Protect Your Brand From WTF and OMG with ORM
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Transcript of Protect Your Brand From WTF and OMG with ORM
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Brand manager must not focus their marketplace
assessment solely on today’s market shifting habits. Today, people are more active online
than in the past. A single mistake committed by brands can spread like wildfire online.
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Good thing online reputation management in the Philippines (ORM) can be done as a positive, proactive strategy to maintain a favorable status on the internet.
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Your online reputation will directly affect your chances of survival in
the industry. Why ORM? Go through the following and see for
yourself.
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Marketcalls for transparency
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As brands establishing their online presence through the
social media platforms upsurges, they are being
exposed to the public’s naked eyes. Transparency has
significantly changed the old rules of branding today.
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The norms for all business entities have been altered to cater the market’s call for transparency
especially in the internet.
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People are talking about you
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Do not be naive and pretend that people are not talking about your brand. May it be in a positive or in a negative manner, all you can do is to
react the right way the soonest possible. Failure to do so might lead to formation of
communities online.
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These online communities areeasily formed with the united
love (or hate!) for a specific brand. Let your goal not only be having them talking about
you, but them talking with you.
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Leads are actively searching online
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Customers, recruits, and investors, are all part of your
brand’s leads. Once you contact them or before they contact you, remember that
both of you are doing an online search.
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You want to know the nitty-gritty about them and of
course, they want the same. A quick browse on your social media accounts,
YouTube page, blog sites, and online review sites and
they’ll have a picture of what your company is.
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People – Business relationship today leans to online. The messages sent through this channel is more prompt and spontaneous.
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ORM is not a simple buzz. It will assure you
that your unwanted WTF and OMG will be
covered up.