Are You a Credible Source?Prove It.

Dan Schultz@slifty

think more carefully

remix media content

Knight-Mozilla OpenNews is about building an ecosystem to help journalism thrive on the open web.mozillaopennews.org

Developer

Newsroom Developer

Creative Technologist

... from plotting the destruction of newspapers.

Valuable Lessons

(http://bit.ly/supervillain)

Step 1: Credibility

Step 1: Credibility

Step 2: Critical Ability

Step 1: Credibility

Step 2: Critical Ability

Step 3: Profit

Step 1: Credibility

Step 2: Critical Ability

Step 3: Profit

People don’t trust brands they don’t trust.

Tautology of the Day

Brand credibility is fragile on the InternetAlso, as it turns out...

What do?

You could tie yourself to a bungee cord, close your eyes, and jump off a cliff… or you could read the New York Times.

Train everyone toexpect a certain experience

Make sure that experience is either expensive or impossible for others to replicate

Train everyone toexpect a certain experience

(one that empowers critical ability)

Make sure that experience is either expensive or impossible for others to replicate

(anyone that isn’t doing journalism)

Propublica’s “Explore Sources”

Help the worldhold information to your standards

@slifty