 2.2 MBtMBt

/ unit/ unitThe TreeThe Tree

ChapterChapter

OneOne

UrbanoUrbano

CondoCondo

0.9 0.9 ––

2.0 2.0 MBtMBt

/ unit/ unitMiddleMiddle--Low income Low income

MiddleMiddle--High income High income

FUSEFUSE MiddleMiddle--High income High income

2.5 2.5 ––

8.0 8.0 MBtMBt

/ unit/ unit

2.7 2.7 ––

8.5 8.5 MBtMBt

/ unit/ unit

CondoletteCondolette 2.5 2.5 ––

7.0 7.0 MBtMBt

/ unit/ unitMiddleMiddle--high income high income

Coral Ville (Maldives)Coral Ville (Maldives) MiddleMiddle--High income High income Equiv. to 3.5 Equiv. to 3.5 ––

4.3 4.3 MBtMBt

/ unit/ unit

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CEO

CBO2 CBO3CBO1

SBUConnect

SBUPV1

SBUPKV

SBUPK

SBUPT

SBUCD1

SBUPS

SBUCD2

SBUCD4

SBUSD3

SBUCD3

IB :India

Maldives

COO CFRO CSO

PRECAST

R & D

KaysornConstruction Co.

IB :VN

.

A/C, Fin.

Fin. Planning

IT

IR

HRM

HRD

BusinessSupport

Business Process

Highly Skilled & Experienced ManagementTeam in each Market Segment

Interchangeable Management Team

Strong Team Synergy

Townhouse Single Detached H. Condo.Condo. SDH IBIB

Business Development

Team

SupportingTeam

23

Land Acquisitions,Purchasing

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Section 1 : Company Highlights

Section 2 : Strategic Planning & Product Performance

Section 3 : Financial Performance

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TH : 11,533TH : 14,404SDH : 3,597

SDH : 9,020

SDH : 13,543

CD : 3,677

CD : 6,447

TH : 6,064 TH : 7,414TH : 11,604

TH : 17,034SDH : 5,097

SDH : 6,448

SDH : 8,679

CD : 3,985

CD : 4,721

CD : 12,342CD : 9,462

Inter : 2,000

Inter : 699 Inter : 4,545

2007 2008 2009 (Actual) 2010 (Target) 2010 (Actual) Target 2011

22,774 MB.22,774 MB.

16,188 MB.16,188 MB.

13,646 MB.13,646 MB.

29,000 MB.29,000 MB.

38,753 MB.

100%

38,753 MB.

100%

42,000 MB.

100%

42,000 MB.

100%

2011 Presale Target

Growth +19%

Growth +41%

Growth +27%

Target +34%

Growth +70%

Growth +8%

2%

32%

22%

44%34%

32%

23%

11%

Growth -15%

Growth +56%

Growth -23%

Growth +551%

India : 2,515 MB.Maldive : 1,030 MB.Vietnam : 1,000 MB.

Growth +47%

Growth +35%

Growth +161%

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India : 660MB.Maldive : 982 MB.Vietnam : 800 MB.

TH : 5,149TH : 7,536

TH : 9,820 TH : 10,808

SDH : 4,969

SDH : 5,528

SDH : 8,362

CD : 43

CD : 563

CD : 3,430

TH : 13,040TH : 11,949

SDH : 12,292

SDH : 7,672

SDH : 3,862

CD : 4,226

CD : 3,608

CD : 3,596

Inter : 2,442

Inter :, 1,400

Other : 65

Other : 38

2007 2008 2009 2010 (Target) 2010 Actual Target 2011

19,033 MB.19,033 MB.

13,034 MB.13,034 MB.

9,093 MB.9,093 MB.

24,000 MB.24,000 MB.23,280 MB.

100%

23,280 MB.

100%

32,000 MB.

100%

32,000 MB.

100%2011 Revenue Target

Growth +43%

Growth +46%

Growth +26%

Target -3%

Growth +22%

Growth +37%

Other : 90 15%

33%

52%

13%

38%

41%

8%

Growth +9%

Growth +59%

Growth +17%

Growth +23%

Growth +0.33%

Growth +38%

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Thane: Mumbai50 : 50

Bangalore100%

On going and upcoming projects

International : India overview

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Bangalore

100% own

- Type: TH, SDH (~ 438 units)- Project Value: Bt. 1,600 m- 1st phase Soft launched in Nov. ’10 ~ Bt. 500 m- As of Feb 16. the accum. booking hits 56 units or ~ Bt. 255.2 m- Grand opening will be in Sep’ 11 when all facility is ready.

Mumbai50% JV

with SOHAM 

Group 

of Companies

- In Pimplas Village, Thane 300 units- Type: TH, SDH, Twin houses for middle income - Project Value ~ Bt. 1,500 m on 25 Acres (from total 150 Acres)- 1st phase to open by 2011

India Updates

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Bangalore Construction Updates

Townhouse

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VietnamVietnam

- 85% JV Agreement with Hoang Huy Service Investment Co.- Right of land usage already transferred to JV co. Land purchasing is in process.- Condo in Hai Phong. Total Project ~ Bt. 3,900 m- First phase of Bt. 500 m to open for booking by 2011

MaldivesMaldives

- 80% JV with HDC- 5 storey CD in Hulhumaletotaling Bt. 3,500 m.- 1st phase ~ Bt. 595 m of which 98% pre-sales - The first 2 buildings expected to deliver by May’11- 2nd phase will be launched in Q3’11

Maldives and Vietnam

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Maldives – Phase # 1 Progress

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Plan for 78 Projects in 2011Plan for 78 Projects in 2011

18 21 17 16

44 42611

12 14

15 17

4

65

16

11 15

2

24

28

3834

48

72

78

0

10

20

30

40

50

60

70

80

90

100

'07 '08 '09 '10 Plan '10 Actual '11 Plan

TH SDH

CD International

TOTAL new project open

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Units MBt Units MBt Units MBt 130 56,829 114,057 33,466 62,673 22,918 50,400

Bann Pruksa 26 18,901 20,526 12,354 12,375 6,547 8,152 Pruksa Ville 28 8871 13,884 5495 8,529 3376 5,356 The Connect 10 3,973 8,421 1,901 3,748 2,072 4,674 Passorn 7 2318 8,737 1079 4,105 1239 4,632 The Plant 6 1,437 6,023 1,006 4,223 431 1,800 Pruksa Village 17 5060 13,532 2569 6,670 2491 6,862 Pruksa Town 9 2,940 6,506 1,159 2,372 1,336 3,149 Pruksa Puri 3 616 2,486 2 8 614 2,478 IVY 3 653 3,839 500 2,789 153 1,051 The Tree 3 2094 3,289 1955 3,012 139 277 Urbano 2 804 3,263 518 1,898 286 1,366 Chapter One 1 2404 4,214 770 1,408 1634 2,806 The Seed 7 2,162 7,378 1,892 6,308 270 1,070 Condolette 3 888 2,569 693 1,770 195 799 BE YOU 1 374 374 362 361 12 12 FUSE 2 1776 3,845 985 2,312 791 1,534 CORAL VILL(Maldives) 1 1,120 3,502 172 577 948 2,926 SILVANA BANGALORE (India) 1 438 1,668 54 211 384 1,456

Total Project Value Sold Unsold No. of Pro jects

Active Project 31-Jan-11

Existing Projects

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18,871

34,211

2,8896,182 5,848

8,20610,110

13,023

16,292

11,09518,948

15,26313,101

2,1001,219 3,600

0.86

1.24

0.350.45

0.61

0.15 0.16

0.36

0

10,000

20,000

30,000

40,000

'07 '08 '09 '100

0.5

1

1.5

Asset Liabilities Equity

Interest Bearing debt Liabilities : E Int. bearing debt : E

Increased Leverage to finance growing business

Million Baht Times

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173 344 174

4,5098,634 8,679

15,904

1,834

2,315 1,864

2,045

1,355

1,017 2,248

9,026

536450408479382

27,961

13,37312,789

8,253

0

5,000

10,000

15,000

20,000

25,000

30,000

'07 '08 '09 '10

Construct. Materials Sample houses

Projects developing Land,House for sale

Land under Dev. Grand total

Total property development projectsTotal property development projects

Million Bt.

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2,774

5,355 5,904

12,256

334

359298

483

692

1,996 1,389

1,687

362

435 507

695630

500402

291

15,904

8,6798,634

4,509

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

'07 '08 '09 '10

Land Land Dev.

Construction Infrastructure

Overhead : construction Interest

Projects under dev.

Million Bt.

Project under DevelopmentProject under Development

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3,136

4,883

7,284

8,846

1,302

2,373

3,622 3,488

38%

14%

18% 19%

15%

35%38%

38%

0

2,000

4,000

6,000

8,000

10,000

'07 '08 '09 '100%

10%

20%

30%

40%

Gross Margin (m Baht) Net Margin (m Baht) Gross Margin (%) Net Margin (%)

% Gross Margin sustain while net profit drop% Gross Margin sustain while net profit drop

Million Baht Percent

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Per share & Return performance

0.27 0.18 0.2 0.22 0.33 0.55 0.52.2 3.0 3.4 3.8 4.6

5.96.9

0.64 0.73 0.6 0.6 1.08 1.64 1.58

4.9 5.9

8.4

4.4

17.8 18.5

0

5

10

15

20

'04 '05 '06 '07 '08 '09 '10

05,00010,00015,00020,00025,00030,00035,00040,00045,000MKT. Cap in SET @ period end

Dividend per shareBook Value per shareEarning per shareEnding PS price in SET

Bt.

/ sha

re(b

ar g

raph

)

Subject to shareholders Meeting - Apr.’11

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Disclaimers : This presentation material has been prepared solely for informational purposes only. Pruksa Real Estate Pcl. (PS) isfurnishing it solely for use by prospective investors / analysts in the proposed event. PS makes no representations or warranties

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The information contained herein does not purport to be all-inclusive or to contain all of the Information that may be material to the recipient’s decision. Each recipient of the information and data contained herein should perform its own independent investigation and analysis of the transaction and the creditworthiness of PS . Reference in this Disclaimer to this shall include references to the Appendices (if any) hereto.