Using Facebook for WildlifeBy Danielle Brigida @starfocus

What’s New?

• Hashtags• New Insights• Social Graphs• Mobile Views• Photo Comments

We Remember To…• Listen and set goals• Focus on audience• Be relevant• Track and analyze • Learn and adapt

We Work to Create Content for Every Channel

* We optimize content with donation asks, but never ask for it directly unless it’s an emergency!

We Cater to Passion and Audience

We Do NOT Just “Push it Out”

Our Techniques Grow and Adapt

The Reality of Facebook

• Difficult to foster community• Challenging to connect with individuals• Few people interact with brands• Low response to advertisements

Measuring Facebook:It’s about more than likes

Tips for Effective Facebook Posts

• Use photos• Ask questions• Experiment!• Think bigger picture• Link where applicable• Create photo albums

Empower Your Community

• Use social media to listen• Be consistent and form relationships• Ask questions• Find ways to give your supporters a voice

Be a Reliable Resource

Listen, Communicate, Create, TrackTime on Social Media

ListeningCommunicatingCreating/ExperimentingTracking

30%

30%

25%

15%

Common Response to Social Measurement

Create Reports with Actionable Data

Use Web Analytics To:

• Know your referring traffic from social• Top content (site sections/overall)• See earned social traffic• Identify influential websites• See timing and content trends• Compare web and social audiences

Learn Your Top Fanshttp://www.Crowdbooster.com

Invest in Relationships Too!

Group we created has 20 mothers blogging to

get kids outside

Grace raised $1,400 for wildlife. We met her mom on Twitter.

Collect Qualitative Data

Things to Consider• Users reach about 61% of their friends each

month

• Not everyone likes brand pages

• 73% of users will “unlike” you for:– Posting too frequently– When they stop liking your product– Bad customer experience

Follow Helpful Resources

http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/

http://www.johnhaydon.com/