Are you ready to change the way your business does data protection?

FROM COST CENTER TO BUSINESS ENABLER Leading IT teams don’t think of data protection in traditional terms

and that’s no accident. They think and act like service providers, and in doing so transform backup and archive operations from mere cost centers to business enablers.

ARE YOU BUILDING YOUR IT INITIATIVES ON THE RIGHT DATA PROTECTION FOUNDATION?

GOODBYE ACCIDENTAL ARCHITECTURES, HELLO INTEGRATED DATA PROTECTION

SUPPORT KEY IT INITIATIVES

WHAT IS A PROTECTION STORAGE ARCHITECTURE?

WHY THIS NEW APPROACH?

Traditional backup architectures can’t meet today’s data protection challenges of massive growth and application

performance—and they aren’t designed for services-oriented business models.

That’s because they have:

Gain control of your IT environment. Eliminate silos of data protection within your environment—and

experience the difference:

Transformation will happen with or without you. Your organization must adapt to compete. The benefits

of a Protection Storage Architecture are many.

This new, transformational architecture brings together three core components to elevate data protection

in your organization:

• Limited flexibility, agility & scale

• Reduce costs• Boost critical application performance • Enable service-oriented business models (ITaaS)• Drive revenue, and more

• Silos of point products

• No central oversight

• No cost control

• High risk

IT-AS-A-SERVICE: Automated,

consumption-based, reliable

CLOUD COMPUTING: Private, public, hybrid clouds

VIRTUALIZATION:

Approaching 100% virtualized environment

and deployment

BIG DATA:

50x data growth over the next 10 years

CONSOLIDATION & APPLICATION

MODERNIZATION:

73% of IT budgets still spent on maintenance

MOBILITY & BYOD:

1.3B mobile workers by 2015

PROTECTION STORAGESupport disaster recovery, backup, and archive with cost- and capacity-optimized storage with high data durability.

DATA SOURCE INTEGRATION Optimize data flows and data source UIs—including hypervisor, application, and storage—for new levels of performance and visibility.

DATA MANAGEMENT SERVICES A catalog of all data copies plus reporting and analytics to ensure compliance.

SPEED IT AND GROW

BUSINESS BY IMPROVING:

IT: TIME TO DEPLOY, TIME TO SCALE,

TIME TO BACK UP, TIME TO RECOVER

BUSINESS: TIME TO INNOVATE,

TIME TO DECISION-MAKING, TIME TO REVENUE,TIME TO EXPAND

FROM BLUEPRINT TO REALITY: HOW TO GET STARTED

Implement Protection Storage—it’s the fastest way to create a solid protection environment without changes to software or policies. And without hiring new staff.

Work with Diverse Users from high-end application users to virtualization to NAS. Find out what they need. Highlight the day-to-day benefits of data source integration.

Add Data Management Services for capabilities that go far beyond traditional backup. Ensure compliance, analyze data, add value—and quit fighting fires.

BUILD ON THE RIGHT FOUNDATION

TRUST EMCAs the world’s #1 data protection company, we

deliver the advanced software and hardware solutions your business can trust

now and well into the future.

Durability:Ensure your data will be there for years to come. Think RAID, disk scrubs, checksums, and a file system that’s built to be resilient to errors.

Multi-use: Scale easily and reduce CAPEX and OPEX costs by unifying backup, archive, and DR.

Capacity- and Cost-optimized: Reduce your data footprint and overhead. Scale performance with low-cost, large-capacity storage.

Learn more now:emc.com/backupleader

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