Providing services in Steel, Logistics, Heavy … services in Steel, Logistics, Heavy Equipments,...

Providing services in

Steel, Logistics, Heavy Equipments, Power Systems & Automotive Industries

In partnership with world leading brands

Group Overview

Founded in : 1988

Owner : Hamedi Family

Initial Investment : $ 50 M

Annual Revenue (2014) : $ 109 M

Assets : $ 100 M

Scope of activities :

Supply of quality steel to automotive and appliance industries

Logistical services to national & multi-national clients

Luxury imported automobiles with most modern facilities and after-sales services

Sales and after-sales services in premium brand segment in earth moving equipment and

power systems

Widespread coverage of service facilities, showrooms, warehousing and processing

nationwide

380 dedicated work force in four major areas of operation

One of the most admired and advanced Iranian private sector groups

Key Partners

For a prosperous Iran2

M.H Hamedi Founder & Owner

Mr.Hamedi & Prime Minister Mr.Davutoglu

Background & Education

Iranian / Turkish citizen, born & raised in Iran

Degree in International Relations from University of Geneva, Switzerland in 1979

BA in political science University of Pittsburgh, Pennsylvania, USA in 1982

MBA & International affairs from University of Pittsburgh Pennsylvania, USA in 1984

Executive Advanced Management Program at Harvard Business School

Fluent in Farsi, English, Turkish and French

Professional Experiences

Mr. Hamedi is an entrepreneur & board member of several companies worldwide with 30 years of

profound international business experience particularly in Europe and Middle-East

Has held numerous executive roles in diverse industries

Involved in a series of commercial and industrial investments in Iran, ranging from iron & steel,

logistics, automotive, heavy machinery & power systems since 1988

Currently the chairman and the sole owner of Arya Group in Iran

Arya Group consists of Arya Foolad, Borusan Logistics, Borusan Pars Trade and Arya Heavy Machinery

companies in Iran

Founder and deputy chairman of Turkish-Iranian Business Council

Founder of Iranian-Turkish Industrialists and Businessmen Association

Member of Iranian Chamber of Commerce and Industry

Senior Advisor to Steel and Logistics Commissions

Member of Heavy Machinery Importers and Mining Association of Iran

Honorary Chairman of Tehran Alborz American College Alumni Association

Author of “From the Himalayas to the Andes: My Journey on a Motorcycle”

3

VisionTo be the leading customer centric commercial and

service conglomerate in Iran

To become the most respected brand & highly admired

group of companies in Iran

companies seeking to invest in the Iranian market

MissionTo deliver excellence in operations

To create value for shareholders & constituents through

partnership with world leading brands

To be the customers’ preferred long term partner

To develop the new generation of Iranian managers

To be the employer of choice & ensure the operations are led by

Iranian managers

To be a major positive force in the territory’s development plans

Values

Build Relationships on Trust & Integrity

Value and Encourage Team work

Believe in Individual Accountability

Instill the Spirit of Lifetime Learning

Encourage Entrepreneur Spirit

Committed to Social Responsibility towards the Community

Environmentally Conscious


1988

2000

2010

2020

Initial Investment of $ 50 M

Steel Imports and Trading

Arya Foolad Est.

Global Commodity Trading

Founder of Iran-Turkey chamber of commerce

CAT dealership awarded in 2005, Arya Machinery Est

Arya Logistics Est. 2006

Inauguration of Steel Service Premises

Inauguration of own warehousing facilities

CAT dealership cancelled (compliance with US export controls)

To be the leading customer centric

conglomerate in Iran

To become the most respected brand in Iran

Multi brand automobile importer

Leadership in premium brand Earth-Moving

Equipment, Diesel and natural Gas Engines

2020 Vision

5

Strengths

Long Standing Customer Relationships

Mining (Jahad Nasr, Chadormalou, Golgohar)

Automotive (Iran Khodro, Saipa, Renault Pars)

Oil & Gas (NIDC, NDCO, IOPTC, OIEC, Jahan Pars)

Food Industry (Nestle, Unilever)

Telecom (Irancel, Ericsson)

Gov (MORT, Municipalities)

Operational Assets & Foot-print

Locally recognized & respected Brands

380 Employees with highly educated & skilled managers

National footprint in major provinces of Iran

•

•150 Commercial Representatives

Owned Service Facilities

•50,000 Sq. Meters Open Warehouse

•35,000 Sq. Meters Covered Facilities

•

•Fleet of 100 vehicles (Trucks, Field Cars and Minivans)

ISQI, MoIMT (Ministry of Industries, Mining & Trade)

Established Global Partners

Arcelor Mittal

Caterpillar

Range Rover

Borusan Mannesmann

Salzgitter Mannesmann

Borusan lojistik

Regional & Local Experience & Credibility

Deep understanding of regional & local business customs & culture

Active Member of numerous trade associations both nationally &

internationally (Iran-Turkey chamber of commerce, Mining, Stone,

Logistic & Steel commissions,…)

Long-standing relationships with local & international banks

Long-term working relationships with government organizations

Active participation in local NGO’s and academic institutions

Ownership & Board Members

Family Owned Group

Financially strong with access to both local &

Board Members with diverse set of skills, Western

educated with multinational experiences


Established in 1988

Annual Revenue $ 100 M (Estimated 2015)

Processing Center 65 Km from Tehran 85 Staff

Established in 2006

Annual Revenue $ 18 M (Estimated 2015)

Warehousing and trucking facilities in 8 points of presence in Iran

170 Staff

Appointed authorized importer of Land Rover automobiles in Iran

Showrooms and service centers under construction

Estimated start of operations in 2015 / 2016

ARYA Group Holding

Annual Revenue 50 M$ (Estimated 2015)

Inventory $ 15 M

125 Staff

Most modern service offering centers and parts

shops in: Tehran | Ahvaz | Isfahan | Sirjan

Sole authorized CAT dealer in Iran was granted in 2005, in premium

brand Earth-Moving Equipment, Diesel and natural Gas Engines

CAT terminated the dealership in 2011 due to political situation

( US export compliance)

Has continued a sustainable service operation to serve CAT users

7

Arya Group aims to make a positive contribution to the communities within which it operates

Arya Group preferred areas for CSR implementation are:

•Education

•Environment

•Art & Culture

Arya Group will not support the followings:

•

•Organizations that limit membership and services based on race, religion, color, creed, gender, age or nationality

Requests for sponsorships submitted to Arya Group are carefully studied and selected through an independent committee composed of

CSRAwareness, Business Ethics, Community


Education Environment Art & Culture

Iranian Business School Project

Sharif University of Technology Ali Abade Katool River

Understudy publications:

•First Iran Off-road Guide

• Iranian Thoroughbred horses Guide

Tehran Symphony Orchestra

sponsorship / promotion

CSRUnderstudy Projects

9

RazaviKhorasan

Kerman

Yazd

Isfahan

Markazi

Qom

Tehran

Gilan

EastAzarbaijan

Fars

Hormozgan

South

Khorasan

North

KhorasanGolestan

Sistan

and

Baluchestan

Bushehr

Ilam

Kermanshah

Lorestan

Kurdistan

Zanjan

Semnan

Hamadan


Active Branches

Under Construction

In near Future

Mohsen Roostaee Arya Foolad’s M.D

Background & Education:

Materials Engineering-B.Sc. Amir Kabir University of Technology 1999

Automotive steel applications course, Japan 2002

Automotive steel applications course ,South Korea 2006

Technology management, IRAN 2007

Automotive steel applications course, Belgium 2008

Automotive steel applications course ,South Korea 2009

Financial management, IRAN 2012

Leadership and management course, Turkey 2013

Professional Experiences:

Managing Director, Arya Demir Celik Steel Industries (Arya Foolad), Nov. 2013 to Present

Project and Sales Manager, Arya Demir Celik Steel Industries (Arya Foolad), August 2010 to Nov. 2013

Purchasing & Technical team leader, IRAN KHODRO (IKCO)-car manufacturing Co. Jan. 2002 – Aug. 2010

Technical inspector, National petrochemical Company (NPC), Sep. 2000 – Nov. 2002

13

VisionTo grow our market share in current sectors to 60% of the imported steel products

To achieve 10% market share of the new sectors i.e. Stainless steel sheets, PPGI, Alloy steel sheets

& bars and heavy plates

To increase the quality of our commercial and technical services to our clients

Full operation of our Steel Service Center (SSC) in order to make a competitive advantage of sales

as DDP in RLS basis

MissionTo strive for global excellence in providing services to our clients

To improve technical and commercial knowledge of the clients

To capitalize on strategic and opportunistic possibilities

Values

To create a workplace that protects workers’ health and safety with due respect for the environment

Our non-negotiable and timeless core values are “Integrity, Teamwork & Learning”


Company ProfileOwnership & Board Members

Exclusive sales and marketing company of Borusan Holding active in import of various steel types from Europe,

Turkey and Kazakhstan since 1988

Ownership of a SSC located in Mahdasht (Alborz province) with the annual nominal capacity of 100 K Tons processed steel sheets. There

are cut to length and slitting lines in this factory to serve clients of all sectors with cutting and packaging of their steel inquiries

Products:

Automotive Steels: HRC, CRC, HDG, AS, EG, HLE (HSLS), DP, TRIP, etc

White Goods Steels: HRC, CRC, HDG, AS, EG

Steels for Food and Chemical Packaging industries: ETP (Electrolytic Tin Plate) and TFS (Tin Free Steel)

Construction Steels: HRC, CRC, HDG, AS, Tear drop Rebar’s, Wire rods, H-beams, I –beams & Billets

Operational KPIS

Number of employees: 85

80% customer satisfaction achieved

Customer Centric Organization

Highly Motivated & Professional local Team

Revenue: $ 50 M ( 2010-2013 Average ) |

$ 70 M ( 2014 ) | $ 100 M (2015 )

Major Customers

Automotive producers and Food packaging industries

Major Suppliers

Arcelor Mittal, Borusan Mannesmann, Borçelik, Salzgitter Mannesmann

15

Service Facilities & Footprint

Land Area 14,233 m2

Covered Area

Roofed area

Production area

Mechanical & Electrical room

Capacity Inc. Both Phases: 100 K Tons

80K Tons Cut to length/Slitting

20K Tons ready coils/sheets

Products (Sheets & Slitted Coils)

Tinplate (Packaging industry)

CR & HDG steel (Automotive industry)

CR & HDG steel (White goods)

Required Licenses/permissions for above mentioned capacity/products have been taken from

Environmental Organization and Ministry of Industry & Commerce during the 1st phase project

5,262 m2

4,885 m2

550 m2

102 m2


BFS (Drum maker)

Entekhab Group

Active Customers

17

Arya Foolad at a Glance


Reza Azmoudeh Borusan Pars Trade’s M.D


Iranian citizen born in 1964

BA in Economics from Pantheon-Sorbonne University (1987)

MA in Industrial Management from Pantheon Sorbonne University (1989)

Master Thesis in Information & Knowledge Systems Engineering from Paris

Business Management Institute (1991)

Expatriated in France from 1979 to 1999


2010-2014: Borusan Pars Trade selected as Borusan Automotive authorized

dealer in Iran for Land Rover & Range Rover cars

2000-2009: Founder and Director of H.G Consultancy a project management

company in Tehran.

(Andersen (Knowledge

Management), Cap Gemini (Business Intelligence), Edelman (Strategic planning

and Public Affairs consulting))

21

VisionTo be one step ahead

To provide customer centered solutions

To be the market leader

To achieve market leadership by providing customer driven solution & always striving to be one step ahead

Values

To create a workplace that protects workers’ health and safety with due respect for the environment.

Our non-negotiable and timeless core values are “Integrity, Teamwork & Learning”.

Mission Brand Value Maximization

Best Retail Network

Segment Leadership

Customer Delight

Capture of New Customers

Exceed customer expectations

Increase customer quality

Business Excellence

Strong Relations with distributor and business

partners

Best Human Capital

Introduction of new innovative Products / Services


Newly established business unit dedicated to the importation and distribution of Premium brand cars

The company moved from JV with Borusan Automotive to solely owned company by Arya Group

Mission: Move from the status of a Turkish subsidiary to an Iranian fully independent company competing at the national level to develop

and implement worldwide business of distribution strategies

Objective: To be the most innovative and preferred distributor of premium brand cars in Iran

Borusan Pars Trade acts as Borusan automotive authorized dealer in Iran for Land Rover & Range Rover cars

Launch of operations is dependent upon the lifting of international trade sanctions

Company Profile

23

Borusan Pars Trade at a Glance


Ali MahdaviBorusan Logistics’sM.D in Iran


Master of Engineering in Logistics and Supply Chain Management

(MIT University in Boston-USA and ZLC University of Spain)

Master Thesis on the Impact of Distribution Center Bypass in the Luxury Fashion Industry


Country Manager, Borusan Logistics International Pars, Jan 2014 to Present

Freight Forwarding and Fleet Manager, Borusan Logistics International Pars,

Jan. 2010 to Jul. 2012

Logistics and Supply Chain Project Manager, Chain Logistics Co. Jan. 2004 – Jan. 2010

27

VisionLeadership in Logistics Beyond Limits

ValuesDrives to Succeed

Individual Initiative and Responsibility

Customer Orientation

Integrity

Contributing to the Community

MissionAdding Strategic Value in Supply Chain


Operational KPIS


ISO 9001 and 14001 for warehousing and transportation

99.5% delivery precession in all transportation and

distribution activities

Full traceability on all tiers of supply chain

Highly Motivated & Professional local Team

Revenue: $ 10 M (2010-2013 Average) | $ 13 M (2014) | $ 18 M (2015)

Company Profile

Established in 2006

Logistics Management

Project Cargo Management

Supply Chain Management

Storage, Warehousing and Distribution Management Services

International Transportation

Import, Export & Transit

Local Distribution

Freight Forwarding

Inventory Management

Borusan Holding is investor of 64 companies as well as 16

production facilities in Turkey, Italy and Spain and is among the 5

biggest holding companies of Turkey

The total ownership of Borusan Logistics in Iran is with Mr.

Hamedi since 2010

Warehouse located in Mahdasht

Owner of 56 tented trucks

Network around the world, Borusan Logistics in Iran is able to

offer transportation service to/from Europe, Africa, Far East, GCC

and CIS countries

prices during contractual periods to customers

Borusan Logistics in Iran provides services for Micro-Distribution

to retailers, pharmacies, hyper markets and shopping centers

29

Service Facilities & footprint

Outdoor/Hangar Storage Area

Indoor Storage Area

Fleet of 56 Scania High-Line R-420

Trailers are 13,60 meters length with standards

loading capacity

All Trucks are equipped with GPS navigation

systems, enabling live track & trace capability both in

local or international route

25,000 m2

17,000 m2

3500 m2


Membership, Accolades, Awards & Recognitions

Chamber of Commerce

Logistics & SCM Companies Association of Iran

International Transport Companies Association of Iran

Education Center of Chamber of Commerce

Accolades /Awards:

31

Active Customers


Forouhar Foroutan Arya Machinery’s M.D


British/Iranian citizen born and raised in Iran

Proven track record in strategy, business planning, scenario modelling, sales, leadership, coaching (ICF

Ability to balance the western corporate culture and business techniques with the regions’ realities

Broad and deep commercial experience and knowledge of the country. With wide range of contacts at

all levels within Government Organizations, and related trade associations, clients and suppliers

Various in house (CAT, BT, NOKIA) and external training programs (effective communication,

presentation skills, Media training, leadership and motivation techniques and Siebel CRM)


International experience in FMCG, Service, Manufacturing and telecommunication. Has managed

diverse and multicultural teams of 100+ and revenue streams of $ 500 M (i.e. Nokia Iran)

25 years’ experience (10 year in Iran) in multinational companies in Europe and Middle East

Held number of roles in Europe and in the region (Global Account Director in British Telecommunication,

Head of Strategy for Emerging markets in BT Wholesale, Commercial Director of Aluminum Pars Iran,

Brand in UAE, MD of Arya Machinery in Iran, Board member of Mitsubishi cars Iran

Member of Heavy Machinery and Mining association

35

Vision

providing construction/mining equipment, diesel and natural gas engines

To become the leading full service provider across a brood geographical footprint operating within a

corporate social responsibility mantra alignment with Caterpillar

MissionTo exceed customer expectation by moving from supplier vendor relationship to

client partnership

performance for the shareholders

To be the employer of choice

To attract & retain talented individuals who live Arya values in action

Values

We are accountable

We work as one team

We respect one another

We have a passion to learn


Arya Machinery was established in 2005 offering CAT products & services

(Earth Moving Equipment, Power System, Parts & Support Services)

Moved from J.V to solely owned by Mr. Hamedi in 2013

Technology know how & support provided by Borusan Holding

customer support organization

Recognized by related associations /syndicates (Mining, Earth Moving Equipment and Power Systems) endorsed by MoIMT

Arya has managed to maintain a level of customer satisfaction despite economical & political challenges

Company Profile

Operational KPIS


National coverage with 6 Points of presence (HQ, 3 service

center, 2 Parts shops)

Training facilities with comprehensive personnel

development plans

70% customer satisfaction achieved

Customer Centric Organization

Highly Motivated & Professional local Team Total Rev. Trend

2006

9.72

52.8

40.26

47.83

40.10 40.77

30.39

20.07

26

50

0.00

10.00

20.00

30.00

40.00

50.00

60.00

2007 2008 2009 2010 2011 2012 2013 2014 2015 Est

37

Service Facilities & Footprint

Tehran Service Center (6,500 m2)

Workshop (Inc. Admin)

Warehouse

Unloading & depot area

Crane

Fleet vehicles

Ahwaz Service Center (7,500 m2)

Main region for Oil & Gas

Workshop

Crane

bays

Four Top Drive Assembling section

Tools & parts warehouse

2000 m2

1500 m2

1000 m2

10 Ton

20

750 m2

16 ton

8

800 m2

1250 m2


Tehran-Azari Parts Shop Tehran Warehouse Tehran Service Center

Ahvaz WarehouseIsfahan Parts Shop Ahvaz Service Center

Significant Presence &Investment

39

Membership, Accolades, Awards & Recognitions

Heavy Machinery Association Iran Mining House

Accolades /Awards:

Accolade of International Telecom Exhibition 2007

Appreciation & Award of Iranian Dam & tunnel Conference

Supplier Excellence Recognition

Foolad-e-Mobarake Isfahan loyal S

(The largest Iranian Steel Company)

Karaj Association for the Blind Accolade

Iran Standard & Quality Inspection Co. (ISQI)


Arya MachineryProducts


Exhibitions, Seminars & Customer Events

43

Arya Machinery10th Anniversary


Corporate Gatherings, Annual Events

45

Active Customers


Active Customers

47

Isfahan

AhvazYazd

Shiraz

Sirjan

Tehran

Tabriz

Mashhad

Tehran Parts Shop

Tehran Service Center

Ahvaz Service Center

Oil & Gas Project

Isfahan Parts Shop


Active Branches

Under Construction

In near Future

Providing services in Steel, Logistics, Heavy … services in Steel, Logistics, Heavy Equipments,...

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