PROTOTYPING THE INTERNET OF THINGS 1

Learn. Build. Innovate.Prototyping the Internet of Things

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PROTOTYPING THE INTERNET OF THINGS

The collision of software and hardware is fueling the creation of a software-enhanced, networked physical world. — O'Reilly Solid

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PROTOTYPING THE INTERNET OF THINGS

Advanced processors and sophisticated algorithms can power dramatic innovation.

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PROTOTYPING THE INTERNET OF THINGS

Software intelligence can be upgraded over time.

7Updates enable continued refinement

PROTOTYPING THE INTERNET OF THINGS

Wireless communication allows hardware working together, expanding individual products into ecosystems.

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PROTOTYPING THE INTERNET OF THINGS

Computing is being distributed.

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smart phones and tablets

dedicated use devices

connected objects smart environments sense everything

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Somewhere around 2006, the number of connected things exceeded earth’s population. !

By 2020 it is estimated that there will 7.6 billion people and whooping 50 billion connected things, only 7 billion of those will be PCs, phones and tablets. 0

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37.5

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‘03 ‘10 ‘15 ‘20

POPULATION

CONNECTED THINGS

MORE

The internet of things is growing rapidly.

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Designing innovative connected products and services

PROTOTYPING THE INTERNET OF THINGS

A comprehensive approach to innovation.

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PEOPLE(usability & desirability)

TECHNOLOGY(feasibility)

BUSINESS(viability)

What do people need practically/rationally and desire emotionally?

What existing assets can be combined with the product to create new offerings? !How can we be uniquely competitive?

What technologies and platforms are available, applicable and suitable?

INNOVATION

PROTOTYPING THE INTERNET OF THINGS

Three important tools for designing connected products and services. !

1. A framework for value 2. Ecosystem analysis 3. Physical prototypes

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PROTOTYPING THE INTERNET OF THINGS

Three important tools for designing connected products and services. !

1. A framework for value 2. Ecosystem analysis 3. Physical prototypes

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PROTOTYPING THE INTERNET OF THINGS

The value of the product must outweigh the time and effort it takes to use the product.

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And when it breaks, it must outweigh the replacement cost.

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A well designed service layer creates lasting value for a connected product

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Immediate Value Provide the customer with immediate, tangible utility.

Aggregate Value Use the collective data and intelligence to extend the utilitarian features.

Emergent Value Provide additional features and services based on patterns that emerge over time.

PROTOTYPING THE INTERNET OF THINGS

Nest delivers value out of the box

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Immediate Value • Great aesthetics • Simple installation • Intelligence that does not have to be

programmed

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The Nest the value builds over time

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Aggregate Value Monthly Nest reports are designed to show as your individual performance as well as the total savings across the entire community.

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New ways of delivering value as patterns emerge

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Emergent Value As longer-term patterns of energy use evolve, nest is able to work with utilities to curb peak demand without noticeably effecting customer comfort.

PROTOTYPING THE INTERNET OF THINGS

Three important tools for designing connected products and services. !

1. A framework for value 2. Ecosystem analysis 3. Physical prototypes

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Mobile (control, report, upgrade)

Server (data, analysis, APIs)

Software ApplicationsPhysical Products Integrated Services

Elements of a Connected Offering

(device user interface) (third party services)

technology

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Mobile (control, report, upgrade)

Server (data, analysis, APIs)

Software ApplicationsPhysical Products Integrated Services

Elements of a Connected Offering: Fitbit

technology

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PROTOTYPING THE INTERNET OF THINGS

Three important tools for designing connected products and services. !

1. A framework for value 2. Ecosystem analysis 3. Physical prototypes

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PROTOTYPING THE INTERNET OF THINGS

Prototyping is part of the core Nurun process.

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People Hypothesis Architect Develop Launch Evaluate

Phase 2

Conc

ept

Prototype Test

Busi

ness

Learn

Technology

HumanCenteredDesign

Define the Opportunity Model the Experience Implement the Ecosystem

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Case Studies removed for client confidentiality

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Exercise

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Think of a connected product that could be offered to your customers.

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What new services can you offer through a connected device or wearable?

What kind of features might your customers find valuable?Immediate Value Provide the customer with some sort of immediate utility.

Aggregate Value Use the collective data and intelligence to extend the utilitarian features

Emergent Value Provide additional features and services based on patterns that emerge over time.

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Grazie.