Murray Izenwassermizenwasser@starmark.com

Twitter: @murrayizwww.linkedin.com/in/murrayiz

140 CHARACTERS OR LESS:My Little Rant, You’re DoingSocial Media Wrong, Tired ofYour Excuses, Something I Hate,What 1 Fan of Yours Can Do

140 CHARACTERS OR LESS My Little Rant, You’re Doing Social Media Wrong,Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do

Tweet: @murrayiz is doing an awesome job presenting to #prsamiami

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Post it / Blogabout it

Murray’s Little Rant1.

Tweet: @murrayiz is about to start his Little Rant to #prsamiami

Before We Get Started

?

HowDidYou

HearAbout

Today?

Tweet: @Poll CODE @Murrayiz Txt: CODE to 99503

Tweet: @murrayiz just did an incredible live Twitter Poll #prsamiami

So What

Was ThePoint?

When Was thePhonographInvented?

(October, 1877)

Tweet: @murrayiz is creating a simile between socmed and the phonograph #prsamiami

Name of the1st RealAlbum?When?

(December, 1966)

(Sgt Pepper’s Lonely Hearts Club Band)

That’s

89Years

(And 2 months)

Tweet: I really love the Beatles #prsamiami

When was the

FAXMachine Invented?

1848 by Alexander Bain

But what does thishave to do with

SocialMedia?

Murray

^

The Game

Has BeenChanged

Permanently

In fact…

…the world…

…has permanently changed.(We just don’t yet know how)

And If You’re

NotPlaying

You have NO chance to win

Currently

Tweet: @murrayiz quoted Wayne Gretzky: You miss 100% of the shots you don’t take #prsamiami

Everyone is Doing SocialMedia Wrong

2.

(Including You)

Why?How Many?

“I’m gonnaprint out 1 million post cards

and mail them out today.”(no-one would say this)

@murrayiz thinks everyone is doing Social Media wrong - and I’m beginning to agree #prsamiami

BRAND

Tactic

GoalStrategy

CampaignSocial Media?

Social Media?

Social Media?

Social Media!!!

I’m Tired of Your Excuses3.

767 Million* 2.5x US 10x MLB 8x SuperBowl XLIII 7000x CES 4.5x Delta

And they’ve segmented themselves

*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore

Segmented??

Murray, please tell me whatdoes that mean for me?

But Murray,I Own the “Purple Store”

But Murray,I Sell Purple Shoes … or Pens

But Murray,My Customers Are Local

@murrayiz is giving us some great examples of different biz’s doing a great job with SocMed #prsamiami

But Murray, Social MarketingJust Won’t Work in My

Industry!

But Murray, I ReallyDon’t Have the Time

But Murray, I only sell to otherbusinesses

But Murray, My Business is OnThe Go

You

Have NoExcuses

@murrayiz I guess I have no excuses for not doing SocMed the right way #prsamiami

Something I Really Hate4.

Cool!

Cooler!!

Huh ???

@murrayiz hates being invited to a party when there’s no-one else there #prsamiami

Huh ???

@murrayiz hates being invited to a party when there’s no-one else there #prsamiami

WHAT ONE OF YOUR FANSCOULD DO

5.

So What? Social Graph?

Murray Goesto SeaWorld(with son)

Murray Tweets And Posts

(11 Tweets)(9 images)(1 video)

Murray Potentially Creates

22,300SeaWorld

Impressions

@murrayiz Social Graphs are very cool!! #prsamiami

That’s

What IThink

(You?)

@murrayiz did an awesome job presenting to #prsamiami

And if you still don’tthink you should be doing it…

Do YouAgree orDisagreeThat SocialMediaWill…

Murray Izenwassermizenwasser@starmark.com

Twitter: @murrayizwww.linkedin.com/in/murrayiz

?

Shameless self-promotion:If you enjoyed this presentation, please

tweet about it. Thx!