PR&P101 Ags
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Transcript of PR&P101 Ags
Agenda
→ What is PR&P?
→ Communication Channels
→ Stakeholders
→ The AIESEC Brand
→ Visual Guidelines
→ Using the Internet
→ Promotion of AIESEC in Mexico
→ Focus on Recruitment
→ Communication Strategies
→ Wrap up
What is PR&P?What is this all about after all?
Public Relations & Positioning
«The Practice of managing communications between an organization and it’s publics»
How does PR&P Integrate with other areas?
Communication ChannelsHow do we spread our message?
Traditional
• What?• Posters• Flyers• Business Cards• Telephone• Fax
• Questionable Effectivity• Specific Target Audience
Digital
StakeholdersWho do we target?
The AIESEC BrandWhat sets us apart
What is a Brand?
The AIESEC Brand Elements
Visual GuidelinesLet’s stay away from AIESEC branded pink unicorns here…
• The Logo• Language• Typography• Colors
http://www.myaiesec.net/content/viewwiki.do?contentid=10067369
Positioning AIESEC in Mexico
• Why not just @AGS?• Benefits of a unified brand• We are all a part of the same
RecruitmentPractical Case
Choosing the Correct Media
Don’t forget about Positioning
Recruitment is the perfect oportunity to be positioned with your University and Partners
Public Relations Strategy
Wrap upWhat did we learn today?
