Prouska and kapsali_book_presentation

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New book launch 'Business and management practices in Greece: a comparative context' www.palgrave.com/business

Transcript of Prouska and kapsali_book_presentation

Page 1: Prouska and kapsali_book_presentation

Edited by Rea Prouska and Maria Kapsali

Business and Management Practices in

Greece

ISBN 978-0-230-24585-3

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Literature exists mainly on ‘core’ or ‘developed’ business

systems, while there is less attention paid to semi-

peripheral and even less on peripheral and developing

business systems.

The editors bring together knowledge from social-

economic-management research in a comprehensive,

analytical and comparative way that enable the readers

to see the Greek system holistically.

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It provides a comprehensive picture of the Greek

business system and management practices in

comparison to other periphery countries and UK.

The book has the main advantage of explaining the

particularities of management practices to their origins

within the institutional context in a simple language but

yet based on research conducted in a scientific way,

overcoming the trivial and usually partial ways that the

Greek system is portrayed in common media.

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The theoretical framework Based on Whitley’s model of a National Business System we

piece together the Greek one from diverse studies.

State

Finance

FirmMarket

LabourFirm

practices

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Part I: presents the political, economic, financial, legal,

development and innovation systems.

Part II: describes business and management practices

within firms – strategic management, international

business, human resource management, marketing,

sales, total quality management, accounting and auditing.

Part III: brings the whole complex picture together and

compares it with other EU countries, such as Italy,

Ireland, Spain, Portugal and the UK.

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Anyone doing research or is interested in research

focused on Greek business and management

Students studying business programmes with a

comparative or international element

Anyone interested in doing business in Greece