Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content...
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Transcript of Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content...
Providing Stakeholders and Public Users with Relevant and Timely
Information through Online Content Management
Andrew Chow
Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner & Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Asia Professional Speakers - Singapore
Profile
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Media Contacts
Online Content Management System
Building Social Network as Inner Circle
Response Strategy Map
Content
Online Content Management
System 10 essential features
#1 : Core functionality
#2 : The Editor
#3 : Managing assets
Freshness – How often does the search engine index your site? This is especially important if your site changes regularly.
Completeness – Does it index the entire content of each page? What about attached files such as PDFs, Word documents, Excel and Powerpoint?
Speed – Some search engines can take an age to return results. This is especially common on large sites.
Scope – Can you limit the scope of search to a particular section of the site or refine search results once returned?
Ranking – How does the search engine determine the ranking of results? Can this be customized either by the website owner or by the user?
Customization – Can you control how results are returned and customize the design?
#4 : Search
#5 : Customization
#6 : User interaction
#7 : Roles and permissions
#8 : Versioning
#9 : Multiple site support
#10 : Multi-Language support
Conclusion
Features are an important part of the CMS selection process, but they are not everything.
It is also important to consider issues like
licensing, support, accessibility, security & training .
Building Social Network Building your inner circle
Building your Social Network
10 Questions to Ask
#1 - Will the interface be familiar to my users?
#2 - How extensive can user profiles be?
#3 - Does the system tap into directory tools and other enterprise
applications?
#4 - What level of security does it offer?
#5 - What kinds of monitoring tools are available?
#6 - Does the system meet all of our collaboration requirements?
#7 - Does the system offer file-sharing capabilities?
#8 - What kind of group capabilities are available?
#9 – Is there an app for that?
#10 – What mobile capabilities?
Desktop
Mobile
Response Strategy Map
Response Strategy Map
10 Critical Success Factors
Know what you are doing, visualize where you are going
#1 – Device a Game Plan
They will speak up for you IF you have a crisis
#2 – Know your fan/followers well
YOU
The Art of Persuasion applies
#3 – Able to turn Negative comments into Positive ones
You cannot do everything alone, it’s everyone’s job!
#4 – Ensure organizational approach
The People may know more than you do
#5 – Be Honest and Open
It’s the best way to engage the people
#6 – Listen > Talk
Being Professional isn’t enough
#7 – Be Personable, Not Personal
People do not share what you sell,
until they buy what you share
#8 – Share > Sell
#9 – Be Proactive, Start Now
Don’t wait until you have a campaign to launch
#10 – Experiment with different responses
You seldom get it right the first time
Thank You & Let’s Chat!