Prouve Brandbook

7/29/2019 Prouve Brandbook

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JEAN

PROUV

BRAND-

BOOK


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A GUIDE OF THE BASIC ELEMENTS

FOR CREATING THE PROUV BRAND.


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03INTRODUCTION// Mastermind Behind The Architecture

LOGOTYPE//

The Prouv Formula

THE WORKS//

The Color Palette

Typography

Creating Patterns

Photography Matters

THE SYSTEM//

Letterhead

Envelope Design

Heres My Card

FINAL WORDS//

Prouv Team

05

07

27

PROUV BRANDBOOKSUMMER 2013

TABLE OF CONT ENTS // Prouve Brandbook 01 02 03 04 05 06

35


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NEVERDESIGNANY-

THING

THAT

CANNOT

BE MADE.


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He was born into an artistic amily in Nancy,France; his amous ather, Victor Prouv,collaborated with the great Art Nouveauartists Emile Galle and Louis Majorelle as aceramicist. Jean Prouv himsel was trainedas a metal smith beore attending engineeringschool in Nancy, and his intimate knowledgeo metal remained the oundation o his workand career. Ater opening his own workshop in1923, Jean Prouv began producing modern

metal urniture o his own design as well ascollaborating with some o the best-knownFrench modern designers o the day. Hisshelving units or the dormitories at the CiteInternationale Universitaire de Paris, designedwith Perriand and the artist Sonia Delaunay in1952, are perhaps the best known examples ohis collaborative work.

Jean Prouv regarded himsel as more o anengineer and constructor instead o a moderndesigner. He never designed or the sake oorm, concentrating instead on the essenceo materials, connections and production.He strove or the most constructionally andmaterially ecient designs, with such classic

end results as the modern design Standardchair o 1934 and the Antony chair o 1954.Utilizing his innovative method o olding sheetmetal, Prouv designed a series o tables thathave the perceived lightness o bridges and thepresence o architecture. In the 1950s, Prouvwas orced to abandon modern design urnitureproduction and began devoting his time to thechallenges o preabricated architecture. Hisown house, which he designed as a prototype,

is now considered a major development inpreab housing. Even though Jean Prouv haslong been an inuential orce among moderndesigners, especially constructionally mindedarchitects such as Norman Foster and RenzoPiano, and his vintage modern design has beensought ater or years by connoisseurs andmuseums who specialize in modern design,his work has remained relatively unknown tothe general design public. Recently, however,there has been a resurgence and his originalmodern design creations can be purchased atne auction houses like Wright20.com. VitraGermany also reissued some o his moderndesign under approval o the Jean Prouv estate.

Jean Prouv is a French Industrial and Furniture

Designer and Architect. Prouv is one o the most

inuential urniture designers o the early modern

design movement, he introduced the machine age

and industrial engineered modern design aestheticto interiors in steel, aluminum and architecture.

MASTER-MIND

BEHINDTHE ARCHI-TECTURE

INT RODU CTIO N// Mastermind Behind The Architecture 01 02 03 04 05 06


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THEPROUV

FORMULA

LOGOT YPE/ / The Prouv Formula

PROUV DESIGN

We provide you with our ormula on how to create

our logotype. It is airly simple and we must treat it

nicely. Dont abuse the logo, and you wont get hurt.

01 02 03 04 05 06

PROUV DESIGN

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For spacing o the words, Prouv Design, use one

an a hal measurements o the upper case letter X

between the lowest part o the symbol and where

the type should go. This is the main logo used or

both print and online.

PROUV DESIGN


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THE WORKS//

THE

WORKS

07 08 09 10 11 12

THE COLOR PALETTE

TYPOGRAPHY

CREATING PATTERNS

PHOTOGRAPHY MATTERS


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THE WORK S// The Color Palette 07 08 09 10 11 12

THECOLOR

PALETTEOur color palette is pretty simple. We chose

colors that are neutral and help our brand remain

sophisticated and unctional, just as Prouv would

have it. The circle graph to the right shows the

breakdown o hierarchy in colors.

PROUV NAVYRGB: 46/48/146CMYK: 99/97/4/1HEX#: 2d3092

GRAYRGB: 129/130/133CMYK: 52/43/41/6HEX#: 818285

LIGHT GRAYRGB: 229/232/232CMYK: 9/5/6/0

HEX#: e5e8e8

WHITERGB: 225/225/225CMYK: 0/0/0/0HEX#: fff


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THE WORK S// Typography 07 08 09 10 11 12

TYPOG-RAPHY

For typeaces on the web, we use Arial or PCs

and Helvetica or Macs. Our corporate typeace

or print is Brandon Grotesque. We use the

complete amily package: regular, italic, bold,

and black or a clean and sophisticated look.

AaARIAL//Bold, Regular

USES// Entire Family, WebHeadings, 20-30px

Body Text, 12 px


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AaHELVETICA// Bold, Regular

USES// Entire Family, WebHeadings, 20-30px

Body Text, 12 px


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THE WORK S// Typography 13 14 15 16 17 18

AaBRANDON GROTESQUE// Regular Italic

USES// Introductions, 9/12pt

Sub headers, 12/14pt

Captions, 9/12pt

Small Details, 8/12pt

AaBRANDON GROTESQUE// Bold Italic

USES// Headers, 60/80ptQuotes, 100/130/pt


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AaBRANDON GROTESQUE// Bold

USES// Titles, 16/24pt

AaBRANDON GROTESQUE// Regular

USES// Main Body Text, 8/12pt


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THE WORK S// Creating Patterns 13 14 15 16 17 18


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CREATINGPATTERNSWe dont use many, but we try to incorporate simple

circular patterns because of the rounded edges of the

furniture Prouv created. It helps to add a little depth.

We also use the logotype as a small pattern in a row ofthree for decorative purposes.


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LOGOPATTERNThe Logo Pattern is used as an accent mainly or

print design. However, it can be used or web i i t is

in a group o three and not heavily patterned.



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First, measure hal o the logo hotdog style usingthe rectangle tool. This will be used as our ruleror guring out the spacing between each logo.

Now move the rectangle so that the top o therectangle is aligned with the bottom let corner

o the logo. Copy and paste the logo and alignthe top right corner o the new logo with therectangle. Repeat once more.

Delete the rectangles and there you have yourperectly spaced logo pattern! Now you can resizethe group into any size you want. Please keep inmind that it is only used to accent the design.

01

02

03


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POLKA-DOTTED

PATTERNThe Polka-Dotted Pattern is a background or both

print and web. It is based o o the circular window

design that Jean Prouv is oten pictured in ront o.


Using Adobe Illustrator, open a new documentabout the size o 8.5 x 11 inches. Turn on andchange both horizontal and vertical rulers toread in inches.

Create a small ellipse with a diameter o about0.15 inches and place it at the top let corner othe document. Copy and paste the same ellipseand place it directly parallel on the oppositecorner o the document.

Select the two ellipses and go to Object > Blend> Make. This will create your pattern or youwithout you having to break a sweat.

01

02

03

To edit the blend into a pattern, select Object> Blend > Blend Options. From the pop-upmenu, change the dropdown menu to SpeciedDistance. Here you will add the amount o dotsthere will be in the line. You may have to messaround with it, but what you want is or everydot to be about hal an inch apart.

04

FAKE MINI

DOCUMENT

FAKE MINI

DOCUMENT


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Once you have the basic line o hal inch spaceddots, then you can select the line, copy andpaste in place, and move it a hal inch down.

The rest is easy as pie! Continue to copy andpaste the line o dots with hal inch o spacingrom each row.

05

07

FAKE MINI

DOCUMENT

FAKE MINI

DOCUMENT

It should only be in the light gray color and look as

i it were aded into the background. It should give a

technical and mathematical eel to the design.


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PHOTOG-RAPHYMATTERS

THE WORK S// Photography Matters 19 20 21 22 23 24


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Photographs should be either grayscale or edited with

the simple Prouv Navy overlay to complete the brand

identity. The grayscale helps with mixing a variety o

photos rom dierent time rames.

PHOTOG-RAPHYMATTERS

Open the image in Photoshop.

Desaturate the image by going to Image >adjustments > desaturate.

For the colored part, create a new layer by usingthe dropdown menu Layer > New > Layer or usethe shortcut or macs shit + command + N. Fill

this new layer with the Prouv Navy.

01

02

03

Make sure the layer is on top o the photo. Toadd the efect, use the Efects drop menu onthe Layers panel and change to the Lightenefect.

04

Flatten the image using Layer > Flattening. Saveimage as .jpeg or any other kind o le needed.

05

THE WORK S// Photography Matters 19 20 21 22 23 24


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25 26 27 28 29 30

The System includes the ins and outs o setting up

business letterheads, placement o logos, patterns,

photographs, and more!

THESYSTEM

THE SYSTEM//

IF PEDERSTHER

TO EX

IF TH

THER

EXPL


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OPLE UN-AND,S NO NEE

PLAIN.

Y DONT,

S NO USE

INING.


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The letterhead is very important in sharing your

message proessionally on paper and online.

Read below or the correct measurements and

details on typography.

LETTER-HEAD

THE SYST EM// Letterhead 25 26 27 28 29 30

A

B

C

D

Align the right o the logo/pattern 2.5 inchesrom the let side o the page. The contactinormation should also be aligned with the logo.

Make sure that the bottom o the logo aligns at2.25 inches down the page. Only hal o the topProuve icon should be visible.

The message will be aligned to the let at 3.25inches rom the let side o the page.

The top o the text o the message and thecontact inormation will be aligned 3.5 inchesdown the page.

The logo is displayed in Prouv Navy.The contact inormation is typed in

Brandon Grotesque Regular 8pt/12 pt

and in the color gray.

The main text is typed in Brandon

Grotesque regular with Prouv Navyat 8pt/12pt. The typeace size may be

altered as needed.

The letterhead should be printed on a

gray 8.5 x 11 textured paper provided

by the company.


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Dear Sir or Madam,

Lorem ipsum dolor sit amet, eu tale invenire eam, quo te ocurreret torquatoseciendi. Mundi laudem consetetur ea ius, quas postea persequeris sea id. Vimdolores astidii propriae te, quod euismod id vis. Quo autem nihil ne.

Nec error dictas pertinax cu. Eros partem eciantur no eum, id pri viditdenique accusata. Nonumy abellas postulant eum cu. Et solum instructior vim,no eripuit nonumes delicata vim. Cu usu ugit utroque gloriatur. Detracto coti-dieque delicatissimi vel ea, pro expetenda iracundia ea. Sed dolor tamquam id.

In accusam convenire percipitur eam, nam ex oratio corrumpit, in duo man-damus oportere. Minim eciantur sea te, novum dicant contentiones id quo,denitionem mediocritatem mel an. Ea mea ipsum eciantur. In dicit intellegatvel, te mea tale deleniti. Nam quot acer an, ex mei nemore maluisset. Cu stetconsequat qui. Sale erent sententiae sed cu, velit aeterno ei mea.

In vix viris conclusionemque, mel ea admodum epicuri adolescens, ad diceretlobortis sea. Doctus eruditi cotidieque his no. Eam ei abellas dissentias, exlegimus eciantur quo. Ex putant corpora consulatu pri. Amet animal his ei. Velne zril saperet accusamus, tale singulis sed cu.

Nisl dolorum pro ex, cu summo euismod vivendum sit, docendi abellas qui ex.Vis ei nostro nusquam insolens, in ignota scribentur vis. Bonorum legimus eamei, te pro tota posse virtute. Ei porro euismod euripidis vis, ut sed ludus tritaniposidonium, dolorem civibus neglegentur per et. An natum labores indoctumpro, et per quis munere. Nullam inimicus eum cu, mel no dolor deleniti. Iusmodus phaedrum adversarium eu.

Best regards,

Voranouth Supadulya, President CEO

Prouv Design Co.

Studio 2, Fleischstr. 23

54290 Trier, Germany

t +49 0176 538 2983

+49 0176 382 9382

[email protected]

www.prouvedesign.com

PROUV DESIGN

8.5 inches

A C

11inches

B

D

Various papers used to print this

letterhead are shown in the next pages.


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THE SYST EM// Letterhead 25 26 27 28 29 30

Dear Sir or Madam,




In vix viris conclusionemque, mel ea admodum epicuri adolescens, ad diceretlobortis sea. Doctus eruditi cotidieque his no. Eam ei abellas dissentias, exlegimus eciantur quo. Ex putant corpora consulatu pri. Amet animal his ei. Velne zril saperet accusamus, tale singulis sed cu.


Best regards,


Prouv Design Co.



t +49 0176 538 2983

+49 0176 382 9382

[email protected]


PROUV DESIGN

One variation o the letterhead is to be

printed on a white background.


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Prouv Design Co.



t +49 0176 538 2983 +49 0176 382 9382

[email protected]


PROUV DESIGN

Dear Sir or Madam,




In vix viris conclusionemque, mel ea admodum epicuri adolescens, ad diceretlobortis sea. Doctus eruditi cotidieque his no. Eam ei abellas dissentias, exlegimus eciantur quo. Ex putant corpora consulatu pri. Amet animal his ei. Vel

ne zril saperet accusamus, tale singulis sed cu.


Best regards,


Another variation can be printed on our

Prouve Blue bordered letterhead stationary.


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THE SYST EM// Envelope Design 31 32 33 34 35 36

The envelope is the frst contact our client will have

with our message. In order to separate our mail rom

the junk, make sure that the envelope stands out.

ENVE-LOPE

DESIGN

A

B

C

D

Align the let o the logo/pattern 0.5 inchesrom the let side o the page. The contactinormation should also be aligned with the logo.

Make sure that the bottom o the logo aligns at1.9 inches down the envelope. Only hal o the

top Prouve icon should be visible.

The contact inormation will be aligned at 2.25inches rom the top o the envelope.

The addressee will be aligned with the top o thecontact inormation. It will also be let aligned3.5 inches rom the let side o the envelope.

The logo is displayed in Prouv Navy.

The contact inormation is typed in

Brandon Grotesque Regular 8pt/12 pt

and in the color gray. The envelope is

made rom a light gray stationary.

The addressee line can either be typed

or hand written. I typed, it will be in

the same type style used as the contact

inormation. However, it can also be

typed in a larger pt such as 9pt/14pt.

EThe inside detail o the envelope is Prouv Navywith the polka dotted pattern.

FThe olded ap o the envelope is a solid ProuvNavy to give the envelope a pop o color.


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8.65 inches

4.35inch

es

A D

B

Prouv Design Co.

C

E

F

PROUV DESIGN


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THE SYST EM// Heres My Card 31 32 33 34 35 36

The business card is extremely important or clients

and others to know who we are and how to contact

us. It is an easy way to be remembered.

HERESMY

CARD

A

B

C

D

The patterned part o the card will have Prouv

Design placed 3.18 inches down the card.Please keep it centered.

For the right part o the logo pattern, align thebottom-most part o the logo 2.6 inches down thecard and aligned at 1.05 inches rom the let side.

For the let part o the logo pattern, align thebottom-most part o the logo pattern 2.12 inchesdown the card and aligned at 0.97 inches romthe let side.

On the other side o the card, all text will bealigned 0.34 inches rom the let side o the card.

The business card will have rounded

corners. On the ront o the card

(where pattern and logo are) the

rounded edges will be on the bottom let

and upper right corners.

The typeace will be Brandon Grotesque

bold in Prouv Navy at 9pt/12pt in all caps.

EThe top o your name will be aligned 1.3 inchesdown the card.

FThe top o your status/job in the company willbe aligned 1.69 inches down the card.

The typeace will be Brandon Grotesque

regular italics in gray at 6pt/9pt in all

lowercase letters.

GYour address aligns at 2.35 inches down the card.

The typeace o the company will be all

caps in Brandon Grotesque medium, while

the rest o the address will normal case

regular in gray at 6pt/10pt.

H Finally, your phone number and email will bealigned 2.9 inches down the card.

The typeace or this will be the same as the

normal address typeace/size and color.


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PROUV DESIGN

PROuv DESIGN



t +49 0176 538 2983

[email protected]

VORANOUTH

SUPADUlyAgeneral manager

PROUV DESIGN PROUV DESIGN

2 inches

3.5inches

E

F

G

H

D

2 inches

3.5inches

A

B

C

The business card comes in three dierent

colors and your chocie depends on you.


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31 32 33 34 35 36

These guidelines are or your proessional use only.

The oundation o our brand celebrates the designs

o Jean Prouv and we hope to keep the brand

concise, clean, and unctional.

Thank you and continue the great work.

PROUVTEAM

FINAL WORDS// Prouv Team


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NOW GO OUT INTO THE WORLD

AND SPREAD THE INFLUENCE OF

PROUV'S DESIGN.


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Prouve Brandbook

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