Proud and Strong 2017 and Beyond

Rosie MacLennanOlympic Trampoline Gymnast

Identity & Citizenship

2Gordon Pinsent Film Director, Actor, Poet, Playwright

The Canadian Icons Project / Canadian Change Conversations celebrate our identity and citizenship.

Launched in conjunction with Canada’s 150th Anniversary, these initiatives create a place and space, physical and virtual, for conversations about issues that are shaping our society today and tomorrow.

The goal is to reflect on our achievements – but also to deepen engagement, inspire positive action, and promote change and innovation that make our communities and nation even stronger and more sustainable.

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Identity & Citizenship

The Canadian Icons Project is a photographic and multimedia showcase of 150 iconic Canadians whose contributions have been felt across Canada and around the world, and who chronicle our nation’s diversity, creativity and achievements.

The Canadian Change Conversations creates a platform to engage the Icons and Canadians at large in a series of narratives and demonstration projects designed to inform, challenge and change how we see our communities, our nation, our world and ourselves.

Harnessing the power of Canadian Icons who serve to inspire, motivate and lead social change; exploring voices of citizens who help shape and move our communities; and supporting experimental 'makerspaces' to demonstrate responses and potential, the Canadian Icons Project / Canadian Change Conversations together encourage critical conversations designed to activate citizenship aimed at positive social change and innovation.

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Identity & Citizenship

"Five years ago, with the help of some of Canada’s most talented communications and

media industry experts, I began my journey – to photograph and interview Canada’s most

accomplished living icons, in celebration of Canada's Sesquicentennial. While I was engaging

these leaders, dreamers and visionaries, I quickly realized how important it was to share their

unique stories, passions and appetite for change with the rest of Canada. This gave birth to the

idea of an inclusive, nation-wide conversation to not only reflect on and celebrate

our achievements, but also engage Canadians about the goals we strive for as a nation.

I cannot think of a better time to launch such a positive and energizing dialogue,

or a better way to honour the contributions of iconic Canadians

from coast to coast to coast."

Creator, Director &

Photographer of the

Canadian Icons Project

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Don Dixon

Table of Contents

Advisors and Partners 7

Project Elements 10

Photographed to Date 15

Achievements to Date 19

Sponsorship Opportunity 21

Project Team 23

Contact Information 25

Table of Contents

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Advisors and Partners

7Margaret Atwood Author

Friends & Advisors:

• George Anthony, Creative Consultant, CBC

• Margaret Atwood, Poet, Novelist, Literary Critic, Essayist & Environmental Activist

• The Right Honourable Adrienne Clarkson, 26th Governor General of Canada, Journalist,

Stateswoman, & Co-founder, Institute for Canadian Citizenship

• Don Lewtas, Managing Director, ONEX Corporation

• Darrell MacMullin, CEO, BitGold, former managing director of PayPal Canada

• The Right Honourable Paul Martin, 21st Prime Minister of Canada, Global Diplomat

• Art Miki, Canadian Race Relations Founding Director

• Ross Porter, President and CEO, Jazz FM91

• J. Robert S. Prichard, OC, OOnt, Lawyer, Economist, Academic

• Dr. Stephen Scherer, Director, Centre for Applied Genomics, Hospital for Sick Children

• Veronica Tennant, Prima Ballerina, National Ballet of Canada, Film Producer and Director

Friends and Advisors

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Supporters & Partners:

• Mi5 Print & Digital

• Air Canada

• Cineplex Entertainment

• Jazz FM

• Sony Centre

• Global Affairs Canada, Canadian Counsels General – Los Angeles, San Francisco

• Tim Hortons

• Purolator

• Chapters/Indigo

Supporters and Partners

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Project Elements

10Peter Mansbridge Canadian Broadcasting Corporation

Canadian Icons Project Photography and Video • 150 Studio portraits of Icons • Intimate video interviews - long and short Photography Exhibition • National tour 'physical and virtual' including national and international airports/lounges, Canadian Embassies, etc. • Permanent gallery collection

Hardcover Portrait Book • Release July 1, 2017 • Official Icon portraits with personal messages

Canadian Change Conversations • Public campaign on themes of Identity and Citizenship Icons for Change • National Challenges launched by select Icons • Summer 2017 Change Conversation events

Project Elements

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MapleShot • Virtual crowdsourcing campaign to invite public input on citizenship (what makes you proud?/what would make you prouder?/what will you invest to achieve this?) Change-Makerspaces • Virtual and physical experimental makerspaces for July 2017 launch • Content from Icons, National Challenges, MapleShot, interactive on-site spaces, professional contributors

Canadian Icons Project / Canadian Change Conversations Social Media • Social media campaign to engage a wider audience • Icons for Change National Challenges to engage public leading up to 2017 • Regular updates to all social media /crowdfunding platforms

Website • Portraits with biographies • Video interviews • Event calendar, e-commerce, links to social media • Channel for National Challenges responses and curation • Permanent, interactive (and evolving) educational, open-source platform dedicated to broadcasting our Canadian story

Project Elements

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• Phase 1.a.: An interactive social media program designed to build and regularly engage our audience with current Canadian Icons Project content.

• Phase 1.b.: Completion of photography and interviews, including photo shoots in Los Angeles, Montreal and possibly Vancouver.

• Phase 2.a.: Icons for Change - Work with select number of Icons to help initiate 'real world' National Challenges to stimulate input for the summer 2017 change conversations.

• Phase 2.b.: MapleShot Challenge - Develop and launch the online challenge (MapleShot.ca), designed to reach out directly to Canadians to share their perspectives on citizenship, current and future.

• Phase 2.c.: Change - Makerspaces - Work with interested parties to create both physical and virtual spaces designed to support interactive conversations through creative and meaningful content (e.g., multi-media displays, exhibitions, pop-ups).

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Project Elements

• Phase 3: Official launch of the Canadian Icons Project / Canadian Change Conversations website: Icons Project elements include still, motion, and content, along with layout and design of hardcover portrait book; Change Conversations elements include information about the launch (physical and virtual) planned for the summer of 2017, as well as launch of the Icons for Change National Challenges.

• Phase 4: Formal launch– Summer/July 2017 Canadian Icons Project specific elements include full photograph and video traveling exhibition, along with launch of hardcover portrait book in conjunction with online accessibility to all elements. Air Canada / Cineplex to debut video interview and Icons for Change National Challenges. Canadian Change Conversations elements include: over several weeks (July to September 2017) a series of physical and virtual events (e.g., interviews, exhibitions, and interactive multimedia displays and pop-ups) to showcase change conversations and demonstration content received to animate dialogue.

Project Elements

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D'bi Young Anitafr ika Dub Poet, Dramatist, and Educator15

Photographed to Date

Activism David Berkal Social Activist, Entrepreneur Cindy Blackstock Child Welfare Activist, Executive Director of the First Nations Child and Family Caring Society of Canada Stephen Lewis Activist, Former Politician, Former Representative to the United Nations Samantha Nutt Founder of War Child Canada, PhysicianMargaret Trudeau First Lady of Canada’s 15th Prime Minister, Mental Health Activist

Arts Management Andrew Alexander Executive Producer, Second City Mark Breslin Executive Producer, Yuk Yuks Bernie Fiedler Agent, Promoter David Mirvish Entrepreneur, Impresario

Broadcasting George Anthony Canadian Broadcasting Corporation, Journalist/Executive Jeanne Beker Television Personality, Fashion Designer, AuthorDenise Donlon Television Producer / Broadcast Executive Ivan Fecan Media Executive, PhilanthropistPeter Mansbridge Canadian Broadcasting Corporation, News Anchor Ron MacLean Canadian Broadcasting Corporation, SportscasterRoss Porter President of Jazz FM Lloyd Robertson CTV National News Anchor Moses Znaimer Radio & Television Broadcaster, Entrepreneur

Business Salah Bachir Philanthropist, Entrepreneur George Cohon Founder/Senior Chairman of McDonalds Canada and McDonalds Russia, Founder of the Ronald McDonald House Elizabeth Grant Entrepreneur, Elizabeth Grant Cosmetics Ellis Jacob President, CEO of Cineplex Entertainment Kevin O’Leary Entrepreneur, Investor, Financial Commentator Jack Rabinovitch Property Developer, Giller Prize Founder Harry and Larry Rosen Father & Son Retailers

Environment Wade Davis Anthropologist, Ethnobotanist, Author and National Geographic Photographer Michael Mesure Environmental Activist, Founder of FLAP

Film and Theatre Arts Antoni Cimolino Artistic Director of the Stratford Festival Diane Dupuy Famous People Players, Blacklight Puppetry TheatreAtom Egoyan Film Director, Writer, ProducerRex Harrington Dancer, National Ballet Norman Jewison Film Director, Producer, Actor and founder of the Canadian Film Centre Andrea Martin Actress, Comedian Rick Mercer Actor, Comedian, Writer Alanis Obomsawin First Nations FilmmakerGordon Pinsent Film Director, Actor, Poet, Playwright 16

Photographed to Date

Participants to Date

Christopher Plummer Screen and Stage Actor Albert Schultz Actor and Founding Director of Soulpepper Theatre William Shatner Actor, Television and Stage Gordon Smith Special Effects Artist Veronica Tennant Filmmaker, Retired National Ballet Prima Ballerina

Literary Margaret Atwood Author Douglas Coupland Author, Painter Scott Griffin Writer and Philanthropist Lawrence Hill Writer and memoiristThomas King Author, Activist, Politician Michele Landsberg Author, Journalist

Music Archie Alleyne Jazz Drummer Peter Appleyard Composer, Vibraphonist Jann Arden Singer, Songwriter Liona Boyd Classical Guitarist, Singer, Songwriter Measha Brueggergosman Opera Singer, Concert Artist, Soprano Singer Marc Jordon Singer, Songwriter, Record Producer, ActorDavid Clayton Thomas Singer, SongwriterDon Francks Actor, Poet, Jazz Singer Tommy Hunter Country Music Legend Jeanne Lamon Violinist, Music Director Murry McLaughlin Singer, Songwriter, Musician Anne Murray Singer Fred Penner Children’s Entertainer, Singer, Songwriter Jackie Richardson Jazz Singer, Actress Nikki Yanofsky Jazz-Pop Singer, Songwriter

Military Lt. Gen. Roméo Dallaire Humanitarian Master Cpl. Paul Franklin Advocate for Disabled Veterans

Performance ArtKaren Kain Artistic Director of the National Ballet of Canada, Retired National Ballet Prima Ballerina D'bi Young Anitafrika Dub poet, Dramatist, Educator

Politics / LawPerry Bellegarde National Chief of the Assembly of First NationsThe Right Honourable Kim Campbell Canada’s 19th Prime MinisterThe Right Honourable Adrienne Clarkson Canada’s 26th Governor General The Right Honourable Paul Martin Canada’s 21st Prime Minister Phil Fontaine Former National Chief of the Assembly of First Nations Chief Justice Beverly McLachlin 17th Chief Justice of the Supreme Court of CanadaHazel (Hurricane) McCallion 5th Mayor of Mississauga Art Miki Politician, Activist 17

Photographed to Date

Participants to Date

Science / Medicine Dr. Roberta Bondar Astronaut, Neurologist Dr. Krysztof Conrad Plastic Surgeon Dr. Tirone David Cardiac Surgeon Colonel Chris Hadfield Astronaut, Engineer, Pilot Dr. Joseph MacInnis Physician, Scientist, Author Dr. Tak Wah Mak Geneticist, Oncologist, and Biochemist Jaymie Matthews Astrophysicist Dr. Robert Nam Head of Genitourinary Oncology, Sunnybrook Hospital Dr. Stephen Scherer Geneticist, Nobel Class Citation Laureate Dr. James Till Biophysicist Dr. Lap-Chee Tsui Geneticist

Sports George Chuvalo Canadian Heavy Weight Champion Michael (Pinball) Clemons CFL All-Star Player/Coach, Philanthropist Donovan Bailey Olympic Sprinter, World Record holder for the 100 meters race Rick Hansen Paralympian, Philanthropist Curt Harnett Olympic Racing Cyclist Paul Henderson Hockey Legend, ’72 Summit Series Winning Goal Sandy Hawley Jockey Benoît Huot Paralympic Swimmer Rosie MacLennan Olympic Trampoline Gymnast Fran Rider Hockey Legend Visual Arts Anita Kunz Artist, Illustrator Robert Bateman Wildlife Painter David Blackwood Artist, PrintmakerJohn Massey Fine Art Photographer George McLean Landscape & Wildlife Artist William Lishman Artist, Sculptor, Inventor, Ultra-light Aviation Pioneer, Wildlife Hero Glen Loates Wildlife Painter

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Photographed to Date

Participants to Date

Achievements to Date

19Veronica Tennant National Ballet Prima Ballerina/Film Maker

Completed and /or underway:• Over half of the Icons photographed and interviewed• Mi5 will print and publish hardcover book• Global Affairs Canada Consulates in Los Angeles and San Francisco will house the CIP exhibition and hold the Canadian Icons Project / Canadian Change Conversations events• Discussion underway to feature content in all Canadian Embassies• Discussion with Cineplex and Air Canada to feature the Canadian Icons Project/ Canadian Change Conversations content (on screen pre feature films, and on airplane infotainment screens, En Route magazine, in Maple Leaf Lounges, at hosted events respectively)

Achievements to Date

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Sponsorship Opportunity

21Perry Bellegarde AFN National Chief, First Nations and Métis Activist

The Canadian Icons Project / Canadian Change Conversations is a nonprofit venture looking for principal sponsors.

This is a unique opportunity to connect your brand with Canadians who are helping to shape and improve our communities and our nation as we celebrate 2017.

To build on our success to date and fully realize our objectives, the Canadian Icons Project / Canadian Change Conversations need financial support now.

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Sponsorship Opportunity

Project Team

23Rick Hansen Paralympian, Philanthropist

Project Team

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Don DixonCIP Creator, Director & Photographer

Don is a professional award-winning photographer and filmmaker. He has been working in the commercial industry for the past three decades representing some of the biggest brands in the country. Don runs a full production studio including video editing, sound design, post-production and special effects.

Chris O‘ShaughnessyCreative Director

Chris is an internationally recognized designer who's primary focus is delivering simple, strategic, concept driven communications that allows universal accessibility regardless of the medium. Former Design Director at J. Walter Thompson, Chris has collaborated with some of the world’s top brands and businesses from worldwide icons such as Bayer Inc., Johnson & Johnson, Cadbury Adams, Walmart, Shell, Canon, Mazda, AT&T, and Philips; to proud local Canadian brands such as Tim Hortons and the Canadian Cancer Society.

Mary Herbert-CopleyExecutive Producer

Mary is passionate about engaging people in sustainable community building and has pursued this throughout her career as a senior executive in the federal government, and in the non-profit and academic sectors. She is highly committed to deliberative problem solving, applying user-centric co-creation processes to address challenges in public and social spaces.

Jenny WellsSenior Producer

Jenny is a seasoned radio and television producer with decades of investigative national news and current affairs programming experience. She has been the go-to communications professional for clients such as the Hospital for Sick Children and the CBC.

Ana DixonChief Financial Officer

Chief Financial OfficerAna has spent twenty-five years managing the financial side of creative agencies. She is a startup expert with a reputation for guiding many new businesses to financial success.

Nadia PapineauCreative Coordinator

Nadia has over a decade of professional film and photography experience,specializing in retouching and digital imaging for leading industry clients suchas Flare Magazine. This experience has lead to her success as a commercialproducer, creating innovative projects for clients such as JET, Febreze, Silk'n and KFC.

Andy FosterCommunity Engagement Coordinator

Andy is a results-driven professional with 20+ years of experience in creative digital marketing and project management at the Stratford Festival. He brings an enthusiastic team-oriented approach to this project, with a focus on collaborative community outreach and engagement.

Meliase PatersonProject Coordinator Meliase has over thirty years experience as a multi-disciplined Canadian film and media professional. She is both an expert key make-up artist, with famed clients such as Rick Mercer, and an effective project coordinator with a focus on talent acquisition and management.

Mary Assenza Social Media Director

Mary believes that great content, beautiful design and effective marketing, need to all work together to make a great campaign that really speaks to people and produces results – whether it’s social shares, wider brand reach or revenue. She has created campaigns for both freelance clients and large companies, such as TVO Kids.

Hunter DixonVideo Editor

Hunter is a graduate of the Ryerson University film program, where he contributed to several award-winning short films. He is a skilled, industry-seasoned editor, who can create content for everything from social media campaigns, corporate commercials and promotions, and feature films.

Need Bio

The Rt . Hon. Adrienne Clarkson Canada’s 26th Governor General

Contact Information

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Thank you.

The team at Canadian Icons Project / Canadian Change Conversations is available to answer any questions you may have and welcomes your participation in any aspects of this unique and celebratory project.

Contact: 416. 465. 3634

Email: don@canadianiconsproject.com

Online: canadianiconsproject.com

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Samantha Nutt Founder of War Child Canada

Paul Frankl inMaster Cpl. Paul Franklin

Archie Al leyne Jazz Drummer

Dr. Roberta Bondar Astronaut, Neurologist

Wil l iam Shatner Actor, Television and Stage

Adam Egoyan Film Maker

Paul Henderson Hockey Legend, ’72 Summit Series Winning Goal

The Rt . Hon. Paul Mart in Canada’s 21st Prime Minister

Christopher Plummer Screen and Stage Actor

Phi l Fontaine Former National Chief of the Assembly of First Nations

Rick Mercer Actor, Comedian, Writer

Anne MurraySinger