Proving ROI With Social Media Analytics By Kristi Kellogg

#SocialPro #24A @KristiKellogg

Proving ROI with Social Media Analytics


Why do we need to listen?

Awareness Engagement Buzz

Social Media Listening


I’m the social media editor at Bruce Clay, Inc. We’re a leading international digital marketing agency est. in 1996. Follow us everywhere at @BruceClayInc ;)

How I Can Help


# Fans/followers on every social network we are active in, tracked over time

# of Reshares of posts Most-shared posts Clicks to site from social network Conversion events by social network (perhaps by

Google Analytics integration) Feature: Multiple user access

What We’re Looking For


Social media monitoring suites can range in price from $50 - $500

Median price for a robust solution: $500 There are free options, too:

Google Analytics Google My Business Twitter Analytics TwitterCounter.com Facebook Insights LinkedIn Analytics

So Many Tools, So Little Time


Nuvi SproutSocial Quintly Simply Measured DataPine

We’re going to look at:


Users: unlimited Integrated with Google Analytics: no Price:

$600/month: 50,000 mentions $900/month: 100,000 mentions $1,600/month: 250,000 mentions There all require year-long contracts.

Follower Growth: Yes. For an additional $300/month, you’ll have access to historical tweets.

Connected Networks: Twitter, Facebook and Instagram. White labeling: available for $300/month

Nuvi (https://www.nuvi.com)

https://www.nuvi.com/


Content Management: Yes Twitter, Facebook, Google+, LinkedIn and Instagram.

More than 1,200 clients, including: Uber, CLIF Bar, Hershey’s, Vanity Fair, Sports Authority, Wilson, Girl Scouts, Nissan & Chevron

Notable feature: Real-time listening & alerts. “Never miss an opportunity to engage or a crisis situation where a timely response is necessary.” Nuvi will alert you if an influx of messages is hitting your brand. They’ll also be able to tell whether or not the tone is positive or negative.

Verdict: Nuvi is a great solution for big brands with a lot to listen to.

Nuvi (https://www.nuvi.com)

https://www.nuvi.com/


Users: 1 Integrated with Google Analytics: yes for Premium/Team

accounts Price:

Deluxe: $59/month Premium: $99/month Team: $500/month

Message approval workflow Dedicated account management Keyword Listening which provides share of conversations

Connected Networks: Twitter, Facebook, Instagram & Google+ White Labeling: Not available

SproutSocial (http://sproutsocial.com/)

http://sproutsocial.com/


Content Management: Yes Twitter, Facebook, Google+, LinkedIn

Notable Feature: With a premium account, there is a social listening report that shows you share of conversation in for a particular hashtag.

Verdict: This is a great solution for businesses wanting to try out software. There is no contract, which is perfect if you want to test software for a month before committing for a year. Also, you can switch between deluxe, premium and team and find out what works for you.

SproutSocial (http://sproutsocial.com/)

http://sproutsocial.com/


Users: 1 Integrated with Google Analytics: No Price (with mandatory year-long contract):

Small: $129/month Medium: $299/month Team: $479/month

Connected Networks: Twitter, Facebook, Instagram & Google+ White Labeling: Not available Content Management: No

Quintly (https://www.quintly.com/)

https://www.quintly.com/


Users: unlimited Integrated with Google Analytics: yes Price (with mandatory year-long contract):

Social: $500/month Advanced: $1,000/month Enterprise: $2,000/month

Connected Networks: Twitter, Facebook, Pinterest, YouTube, LinkedIn, Tumblr, Google+, Instagram and Vine

White Labeling: Not available.

SimplyMeasured (http://simplymeasured.com/)

http://simplymeasured.com/


Content Management: no Notable Feature: “We have a robust breadth of channels and

depth of data. As of May 2016, we’re the only provider to have access to Twitter’s engagement API. We’ve developed really good relationships with the Twitter team. “ – Gavin Grisham

Hashtag tracking Instagram competitive reporting Filtered reporting

SimplyMeasured (http://simplymeasured.com/)

http://simplymeasured.com/


Integrated with Google Analytics: yes Price (with mandatory year-long contract):

Basic: €219/month Professional: €399/month Premium: €699/month Branding & Embedded: €799

Connected Networks: Twitter, Facebook, Instagram, LinkedIn & Google+

White Labeling: Yes Content Management: No

DataPine


Download Kristi’s free custom social media tracking template at bit.ly/Kellogg-Social

Free Options


LinkedIn Premium Canva for Business Instagress Iconosquare Boostgram Tweepi ManageFlitter

Free Options: So Many Trials, So Little Time


THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!

http://marketinglandevents.com/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+events

Proving ROI With Social Media Analytics By Kristi Kellogg

Social Media

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