Parker Automation 402/403XE Introduction. Parker Hannifin Corporation.
Providing Relevant Content Parker Mason. Know your audience.
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Transcript of Providing Relevant Content Parker Mason. Know your audience.
Providing Relevant Content
Parker Mason
Know your audience.
We’re all communicators.
We’ve all sent a press release.
But why is it called a “press release” ?
A Brief History of The Press Release
4 Distinct Eras
• The Old Days
• The Good Old Days
• Back In The Day
• Nowadays
The Old Days
The Good Old Days
Back In The Day
Nowadays
Nowadays
Nowadays
More Than Just Text
Newspapers Are Cutting Staff
Bloggers Are Always Busy
Give Them The Media They Can Use To Tell Your Story
(and make it easy for them)
How do you provide them with this content?
Know Your Audience
Know What They Can Use
Reach Out To Them
(social media is social)
Twitter: @ParkerNow
BlogCampaigning.com
