Protects Like Armor, Fits Like Armani

By: Lisa Fritz

Chelsi Bauman

Jeff Heim

Bulletproof fashion Deflects point-blank

gunfire like the Popemobile.

Trench coats Business suits Suede jackets Denim casuals Cotton shirts

Who would do such a thing? Miguel Caballero Owner of showroom in Bogota, Colombia. Developed and patented a weave of nylon

and polyester 11lbs to 2.6lbs!

Showman’s way of demonstrating"Who here hasn't been shot?" Miguel Caballero is walking around his company's showroom in Bogotá,

Colombia, holding a .38-caliber revolver. "You!" he says, pointing to German Gonzalez, a 20-something salesman who's been on the job for just two weeks. "You're next."

Gonzalez wiggles nervously into an $850 brown suede winter jacket and zips it up to the collar. A foot or so away, the smiling Caballero lowers the weapon and takes aim.

"One!" Gonzalez takes a deep breath and stares up at the ceiling. "Two!..." A deafening blast sends Gonzalez lurching backward - and then screaming out in relief, clutching at the hole in the jacket where the bullet has come to a safe stop.

Target Market Executives Political Leaders

President Alvaro Uribe of Colombia

President Hugo Chávez of Venezuela

Undercover Agents Other VIPS

US Future Market?

Distribution Store in Bogota, Columbia Open a high end botique in one of Mexico

City’s most exclusive shopping districts in August

Next to Armani, Cartier, Louis Vuitton, and Tiffany

Sales Cost

Example: Suede winter jacket - $850

Suits - Starting at $2,000

Last year $7 million Exports (80%)

Fashion ShowMiguel Caballero

Sources http://money.cnn.com/magazines/business2/business2_archive/2006/08/01

/8382235/index.htm?postversion=2006101012 http://www.eminemdesksite.com/images/eminem_desksite_03.jpg http://pub.tv2.no/multimedia/TV2/archive/00182/p_diddy_182163g.jpg http://www.50-cent.us/pictures/0010_0.jpg http://cannabisculture.com/library/images/uploads/3437-Bush-gun.jpg http://www.miguelcaballero.com/ http://news.bbc.co.uk/2/hi/americas/3756738.stm http://money.cnn.com/magazines/fortune/fortune_archive/

2006/04/03/8373081/index.htm